StandardVision

Name

StandardVision

Legal name

StandardVision, LLC

Website

https://standardvision.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising & LED Display Technology

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• LED display systems
• Digital out-of-home advertising
• Media architecture
• Content management software
• Museum-grade display technology

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DOOH Advertising Sales: Revenue generated from selling advertising space on StandardVision's digital billboard and media architecture platforms in major US markets. Brands pay for impressions and brand experiences on premium digital displays.
2. LED Hardware Sales: Custom LED display systems sold to enterprise clients for installation in corporate offices, hotels, retail spaces, transportation hubs, and public spaces. Includes transparent displays, custom configurations, and architectural integrations.
3. SVRunner Software Licensing: Content management software licensing for operating LED displays. Software enables content scheduling, playback monitoring, and system management.
4. Luma Canvas Product Sales: Museum-grade LED displays sold directly to galleries, collectors, and institutions for digital art and NFT display. Available in various sizes with custom sizing options.
5. Art Curation and Consulting Services: Digital art curation services for client installations, including artist programming, content selection, and public art program management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

StandardVision designs, manufactures, and operates custom LED display systems and media architecture for enterprise clients, complemented by its proprietary SVRunner content management software. The company also runs premium digital out-of-home (DOOH) advertising platforms in major U.S. markets and offers the museum-grade Luma Canvas display for NFTs and digital art, plus art curation and consulting services.

Product overview

StandardVision is a LED display technology and digital out-of-home (DOOH) advertising company operating at the forefront of LED innovation. The company's portfolio consists of custom LED displays (including transparent displays and Clear Canvas technology), digital lighting solutions, and the proprietary SVRunner content management software platform. Their flagship product Luma Canvas is a museum-grade LED display specifically designed for showcasing NFTs and digital art, featuring direct emissive illumination technology with the widest color gamut available and 160-degree viewing angle. The company also operates iconic landmark media platforms like Kurve LA and offers DOOH advertising solutions through a strategic alliance with Dream Outdoor. Their technology solutions span corporate, retail, hospitality, transportation, civic, and residential sectors, providing end-to-end services from custom LED display manufacturing to content management and operational support.

Differentiator

Problem solved

Functional benefit

Brands

• SVRunner: Proprietary content management software for creating, deploying, and operating tailored art and advertising experiences.
• Luma Canvas
• SVStudios

Products and services

• Custom LED Displays Tailored LED display systems engineered for specific project requirements, from ultra-fine pitch to large-scale exterior facades, for real estate developers, architects, and enterprise clients.
• Digital Lighting Solutions
• Transparent Displays
• Clear Canvas Transparent LED technology solution for retail and architectural applications that enables visibility through displays while delivering dynamic content, showcased at NRF 2024.
• Luma Canvas Museum-grade LED display designed for showcasing NFTs and digital art, with direct emissive illumination, matte surface, deep blacks, 160-degree viewing angle, crypto wallet integration, and 24/7 operation; sold to galleries, collectors, and institutions worldwide.
• SVRunner Software Proprietary content management software for creating, deploying, and operating tailored art and advertising experiences on LED displays, with web-based scheduling, smart tags, rules-based scheduling, SVRunner API, playback monitoring with auto-failover, and a gaming-level graphics engine.
• DOOH Advertising Solutions
• Kurve LA
• Art Curation and Consulting Services

Quantifiable outcome

• Kurve LA generates over 1 million daily impressions at the Wilshire and Vermont intersection
• +1 more outcomes

Named customers29 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• CIRCA ArtcoreStrategic or Co-development Partner · 11 October 2023Ongoing partnership to present site-specific artwork on Courtyard Marriott LA Live. Has featured artists including Gilbert & George, Frank Bowling, Anne Imhof, and Slawn.
• ObscuraminorStrategic or Co-development Partner · 28 January 2022Partnership for outdoor exhibition featuring Obscura's 'Who We Are' series of 50 portraits displayed across StandardVision's LED facades in Los Angeles.
• Infinity FestivalminorGTM or Marketing Partner · 1 November 2021Luma Canvas displays featured at Infinity Festival 2021 Art & Tech gallery, showcasing Nancy Baker Cahill's Slipstream series.
• Bitforms GallerycoreStrategic or Co-development Partner · 18 October 2021Luma Canvas featured in Bitforms Gallery's exhibition 'A Generative Movement' at Minnesota Street Project in San Francisco, coinciding with Rafael Lozano-Hemmer's solo exhibition at SFMoMA.
• Vellum LAflagshipStrategic or Co-development Partner · 14 July 2021Official technology partner for Vellum LA, the first physical gallery space in Los Angeles for NFT-backed digital art. StandardVision outfitted the gallery with Luma Canvas displays. Partnership includes joint exhibitions like Sea Change at LA Art Show.
• SuperRarecoreGTM or Marketing Partner · 14 July 2021Partnership for NFT exhibitions and online auctions in conjunction with Vellum LA. Collaborated on Sea Change exhibition at LA Art Show featuring 12 new media artists.
• Dream OutdoorcoreStrategic or Co-development PartnerStrategic alliance with Dream Outdoor to cultivate seasoned expertise in DOOH innovation. Dream Outdoor brings strategic representation of iconic media platforms, enhancing StandardVision's ability to deliver dynamic out-of-home solutions and propelling brand engagement for clients.
• AC MartinminorImplementation/ SI/ Consulting PartnerArchitectural partnership for Natural Resources Headquarters Building project in Sacramento, collaborated on custom ultra-fine pitch digital display integration.
• Turner ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partnership for Natural Resources Headquarters Building digital installation project.
• Dyson & WomackminorStrategic or Co-development PartnerPartnered for public art program curation at California Natural Resources Agency, selecting digital artists for the Natural Resources Headquarters display.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SNA Displays: Custom LED display manufacturer and operator focused on media architecture and large-format LED facades for real estate, retail, and entertainment venues. Direct competitor to StandardVision's Custom LED Displays and DOOH platform offerings across the US.
• Prismaflex International: International LED display and digital signage manufacturer focused on urban media architecture and customizable LED solutions. Comparable to StandardVision's bespoke LED facade and transparent display offerings.
• Christie Digital Systems: Provider of professional display, projection, and LED solutions for venues, museums, and architectural installations. Directly comparable to StandardVision on museum-grade LED (Luma Canvas) and large venue integration work.
• Planar (Leyard): Major LED video wall and fine-pitch display manufacturer serving retail, corporate, control rooms, and broadcast. Closely competes with StandardVision's Custom LED Displays and Luma Canvas product categories.
• Broadsign: Leading DOOH content management and programmatic platform used by media operators worldwide. Direct software-side comparable to StandardVision's SVRunner CMS for managing digital out-of-home networks.
• PixelFLEX (formerly NanoLumens): Manufacturer of custom and curved LED display solutions for retail, hospitality, and architectural installations. Comparable to StandardVision's Custom LED Displays and Clear Canvas transparent/architectural offerings.

Broad incumbents

• Daktronics: Large, publicly-traded LED display manufacturer serving sports, transportation, commercial, and out-of-home markets. Broadly overlaps with StandardVision's custom LED and DOOH display business at significantly larger scale.
• Lamar Advertising Company: One of the largest US OOH and DOOH advertising operators with a national billboard and digital display inventory. Competes with StandardVision for premium brand-advertising spend on owned media assets.
• Outfront Media: Major US out-of-home and digital out-of-home media company operating across transit, billboards, and street furniture. Competes with StandardVision's DOOH advertising and media platform business.
• Clear Channel Outdoor: Global OOH and DOOH advertising operator with extensive US and international digital billboard networks. Directly comparable to StandardVision's premium DOOH offerings and competes for the same brand budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StandardVision