Chlorophyll Water
Chlorophyll Water is a Brooklyn-based functional beverage company selling chlorophyll-infused, vitamin-fortified bottled water and liquid chlorophyll drops direct-to-consumer, through health-focused retailers, and via natural-foods wholesalers across the United States.
- Company typePrivate
- Founded2019
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chlorophyll Water does
Chlorophyll Water is a Brooklyn-based private company, founded in 2019, that produces and sells a functional bottled water infused with plant-derived chlorophyll (sodium copper chlorophyllin sourced from alfalfa) and fortified with plant-based vitamins A, B12, C, and D3. Its core technology stack combines multi-stage water purification (reverse osmosis, carbon filtration, and UV sterilization) with chlorophyll and vitamin fortification, organic lemon juice, and natural spearmint flavoring, all packaged in 100% recycled PET bottles using Avery Dennison CleanFlake label technology. The company holds the Clean Label Project Certification for the third consecutive year as the first U.S. bottled water to pass the standard, with independent testing by Ellipse Analytics confirming non-detect levels of 90+ environmental and industrial contaminants including BPA, BPS, lead, cadmium, arsenic, and mercury.
The business operates a hybrid go-to-market with three revenue channels: direct-to-consumer e-commerce on chlorophyllwater.com with bi-weekly and monthly subscriptions offering a 15% discount, retail partnerships with health-focused chains (Wegmans, Sprouts Farmers Market, Alo Yoga, and Equinox), and wholesale distribution through natural foods distributors (UNFI and KeHE) and a regional beverage distributor (Superior Beverage Group, covering 13,000+ retailers in 58 Ohio counties). Pricing is premium and consistent across channels: $29.99 for a 6-pack of 16.9 fl oz bottles, $49.99 for a 12-pack, $34.99 for a 6-pack of 1-liter bottles, $27.99 for a 6-pack of 16 oz aluminum cans, and $59.99 for a 4 oz bottle of Chlorophyll Water Drops™ liquid chlorophyll concentrate. The product line is split into four bottled-water SKUs, a liquid supplement SKU, and an optional Checkout+ package protection add-on. Subscription orders account for an undisclosed share of recurring revenue.
The company employs 1–10 people, appears to be bootstrapped with no disclosed outside investors or funding rounds, and relies heavily on product-led and community-led marketing: viral TikTok and Instagram content, an affiliate/influencer program with gifting and discount codes, earned media in Vogue, Glamour, Harper's Bazaar, and SheFinds, and event presence at Natural Products Expo West. Cumulative #ChlorophyllWater and #Chlorophyll mentions exceed 1 billion across social platforms, and Spate ranked the brand a 2026 Top Trending Brand after 229% YoY TikTok, 62.9% Google Search, and 70% Instagram growth. No revenue, headcount costs, gross margin, or unit economics are disclosed, so any scale inference must rest on distribution footprint and social momentum rather than audited financials.
Chlorophyll Water firmographics
Firmographics- Name
- Chlorophyll Water
- Legal name
- Chlorophyll Water
- Website
- https://chlorophyllwater.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Chlorophyll Water is a Brooklyn-based functional beverage company selling chlorophyll-infused, vitamin-fortified bottled water and liquid chlorophyll drops direct-to-consumer, through health-focused retailers, and via natural-foods wholesalers across the United States.
- Ownership category
- akta.pro rank
Chlorophyll Water industry classification
Industry- Product category
- Functional Bottled Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)
Keywords
Where Chlorophyll Water is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chlorophyll Water business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through chlorophyllwater.com website with product purchases and subscription options. Products include cases of bottled water in various sizes (6-pack, 12-pack, 1-liter cases) and chlorophyll drops.
- Wholesale and Retail Distribution: Products sold through retail partners including grocery stores, health food stores, fitness studios, and specialty retailers. Revenue generated through wholesale purchasing agreements.
- Subscription Services: Bi-weekly and monthly subscription delivery options offering 15% discount on every case, providing recurring revenue with customer loyalty benefits.
- Affiliate and Influencer Marketing: Partnership programs including affiliate marketing, gifting programs, discount codes, campaigns, and content creation collaborations generating revenue through influencer-driven sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Case of 12 (16.9 oz) - One-time purchase |
| Subscription | Pay-as-you-go | Case of 6 (16.9 oz) - One-time purchase |
| Subscription | Pay-as-you-go | Case of 6 (1 Liter) - One-time purchase |
| Subscription | Pay-as-you-go | 16oz Aluminum Can 6-Pack - Pre-order |
| Unit Pricing | Pay-as-you-go | Liquid Chlorophyll Drops (4 oz) |
| Unit Pricing | One time/ perpetual license | Checkout+ Protection |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels11 records
Chlorophyll Water product offering
Product offeringCore offering
Chlorophyll Water produces and sells ultra-purified spring water infused with plant-derived chlorophyll from alfalfa plus plant-based vitamins A, B12, C, and D3. The beverages are packaged in 100% post-consumer recycled PET bottles (and aluminum cans) and are positioned as a Clean Label Project certified functional water for health-conscious consumers. The company sells direct-to-consumer online and through retail and wholesale distribution.
Product overview
Chlorophyll Water is a functional bottled water brand offering a portfolio of chlorophyll-infused hydration products. The core product line consists of bottled waters in multiple formats: 16.9 fl oz bottles (Cases of 6 and 12), 1-liter bottles (Case of 6), and 16oz aluminum cans (6-Pack). The flagship Chlorophyll Water® products are ultra-purified waters infused with plant-derived chlorophyll from alfalfa and essential plant-based vitamins A, B12, C, and D3, with a hint of organic lemon juice and natural spearmint. The add-on product Chlorophyll Water Drops™ is a liquid chlorophyll super-concentrate supplement for customizable chlorophyll intake. An optional Checkout+ package protection service is available at checkout. All products are Clean Label Project Certified and packaged in 100% recycled plastic. A subscription model offers 15% savings with bi-weekly or monthly delivery options.
Differentiator
Problem solved
Functional benefit
Brands
- Chlorophyll Water Drops™: Liquid chlorophyll drops supplement - super concentrate 4oz bottle fortified with vitamins A, B12, C, D3, electrolytes, and sea trace minerals.
Products and services
- Chlorophyll Water 16.9 fl oz Bottled Water Flagship ready-to-drink functional water combining chlorophyll and plant-based vitamins, targeted at health-conscious consumers seeking a clean-label daily hydration option.
- Chlorophyll Water 1 Liter Bottled Water Larger-format chlorophyll-infused purified spring water with added plant-based vitamins A, B12, C, and D3 for higher-volume hydration consumption.
- Chlorophyll Water 16 oz Aluminum Can Aluminum-canned version of the chlorophyll-infused functional water, positioned as a more sustainable, on-the-go packaging format for consumers who prefer cans to plastic bottles.
- Chlorophyll Water Drops Concentrated liquid chlorophyll drops designed to be added to a consumer's own water, extending the Chlorophyll Water functional benefit to a portable, do-it-yourself format.
Quantifiable outcome
- 229% growth on TikTok, 62.9% growth in Google Search, 70% growth in Instagram posts (year-over-year)
- +4 more outcomes
Companies that use Chlorophyll Water
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Chlorophyll Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Chlorophyll Water partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Superior Beverage GroupcoreDistribution partnership to expand presence across Ohio and the Midwest. The partnership involves distributing the brand at over 13,000 retailers in 58 Ohio counties, supporting the company's national expansion efforts.
- rePurpose GlobalcorePlastic-neutral partnership that funds ocean-bound plastic recovery for every bottle sold. For every bottle of Chlorophyll Water sold, one plastic bottle is recovered from the ocean.
- NielsenIQminorReceived NielsenIQ 'A' Brand Score recognition, indicating strong market performance and brand positioning metrics.
- UNFI (United Natural Foods)coreMajor natural and organic foods distributor enabling wide retail distribution across health food stores and grocers.
- KeHE DistributorscoreNatural and organic specialty distributor facilitating retail presence in health-focused stores.
- Avery DennisoncoreProvider of CleanFlake label technology using water-based adhesive that separates cleanly from PET during recycling, ensuring high-quality recycled PET flakes.
- Ellipse AnalyticscoreIndependent third-party testing laboratory that tested Chlorophyll Water for Clean Label Project Certification, achieving non-detect levels of contaminants.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Chlorophyll Water competitors and assessment
Company assessmentDirect peers
- Liquid Death: Liquid Death is a direct competitor in premium bottled water with strong brand-building via social media, viral marketing, and sustainability positioning. Like Chlorophyll Water, it sells flavored/enhanced water in multiple formats and targets younger, lifestyle-driven consumers willing to pay premium prices.
- Hint Water: Hint is a direct competitor in the flavored enhanced water category, selling unsweetened fruit-infused water with a clean-label, no-additives positioning. It targets the same health-conscious consumer persona and competes on similar retail and DTC channels.
- Path Water: Path Water sells premium bottled water in reusable aluminum bottles with a sustainability narrative emphasizing refillability. It directly competes with Chlorophyll Water in the eco-conscious, premium water segment and overlaps on target customers and retail channels.
- JUST Water: JUST Water is a premium bottled water brand with a strong sustainability story (plant-based packaging, B Corp certified). It competes for the same health-conscious, eco-aware dollar as Chlorophyll Water through similar retail and DTC channels.
- Alkaline88 (Alkaline Water Company): Alkaline88 produces premium enhanced water with pH and electrolyte claims, distributed through national retail and foodservice channels. It competes directly with Chlorophyll Water in the functional enhanced water category and serves similar health-focused consumers.
- Flow Water: Flow is a premium sustainably-packaged spring water brand emphasizing naturally alkaline pH and eco-friendly packaging. It overlaps with Chlorophyll Water on premium positioning, sustainability narrative, and target consumer demographics.
Broad incumbents
- Fiji Water: Fiji Water is a large established premium bottled water brand with national distribution and significant brand recognition. It competes in the same premium water category and shelf space as Chlorophyll Water, though it does not offer functional/fortified variants.
- Voss Water: Voss is an established premium bottled water brand with strong positioning in hospitality, premium retail, and on-premise channels. It competes for the same premium water consumer and shelf placements that Chlorophyll Water targets.
Emerging players
- Olipop: Olipop is a fast-growing functional beverage brand combining nostalgic flavors with functional health benefits (prebiotics, botanicals). It targets the same health-conscious, wellness-oriented consumer and competes for similar retail and DTC mindshare in the functional beverage category.
- Hal's Water: Hal's is a smaller emerging brand selling enhanced water with associated health claims, comparable product format, and similar target consumer as Chlorophyll Water in the functional/enhanced water category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Chlorophyll Water social profiles
Digital presenceChlorophyll Water compliance and trust
Trust signalCompliance4 records
Chlorophyll Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chlorophyll Water leadership team
Management profileNumber of profiles
Chlorophyll Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chlorophyll Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chlorophyll Water
What does Chlorophyll Water do?
Chlorophyll Water produces and sells ultra-purified spring water infused with plant-derived chlorophyll from alfalfa plus plant-based vitamins A, B12, C, and D3. The beverages are packaged in 100% post-consumer recycled PET bottles (and aluminum cans) and are positioned as a Clean Label Project certified functional water for health-conscious consumers. The company sells direct-to-consumer online and through retail and wholesale distribution.
Is Chlorophyll Water a public or private company?
Chlorophyll Water is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chlorophyll Water founded?
Chlorophyll Water was founded in 2019. It employs 1 to 10 people.
Where is Chlorophyll Water based?
Chlorophyll Water is headquartered in Brooklyn, United States, in the North America region.
How does Chlorophyll Water make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale and Retail Distribution, subscription Services and affiliate and Influencer Marketing.
Who are Chlorophyll Water's main competitors?
Direct peers on record are Liquid Death, Hint Water, Path Water, JUST Water, Alkaline88 (Alkaline Water Company) and Flow Water. Broad incumbents are Fiji Water and Voss Water. Emerging players are Olipop and Hal's Water.
Does Chlorophyll Water have an API?
No public API is recorded for Chlorophyll Water.
What industry is Chlorophyll Water in?
Chlorophyll Water's product category is Functional Bottled Water. Its primary akta.pro industry code is AFAFACAF, Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte), with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.