What Tranquility Online does

Tranquility Online is a Halifax, Nova Scotia-based digital mental health company that delivers internet-based Cognitive Behavioural Therapy (Digital CBT / iCBT) for adults with mild-to-moderate anxiety and depression. The platform is a structured 9 to 12 module CBT program, with each module running 30-45 minutes and recommended at one module per week; modules are accessible via desktop and mobile browser. The product is offered in three tiers: a self-led module-only tier, a coach-assisted tier that adds weekly 30-minute phone or webcam appointments plus in-app messaging with paraprofessional coaches trained in motivational interviewing, and a therapist-assisted tier that assigns a licensed therapist for messaging support and clinical oversight over a 12-week program. Coaches and therapists operate under a proprietary Coach Training Protocol developed by the company's Senior Clinical Directors, who are PhD-level clinical psychologists; the founding clinical lead, Dr. Alissa Pencer, brings over a decade of CBT experience from the IWK Health Centre anxiety clinic.

The business runs a hybrid go-to-market model. On the direct-to-consumer side, individuals self-sign up at tranquility.app with a 7-day free trial and a $50 subscription discount, paying on monthly or annual auto-renewing subscriptions. On the B2B side, the platform is sold to employers and organizations as an Employee Assistance Plan (EAP) alternative through order-form subscription agreements. The company also engages in clinical research partnerships with Dalhousie University, the University of New Brunswick, Maritime provincial governments, and CIHR-funded studies focused on caregiver and healthcare-worker mental health. Revenue mechanics are subscription-recurring on both consumer and enterprise tracks; pricing is not publicly disclosed.

In August 2021, Tranquility Online was acquired by Green Shield Canada and now operates as a wholly-owned subsidiary under Green Shield Holdings Inc., the for-profit arm of the not-for-profit Green Shield Association. Within GreenShield Health it sits alongside Inkblot Therapy, NKS Health Canada, The Health Depot Pharmacy, Benecaid, Honeybee, and other health services brands, giving it access to GSC's national benefits administration footprint and bilingual (English/French) coverage. The company remains small (1-10 employees at last disclosed count), co-founded by CEO Joel Muise and Dr. Alissa Pencer, both of whom remain active. Security and privacy posture includes AES-256 encryption at rest, HTTPS in transit, optional MFA via SMS or Google Authenticator, and PIPEDA/GDPR-aligned policies.

Name

Tranquility Online

Legal name

Tranquility Online

Website

https://tranquility.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tranquility Online is a Halifax-based digital mental health platform delivering internet-based Cognitive Behavioural Therapy (iCBT) for anxiety and depression via a tiered self-led, coach-assisted, and therapist-assisted subscription product to individuals and employer EAP buyers.

Ownership category

akta.pro rank

Product category

Digital Mental Health

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Digital cognitive therapy
• Online mental health
• Behavioral therapy platform
• Anxiety depression treatment
• Employee assistance programs

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscriptions: Direct subscription model for individuals accessing Digital CBT program, with 7-day free trial and $50 discount offer. Auto-renewal with 30-day notice for monthly subscriptions, 60-day notice for annual subscriptions.
2. Enterprise EAP: B2B licensing to employers and organizations as an Employee Assistance Plan (EAP) alternative, providing mental health support to employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Tranquility Online delivers internet-based Cognitive Behavioural Therapy (Digital CBT) for individuals with mild-to-moderate anxiety and depression through a browser-based platform of 9 educational modules, available as a self-led program or with optional paraprofessional coach support (weekly 30-minute phone or webcam appointments plus messaging) and a higher tier of licensed therapist oversight. The same platform is licensed to employers and organizations as an Employee Assistance Plan (EAP) alternative, providing stigma-free, affordable access to evidence-based CBT without the cost, scheduling friction, or stigma of traditional therapy.

Product overview

Tranquility Online is a digital mental health platform offering internet-based Cognitive Behavioural Therapy (Digital CBT) for anxiety and depression. The core product is the Digital CBT platform, which delivers structured therapeutic intervention through educational modules and interactive exercises. The platform operates on a modular architecture with three service tiers: Self-Led Digital CBT (core access to 9 modules), Coach-Assisted Digital CBT (adds weekly 30-minute coach appointments plus messaging), and Therapist-Assisted Digital CBT (adds licensed therapist support with full program monitoring). All tiers include access to the anxiety program consisting of 9 educational modules designed to be completed over 9-12 weeks, with each module taking 30-45 minutes to complete. The platform also provides tools and techniques for coping with life's challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital CBT (Internet-based Cognitive Behavioural Therapy) Browser-based Cognitive Behavioural Therapy platform for adults with mild-to-moderate anxiety and depression, organised as a structured 9-module program (each 30-45 minutes, recommended one module per week over 9-12 weeks). The same core platform is offered in three configurations: a self-led track, a coach-assisted track (paraprofessional coach with weekly 30-minute phone or webcam appointments and in-app messaging), and a therapist-assisted track (licensed therapist monitoring and oversight for the full 12-week program). It is sold directly to individual consumers and licensed to employers as a modern Employee Assistance Program (EAP) alternative, in compliance with PIPEDA and Ontario PHIPA.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Green Shield Canada (GSC)coreStrategic or Co-development Partner · 11 August 2021Green Shield Canada acquired Tranquility Online in August 2021 as part of GSC's strategy to expand digital mental health access. Tranquility operates under GreenShield Health division alongside Inkblot Therapy, NKS Health Canada, The Health Depot Pharmacy, and other health services subsidiaries.
• Partners For CareminorStrategic or Co-development Partner · 1 January 2020Collaboration with Halifax charity Partners For Care to provide free Digital CBT services to healthcare workers during COVID-19 pandemic.
• Dalhousie UniversityminorStrategic or Co-development PartnerResearch partnership with Dalhousie University researchers to study implementation and evaluation of e-mental health care for parents and caregivers struggling with anxiety and depression arising from the pandemic.
• University of New BrunswickminorStrategic or Co-development PartnerResearch partnership with UNB researchers for caregiver mental health study funded by Canadian Institutes of Health Research (CIHR) grant.
• Maritime GovernmentsminorStrategic or Co-development PartnerPartnership with Maritime provincial governments for research on e-mental health care implementation for caregivers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inkblot Therapy: Sister brand under Green Shield Holdings Inc. offering online therapy with licensed Canadian therapists. Directly comparable as a sibling Canadian digital mental health platform within the same parent company's portfolio, competing for similar B2C and B2B customers.
• MindBeacon: Canadian digital mental health platform offering internet-based CBT and therapist-guided programs. Highly comparable as a fellow Canadian iCBT provider with both consumer and employer/payer distribution channels.

Broad incumbents

• BetterHelp: Largest online therapy marketplace globally, owned by Teladoc. Comparable as a direct-to-consumer subscription teletherapy platform serving individuals with anxiety and depression, though at vastly greater scale and with US/global geographic footprint.
• Talkspace: Public online therapy platform offering text, audio, and video therapy sessions via subscription. Comparable business model and target customer (individuals + B2B EAP), with much larger scale, broader therapist network, and B2B health plan contracts.
• Headspace Health: Major digital mental health platform combining meditation, mindfulness, and therapy services with strong B2B employer distribution. Comparable as a multi-tier digital mental health subscription platform competing for employer EAP and benefits budgets.
• Calm: Global consumer mental wellness app offering meditation, sleep, and anxiety programs via subscription and B2B employer partnerships. Comparable as a digital mental health subscription platform with employer distribution, though focused on wellness content rather than clinical iCBT.

Emerging players

• Woebot Health: Digital therapeutic combining AI-driven CBT chat with human therapist support. Comparable as a digital CBT product targeting anxiety and depression, though differentiated by AI-conversational modality versus Tranquility's modular content-and-coach approach.
• Big Health: Digital therapeutics company offering FDA-cleared products for insomnia and anxiety via employer and payer channels. Comparable as a B2B-focused digital mental health company selling evidence-based behavioral interventions to employers and health plans.
• Wysa: AI-chatbot-based mental health support platform with employer and health plan distribution. Comparable as a digital CBT-adjacent tool targeting anxiety and depression through self-guided content with optional human coaching escalation.

Regional players

• Maple: Canadian telehealth platform offering virtual doctor visits, mental health, and specialty care. Comparable as a fellow Canadian virtual care company with overlapping B2C mental health offerings, though Maple's primary focus is physician consultations rather than dedicated iCBT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tranquilityapp
• Facebookfacebook.com/tranquilityapp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tranquility Online