Mindsail

What Mindsail does

Mindsail Inc. is a privately held Delaware corporation founded in 2016 and headquartered in Los Angeles, operating a mental wellness and personal growth platform distributed as an iOS-only mobile application through the Apple iTunes App Store. The platform offers on-demand audio, video, and text programs from a network of 21+ credentialed experts covering topics including relationships, sleep, happiness, career, anxiety, meditation, and addiction. Its core product components include exclusive expert Programs, 5-minute daily Moodboosts (available free of charge to non-subscribers), a personalized My Mindsail dashboard that tracks progress and recommends sessions, and an Ask the Experts Q&A feature available to paying subscribers.

The business operates on a freemium-plus-subscription model priced at $5.99 per month, with new subscribers receiving a free trial month and full library access gated behind the paid tier. Payment processing is handled through Apple iTunes in-app purchases. In parallel, the company pursues a B2B opportunity through direct enterprise outreach, offering Mindsail as a holistic employee wellness benefit to HR and benefits teams at corporations, supported by a dedicated corporate-partner contact channel. The company also operates a Mindsail Store—an Amazon-affiliate curated shop of wellness books and products—and runs a content marketing engine publishing expert-authored articles on its blog and in third-party lifestyle publications such as Well+Good and Brit+Co.

Operationally, Mindsail runs on a lean footprint of 1-10 employees with no disclosed external funding. It is founder-controlled by Lauren Wallack (Co-Founder, CEO), Elyse Colen (Co-Founder, COO/CFO), and Bibo Lan (CTO). The technical stack is described as a mobile wellness application with Google Analytics for site analytics and Apple iTunes for billing; no public API, SDK, or AI/ML components are disclosed. The company is privately held with no parent or institutional investors identified in the available material.

Name

Mindsail

Legal name

Mindsail Inc.

Website

https://themindsail.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindsail is an iOS mental wellness platform offering on-demand audio, video, and text programs from 21+ credentialed experts across relationships, sleep, career, and anxiety, serving individual consumers via a $5.99/month subscription and corporations through an employee wellness benefit offering.

Ownership category

akta.pro rank

Product category

Digital Mental Wellness Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental wellness app
• Personal development platform
• Expert coaching content
• Meditation and mindfulness
• Employee wellness benefits

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription: Monthly subscription at $5.99/month providing access to the entire library of expert content including all Program audio, text and video sessions, plus unlimited questions to experts via Ask the Experts section. New users receive a free trial month. Subscription is managed through iTunes Account with auto-renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mindsail is a mobile-first mental wellness platform distributed as an iOS app that delivers on-demand audio, video, and text programs created by credentialed experts (Clinical Psychologists, Neuroscientists, Best-Selling Authors, Life Coaches) covering relationships, sleep, happiness, stress, career, and anxiety. The platform offers daily 5-minute Moodboosts, an expert Q&A feature, and a personalized progress dashboard, sold primarily via $5.99/month individual subscription with a complementary B2B corporate wellness program for employee benefits.

Product overview

Mindsail is a single unified mental wellness platform consisting of multiple integrated components: the core Mindsail Platform for accessing on-demand expert content, Programs (audio/text/video sessions), Moodboosts (5-minute daily emotional support), My Mindsail (personal dashboard), Ask the Experts (Q&A feature), Corporate Wellness (enterprise add-on), and the Mindsail Store (curated wellness products). The platform operates primarily as a mobile app on iOS, with content accessible via subscription at $5.99/month.

Differentiator

Problem solved

Functional benefit

Brands

• Moodboost: Quick daily mood enhancement sessions lasting approximately 5 minutes designed to help users navigate emotions like nervousness, sleep issues, or low confidence.
• My Mindsail

Products and services

• Mindsail Platform (Individual Subscription) Mobile iOS application providing individual consumers on-demand mental wellness and personal growth content from credentialed experts via $5.99/month subscription with free trial month.
• Corporate Wellness Program Enterprise employee wellness benefit sold via direct sales to corporations, providing workforce access to Mindsail's expert programs to reduce stress, increase productivity, and improve mental health.
• Mindsail Store Curated affiliate e-commerce shop offering wellness books and merchandise related to self-esteem, financial wellness, addiction recovery, and meditation aids.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Headspace: Headspace is a major meditation and mindfulness subscription app with both B2C and B2B (Headspace for Work) offerings. It competes directly with Mindsail on guided meditation content, bite-sized daily sessions, and corporate wellness channel.
• Modern Health: Modern Health is a global mental health platform sold to employers combining coaching, therapy, and self-guided digital content. Like Mindsail, it pursues corporate wellness buyers and offers a digital self-service component alongside expert-led services.
• Calm: Calm is the leading consumer meditation and wellness app offering guided meditations, sleep stories, and mental health content via subscription. It is directly comparable in product category, target consumer, mobile-first delivery, and subscription business model.
• Lyra Health: Lyra Health is a mental health benefits platform sold to employers and delivered through a network of therapists and coaches. It directly competes with Mindsail's corporate wellness GTM motion into HR and benefits buyers.
• Insight Timer: Insight Timer is a free/freemium meditation app with a large library of guided content from thousands of teachers. Comparable to Mindsail on mobile-first meditation delivery, freemium monetization, and reliance on external expert contributors.
• Ten Percent Happier: Ten Percent Happier is a meditation and mindfulness app offering courses, guided meditations, and expert-led content targeting skeptical or pragmatic users. It directly overlaps with Mindsail's expert-driven, content-led approach to personal growth.

Broad incumbents

• BetterHelp: BetterHelp is the largest online teletherapy platform providing access to licensed therapists. While Mindsail is content-driven rather than therapist-led, both compete in the broader 'mental wellness resources for consumers' category.
• Talkspace: Talkspace provides online therapy and mental health services to consumers and via employer/enterprise channels. It overlaps with Mindsail's mental wellness B2C and B2B positioning, though at higher clinical acuity.

Emerging players

• Waking Up: Waking Up is a meditation and mindfulness app with a focus on expert-led theory and practice sessions. It overlaps with Mindsail on expert-driven content, premium subscription pricing, and bite-sized daily lessons.
• Spring Health: Spring Health is an employer-focused mental health benefits provider offering therapy, coaching, and digital self-guided tools. Comparable to Mindsail on the B2B motion and digital content layer, though at higher clinical scope.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindsail