Inkblot
Inkblot Therapy is a Canadian digital mental health platform providing secure virtual therapy, clinician-designed therapist matching, and Employee Assistance Programs to individuals and organizations across Canada and the United States, now operated as a subsidiary of Green Shield Holdings.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Inkblot does
Inkblot Technologies Inc. (operating as Inkblot Therapy) is a Canada-founded, Toronto-headquartered digital mental health platform delivering confidential virtual therapy to individuals and Employee Assistance Programs (EAP) to organizations. Founded in 2015 and operating across Canada and the United States, the company offers secure, encrypted video and voice counselling sessions with licensed therapists that are not recorded or stored on Inkblot servers, complemented by a clinician-designed therapist matching questionnaire built on more than 50 criteria spanning symptoms, language, cultural values, clinical specialties, and therapeutic approach. New clients receive a complimentary 15-minute consultation before committing to paid sessions. The platform also offers organizational EAP packages with implementation support, account management, and an iCBT product (Tranquility by Inkblot) launched in 2022 to broaden access to self-guided cognitive behavioural therapy.
The underlying technology stack centers on a web and mobile application with SOC 2 Type 2-certified infrastructure, PIPEDA- and PHIPA-aligned privacy practices, and WCAG 2.0 A/AA accessibility conformance. Clinical outcomes are tracked on the platform, with Inkblot reporting 25% clinical improvement within three sessions and that 84% of clients find virtual therapy as effective as in-person.
The business model operates a hybrid GTM: a product-led, self-serve consumer flow with per-session unit pricing at $90 CAD per hour, alongside an enterprise sales motion selling EAP subscriptions to employers and benefits administrators. Named enterprise customers include League (insurance/benefits), WestJet (aviation), Pelmorex (media), and DMZ, and the company states support for 1,000+ organizations. Inkblot has been a wholly owned subsidiary of Green Shield Holdings Inc. since 2023, situating it within a diversified health services portfolio that also includes NKS Health Canada, The Health Depot Pharmacy, Benecaid, Honeybee, and BCH Consultants. External disclosed funding totals approximately $1.41M CAD across rounds in 2019 and 2020.
Inkblot firmographics
Firmographics- Name
- Inkblot
- Legal name
- Inkblot Technologies Inc.
- Website
- https://inkblottherapy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Inkblot Therapy is a Canadian digital mental health platform providing secure virtual therapy, clinician-designed therapist matching, and Employee Assistance Programs to individuals and organizations across Canada and the United States, now operated as a subsidiary of Green Shield Holdings.
- Ownership category
- akta.pro rank
Inkblot industry classification
Industry- Product category
- Digital Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
- akta.pro secondary industries
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where Inkblot is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Inkblot business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual Therapy Sessions: Individual clients pay per therapy session at $90 per hour after an initial complimentary 15-minute consultation. Sessions are conducted via secure video or voice through the platform.
- Employee Assistance Programs (EAP) for Organizations: Organizations purchase EAP packages to provide employees with mental health support, including secure virtual counselling, personalized therapist matching, and digital wellness programs. Revenue is derived from enterprise contracts with employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual therapy sessions at $90 per hour with complimentary 15-minute consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Inkblot product offering
Product offeringCore offering
Inkblot operates a digital mental health platform that delivers confidential virtual therapy sessions through secure, encrypted video and voice, connecting individual consumers and employees of partner organizations with a network of verified, multi-disciplinary licensed therapists. Core services include a clinically designed therapist matching questionnaire with 50+ criteria, free 15-minute introductory consultations, pay-as-you-go individual sessions priced at $90/hour, enterprise Employee Assistance Programs (EAP), and the Tranquility iCBT solution for internet-based Cognitive Behavioral Therapy.
Product overview
Inkblot offers a digital mental health platform as a unified product serving both individuals and organizations. The core offering consists of the Inkblot Therapy Platform providing confidential virtual therapy sessions via secure video and text communication. A key feature is the Therapist Matching Questionnaire, which uses over 50 matching criteria to pair users with appropriate mental health practitioners. For organizational clients, Inkblot provides Employee Assistance Programs (EAP) with digital-first wellness solutions. Additionally, Inkblot expanded its portfolio through the Tranquility by Inkblot iCBT solution, which addresses internet-based Cognitive Behavioral Therapy needs. Pricing for individual therapy sessions is set at $90 per hour.
Differentiator
Problem solved
Functional benefit
Brands
- Tranquility: An iCBT (internet-based Cognitive Behavioral Therapy) solution launched by Inkblot in partnership with Tranquility to increase accessibility and reduce barriers to mental healthcare.
Products and services
- Inkblot Therapy Platform A digital mental health platform offering confidential virtual therapy sessions via secure video and voice, with personalized therapist matching that connects individual consumers and employees of partner organizations with qualified, multi-disciplinary licensed mental health practitioners.
- Tranquility by Inkblot An iCBT (internet-based Cognitive Behavioral Therapy) solution delivered as an Inkblot sub-brand, designed to increase accessibility and reduce barriers to mental healthcare through structured online CBT programs.
- Employee Assistance Program (EAP) Digital-first Employee Assistance Program for organizations, providing employees with secure virtual counselling, personalized therapist matching, and comprehensive digital wellness services under enterprise contracts.
Quantifiable outcome
- 25% clinical improvement in just three sessions
- +2 more outcomes
Companies that use Inkblot
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Inkblot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inkblot partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Inkblot competitors and assessment
Company assessmentDirect peers
- Spring Health: Employer-sponsored precision mental health benefits platform with proprietary matching. Direct competitor to Inkblot's enterprise EAP motion and matching questionnaire.
- Modern Health: Global mental health platform combining therapy, coaching, and digital programs for employers. Comparable to Inkblot's EAP and digital wellness offering with a stronger international footprint.
- BetterHelp: Largest direct-to-consumer online therapy platform globally, owned by Teladoc. Directly competes with Inkblot's individual consumer teletherapy offering, though at much larger scale and primarily in the US.
- Maple: Canadian virtual care platform offering online doctor and mental health consultations. Directly comparable as a Canada-headquartered telehealth player targeting individual consumers and enterprise.
- Two Chairs: US-based therapy platform using a proprietary matching model and outcomes measurement. Highly comparable to Inkblot's matching questionnaire and clinical outcomes positioning.
- Lyra Health: Enterprise-focused mental health benefits platform serving large employers. Direct competitor in Inkblot's EAP segment with a similar digital-first approach to workforce mental health.
- Talkspace: Public US-based online therapy platform serving both consumers and enterprise EAP buyers. Closely aligned with Inkblot's dual B2C/B2B model and therapist matching approach.
Regional players
- Wellbean (Wellbean Therapy): Canadian EAP and virtual counselling provider serving employers. Comparable regional competitor in the Canadian enterprise EAP market that Inkblot also targets.
Broad incumbents
- Headspace Health: Combined entity of Headspace and Ginger, offering mental health coaching, therapy, and self-care content to consumers and employers. Overlaps with Inkblot's EAP and Tranquility iCBT programs.
- TELUS Health: Diversified Canadian healthcare and benefits provider that acquired MindBeacon. A broader incumbent in Canadian virtual care that overlaps with Inkblot's employer mental health offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Inkblot social profiles
Digital presenceInkblot compliance and trust
Trust signalCompliance4 records
Inkblot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inkblot leadership team
Management profileNumber of profiles
Profiles4 records
Inkblot funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inkblot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inkblot
What does Inkblot do?
Inkblot operates a digital mental health platform that delivers confidential virtual therapy sessions through secure, encrypted video and voice, connecting individual consumers and employees of partner organizations with a network of verified, multi-disciplinary licensed therapists. Core services include a clinically designed therapist matching questionnaire with 50+ criteria, free 15-minute introductory consultations, pay-as-you-go individual sessions priced at $90/hour, enterprise Employee Assistance Programs (EAP), and the Tranquility iCBT solution for internet-based Cognitive Behavioral Therapy.
Is Inkblot a public or private company?
Inkblot is a private company. It is classified as corporate owned and is currently operating.
When was Inkblot founded?
Inkblot was founded in 2015. It employs 51 to 100 people.
Where is Inkblot based?
Inkblot is headquartered in Toronto, Canada, in the North America region.
How does Inkblot make money?
Two revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are employee Assistance Programs (EAP) for Organizations.
Who are Inkblot's main competitors?
Direct peers on record are Spring Health, Modern Health, BetterHelp, Maple, Two Chairs, Lyra Health and Talkspace. Wellbean (Wellbean Therapy) is listed as a regional player. Broad incumbents are Headspace Health and TELUS Health.
Does Inkblot have an API?
No public API is recorded for Inkblot.
What industry is Inkblot in?
Inkblot's product category is Digital Mental Health Services. Its primary akta.pro industry code is HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy), with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 62133 and its SIC code is 7371.