What Nova Greece does

Nova Greece is a converged telecommunications operator headquartered in Athens, providing mobile (4G/5G), fixed broadband (FTTH up to 3Gbps), IPTV via its EON platform, and device retail to Greek residential consumers and small businesses. The company is a subsidiary of United Group, a Slovenia-based telecom conglomerate, which has committed €2 billion to Greece through 2027 — over €1.2 billion already deployed — funding a fiber rollout that reached 850,000+ homes in January 2026 with a stated target of 950,000+ by Spring 2026 and 70% internal wiring completion among connected homes. Its technology stack combines owned fiber and 5G networks with equipment from Huawei, Nokia, ZTE, and Brovi, premium content rights through proprietary Novasports and Novacinema brands, and a content partnership with Cosmote for sport channels.

The business model is subscription-driven across multiple revenue streams: postpaid mobile (€18–€30/month), FTTH fiber (€21–€36/month), EON TV (€10–€13/month), prepaid mobile data, 5G Wi-Fi OnDemand (usage-based, launched July 2025), and device sales through physical retail stores and online/app channels. The Nova more converged bundle, starting at €36/month with claimed savings up to €16/month, is the central commercial lever for ARPU expansion and churn reduction by coupling mobile, fixed, and TV. Distribution combines brick-and-mortar retail, e-commerce, and an app channel, with the DayOne immediate-connectivity service designed to compress activation time versus legacy operators.

Nova competes as a challenger to Cosmote and Vodafone Greece in a market where scale, fiber footprint, and content differentiation determine positioning. The combination of a parent-backed €2B capex cycle, a proprietary content portfolio via EON/Novasports/Novacinema, and aggressive FTTH expansion points to a growth-oriented strategy rather than a defensive consolidation posture. Operational signals — multiple product launches in 2024–2025, ongoing Wi-Fi 6 router upgrades, and a converged bundling strategy — reinforce that Nova is in an investment-and-grow phase, with the principal risks being competitive intensity and the conversion rate of homes passed to active broadband subscribers.

Name

Nova Greece

Legal name

Nova Greece

Website

https://nova.gr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nova Greece is a Greek converged telecom operator (mobile, FTTH fiber, and EON IPTV) and subsidiary of United Group, serving residential and small business customers across Greece through subscription plans, bundled services, and physical and online retail channels.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wireless Telecommunications Carriers (except Satellite) (517112), Satellite Telecommunications (517410)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Satellite Broadband Internet Access (Consumer/SMB) (HDAIAJAA)

Keywords

• Mobile telecommunications services
• FTTH fiber internet
• 5G mobile network
• IPTV television services
• Bundled telecom packages

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Services: Monthly subscription fees for mobile plans including voice, SMS, and data services. Plans range from entry-level to unlimited with various data allowances. Revenue from postpaid mobile contracts with 24-month commitment.
2. Fixed Internet & Telephony: Monthly fees for fiber internet plans (FTTH) with speeds ranging from 100Mbps to 3Gbps, plus unlimited national calls to fixed and mobile numbers. Includes Nova more bundled packages.
3. EON TV Television Services: Subscription fees for television programming including EON and EON+ packages with various channel bundles, on-demand content, and premium sports channels. Can be bundled with internet packages.
4. Prepaid Mobile Data: Pay-as-you-go prepaid mobile internet packages for tourists and occasional users without contract commitment.
5. Device Sales: Sales of smartphones, routers, and other equipment, often bundled with mobile contracts at subsidized prices.
6. 5G Wi-Fi OnDemand: Prepaid internet service without monthly subscription, equipment purchase required, additional usage time purchased as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Nova Greece is a converged telecommunications operator providing mobile voice and data services (4G/5G), fixed-line broadband internet via FTTH (Fiber-to-the-Home) with speeds up to 3Gbps, 5G Home Internet fixed wireless access, and IPTV television services through the EON platform. The company sells these services primarily to Greek residential consumers through monthly subscriptions, with bundled packages (Nova more) combining mobile, fixed internet, and TV at combined savings.

Product overview

Nova Greece is a converged telecommunications operator offering a multi-product portfolio across mobile, fixed broadband, and TV. The core offerings include: (1) postpaid mobile plans with unlimited voice/SMS and tiered or unlimited data on a 5G network (from €16–€30/month); (2) Nova Fiber FTTH fixed internet at speeds up to 3Gbps (from €21/month); (3) 5G Home Internet fixed-wireless plans for locations without fiber (up to 500Mbps); (4) EON TV IPTV/streaming platform with up to 113 HD channels including premium sports rights (from €10/month); and (5) Nova more, a bundled service scheme combining mobile + fixed + optional TV starting at €36/month with up to €16/month savings. Key add-on services include Connect DayOne (immediate 5G internet before fiber activation), Ultra Wi-Fi mesh coverage, Wi-Fi 6 router, GB Control data protection, Your Data rollover, WiFi Calling, eSIM, roaming services (free EU/UK and paid Roaming Pass for rest of world), and unlimited GB add-ons. Nova also offers prepaid mobile internet and Nova Satellite for areas outside fiber coverage. The operator is part of United Group and leverages United Fiber's FTTH network reaching over 850,000 homes as of early 2026.

Differentiator

Problem solved

Functional benefit

Brands

• EON: Television platform offering sports, movies, series and entertainment content
• Nova more
• Connect DayOne
• Ultra Wi-Fi
• Nova Fiber
• Roaming Pass
• eSIM

Products and services

• Unlimited Mobile Plans Postpaid mobile voice and data plans providing unlimited domestic calls and SMS, with tiered mobile data options (5GB, 20GB, 40GB, or unlimited), 5G network access, GB Control data protection, WiFi Calling, and EU roaming included. Priced at €18–€30/month with additional savings when combined with fixed services on a 24-month contract.
• Nova Fiber (FTTH Fixed Internet) Nova Fiber is Nova's fixed broadband service delivered via 100% Fiber-to-the-Home (FTTH), offering speeds from 100Mbps to 3Gbps download, with unlimited national calls to fixed and mobile numbers. Plans range from €21 to €36/month standalone. Includes free Wi-Fi 6 VoIP router. Activation fee €50 (currently free promotion).
• 5G Home Internet Nova's 5G-based home internet service operating at fixed geographic locations (FWA), available in three tiers: 5G Home Internet (up to 100Mbps at €25/month), 5G Home Internet 300 (up to 300Mbps at €28/month), and 5G Home Internet 500 (up to 500Mbps at €35/month). Includes unlimited national calls to fixed and mobile numbers.
• 5G Wi-Fi OnDemand 5G Wi-Fi OnDemand is a pay-as-you-go 5G fixed-wireless home internet service without monthly commitment, offering up to 100Mbps speeds via Nova's 5G mobile network. Targeted at seasonal use cases such as holiday homes and Airbnb properties. Equipment purchased separately for €120 with 2 months free usage (4 months free for Nova more subscribers). Pay-per-usage packs: 3 days €6, 7 days €18, 15 days €29.
• EON TV EON TV is Nova's IPTV/streaming television platform available with or without a set-top box (Smart Box). EON provides 65–113 HD channels including Novasports (Premier League, EuroLeague, La Liga, Bundesliga), Cosmote Sport (Champions League, NBA, MotoGP), Novacinema, and on-demand content with 6,000+ movies and series. EON package at €10/month (89/65 HD channels); EON+ package at €13/month (113/88 HD channels with sports). Requires minimum 50Mbps internet speed.
• Nova more (Bundled Plans) Nova more is Nova's bundled service scheme combining fixed internet (Fiber), mobile voice and data, and optional EON TV into a single subscription starting at €36/month. Subscribers receive savings of up to €16/month, premium customer service with 30-second call answer guarantee, CallmeBack feature, free technician visits, and Connect DayOne service.
• Mobile Internet On the Go (Prepaid) Prepaid Mobile Internet On the Go provides pay-as-you-go mobile data without a contract, offering 15GB for 60 days at €15, or top-up packages (10GB/€10, 15GB/€15) for existing customers. Targeted at tourists and occasional users.
• Nova Satellite Nova Satellite provides satellite-based internet and TV services for areas not covered by terrestrial or fiber networks. Part of Nova's broader service portfolio under United Group.

Quantifiable outcome

• Fiber speeds up to 3Gbps (30x faster than Fiber 100)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• United GroupcoreOthersParent company of Nova Greece. United Group is a telecommunications and media company operating across Southeast Europe. Nova operates as part of the United Group and its FTTH network is operated by United Fiber, a United Group subsidiary.
• Cosmote (OTE Group)coreTechnology or IntegrationContent partnership for Cosmote Sport channels available within EON TV platform. EON+ package includes 11 Cosmote Sport channels with 1 in 4K resolution, featuring Champions League, NBA, MotoGP, and other premium sports content.
• NovasportscoreTechnology or IntegrationNova's own sports channels including 14 Novasports channels plus Novasports Premier, Novasports Extra channels. Content includes Premier League, EuroLeague basketball, EuroCup, LALIGA, Bundesliga, Eredivisie, tennis Grand Slams, and more.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung devices including Galaxy S26 Ultra, Galaxy A series sold through Nova stores and bundled with mobile plans.
• XiaomiminorChannel Partner/ Reseller/ DistributorXiaomi smartphones including Redmi Note 15 Pro 5G, Xiaomi 17T 5G, and Xiaomi 17T Pro 5G sold through Nova with mobile plan bundling.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Deutsche Telekom: Parent of Cosmote and one of Europe's largest incumbents. Useful broad comparable for converged operator economics, FTTH rollout pacing, and sports/IPTV bundling strategy that Nova's Greek market is benchmarked against.
• BT Group: UK incumbent offering converged broadband, mobile and premium TV (BT Sport). Relevant for benchmarking Nova's bundle-plus-content strategy at incumbent scale and for IPTV/pay-TV unit economics.

Regional players

• A1 Telekom Austria Group: Regional CEE/Austrian telco incumbent with converged mobile, fixed and TV offerings across multiple countries. Relevant comparable for Nova's converged strategy and capex profile at regional scale.

Direct peers

• Cosmote (OTE Group): Largest Greek mobile, fixed and TV operator and subsidiary of Deutsche Telekom. Direct head-to-head competitor to Nova in Greek mobile, fiber and IPTV markets with comparable converged bundles.
• Vivacom: Bulgarian converged telco and sister company under United Group. Closest portfolio analog to Nova outside Greece, offering mobile, fixed internet, IPTV and content rights in a similar market structure.
• SBB (Serbia): Serbian cable, broadband and IPTV operator under United Group. Directly comparable converged offering and customer profile to Nova Greece within the same parent group.
• Inalan: Greek fiber-to-the-home specialist targeting residential and business customers with multi-gig services. Direct infrastructure competitor to Nova Fiber in overlapping Greek geographies.
• Vodafone Greece: Second major Greek converged telco offering mobile, fixed broadband and TV. Direct competitor to Nova across consumer and small-business segments in Greece.
• Telemach Slovenia: Slovenian cable, broadband and mobile operator also under United Group. Same go-to-market playbook as Nova (converged quad-play, content, own fiber build) and a useful internal benchmark for Nova's commercial efficiency.
• Cyta Hellas: Smaller Greek alternative fixed-line and broadband operator competing for the same residential and SMB customer base as Nova, particularly outside the Athens/Thessaloniki core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/novagreece
• Facebookfacebook.com/Nova

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Greece