What Luxid does

Luxid Group Oy is a Finland-headquartered independent B2B marketing agency operating from Turku (registered office), Helsinki, London, Dayton, and Austin. Founded in 1992 and reorganized under its current brand, the firm serves 13 Forbes 2000 clients across 80+ markets and produces content in 30 languages with a team of 160+ professionals. The client base spans industrial manufacturing, steel, technology, healthcare, automotive, retail, life sciences, and logistics, and includes Dell Technologies, AWS, IKEA, Roche, Visa, Cummins, SSAB, Outokumpu, Kemppi, Copeland, HMD, Fujitsu, Zebra, and Atmus.

The service portfolio is organized around five integrated practice areas: Brand Strategy & Storytelling, Experience Design & Digital Innovation, Demand Generation, MarTech & Sales Tech Optimization, and Marketing Intelligence & Analytics. The technical stack combines marketing technology consulting with an AI development program centered on retrieval-augmented generation (RAG). A Business Finland-funded proof-of-concept running January through June 2026 explores structuring briefs, target groups, brand guidelines, and campaign history to guide generative AI outputs that remain brand-consistent at enterprise scale. Luxid operates an internal AI Tiger Team and uses third-party foundation models (GPT-4o, Claude, Gemini, Llama) rather than proprietary models. Documented client outcomes include a 1650% increase in campaign views for AWS, a 101.6% conversion lift for SSAB, +50% sales leads for Kemppi, and £700,000 in new opportunities for Starburst Data.

Revenue is generated through retainer-based and project-based professional services engagements; no public pricing or subscription model is disclosed. The firm is privately held, with Voland Partners as a financial investor backing a stated goal of doubling revenue within two years. In April 2025, Luxid acquired US-based TriComB2B (Dayton, Ohio), an addition described as nearly doubling company size. The board was strengthened in March 2026 with the appointments of Susan Duinhoven (former CEO of Sanoma) and Belinda Gerdt (CMO for B2B at VodafoneZiggo) to support further international expansion and acquisitions. Day-to-day leadership is led by co-founder and CEO Pasi Voho and co-founder and COO Susanna Juusti.

Name

Luxid

Legal name

Luxid Group Oy

Website

https://luxidgroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Luxid is a Finland-based independent B2B marketing agency offering brand strategy, experience design, demand generation, MarTech optimization, and analytics. It serves enterprise clients including 13 Forbes 2000 companies across 80+ markets and 30 languages.

Ownership category

akta.pro rank

Product category

B2B Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing services
• Brand strategy consulting
• Demand generation
• MarTech optimization
• Digital experience design

Headquarters

HQ city

Turku

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Agency Services: Luxid generates revenue through retainer-based and project-based engagements providing integrated marketing services including brand strategy, digital experience design, demand generation, MarTech optimization, and analytics. Revenue is driven by client contracts across enterprise and mid-market segments in industrial, technology, and B2B sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Luxid is a global B2B marketing agency that delivers integrated marketing services across five core practice areas: Brand Strategy & Storytelling, Experience Design & Digital Innovation, Demand Generation, MarTech & Sales Tech Optimization, and Marketing Intelligence & Analytics. Services are delivered through retainer and project-based engagements for enterprise and mid-market clients across industrial, technology, and B2B sectors, increasingly augmented by AI-powered content and analytics capabilities.

Product overview

Luxid is a global marketing agency offering an integrated suite of service offerings rather than a modular software product. The portfolio includes Brand Strategy & Storytelling, Experience Design & Digital Innovation, Demand Generation, MarTech & Sales Tech Optimization, and Marketing Intelligence & Analytics. The company also acquired TriComB2B (US) in April 2025 to expand its B2B capabilities. Services are delivered through a combination of human expertise and AI-powered tools, with current R&D focus on guided generative AI using RAG (retrieval-augmented generation) to produce brand-consistent content at enterprise scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Storytelling Strategic brand development and narrative creation services that position B2B clients as trusted, purpose-led brands in their markets.
• Experience Design & Digital Innovation Digital experience design services including UI/UX design, design systems implementation, and innovative digital touchpoints across web and mobile platforms for B2B clients.
• Demand Generation Multi-channel demand generation campaigns designed to increase sales leads, boost qualified opportunities, and drive measurable revenue growth for B2B clients.
• MarTech & Sales Tech Optimization Marketing and sales technology consulting, optimization, and implementation services to maximize ROI from technology investments and improve campaign performance for B2B clients.
• Marketing Intelligence & Analytics Data-driven marketing analytics services providing insights into campaign performance, customer behavior, and market trends to inform strategic decisions for B2B clients.

Quantifiable outcome

• +22% in branded share of search for Fleetguard
• +10 more outcomes

Named customers21 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walker Sands: US-based B2B marketing agency serving industrial, manufacturing, and technology clients with integrated brand, demand-gen, and PR services — directly comparable to Luxid in vertical focus, mid-market positioning, and integrated offering.
• Stein IAS: Long-established B2B creative and content marketing agency with deep industrial/manufacturing vertical expertise and a global footprint; comparable to Luxid in client mix, creative-led approach, and Forbes 2000 enterprise client base.
• TopRank Marketing: B2B marketing agency specializing in demand generation, content marketing, and marketing technology advisory for enterprise B2B brands — directly comparable to Luxid's MarTech and demand-gen offerings and client base.
• Velocity Partners: UK-based B2B marketing agency serving technology and industrial clients with integrated creative and digital services; overlaps with Luxid's UK office footprint and enterprise B2B focus.
• Cardinal Digital Marketing: US-focused B2B digital marketing agency offering SEO, paid media, demand gen, and MarTech services to multi-location and enterprise clients — comparable in digital-first B2B service mix and US enterprise focus.
• gyro (Stagwell): Global B2B creative and media agency operating across multiple regions and verticals with strong industrial/manufacturing client base; comparable to Luxid in B2B focus, integrated creative + media offering, and international footprint.
• CIENCE Technologies: B2B demand generation and outbound sales agency with technology and industrial clients; comparable to Luxid in targeting B2B mid-market and enterprise accounts with measurable demand-gen outcomes.

Regional players

• Reaktor: Finnish-headquartered digital, design, and technology agency with similar size and enterprise B2B client roster; geographically overlapping but with a stronger technology/product engineering tilt than Luxid.

Broad incumbents

• Merkle (Dentsu): Large data-driven digital agency holding company with a dedicated B2B practice; comparable in offering breadth (analytics, demand gen, MarTech) but operates at much larger scale across multiple industry verticals.
• Ogilvy (WPP): Global advertising and brand network with a sizable B2B practice serving industrial and technology clients; comparable in targeting enterprise B2B and industrial manufacturing but at vastly greater scale and scope than Luxid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luxidgroup
• Instagraminstagram.com/luxidgroup_
• Facebookfacebook.com/luxidgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxid