Champro Sports

What Champro Sports does

Champro Sports is a Wheeling, Illinois-based manufacturer of team sports equipment and apparel, founded in 1986 and operating privately with 501-1000 employees. The company produces apparel, equipment, protective gear, umpire equipment, and training products across ten or more sport categories including baseball, fastpitch softball, slowpitch softball, football, basketball, soccer, volleyball, lacrosse, track and field, hockey, and general sportswear. Its core technical capabilities center on in-house decoration services — Juice cut-and-sew sublimation, Surge direct-to-film printing, Wave screen printing, and cap embroidery — together with an online Custom Builder tool that allows dealers and teams to configure custom uniforms.

The business operates a two-tier go-to-market model: an authorized dealer network across the United States accessed via a public dealer locator, and direct e-commerce through champrosports.com for both stock and custom orders. Products are positioned for youth and amateur teams, school athletic programs, and league organizations, with portfolio SKUs certified against standards set by NFHS, Little League, USSSA, Babe Ruth, Cal Ripken, and Dixie League. Pricing is not publicly disclosed and is gated by login or direct inquiry.

Revenue is generated through one-time wholesale and direct sales of sports equipment, apparel, and custom uniform design and production services, with no disclosed subscription, licensing, or recurring revenue streams. Sub-brands include Juice, Surge, Wave, Caps and Headwear, and HXE (branded batting helmets). The company is led by founder Wilson F. Hunt, Jr. as CEO and President, with Amy Augustine as VP of Operations and Supply Chain and Shylo Farnsworth as VP of Marketing.

Name

Champro Sports

Legal name

CHAMPRO

Website

https://champrosports.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Champro Sports is a privately held, Wheeling, Illinois-based manufacturer of team sports equipment and apparel across 10+ sport categories, selling through a US dealer network and direct e-commerce with in-house custom decoration services.

Ownership category

akta.pro rank

Product category

Team Sports Equipment and Apparel

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Team sports apparel
• Sports equipment manufacturing
• Custom team uniforms
• Sublimated uniforms
• Team athletic gear

Headquarters

HQ city

Wheeling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Equipment and Apparel Sales: Wholesale and direct sales of sports equipment and apparel across multiple sports categories including baseball, fastpitch, slowpitch, football, basketball, soccer, volleyball, lacrosse, track, hockey, and sportswear
2. Custom Uniform Design and Production: Custom uniform design services using sublimation, screen printing, and embroidery decoration methods
3. Dealer/Wholesale Distribution: Products sold through an authorized dealer network to sports teams, leagues, and organizations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Champro Sports manufactures and supplies team sports equipment and apparel across more than ten sports categories including baseball, fastpitch, slowpitch, football, basketball, soccer, volleyball, lacrosse, track, and hockey. The company produces stock and custom uniforms, protective gear, training equipment, umpire gear, and general sportswear, and offers in-house custom decoration services (sublimation, screen printing, direct-to-film printing, and embroidery) via its Custom Builder online tool.

Product overview

Champro Sports is a multi-sport equipment and apparel manufacturer operating as an e-commerce platform for team sports. The company offers a diverse portfolio organized into distinct product categories spanning Baseball, Fastpitch Softball, Slowpitch Softball, Football, Basketball, Soccer, Volleyball, Lacrosse, Track & Field, Hockey, and Sportswear. Each sport category contains subcategories for Apparel, Equipment, Umpire gear, Accessories, and Training products. The company provides customization services through its Juice sublimation, Wave screen printing, Surge direct-to-film printing, and Caps embroidery decoration programs. Recent additions include the HXE batting helmet product lines for baseball and fastpitch. The Custom Builder tool enables online uniform design and configuration. Products are primarily sold through a dealer network rather than direct-to-consumer.

Differentiator

Problem solved

Functional benefit

Brands

• Juice: Cut-and-sew sublimated uniforms with custom design options
• Surge
• Wave
• Caps & Headwear
• HXE

Products and services

• Baseball Apparel & Equipment Complete baseball product line including jerseys, pants, caps, batting helmets, catcher's gear, bases, balls, screens, bags, and training equipment for baseball teams, leagues, and programs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mizuno USA: Mizuno manufactures team sports apparel and equipment (baseball, softball, volleyball, etc.) sold through specialty dealers and institutional channels, with overlapping sport categories and team-uniform positioning.
• Alleson Athletic: Alleson Athletic is a manufacturer of custom team uniforms, jerseys, and sports apparel sold to dealers, schools, and leagues — directly overlapping Champro's team uniform and custom decoration business.
• BSN Sports: BSN Sports is a large team-sports apparel, equipment, and uniform distributor serving schools, leagues, and dealers — directly competing in the same institutional team-procurement channels as Champro.
• Augusta Sportswear: Augusta Sportswear is a direct competitor in team uniforms, jerseys, and custom-decorated apparel sold through dealers and decorators — overlapping Champro's custom apparel value proposition.
• Easton (Easton Diamond Sports): Easton manufactures bats, protective gear, and team-sports equipment for baseball, softball, and other sports with a similar dealer-and-team channel mix as Champro.
• Rawlings Sporting Goods: Rawlings is a leading manufacturer of baseball and softball equipment, apparel, and protective gear sold to teams, leagues, and schools — directly overlapping Champro's core baseball/fastpitch/slowpitch categories and dealer-channel GTM.
• Louisville Slugger (Hillerich & Bradsby): Louisville Slugger manufactures baseball and softball bats and protective gear sold through sporting goods dealers and team channels, directly competing with Champro in the baseball equipment category.

Broad incumbents

• Wilson Sporting Goods: Wilson is a long-established, multi-sport sporting goods manufacturer (balls, bats, team equipment, apparel) serving similar amateur and institutional channels with broader brand reach and deeper product R&D than Champro.
• Under Armour (Team Sports): Under Armour is a large global athletic apparel and footwear brand with a team-sports division selling uniforms and apparel to schools and leagues — competing with Champro at the higher end of the institutional channel.
• Adidas Team Sports: Adidas Team Sports offers uniforms, footwear, and apparel for football, soccer, basketball, baseball, and volleyball sold through institutional channels — overlapping Champro's multi-sport portfolio at a premium price tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/champrovideos
• Facebookfacebook.com/champrosports
• Instagraminstagram.com/champrosports
• Xx.com/champro_sports
• LinkedInlinkedin.com/company/champro-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Champro Sports