National Beverage Properties

What National Beverage Properties does

National Beverage Corp. (NASDAQ: FIZZ) is a U.S.-based, publicly traded beverage manufacturer founded in 1985 by Nick A. Caporella in Fort Lauderdale, Florida. The company develops, produces, and distributes a portfolio of sparkling waters, energy drinks, juices, and carbonated soft drinks under the "Power+ Brands" umbrella (LaCroix, Clear Fruit, Rip It, Everfresh, Everfresh Premier Varietals, Mr. Pure) plus heritage carbonated soft drink brands (Shasta, 135+ years; Faygo, 115+ years), alongside regional brands Ohana, Ritz, Big Shot, and Crystal Bay. LaCroix alone accounts for over 80% of revenue and leads the premium domestic sparkling water category with zero calories, zero sweeteners, and zero sodium.

The company's core technology is beverage formulation, flavor development, and vertically integrated manufacturing across U.S. facilities, with more than 80% of products packaged in aluminum cans containing approximately 71% recycled material. Operations emphasize creative packaging, imaginative flavor profiles, and a "Better for You" positioning targeting active and health-conscious consumers as well as value-oriented buyers of legacy carbonated soft drinks.

National Beverage generates revenue through one-time product sales of its branded beverages via a hybrid distribution system that places products in grocery, convenience, and mass retail channels across the United States. The company maintains a zero-debt balance sheet, $350 million in cash (up $156 million), 37% gross margins, and 28.73% net margins. It employs 1,001–5,000 people and has returned over $1.8 billion to shareholders via 13 special dividends over 22 years. Marketing is brand-led through packaging, retail point-of-sale presence, corporate storytelling, and philanthropic partnerships with cancer-research institutions.

Name

National Beverage Properties

Legal name

National Beverage Corp.

Website

https://nationalbeverage.com

Company type

Public

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

National Beverage Corp. (NASDAQ: FIZZ) is a U.S. beverage manufacturer founded in 1985, producing LaCroix sparkling water, Rip It energy drinks, Everfresh juices, and heritage sodas like Shasta and Faygo for distribution across U.S. retail channels.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Sparkling water
• Carbonated soft drinks
• Energy drinks
• Juice beverages
• Flavored water

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beverage Product Sales: National Beverage generates revenue through the manufacture and sale of beverages including sparkling waters (LaCroix), energy drinks (Rip It), juices (Everfresh), and carbonated soft drinks (Shasta, Faygo). Products are sold through retail channels across the United States.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

National Beverage Corp. manufactures and distributes a portfolio of beverages in the United States, centered on its LaCroix sparkling water brand (zero calories, zero sweeteners, zero sodium) and including Clear Fruit non-carbonated flavored water, Rip It energy drinks and shots, Everfresh and Mr. Pure 100% juices, and Everfresh Premier Varietals premium apple juices. The company also produces iconic carbonated soft drinks such as Shasta (135+ years) and Faygo (115+ years), plus regional brands including Ritz, Big Shot, Crystal Bay, and Ohana. Products are sold through a hybrid distribution system across grocery, convenience, and mass retail channels nationwide.

Product overview

National Beverage Corp. offers a diversified portfolio of beverages centered on 'Power+ Brands' targeting active and health-conscious consumers. The portfolio includes LaCroix sparkling water (the flagship brand representing over 80% of revenue), Clear Fruit non-carbonated flavored water, Rip It energy drinks and shots, Everfresh/Mr. Pure 100% juice products, and Everfresh Premier Varietals premium apple juices. The company also produces carbonated soft drinks including iconic brands Shasta (135+ years) and Faygo (115+ years), along with Ohana non-carbonated drinks, Ritz sodas and seltzers, Big Shot New Orleans soda, and Crystal Bay sparkling water. Products are distributed through a hybrid distribution system across various retail channels in the United States.

Differentiator

Problem solved

Functional benefit

Brands

• LaCroix: Premium domestic sparkling water brand with zero calories, zero sweeteners, and zero sodium. The company's most significant brand.
• Clear Fruit
• Rip It
• Everfresh
• Mr. Pure
• Shasta
• Faygo
• Everfresh Premier Varietals
• Ohana
• Ritz
• Big Shot
• Crystal Bay

Products and services

• LaCroix Sparkling Water Naturally essenced premium sparkling water with zero calories, zero sweeteners, and zero sodium, marketed to active and health-conscious consumers. Leads the premium domestic sparkling water category and accounts for over 80% of company revenue.
• Clear Fruit Non-carbonated flavored water beverage enhanced with fruit flavors such as Cherry Blast, Strawberry Watermelon, and Fruit Punch, available in 20-ounce and 16.9-ounce bottles with sports caps.
• Rip It Energy Fuel Energy drinks and shots marketed as 'Real Energy for Real People', offered in multiple unique flavors including six sugar-free options. Includes a 2 oz sugar-free shot version and supports military and first responder communities.
• Everfresh and Mr. Pure 100% Juices 100% juice and juice drinks in flavors ranging from Orange, Cranberry, and lemonades to exotics like Premium Papaya, Pineapple Mango, Peach Watermelon, and Island Punch, packaged in signature hot-filled 16 oz glass bottles for single-serve consumption.
• Everfresh Premier Varietals Premium line of apple juice positioned as a stand-alone brand in the produce section of supermarkets, derived from specific apple varieties including Granny Smith, McIntosh, Honey Crisp, Golden Delicious, Fuji, and Pink Lady.
• Shasta Iconic carbonated soft drink brand with 135+ years of history, recognized as a bottling industry pioneer and innovator. Features multiple flavors including recently introduced Zero Sugar variants, marketed on value, convenience, and unique taste.
• Faygo Iconic carbonated soft drink brand with 115+ years of history, featuring unique flavors such as Red Pop, Moon Mist, and Rock'n'Rye, marketed as 'The One True Pop'.
• Ohana Non-carbonated drinks marketed to Midwest families in flavors such as fruit punch, raspberry lemonade, kiwi strawberry, blueberry lemonade, peach melon, and peach iced tea.
• Ritz Carbonated beverages and seltzers popular in the Southeast U.S., featuring a complete line from classics to tropical blends with intense flavors.
• Big Shot New Orleans soda brand since 1935, delivering unique flavors such as pineapple, strawberry, pineapple watermelon, peach, root beer, orange, and crème soda with value-tier pricing.
• Crystal Bay Flavorful sparkling water combining sparkling water and fruit flavors in resealable bottles, positioned as a refreshing alternative to traditional soft drinks for all ages.

Quantifiable outcome

• LaCroix holds over 80% of National Beverage revenue
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PepsiCo: Owner of Bubly, which directly competes with LaCroix in premium sparkling water, plus Tropicana (juices) and broad CSD portfolio. Closest large-scale competitor to National Beverage across its primary categories.
• Keurig Dr Pepper: Large publicly traded beverage company with a multi-category portfolio spanning soft drinks, juices, water, and coffee. Highly comparable to National Beverage's diversified CPG/juice/soft-drink model across similar U.S. retail channels.
• Coca-Cola Company: Global beverage leader operating in sparkling soft drinks, water, sports drinks, juices, and energy via brands including Dasani, AHA, Topo Chico, and Simply. Directly competes with LaCroix in sparkling water and with Shasta/Faygo in CSDs.
• Primo Brands Corporation: Public North American beverage company combining bottled water with legacy CSD/juice brands. Comparable to National Beverage in the mix of bottled hydration, CSDs, and juices across grocery and mass retail.
• National Western Life (S&W Fine Foods/Dr Pepper Snapple historical peers): Reference to historical Dr Pepper Snapple Group as a comparable mid-cap publicly traded non-alcoholic beverage portfolio company - now part of Keurig Dr Pepper but a useful structural peer for valuation benchmarking.

Direct peers

• Monster Beverage Corporation: Public, U.S.-based energy drink specialist. Direct competitor to National Beverage's Rip It energy brand via a comparable shelf-stable canned-energy model and similar retail channels.
• Polar Beverages: Privately held regional sparkling water and seltzer producer based in the Northeast U.S. Competes head-to-head with LaCroix in premium/regional flavored sparkling water via similar craft-style flavor portfolios.
• Sparkling Ice (Talking Rain): U.S. flavored sparkling water brand with strong CPG footprint. Directly competes with LaCroix in mainstream grocery and convenience for zero/low-calorie flavored sparkling water occasions.

Emerging players

• Celsius Holdings: Public, fast-growing better-for-you energy drink company. Comparable to National Beverage's Rip It franchise via functional/better-for-you positioning across similar retail and convenience channels.
• Jones Soda Co. Small-cap publicly traded U.S. craft soda company with quirky/limited-edition flavor positioning. Comparable to Shasta, Faygo, and Big Shot in the value/craft CSD segment with regional and convenience-channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/findyourdrink
• Facebookfacebook.com/bigshotsoda
• LinkedInlinkedin.com/company/national-beverage-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Beverage Properties