DER Touristik
DER Touristik (DERTOUR Group) is the travel division of REWE Group and Europe's second-largest tour operator, offering package holidays, specialist tours, cruises, and corporate travel through multiple brands, roughly 2,000 travel agencies, 120+ owned hotels, and 71 destination management offices across 31 countries.
- Company typePrivate
- Founded1910
- HeadquartersFlörsheim Am Main, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What DER Touristik does
DER Touristik, operating under the umbrella brand DERTOUR Group, is the tourism division of REWE Group and is described as Germany's and Europe's second-largest tour operator. Founded in 1910 and headquartered in Cologne, the group comprises roughly 200 companies and approximately 15,000-16,000 employees worldwide following the August 2025 acquisition of Hotelplan Group. It serves consumers across 16 European source markets with packaged holidays, modular travel components, long-haul specialist tours, river and ocean cruises, sports event travel, and corporate travel, operating through multiple tour operator brands including DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, Apollo, Exim Tours, Fischer, and Billa Reisen.
The vertically integrated business model combines transaction-based tour operating with owned hotel operations and in-house destination management. DERTOUR Hotels & Resorts operates more than 120 hotels and club resorts under the Sentido, Aldiana, ananea, Playitas, Calimera, and COOEE brands, with the hotel division given its own Executive Board seat in 2025. The company also controls 71 destination management offices across 31 countries, distributing through approximately 2,000 travel agencies under DERTOUR, DERPART, Kuoni, Exim, and Fischer plus franchise and cooperation partners. Direct-to-consumer sales run through brand websites, call centers, and the online portal Prijsvrij Vakanties, while the Travel Compass B2B platform and Adobe-powered live recommendations support agent-led booking and personalization. Customer segments span families, solo travelers and couples, long-haul and specialist travelers, premium and luxury guests, and corporate clients, with geographic depth across 179 destination countries worldwide.
DER Touristik firmographics
Firmographics- Name
- DER Touristik
- Legal name
- DERTOUR Group GmbH
- Website
- https://dertour-group.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- DER Touristik (DERTOUR Group) is the travel division of REWE Group and Europe's second-largest tour operator, offering package holidays, specialist tours, cruises, and corporate travel through multiple brands, roughly 2,000 travel agencies, 120+ owned hotels, and 71 destination management offices across 31 countries.
- Ownership category
- akta.pro rank
DER Touristik industry classification
Industry- Product category
- Tour Operator & Travel Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industries
- Luxury Travel Agencies (THAKAFAA), Private/Customized Multi-Day Tour Operators (THAKADAC)
Keywords
Where DER Touristik is headquartered
LocationHeadquarters
- HQ city
- Flörsheim Am Main
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
DER Touristik business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Tour Operating/Package Holidays: Core revenue from packaged tours, modular travel components, flight-inclusive holidays, round trips, river cruises, ocean cruises, and sports event travel. Operating in 179 countries worldwide through brands including DERTOUR, ITS, and Meiers Weltreisen.
- Hotel Operations (DERTOUR Hotels & Resorts): Own hotel brands including Sentido, Aldiana, ananea, Playitas, Calimera, and COOEE with over 120 hotels and club resort properties. Also operates through joint ventures like DR Hospitality with brands aja, A-ROSA, HENRI.
- Travel Agency Network Commissions: Revenue through agency network of around 2,000 travel agencies across Europe operating under DERTOUR, DERPART, Kuoni, Exim, Fischer brands and franchise/cooperation partnerships.
- Business Travel Services: Corporate/business travel division providing travel management services.
- Destination Management (DMC): In-house destination management with 71 offices in 31 travel countries, providing on-ground services from arrival to departure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard package pricing with seasonal variations |
| Subscription | Annual | Early booking discounts |
| Subscription | Monthly | Flex booking options |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
DER Touristik product offering
Product offeringCore offering
DER Touristik (DERTOUR Group) is Europe's second-largest tour operator, selling packaged holidays, modular travel components, round trips, cruises, and specialist travel to 179 countries under brands including DERTOUR, ITS, and Meiers Weltreisen. The group also operates a network of approximately 2,000 travel agencies, owns 120+ hotels under brands such as Sentido, Aldiana, ananea, and Playitas, and runs an in-house Destination Management Company network with 71 offices across 31 countries to provide on-ground services.
Product overview
DER Touristik is an international tourism conglomerate and Europe's second-largest travel operator. Under the DERTOUR Group umbrella, the company operates multiple tour operator brands (DERTOUR, ITS, Meiers Weltreisen, Kuoni, Helvetic Tours, Apollo, Exim Tours, Billa Reisen, Fischer), approximately 2,000 travel agencies under franchise networks (DERPART, DERTOUR, Kuoni), owned hotel brands (Sentido, Aldiana, ananea, Calimera, Playitas), the online travel portal Prijsvrij Vakanties, and an in-house Destination Management Company network with 71 offices in 31 countries. The company offers package holidays, specialized travel, hotel accommodations, business travel services, and on-ground destination services across 16 European markets.
Differentiator
Problem solved
Functional benefit
Brands
- DERTOUR: Core tour operator brand offering package tours, independent travel, and round trips to 179 countries
- ITS
- Meiers Weltreisen
- Sentido
- Aldiana
- ananea
- Calimera
- COOEE
- Playitas
- Kuoni
- Helvetic Tours
- Apollo
- Billa Reisen
- Exim Tours
- DERPART
- Prijsvrij Vakanties
- DERTOUR Campus
- DERTOUR Hotels & Resorts
- DERTOUR Foundation
Products and services
- DERTOUR Package Holidays
- ITS Tour Operator Holidays
- Meiers Weltreisen Long-Haul Travel
- Kuoni Tours
- Helvetic Tours
- Apollo Tours
- Exim Tours
- Sentido Hotels & Resorts
- Aldiana Club Resorts
- ananea Lifestyle Hotels
- Calimera Family Resorts
- Playitas Active Resorts
- COOEE Family Resorts
- DERPART Travel Agency Network
- DERTOUR Destination Management Services
- Prijsvrij Vakanties Online Portal
- Travel Compass B2B Platform
- Corporate Business Travel Services
- Summer in the City Program
Quantifiable outcome
- 270% higher conversions using Adobe live recommendation tools
- +4 more outcomes
Companies that use DER Touristik
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
DER Touristik technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
DER Touristik partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Hotelplan GroupcoreDERTOUR Group acquired Hotelplan Group from Migros, adding travel distribution and tour operating businesses in Switzerland, Germany, and UK. Includes brands like Hotelplan, Interhome (excluded), and travel agencies. Acquisition completed August 2025 after Swiss competition authority review without conditions.
- ValentourcoreJoint venture combining DER Viaggi (DERTOUR Group's DMC in Italy) with Valentour (specialized DMC with strong presence in Calabria, Sicily, and Apulia). Creates comprehensive DMC coverage for all destinations south of Lake Garda.
- DR HospitalitycoreDERTOUR Group holds majority stake in DR Hospitality GmbH & Co. KG based in Rostock. Includes brands aja, A-ROSA, HENRI plus individual hotels Louis C. Jacob and Neptun. Expands company's presence in the European hotel market.
- DSR Hotel HoldingminorThrough majority stake in DSR Hotel Holding, DERTOUR Hotels & Resorts adds HENRI Hotels properties in Germany to its portfolio.
- Singapore AirlinesminorSupported DERTOUR Campus LIVE famtrip to Australia (April-May 2026) with 39 travel agency experts traveling to Queensland and Northern Territory.
- Tourism & Events QueenslandminorSupported DERTOUR Campus LIVE famtrip to Queensland, Australia with travel agency experts.
- Tourism and Events Northern TerritoryminorSupported DERTOUR Campus LIVE famtrip to Northern Territory, Australia.
- I.D. Riva ToursminorDERTOUR Deutschland GmbH acquired Croatia specialist I.D. Riva Tours with 55 employees. Adds expertise in small ship cruises, group travel, and vacation homes/apartments in Croatia.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
DER Touristik competitors and assessment
Company assessmentBroad incumbents
- Expedia Group: Global OTA group (Expedia, Hotels.com, Vrbo, Trivago) competing with DERTOUR for online leisure bookings across Europe. A broad incumbent rather than a direct tour operator, but a key alternative channel for DERTOUR's customer base.
- Booking Holdings: Parent of Booking.com, Priceline, Agoda, KAYAK and OpenTable. A broad incumbent OTA platform whose accommodation and ancillary services compete with DERTOUR's direct and agency distribution, particularly for independent travelers and ancillary services.
Others
- Hotelbeds: Global B2B bed bank and ancillary distribution platform for the travel industry. Not a direct tour operator, but a complementary ecosystem participant through which DERTOUR could wholesale unsold hotel inventory and ancillary services at scale.
Direct peers
- FTI Group: Was Germany's third-largest tour operator before its 2024 insolvency; now operating in restructured form. A direct historical competitor to DERTOUR in the German source market across package, luxury (FTI Touristik, BigXtra, 5vorFlug) and DMC (Meeting Point International) segments, and the counterparty in DERTOUR's 2024 customer-care mandate.
- Jet2 Holidays: UK-based package holiday specialist and airline (Jet2.com) operating a vertically integrated tour operator + carrier model comparable to DERTOUR plus the now-acquired Hotelplan UK businesses. Sits in DERTOUR's same pan-European peer set.
- TUI Group: Europe's largest integrated tour operator and DER Touristik's closest direct competitor. TUI operates package holidays, airlines, cruise ships (TUI Cruises, Hapag-Lloyd), and ~400 owned hotels, mirroring DERTOUR's tour-operator-plus-owned-hotel model across the same European source markets.
- Studiosus Reisen: German specialist tour operator focused on cultural, educational and escorted group travel worldwide. A direct peer for DERTOUR's Meiers Weltreisen and Specialists long-haul product, with comparable premium positioning and B2B2C travel agency distribution.
- Schauinsland-Reisen: German tour operator specializing in package holidays to Mediterranean, North African and long-haul destinations. Competes head-to-head with DERTOUR and ITS for German leisure travelers across similar product lines and price points.
- Alltours: German family-owned tour operator offering package holidays to Mediterranean and long-haul destinations through its own brands (alltours, byebye, Vivamayr, Club Alltoura). A direct competitor to DERTOUR, ITS and Meiers Weltreisen in the German source market.
Regional players
- Condor Flugdienst: German leisure airline operating as a key capacity provider for tour operators including DERTOUR. A regional comparable on the distribution/aviation side of the package holiday value chain and historically a competitor via Condor's own tour operator products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
DER Touristik social profiles
Digital presenceDER Touristik financial estimates
Financial estimateRevenue estimate
Valuation estimate
DER Touristik leadership team
Management profileNumber of profiles
Profiles15 records
DER Touristik subsidiaries and ownership
Company hierarchySubsidiaries27 records
DER Touristik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DER Touristik M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DER Touristik
What does DER Touristik do?
DER Touristik (DERTOUR Group) is Europe's second-largest tour operator, selling packaged holidays, modular travel components, round trips, cruises, and specialist travel to 179 countries under brands including DERTOUR, ITS, and Meiers Weltreisen. The group also operates a network of approximately 2,000 travel agencies, owns 120+ hotels under brands such as Sentido, Aldiana, ananea, and Playitas, and runs an in-house Destination Management Company network with 71 offices across 31 countries to provide on-ground services.
Is DER Touristik a public or private company?
DER Touristik is a private company. It is classified as corporate owned and is currently operating.
When was DER Touristik founded?
DER Touristik was founded in 1910. It employs 5,001 to 10,000 people.
Where is DER Touristik based?
DER Touristik is headquartered in Flörsheim Am Main, Germany, in the Europe region.
How does DER Touristik make money?
Five revenue lines are on record. Tour Operating/Package Holidays are the primary driver. The others are hotel Operations (DERTOUR Hotels & Resorts), travel Agency Network Commissions, business Travel Services and destination Management (DMC).
Who are DER Touristik's main competitors?
Broad incumbents on record are Expedia Group and Booking Holdings. Hotelbeds is listed as an others. Direct peers are FTI Group, Jet2 Holidays, TUI Group, Studiosus Reisen, Schauinsland-Reisen and Alltours. Condor Flugdienst is listed as a regional player.
Does DER Touristik have an API?
No public API is recorded for DER Touristik.
What industry is DER Touristik in?
DER Touristik's product category is Tour Operator & Travel Services. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAKAFAA, Luxury Travel Agencies. Its NAICS code is 561520 and its SIC code is 7900.