What Dhana Inc does

Dhana Inc is a fashion technology company building D/Sphere, an AI-powered circular operating system for the fashion industry. Founded in 2008 in Sausalito, California as a sustainable fiber and sourcing venture, the company pivoted in 2020 to FashionTech and now operates an AI-driven platform that combines generative design tools, real-time 3D rendering, multi-user collaboration, Agentic AI, and material lifecycle tracking to help fashion brands design, produce, and trace garments circularly.

The core product is the D/Sphere platform, supported by modular components including D/Sphere Co-Creation (collaborative digital design workflows), Circular On-Demand (responsive manufacturing to reduce overproduction), Material Intelligence (data layer mapping textile attributes and reuse pathways), Upcycling Frameworks (structured systems across B2B, B2C, B2B2C, D2C models), Community Programs (engagement with 200+ artisans and creators), and Digital Product Passports (DPP) for product-level traceability. Underlying capabilities include generative AI for upcycled design variation, agentic AI for personalized workflow automation, and computer vision for material tracking. The company also provides Data Intelligence & Consulting, Circular Transformation Strategy, and Impact Measurement services.

Dhana operates US Production Operations in Columbus, Ohio (since 2019) and an R&D and Engineering center in India (since 2020). Revenue flows from subscription/SaaS licensing of the D/Sphere platform, professional services (consulting, co-creation, impact measurement), and transaction-fee-style structures tied to upcycling frameworks — sold through enterprise field sales, direct digital platform access, and community-led engagement. Pricing is not publicly disclosed; demos are gated behind a "Request a Demo" flow suggesting quote-based enterprise pricing. The company holds 9 US patents via its Technology Advisor and is a Certified B Corporation, with consecutive Best For The World recognition from 2016 through 2019.

Name

Dhana Inc

Legal name

Dhana Inc.

Website

https://dhana.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Dhana Inc is a fashiontech company that built D/Sphere, an AI-powered circular operating system combining generative design, agentic AI, 3D rendering, and material lifecycle tracking to help fashion brands transition from linear to circular production models through platform licensing and consulting.

Ownership category

akta.pro rank

Product category

Circular Fashion Technology Platform

akta.pro primary industry

Circular Economy & Resource Efficiency (BPADALAM)

akta.pro secondary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Circular fashion technology
• AI-powered design platform
• Sustainable fashion solutions
• Material intelligence software
• Fashion co-creation tools

Headquarters

HQ city

Sausalito

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/SaaS Licensing: D/Sphere platform access and licensing for brands and designers seeking circular fashion tools, design collaboration, and material intelligence capabilities.
2. Consulting & Strategy Services: Circular transformation strategy, impact measurement, and consulting services helping organizations design circular roadmaps and measure sustainability outcomes.
3. Upcycling Frameworks: Structured systems for transforming existing garments, deadstock, and textile waste into new value streams, operating across B2B, B2C, B2B2C, and D2C models.
4. Co-Creation Services: Collaborative design services involving Dhana's team, designers, and material experts to develop innovative, sustainable, and market-ready circular products.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dhana Inc operates D/Sphere, an AI-powered circular operating system and platform for the fashion industry that enables circular design, collaboration, and on-demand production through generative AI, real-time 3D rendering, and material lifecycle tracking. The company sells platform/SaaS licensing to brands and designers, plus consulting and strategy services for circular transformation, upcycling frameworks across B2B/B2C/B2B2C/D2C models, and co-creation services.

Product overview

Dhana Inc offers D/Sphere, an AI-powered platform and operating system for the circular fashion economy, complemented by specialized modules including D/Sphere Co-Creation for collaborative design, Circular On-Demand for responsive manufacturing, Material Intelligence for textile data insights, Upcycling Frameworks for transforming waste into value streams, Community Programs for stakeholder engagement, and Data Intelligence & Consulting for strategic circular transformation. The portfolio also includes services for Circular Transformation Strategy, Co-Creation Services, and Impact Measurement. Together, these products and services form an integrated suite enabling brands to transition to circular business models through technology-enabled collaboration, traceability, and sustainability measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• D/Sphere
• Upcycling Frameworks
• Data Intelligence & Consulting

Quantifiable outcome

• Up to 80% upcycled materials in designs through D/Sphere platform
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Fanshawe CollegecoreStrategic or Co-development Partner · 1 January 2024D/Sphere Studio launched in beta with upcycling brands and Fanshawe College in 2024, enabling fashion design students to access circular fashion tools and collaborate on sustainable design projects.
• Worn AgaincoreStrategic or Co-development Partner · 1 January 2019Dhana announced Pioneer Member partnership with Worn Again in 2019, a leading textile recycling company working to accelerate the circular fashion economy through polymer recycling technology.
• Accelerating CircularitycoreStrategic or Co-development PartnerDhana partnered with Accelerating Circularity on the Next Use Network (NUN) project, translating circular intent into a scalable, high-tech platform. Dhana provided system architecture, intelligent workflows, and digital infrastructure for real-world circularity implementation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EON: EON provides a Digital Product Passport and product identity platform for fashion and retail brands. It is directly comparable to D/Sphere's Digital Product Passports and lifecycle traceability capabilities, targeting the same fashion circularity and EU DPP compliance use case.
• Textile Genesis: Textile Genesis offers blockchain-based supply chain traceability and material transparency for the textile and fashion industry. It overlaps with Dhana's Lifecycle & Material Tracking and Material Intelligence modules for verifying textile provenance and circular claims.
• Reverse Resources: Reverse Resources operates a B2B marketplace connecting textile waste and deadstock with upcyclers and recyclers. It addresses the same circular fashion supply chain problem as Dhana's Upcycling Frameworks and Material Intelligence, though with a marketplace rather than SaaS approach.
• Retraced: Retraced is a supply chain transparency and traceability platform for fashion brands. It is comparable to D/Sphere's traceability and ESG reporting functionality, helping brands digitize and share supply chain data with consumers and regulators.
• Worn Again Technologies: Worn Again Technologies is a textile-to-textile polymer recycling company with which Dhana already has a Pioneer Member partnership. It is comparable as a fellow circular fashion infrastructure player addressing textile waste, though focused on chemical recycling rather than digital platform services.

Emerging players

• Reflaunt: Reflaunt provides resale-as-a-service technology enabling fashion brands to operate branded second-hand channels. It overlaps with Dhana's custom take-back and resale channel capabilities within the broader circular fashion and reverse logistics stack.
• Trove (Reverb): Trove operates branded resale and trade-in technology for fashion brands, supporting circular business models. It is comparable to Dhana's reverse logistics and take-back/resale channel offerings within the broader fashion circularity infrastructure.

Broad incumbents

• Higg Co (Worldly): Worldly (formerly Higg Co) is a sustainability intelligence platform used across the apparel and footwear industry for material and product impact assessment. It is comparable to Dhana's Data Intelligence & Consulting and impact measurement modules, though it serves a broader industry-wide ESG measurement use case.
• CLO Virtual Fashion: CLO Virtual Fashion provides 3D garment simulation and digital design software widely used by fashion brands and manufacturers. It is comparable to D/Sphere's real-time 3D rendering and design collaboration capabilities, though CLO focuses on general 3D apparel design rather than circular-specific workflows.

Others

• Cirpass: Cirpass is a European consortium developing standards and reference implementation for Digital Product Passports. It is thematically adjacent to Dhana's DPP work as a key standards-setting body whose outputs directly shape what DPP platforms like D/Sphere must deliver.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DhanaTribe
• Facebookfacebook.com/DhanaInc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dhana Inc