TRAFFIK

What TRAFFIK does

TRAFFIK is a full-service advertising and marketing communications agency founded in 2001 and headquartered in Irvine, California. It operates two named sub-brands — TRAFFIK Health (healthcare, medical devices, and health insurance marketing) and TRAFFIK EDU (higher education marketing and enrollment strategy) — alongside a parent brand that delivers brand strategy, omnichannel advertising, web design and development, ecommerce, research and analytics, media planning and buying, public relations, multicultural marketing, event production and experiential, digital campaigns, marketing automation and CRM integration, and content production. The agency's underlying technology is a multi-channel martech stack rather than proprietary software: it configures certified third-party platforms including Sitecore, Marketo (Adobe), Salesforce, Oracle Eloqua, Magento, WordPress/WooCommerce, and Google Ads on behalf of clients, and references an internally developed "Proprietary Lead Ranking Process" combining social targeting with real-time optimization, plus an in-house data-driven campaign orchestration methodology. Customer logos span healthcare (Blue Cross and Blue Shield of Vermont, Apria Healthcare, eternalHealth, Balt), security technology (BlackBerry/Cylance, Netwatch, HID Global), logistics (Uber Freight), higher education (Colorado Mesa University, SDSU Global Campus, FIDM, USC, UCI, University of Memphis, University of Redlands), hospitality (Hilton, Holiday Inn, Westin), consumer brands (Pioneer DJ, Harley-Davidson, Smart & Final, Aqua Hydrate), sports and entertainment (LA Lakers, LA Galaxy, LA Kings, Mobilitie), and civic/nonprofit (LA Metro, Big Brothers Big Sisters, LA Care). TRAFFIK makes money through custom, quote-based agency engagements and multi-year retainers priced per project scope and service mix; pricing is not publicly disclosed. Go-to-market is sales-led, with new client acquisition driven by direct outreach, website inquiry forms, and case-study demonstrations of campaign outcomes across diverse industries. Recognitions include Inc. 5000 (2018, 187% three-year growth), Orange County Business Journal Top 50 Advertising Agencies (#47 in 2014), Forbes Official Agency Partner, MBE certification, and trade awards including Telly, Davey, American Advertising, Case, and National Mature Media.

Name

TRAFFIK

Legal name

TRAFFIK Advertising

Website

https://wearetraffik.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

TRAFFIK is a full-service advertising and marketing communications agency founded in 2001 and headquartered in Irvine, California. It serves enterprise and mid-market clients across healthcare, security, logistics, education, hospitality, and consumer sectors via two vertical sub-brands, TRAFFIK Health and TRAFFIK EDU.

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Advertising and Marketing Services: Full-service agency providing integrated advertising and marketing communications including brand strategy, digital campaigns, web design/development, media planning/buying, content production, event production, and public relations services to enterprise and mid-market clients across healthcare, education, technology, hospitality, and consumer sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

TRAFFIK is a full-service advertising and marketing communications agency providing integrated services including brand strategy, omnichannel advertising, web design and development, ecommerce, research and analytics, media planning and buying, public relations, multicultural marketing, event production, digital campaigns, marketing automation and CRM integration, and content production. The agency serves enterprise and mid-market clients across healthcare, education, technology, hospitality, and consumer sectors, with specialized sub-brands for healthcare (TRAFFIK Health) and education (TRAFFIK EDU).

Product overview

TRAFFIK is a full-service global advertising and marketing communications agency offering a comprehensive portfolio of services organized into three main areas: strategic services (Brand Strategy, Research, Market Analysis & Strategy, Data, Attribution & Analytics), creative services (Omnichannel Advertising, Web Design & Development/Ecommerce, Motion Graphics/Interactive, Content Production, Multi-Cultural Marketing), and activation services (Media Planning/Buying, Public Relations, Event Production & Experiential, Digital Campaigns, Marketing Automation & CRM Integration). The agency operates specialized sub-brands including TRAFFIK Health (healthcare sector) and TRAFFIK EDU (education sector), and produces the TRAFFIK Talks podcast as a thought leadership platform. The agency is headquartered in Irvine, CA with a New York office coming soon.

Differentiator

Problem solved

Functional benefit

Brands

• TRAFFIK Health: Healthcare-focused agency specializing in medical device, health insurance, and healthcare marketing solutions.
• TRAFFIK EDU

Products and services

• Brand Strategy Comprehensive brand strategy services covering value and visual identity, tone of voice, and positioning to develop consistent, clearly defined strategies for client brands.
• Omnichannel Advertising Strategic, omnichannel content solutions to position brands effectively to the right audiences at the right time across multiple channels.
• Web Design & Development/Ecommerce Full-stack development and UX services ensuring websites capture attention, communicate value and drive results.
• Research, Market Analysis & Strategy Data-informed strategic services using analytics to shape messaging, refine campaigns and convert data into actionable leads.
• Data, Attribution & Analytics Deep data analysis to determine which campaigns, ads and keywords deliver the most effective results to maximize support behind top-performing channels.
• Media Planning/Buying Identification of most relevant channels and effective strategies to maximize reach and provoke consumer action.
• Public Relations Media relations services leveraging a robust network of partners to highlight client accomplishments and generate brand buzz.
• Multi-Cultural Marketing Content development sensitive to distinct, often subtle differences within multicultural audiences.
• Event Production & Experiential Development, planning and execution of relevant events, focused promotions and one-of-a-kind experiences that drive engagement and enrich customer relationships.
• Digital Campaigns Development, launch, testing and optimization of social strategies that capture attention, promote sharing, engage target audiences and drive conversions.
• Marketing Automation & CRM Integration Focused data-driven customer behavior alignment and optimization of messaging campaigns to nurture leads through personalized messaging to receptive audiences.
• Content Production Planning, development and production of engaging content across all media including audio, video and social that creates meaningful interactions with audiences.
• TRAFFIK Health Healthcare-focused agency dedicated to serving healthcare, medical device, and health insurance clients with specialized marketing strategies.
• TRAFFIK EDU Education-focused agency dedicated to serving higher education and educational institution clients with specialized marketing strategies.

Quantifiable outcome

• 22% increase in inquiries and 13% year-over-year enrollment growth for FIDM
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core, standard and social impact.

• GooglecoreTechnology or IntegrationGoogle certifications enable TRAFFIK to create, test, and optimize ad campaigns, placing the right messaging in front of the right audience at the right time through Google Ads platform.
• SalesforcecoreTechnology or IntegrationSalesforce certifications allow TRAFFIK to help clients make meaningful connections with customers through personalized messaging, engagement, and experiences using Salesforce CRM.
• Marketo (Adobe)coreTechnology or IntegrationMarketo by Adobe enables TRAFFIK to transform member journeys by combining sales and marketing to orchestrate highly personalized experiences that drive measurable results.
• Oracle EloquacoreTechnology or IntegrationOracle Eloqua helps TRAFFIK craft cohesive, data-driven campaigns across all channels that deliver personalized customer journeys and provide real-time insights.
• SitecorecoreTechnology or IntegrationSitecore enables TRAFFIK to create, manage, and optimize customers' entire digital journey, learning from every interaction and developing highly customized experiences.
• WordPressstandardTechnology or IntegrationTRAFFIK leverages decades of WordPress expertise to deliver handcrafted, customized sites that easily adapt and evolve to meet changing business needs.
• MagentostandardTechnology or IntegrationFrom small businesses to global enterprises, TRAFFIK seamlessly integrates the endlessly customizable Magento ecommerce platform to meet diverse business needs.
• WooCommercestandardTechnology or IntegrationTRAFFIK customizes and fully integrates the open-source WooCommerce ecommerce plugin with WordPress sites to create simple, seamless checkout experiences.
• FacebookcoreTechnology or IntegrationProprietary lead ranking process enables laser-focused targeting, social listening, and real-time optimization to increase engagement while decreasing cost per lead.
• Veriti Foundationsocial impactStrategic or Co-development PartnerSocial impact partnership supporting mutual efforts to improve communities for all generations.
• World Visionsocial impactStrategic or Co-development PartnerSocial impact partnership contributing to global charitable initiatives.
• Union Rescue Missionsocial impactStrategic or Co-development PartnerPartnership with Los Angeles-based homeless ministry providing food, shelter, and recovery services.
• Miracles for Kidssocial impactStrategic or Co-development PartnerOngoing partnership supporting children with terminal illnesses and their families in Orange County.
• Big Brothers Big Sisterssocial impactStrategic or Co-development PartnerYouth mentorship organization partnership supporting mentoring relationships.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Wpromote: Mid-size, California-based full-service digital marketing agency with similar omnichannel capabilities (paid media, SEO, analytics, creative) serving enterprise and mid-market clients. Often considered a head-to-head competitor for West Coast enterprise pitches.
• The Martin Agency: Independent, mid-size full-service creative agency best known for brand work, PR, and digital campaigns. Similar in being founder-led, independently held, and serving enterprise clients across healthcare, consumer, and education.
• AMP Agency: Mid-size full-service marketing agency offering brand, media, creative, and digital services. Closely aligned with TRAFFIK on integrated enterprise deliverables and a similar services + martech stack.
• Mering: Independently held, mid-size full-service marketing agency based in California. Comparable on integrated creative, media planning/buying, and event/experiential capabilities serving enterprise and mid-market clients.
• Team One: Publicis-owned full-service agency specializing in premium/luxury brand work and enterprise client development. Comparable in integrated offerings and premium brand storytelling for marquee clients like TRAFFIK's VanDutch, Pioneer DJ, and Holiday Inn work.

Broad incumbents

• R/GA: Larger full-service creative + technology agency within the IPG network. Comparable in offering brand strategy, digital campaigns, web/ecommerce, and data-driven creative — competes for similar enterprise AOR and digital transformation mandates.
• Digitas: Publicis-owned digital-first agency combining creative, media, and martech — directly comparable to TRAFFIK's integrated paid-media + Salesforce/Marketo/CRM stack and competes for the same enterprise clients across healthcare and education.
• VML (formerly VMLY&R): Global full-service agency within WPP offering brand strategy, digital experience, and CRM/marketing automation. Overlaps directly with TRAFFIK's enterprise capabilities across healthcare, education, and technology.
• DDB Worldwide: Global creative network cited directly in TRAFFIK's team bios (DDB Latina prior employment). Comparable on brand strategy and multicultural marketing — a credible competitor for the agency's enterprise and Hispanic market pitches.

Emerging players

• Tinuiti: Large independent performance/CRM-focused digital marketing agency with strong paid-media + martech stack. Comparable on media planning/buying, analytics, and CRM integrations; competes more on performance depth than full creative scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TRAFFIKglobal
• Facebookfacebook.com/traffikadvertising
• LinkedInlinkedin.com/company/traffik
• Instagraminstagram.com/traffikglobal

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAFFIK