Monument Advocacy

What Monument Advocacy does

Monument Advocacy is a private, bipartisan government relations and public affairs firm founded in 2006 by C. Stewart Verdery Jr., a former Senate-confirmed Assistant Secretary for Policy and Planning at the U.S. Department of Homeland Security. Headquartered in Washington, DC with offices on Capitol Hill (440 1st St. NW) and in Seattle (1601 5th Ave), the firm delivers four core service lines — Government Relations, Public Affairs, Strategic and Crisis Communications, and Digital Services — supported by ten specialized practice areas covering Appropriations, Cybersecurity, Energy and Environment, Federal Procurement, Food and Agriculture, Health Care, Tax, Technology and Telecommunications, Trade, and Travel and Transportation. Monument also manages ten policy coalitions, including the Operational Technology Cybersecurity Coalition, Reform Government Surveillance, and the Health Innovation Alliance, acting as a neutral coordinator for member companies.

The firm operates as an enterprise-focused professional services platform serving Fortune 1000 corporations (Amazon, Netflix, JP Morgan, Shell, PepsiCo, Accenture, Booz Allen Hamilton), not-for-profit organizations (Feeding America, Appalachian Trail Conservancy), and emerging technology innovators (Waymo, Unity, Atlassian). Revenue is generated through advisory retainers and project-based engagements with quote-based terms typical of government relations and public affairs services. Distribution is exclusively direct enterprise sales via senior leadership outreach and referrals, with no resellers or self-service channels; marketing relies on earned media (NYT, Bloomberg Government, Politico, Axios), a formal Speaker Request program, and trade publications.

In October 2024, Boston-based Everlane Equity Partners invested in Monument to fund geographic expansion and additional policy areas, with leadership unchanged. In July 2025, Horizon Government Affairs merged into Monument, expanding capabilities and team, and the firm subsequently built out a full C-suite including a Chief Growth Officer (Allison Wils, October 2025), Chief Financial Officer (David Meschke, March 2026), and Chief Artificial Intelligence Officer (Joseph Hoefer). Monument has been recognized by Bloomberg Government as a 2025 Top Lobbying Firm and by The Hill as a Top Lobbyist in 2024 and 2025 across tax, trade, and technology verticals.

Name

Monument Advocacy

Legal name

Monument Advocacy

Website

https://monumentadvocacy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Monument Advocacy is a private, bipartisan Washington, DC-based government relations and public affairs firm serving Fortune 1000 corporations, nonprofits, and emerging innovators with lobbying, strategic communications, coalition management, and digital services across ten policy practice areas.

Ownership category

akta.pro rank

Product category

Government Relations and Public Affairs Services

NAICS

Social Advocacy Organizations (8133), Social Advocacy Organizations (81331)

SIC

Services-Advertising (7310)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Government relations services
• Public affairs consulting
• Federal lobbying firm
• Strategic communications advisory
• Policy advocacy services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Relations & Public Affairs Services: Monument generates revenue through professional services fees, including advisory retainers and project-based engagements for government relations, public affairs, strategic communications, coalition management, and digital services. The firm serves Fortune 1000 corporations, not-for-profits, and emerging companies seeking to influence public policy and manage reputational challenges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Monument Advocacy is a bipartisan government relations and public affairs firm that delivers legislative and executive branch lobbying, public policy development, political strategy, coalition management, strategic and crisis communications, and digital services to enterprises, not-for-profits, and trade associations. The firm offers four core service lines (Government Relations, Public Affairs, Strategic & Crisis Communications, and Digital Services) supported by ten specialized practice areas and ten managed coalitions.

Product overview

Monument Advocacy is a bipartisan government relations and public affairs firm (founded 2006) offering professional services rather than a software product. The firm provides a unified suite of advocacy solutions comprising four core service lines—Government Relations, Public Affairs, Strategic & Crisis Communications, and Digital Services—supported by ten specialized practice area modules covering Appropriations, Cybersecurity, Energy & Environment, Federal Procurement, Food & Agriculture, Health Care, Tax, Technology & Telecommunications, Trade, and Travel & Transportation. The firm also manages ten policy coalitions on behalf of clients including the Operational Technology Cybersecurity Coalition, Reform Government Surveillance, and Health Innovation Alliance. Services are delivered through a full-team approach leveraging deep bipartisan relationships across Congress, federal agencies, and state governments. The firm has three offices in Washington, DC and Seattle, WA, and announced a partnership with Everlane Equity Partners in October 2024 for expansion purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Relations Bipartisan lobbying and advocacy services navigating Congress, federal and state agencies to shape policy, secure funding, and build champions on Capitol Hill. Services include legislative monitoring, political strategy, coalition management, appropriations strategy, and federal procurement guidance.
• Public Affairs Strategic campaigns that connect policy goals to public conversation, building influence with stakeholders, media, and opinion leaders through integrated communications strategies, media relations, and thought leadership positioning.
• Strategic & Crisis Communications Communications services protecting reputation and advancing business goals, from proactive positioning to rapid response in high-stakes situations. Includes crisis communications, brand reputation management, and executive communications.
• Digital Services Integrated digital strategies blending design, content, and analytics to elevate brands, engage key audiences, and deliver measurable results. Includes website development, social media strategy, video production, and digital collateral.
• Appropriations Practice Federal budget navigation services helping clients secure funding, protect priority programs, and shape policy direction. Covers congressional directed spending, competitive grants, and appropriations strategy.
• Cybersecurity Practice IT and OT cybersecurity policy advocacy, critical infrastructure protection, incident reporting guidance, and defense facilities cybersecurity services. Manages coalitions including OTCC and SCC.
• Energy & Environment Practice Strategic guidance on energy sector business and policy, including climate goals, tax credits, regulatory navigation, and coalition-led policy campaigns for investors, startups, and Fortune 50 companies.
• Federal Procurement Practice Federal procurement policy and business expertise promoting contractors' goals while meeting agency mission requirements. Services include market entry, procurement policy shaping, regulatory navigation (FedRAMP, SAM.gov), and demand creation through policy.
• Food & Agriculture Practice Trade association, nonprofit, coalition, and company representation shaping food and agriculture policy, including farm bill advocacy, nutrition programs, trade agreements, and USDA engagement.
• Health Care Practice Health care stakeholder advocacy spanning pharmaceuticals, technology, data, insurance, and state policy. Covers bio-pharma policy, health technology and AI policy, coverage and payment policy, and state insurance regulation.
• Tax Practice Government affairs strategies for tax priorities including legislative tax strategy, regulatory guidance influence, coalition advocacy, and risk mitigation. Experience with major legislation including One Big Beautiful Bill and Inflation Reduction Act.
• Technology & Telecommunications Practice Federal technology policy advocacy on AI, consumer data privacy, intermediary liability, and telecommunications sector issues. Manages the Reform Government Surveillance coalition.
• Trade Practice Trade policy strategies covering market access, tariffs, intellectual property protection, and export controls. Services include ITC case strategy, geopolitical risk mitigation, and trade agreement shaping.
• Travel & Transportation Practice Travel, transportation, immigration, and border security policy advocacy. Developed programs like Global Entry and TSA Pre-Check, represents aviation, shipping, rail sectors, and autonomous vehicle technologies.
• Coalition Management Best-in-class coalition and issue campaign management including coalition building, member coordination, policy positioning, and advocacy execution across ten managed coalitions.

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Holland & Knight: Holland & Knight operates one of the largest bipartisan federal government relations practices within a major U.S. law firm. Directly comparable to Monument in practice breadth (health, technology, transportation, defense, tax) but offers substantially greater scale, geographic reach, and integrated legal services.
• Akin Gump Strauss Hauer & Feld: Akin Gump is one of the largest Washington government relations practices within a global law firm, offering bipartisan lobbying, public policy, and strategic communications across virtually every sector Monument serves. Comparable because it competes for the same Fortune 1000 enterprise lobbying and policy mandates, particularly in technology, energy, and tax, but operates at substantially greater scale as part of a broader legal practice.
• Brownstein Hyatt Farber Schreck: Brownstein Hyatt Farber Schreck is a major law and lobbying firm with a nationally recognized bipartisan government relations practice. Overlaps with Monument across energy, tax, telecommunications, and natural resources advocacy, and competes for similar enterprise and association clients at substantially larger scale.

Direct peers

• BGR Group: BGR Group is one of Washington's largest bipartisan government affairs and public relations firms, founded by former House Republican leadership. Highly comparable to Monument as a similarly bipartisan, multi-practice advocacy firm of comparable scale serving Fortune 1000 enterprise clients across technology, health, energy, and tax policy.
• Cassidy & Associates: Cassidy & Associates is a leading bipartisan government relations firm with a strong focus on appropriations, defense, and federal procurement — overlapping directly with Monument's appropriations, federal procurement, and defense-adjacent practices. Similar enterprise-client business model.
• Crossroads Strategies: Crossroads Strategies is a bipartisan government relations and public affairs firm with comparable scale to Monument, serving corporate, association, and nonprofit clients across health, tax, energy, and technology. Directly comparable boutique advocacy-firm model and client profile.
• Forbes Tate Partners: Forbes Tate Partners is a bipartisan public affairs and government relations firm founded by former Senate Finance Committee leadership, with deep overlap to Monument's tax, health, technology, and public affairs practices. Comparable scale and clientele in Fortune 1000 advocacy work.
• Cornerstone Government Affairs: Cornerstone is a prominent bipartisan government relations firm founded by former senior Congressional staff, with comparable scale to Monument and overlapping practice areas including appropriations, tax, defense, and health. Directly competes for the same mid-to-large enterprise and association clients.
• Van Scoyoc Associates: Van Scoyoc Associates is a long-established Washington government relations firm with a similarly broad bipartisan practice covering defense, appropriations, science, and technology. Comparable in business model (full-service lobbying firm) and overlap with Monument in federal appropriations and technology policy advocacy.
• Mehlman Consulting: Mehlman Consulting is a top-tier bipartisan government relations firm specializing in health care and technology policy — overlapping heavily with Monument's health care practice and technology/telecom practice. Comparable boutique-style firm serving enterprise and trade association clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Monument

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monument Advocacy