What HGreg.com does

HGreg.com is a private, family-owned automotive retail group founded in 1993 in Quebec, Canada by Greg Hairabedian and now led by President John Hairabedian. Operating under the HGreg.com and HGrégoire brands, the company runs 46 dealerships across North America with US locations concentrated in Florida, Texas, and California and additional Quebec operations in Canada. The core business is high-volume used vehicle retail, supported by sub-brands HGreg Lux (luxury pre-owned), HGreg Trucks (commercial vehicles), HGreg Lifted (modified trucks), and HGreg Nissan (new vehicles).

The company's model is built on no-haggle wholesale pricing, commission-free sales associates, and a 5-day/500-mile exchange policy. Its technology stack centers on an AI-assisted real-time market-data pricing tool used by specialists to set initial vehicle prices, a 3,871+ vehicle e-commerce storefront with full filtering and online purchase capability, and a 95% pre-visit website research rate. Quality is operationalized through multi-point inspections, free CarFax history reports, and integrations with third-party credit (DealerCentric CreditPlus) and payment systems including cryptocurrency (since March 2021).

HGreg generates revenue primarily through one-time used vehicle sales, supplemented by vehicle trade-in purchases (same-day checks), transaction-fee income on financing facilitated through multi-bank partnerships, and ancillary services. The customer base spans individual consumer buyers, luxury vehicle buyers, commercial fleet operators, and credit-challenged buyers, served through both physical showrooms (16,000-82,500 sq ft) and digital channels across Florida, Texas, California, and Quebec.

Name

HGreg.com

Legal name

HGrégoire

Website

https://hgreg.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

HGreg.com is a family-owned automotive retailer operating 46 dealerships across the US and Canada, selling used vehicles via a no-haggle, wholesale-pricing model through physical showrooms and an e-commerce platform serving individual, luxury, commercial, and credit-challenged buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Doral

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling pre-owned vehicles at wholesale prices. Inventory includes sedans, SUVs, trucks, commercial vehicles, and luxury vehicles across multiple brands.
2. Vehicle Trade-In/Buy: HGreg purchases vehicles directly from consumers, offering same-day checks. This supports inventory renewal and provides liquidity to the business.
3. Financing Services: Financing partnerships with multiple banks allowing customers to get approved regardless of credit situation. Company facilitates loan processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

HGreg.com sells pre-owned vehicles through a network of physical dealership showrooms and an online e-commerce platform, operating on a no-haggle, wholesale pricing model with commission-free sales associates. The company purchases vehicles directly from consumers, finances purchases through multiple bank partnerships for all credit situations, and offers a 5-day/500-mile exchange policy supported by multi-point inspections and free CarFax history reports. Sub-brands include HGreg Lux (premium pre-owned), HGreg Trucks (commercial vehicles), and HGreg Lifted (modified trucks).

Product overview

HGreg.com operates as a technology-driven used car dealership platform with a portfolio of distinct brands and services. The core offering is the HGreg.com used car marketplace featuring no-haggle pricing and commission-free sales. Supporting this are sub-brands including HGreg Lux (luxury pre-owned vehicles), HGreg Trucks (commercial vehicles), and HGreg Lifted (modified trucks). The company also operates new car dealerships through its Nissan brand partnerships. Additional services include internal financing, vehicle buying/selling programs, certified quality inspections with CarFax reports, and a 5-day/500-mile exchange policy. The company sells over 30,000 vehicles annually across locations in Florida, Texas, California, and Quebec, with expansion into the U.S. market since 2009.

Differentiator

Problem solved

Functional benefit

Brands

• HGreg Lux: Luxury pre-owned car dealership brand featuring high-end vehicles including Porsche, Mercedes-AMG, Bentley, Aston Martin, and other luxury brands. Locations include Doral, Pompano Beach, West Palm Beach, Orlando, Los Angeles (Costa Mesa).
• HGreg Trucks
• HGreg Lifted

Products and services

• HGreg.com Used Vehicle Sales Retail sale of pre-owned sedans, SUVs, trucks, and commercial vehicles across multiple brands at no-haggle wholesale prices, available through physical dealerships and the HGreg.com online platform.
• Vehicle Financing Services Facilitation of vehicle loans and credit applications through partnerships with multiple banks, including credit-rebuilding options and the DealerCentric CreditPlus platform, enabling approvals across all credit situations.
• Vehicle Purchase and Trade-In Service Direct purchase of vehicles from consumers with same-day payment checks, trade-in options, and cross-border Canada/U.S. distribution leveraging the dealership network to find buyers for any vehicle type.
• HGreg Lux Luxury Pre-Owned Dealerships Dedicated luxury and exotic pre-owned vehicle dealerships featuring Porsche, Mercedes-AMG, Bentley, Aston Martin, Lamborghini, Rolls Royce, and other premium brands in upscale showroom settings.
• HGreg Trucks Commercial Vehicle Division Dedicated commercial vehicle and truck dealership serving business fleet buyers and work-vehicle purchasers, with the flagship location in Miami offering an extensive selection of commercial trucks.
• HGreg Nissan New Vehicle Dealerships New car sales for the Nissan brand, marking HGreg's entry into new-vehicle sales beyond its pre-owned focus, anchored by the HGreg Nissan Delray Beach flagship.
• Cryptocurrency Vehicle Payments Cryptocurrency payment acceptance for the purchase of new and pre-owned vehicles across HGreg's North American dealership network, integrated via third-party crypto payment processors.

Quantifiable outcome

• Prices thousands below Kelley Blue Book values
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Texas Children's HospitalminorOthers · 1 January 2025HGreg donated $5,000 to Texas Children's Central Texas Flood Hope Fund in July 2025 to assist victims and support emergency response programs following devastating flooding in Central Texas.
• Feeding Tampa BayminorOthers · 1 January 2024HGreg donated $10,000 to Feeding Tampa Bay in November 2024 to support ongoing hurricane relief efforts following back-to-back hurricanes (Helene and Milton) that impacted the region.
• Toys for TotsminorOthers · 1 January 2020HGreg invited customers to drop off toys at any of its eight Florida dealerships as part of the U.S. Marine Corps Reserve Toys for Tots Program, helping redirect gifts to children at Christmas.
• Tree CanadaminorOthers · 1 January 2016Since 2016, HGreg organizes annual 'Buy a car, plant a tree' campaign. For each car sold during a one-month promotion period, HGreg plants a tree in partnership with Tree Canada. Over 1,200 trees planted since partnership began.
• CURE FoundationminorOthers · 1 January 2016Since 2016, HGreg employees mobilize annually wearing jeans to raise money for breast cancer research. The CURE Foundation is a national foundation funding basic and clinical research for breast cancer.
• Foundation of StarsminorOthers · 1 January 2016In 2016, HGreg awarded $5,000 to the Foundation of Stars which supports pediatric research in Quebec. It is the most important non-governmental source of funding for pediatric research in Quebec.
• Opération Enfant SoleilcoreOthers · 1 January 2004HGreg has been an official partner of Opération Enfant Soleil since 2004. In 2017, HGreg raised nearly $35,000 through numerous fundraising activities. The organization develops high-quality pediatrics and contributes to social health projects for children in Quebec.
• Operation Red Nose Laval - Basses-LaurentidescoreOthers · 1 January 2004Official partner since 2004. Operation Red Nose encourages responsible behavior regarding impaired driving by providing free confidential chauffeur service, with financial benefits redistributed to local youth organizations. HGreg proudly supports the Gala Sports Laval.

Scale indicators13 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• CarMax: The largest used-car retailer in the US, operating both physical superstores and online sales with a no-haggle pricing model. Directly comparable to HGreg on core used-vehicle retail proposition, transparent pricing philosophy, and multi-format distribution.
• Carvana: Pure-play online used-car retailer with vertical integration of reconditioning, logistics, and financing. Closely comparable to HGreg's digital-first, no-haggle positioning, though Carvana operates with an asset-light model versus HGreg's dealership-heavy footprint.
• Vroom: Online used-vehicle marketplace that has shifted toward an asset-light model, competing for the same digitally inclined used-car buyer that HGreg's website funnels toward showrooms. Directly comparable in product category and customer demographic.

Broad incumbents

• AutoNation: One of the largest US automotive dealership groups, operating new and used vehicle franchises across multiple states. Comparable as a multi-brand dealer group with significant used-vehicle operations, though AutoNation's franchise-heavy mix and public-company structure differ from HGreg.
• Lithia Motors: Largest US dealership group by revenue, with aggressive multi-state expansion and significant used-vehicle (Driveway) operations. Comparable in multi-state growth playbook and broad automotive retail footprint.
• Group 1 Automotive: Major US and UK automotive retailer operating new- and used-vehicle dealerships plus financing services. Comparable in offering financing alongside vehicle sales and operating across multiple US states.
• Sonic Automotive: US dealership group with EchoPark used-vehicle standalone stores targeting a similar no-haggle, digitally enabled car buying experience as HGreg. Comparable for its parallel used-car retail strategy and technology emphasis.
• Penske Automotive Group: Diversified global automotive retailer with premium and luxury franchise concentration. Comparable to HGreg in operating luxury retail (Penske's premium brand mix parallels HGreg Lux) across multiple geographies.
• Asbury Automotive Group: US dealership group with growing used-vehicle and digital retail operations (Clicklane). Comparable in multi-state dealership footprint and push into digital used-car retail channels.

Regional players

• AutoCanada: Canadian-headquartered dealership group operating across Canada and the US, with both new and used vehicle retail. Comparable for its North American footprint and Canadian origin, similar to HGreg's Quebec base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hgregauto
• YouTubeyoutube.com/channel/UCRNAX-z-zduFmchiMjdEQKA
• Facebookfacebook.com/HGregAuto
• LinkedInlinkedin.com/company/hgreg-com
• Instagraminstagram.com/hgregauto
• TikToktiktok.com/@hgreg.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HGreg.com