DER Touristik

What DER Touristik does

DER Touristik, operating under the umbrella brand DERTOUR Group, is the tourism division of REWE Group and is described as Germany's and Europe's second-largest tour operator. Founded in 1910 and headquartered in Cologne, the group comprises roughly 200 companies and approximately 15,000-16,000 employees worldwide following the August 2025 acquisition of Hotelplan Group. It serves consumers across 16 European source markets with packaged holidays, modular travel components, long-haul specialist tours, river and ocean cruises, sports event travel, and corporate travel, operating through multiple tour operator brands including DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, Apollo, Exim Tours, Fischer, and Billa Reisen.

The vertically integrated business model combines transaction-based tour operating with owned hotel operations and in-house destination management. DERTOUR Hotels & Resorts operates more than 120 hotels and club resorts under the Sentido, Aldiana, ananea, Playitas, Calimera, and COOEE brands, with the hotel division given its own Executive Board seat in 2025. The company also controls 71 destination management offices across 31 countries, distributing through approximately 2,000 travel agencies under DERTOUR, DERPART, Kuoni, Exim, and Fischer plus franchise and cooperation partners. Direct-to-consumer sales run through brand websites, call centers, and the online portal Prijsvrij Vakanties, while the Travel Compass B2B platform and Adobe-powered live recommendations support agent-led booking and personalization. Customer segments span families, solo travelers and couples, long-haul and specialist travelers, premium and luxury guests, and corporate clients, with geographic depth across 179 destination countries worldwide.

Name

DER Touristik

Legal name

DERTOUR Group GmbH

Website

https://dertour-group.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

DER Touristik (DERTOUR Group) is the travel division of REWE Group and Europe's second-largest tour operator, offering package holidays, specialist tours, cruises, and corporate travel through multiple brands, roughly 2,000 travel agencies, 120+ owned hotels, and 71 destination management offices across 31 countries.

Ownership category

akta.pro rank

Product category

Tour Operator & Travel Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Private/Customized Multi-Day Tour Operators (THAKADAC)

Keywords

• Package holidays
• Tour operator services
• Travel agency network
• Hotel resorts
• Destination management

Headquarters

HQ city

Flörsheim Am Main

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Tour Operating/Package Holidays: Core revenue from packaged tours, modular travel components, flight-inclusive holidays, round trips, river cruises, ocean cruises, and sports event travel. Operating in 179 countries worldwide through brands including DERTOUR, ITS, and Meiers Weltreisen.
2. Hotel Operations (DERTOUR Hotels & Resorts): Own hotel brands including Sentido, Aldiana, ananea, Playitas, Calimera, and COOEE with over 120 hotels and club resort properties. Also operates through joint ventures like DR Hospitality with brands aja, A-ROSA, HENRI.
3. Travel Agency Network Commissions: Revenue through agency network of around 2,000 travel agencies across Europe operating under DERTOUR, DERPART, Kuoni, Exim, Fischer brands and franchise/cooperation partnerships.
4. Business Travel Services: Corporate/business travel division providing travel management services.
5. Destination Management (DMC): In-house destination management with 71 offices in 31 travel countries, providing on-ground services from arrival to departure.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

DER Touristik (DERTOUR Group) is Europe's second-largest tour operator, selling packaged holidays, modular travel components, round trips, cruises, and specialist travel to 179 countries under brands including DERTOUR, ITS, and Meiers Weltreisen. The group also operates a network of approximately 2,000 travel agencies, owns 120+ hotels under brands such as Sentido, Aldiana, ananea, and Playitas, and runs an in-house Destination Management Company network with 71 offices across 31 countries to provide on-ground services.

Product overview

DER Touristik is an international tourism conglomerate and Europe's second-largest travel operator. Under the DERTOUR Group umbrella, the company operates multiple tour operator brands (DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, Apollo, Exim Tours, Billa Reisen, Fischer), approximately 2,000 travel agencies under franchise networks (DERPART, DERTOUR, Kuoni), owned hotel brands (Sentido, Aldiana, ananea, Calimera, Playitas), the online travel portal Prijsvrij Vakanties, and an in-house Destination Management Company network with 71 offices in 31 countries. The company offers package holidays, specialized travel, hotel accommodations, business travel services, and on-ground destination services across 16 European markets.

Differentiator

Problem solved

Functional benefit

Brands

• DERTOUR: Core tour operator brand offering package tours, independent travel, and round trips to 179 countries
• ITS
• Meiers Weltreisen
• Sentido
• Aldiana
• ananea
• Calimera
• COOEE
• Playitas
• Kuoni
• Helvetic Tours
• Apollo
• Billa Reisen
• Exim Tours
• DERPART
• Prijsvrij Vakanties
• DERTOUR Campus
• DERTOUR Hotels & Resorts
• DERTOUR Foundation

Products and services

• DERTOUR Package Holidays
• ITS Tour Operator Holidays
• Meiers Weltreisen Long-Haul Travel
• Kuoni Tours
• Helvetic Tours
• Apollo Tours
• Exim Tours
• Sentido Hotels & Resorts
• Aldiana Club Resorts
• ananea Lifestyle Hotels
• Calimera Family Resorts
• Playitas Active Resorts
• COOEE Family Resorts
• DERPART Travel Agency Network
• DERTOUR Destination Management Services
• Prijsvrij Vakanties Online Portal
• Travel Compass B2B Platform
• Corporate Business Travel Services
• Summer in the City Program

Quantifiable outcome

• 270% higher conversions using Adobe live recommendation tools
• +4 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hotelplan GroupcoreStrategic or Co-development Partner · 1 August 2024DERTOUR Group acquired Hotelplan Group from Migros, adding travel distribution and tour operating businesses in Switzerland, Germany, and UK. Includes brands like Hotelplan, Interhome (excluded), and travel agencies. Acquisition completed August 2025 after Swiss competition authority review without conditions.
• ValentourcoreStrategic or Co-development PartnerJoint venture combining DER Viaggi (DERTOUR Group's DMC in Italy) with Valentour (specialized DMC with strong presence in Calabria, Sicily, and Apulia). Creates comprehensive DMC coverage for all destinations south of Lake Garda.
• DR HospitalitycoreStrategic or Co-development PartnerDERTOUR Group holds majority stake in DR Hospitality GmbH & Co. KG based in Rostock. Includes brands aja, A-ROSA, HENRI plus individual hotels Louis C. Jacob and Neptun. Expands company's presence in the European hotel market.
• DSR Hotel HoldingminorStrategic or Co-development PartnerThrough majority stake in DSR Hotel Holding, DERTOUR Hotels & Resorts adds HENRI Hotels properties in Germany to its portfolio.
• Singapore AirlinesminorGTM or Marketing PartnerSupported DERTOUR Campus LIVE famtrip to Australia (April-May 2026) with 39 travel agency experts traveling to Queensland and Northern Territory.
• Tourism & Events QueenslandminorGTM or Marketing PartnerSupported DERTOUR Campus LIVE famtrip to Queensland, Australia with travel agency experts.
• Tourism and Events Northern TerritoryminorGTM or Marketing PartnerSupported DERTOUR Campus LIVE famtrip to Northern Territory, Australia.
• I.D. Riva ToursminorStrategic or Co-development PartnerDERTOUR Deutschland GmbH acquired Croatia specialist I.D. Riva Tours with 55 employees. Adds expertise in small ship cruises, group travel, and vacation homes/apartments in Croatia.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Expedia Group: Global OTA group (Expedia, Hotels.com, Vrbo, Trivago) competing with DERTOUR for online leisure bookings across Europe. A broad incumbent rather than a direct tour operator, but a key alternative channel for DERTOUR's customer base.
• Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. A broad incumbent OTA platform whose accommodation and ancillary services compete with DERTOUR's direct and agency distribution, particularly for independent travelers and ancillary services.

Others

• Hotelbeds: Global B2B bed bank and ancillary distribution platform for the travel industry. Not a direct tour operator, but a complementary ecosystem participant through which DERTOUR could wholesale unsold hotel inventory and ancillary services at scale.

Direct peers

• FTI Group: Was Germany's third-largest tour operator before its 2024 insolvency; now operating in restructured form. A direct historical competitor to DERTOUR in the German source market across package, luxury (FTI Touristik, BigXtra, 5vorFlug) and DMC (Meeting Point International) segments, and the counterparty in DERTOUR's 2024 customer-care mandate.
• Jet2 Holidays: UK-based package holiday specialist and airline (Jet2.com) operating a vertically integrated tour operator + carrier model comparable to DERTOUR plus the now-acquired Hotelplan UK businesses. Sits in DERTOUR's same pan-European peer set.
• TUI Group: Europe's largest integrated tour operator and DER Touristik's closest direct competitor. TUI operates package holidays, airlines, cruise ships (TUI Cruises, Hapag-Lloyd), and ~400 owned hotels, mirroring DERTOUR's tour-operator-plus-owned-hotel model across the same European source markets.
• Studiosus Reisen: German specialist tour operator focused on cultural, educational and escorted group travel worldwide. A direct peer for DERTOUR's Meiers Weltreisen and Specialists long-haul product, with comparable premium positioning and B2B2C travel agency distribution.
• Schauinsland-Reisen: German tour operator specializing in package holidays to Mediterranean, North African and long-haul destinations. Competes head-to-head with DERTOUR and ITS for German leisure travelers across similar product lines and price points.
• Alltours: German family-owned tour operator offering package holidays to Mediterranean and long-haul destinations through its own brands (alltours, byebye, Vivamayr, Club Alltoura). A direct competitor to DERTOUR, ITS and Meiers Weltreisen in the German source market.

Regional players

• Condor Flugdienst: German leisure airline operating as a key capacity provider for tour operators including DERTOUR. A regional comparable on the distribution/aviation side of the package holiday value chain and historically a competitor via Condor's own tour operator products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dertour-group
• Xx.com/dertouristik
• Facebookfacebook.com/dertouristic

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DER Touristik