Scholl's Wellness
Scholl's Wellness Company, operating as Dr. Scholl's, manufactures and sells FDA-cleared foot care products including insoles, orthotics, treatments, and skincare to consumers and businesses via DTC e-commerce, retail, and a nationwide Custom Fit kiosk network, with VKTRY adding athletic performance insoles.
- Company typePrivate
- Founded1906
- HeadquartersSolon, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Scholl's Wellness does
Scholl's Wellness Company, operating commercially as Dr. Scholl's, is a US-based consumer foot care manufacturer and retailer founded in 1906 and headquartered in Solon, Ohio. The company is a portfolio company of private equity firm Yellow Wood Partners. It sells insoles, orthotics, foot care treatments, and foot skincare products through three core distribution channels: its drscholls.com e-commerce storefront, Amazon and other online marketplaces, and physical retail supported by a nationwide Custom Fit kiosk fitting system. Products are priced at unit level between $6.44 and $39.99, with a separate business volume discount program targeting enterprise customers purchasing workforce insoles for industrial and commercial use.
The company's core proprietary technology is the FDA-cleared Custom Fit orthotic system, which uses an online assessment and in-store kiosk to recommend customized 3/4-length or full-length orthotics addressing up to 10 lower-body pain points. Its Freeze Away Skin Tag Remover holds FDA clearance as the first over-the-counter skin tag removal product. In May 2026, Scholl's Wellness acquired VKTRY, a performance insole brand built around patented carbon fiber technology, expanding the portfolio into athletic performance and recovery while VKTRY retains its brand and leadership.
Revenue is generated through unit sales of consumer foot care products and B2B bulk orders, supplemented by digital recommendation tools (Insole Advisor questionnaire and kiosk-based fitting) that drive conversion. The company operates sub-brands including Custom Fit, Freeze Away, Odor-X, and 24-Hour Energy, and maintains an active social media presence across major platforms. Customer segments span individual consumers seeking OTC foot pain and skin solutions, businesses purchasing workforce insoles, and, post-VKTRY, athletes and active consumers.
Scholl's Wellness firmographics
Firmographics- Name
- Scholl's Wellness
- Legal name
- Scholl's Wellness Co.
- Website
- https://drscholls.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Scholl's Wellness Company, operating as Dr. Scholl's, manufactures and sells FDA-cleared foot care products including insoles, orthotics, treatments, and skincare to consumers and businesses via DTC e-commerce, retail, and a nationwide Custom Fit kiosk network, with VKTRY adding athletic performance insoles.
- Ownership category
- akta.pro rank
Scholl's Wellness industry classification
Industry- Product category
- Foot Care Products
- NAICS
- Shoe Retailers (45821), Footwear and Leather Goods Repair (811430)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)
- akta.pro secondary industry
- Hand & Foot Care (CRABAAAE)
Keywords
Where Scholl's Wellness is headquartered
LocationHeadquarters
- HQ city
- Solon
- HQ country
- United States
- HQ region
- North America
Markets served
Scholl's Wellness business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Consumer Foot Care Products: Sale of insoles, orthotics, shoe inserts, and foot treatments directly to consumers through e-commerce and retail channels. Products sold at various price points from $6.44 to $39.99.
- Business Volume Orders: Bulk orders for businesses including work insoles for workforce applications such as construction, industrial, and commercial environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Advanced Pain Relief Insoles |
| Unit Pricing | Pay-as-you-go | 24-Hour Energy Multipurpose Insoles |
| Unit Pricing | Pay-as-you-go | Walk Longer Insoles |
| Unit Pricing | Pay-as-you-go | Pedi Perfect Electronic Foot File |
| Unit Pricing | Pay-as-you-go | Freeze Away Max Wart Remover |
| Unit Pricing | Pay-as-you-go | Freeze Away Skin Tag Remover |
| Unit Pricing | Pay-as-you-go | Hard Skin Remover Nano Glass Foot File |
| Unit Pricing | Pay-as-you-go | Odor-X Ultra Odor-Fighting Powder Spray |
| Unit Pricing | Multi-year contract | Business Volume Orders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Scholl's Wellness product offering
Product offeringCore offering
Scholl's Wellness Company, operating under the Dr. Scholl's brand, manufactures and sells over-the-counter foot care products including custom-fit orthotic inserts, insoles, foot pain relief treatments, and foot skincare products. The company also distributes performance carbon fiber insoles through its acquired VKTRY brand. Products are sold direct-to-consumer through drscholls.com, Amazon, and physical retail stores equipped with Custom Fit assessment kiosks.
Product overview
Scholl's Wellness Company (Dr. Scholl's) offers a comprehensive foot care and wellness product portfolio organized around three core pillars: (1) Insoles, Orthotics & Inserts — including Custom Fit® orthotic inserts (3/4 length and full length), Advanced Pain Relief Insoles, 24-Hour Energy Multipurpose Insoles, and Walk Longer Insoles; (2) Foot Care Treatments — including Freeze Away® skin tag and wart removers, bunion and blister cushions, and foot odor solutions; and (3) Foot Skincare — including foot lotions, creams, masks, and electronic/nano glass foot files. The company also provides digital tools including the Insole Advisor questionnaire and Custom Fit® kiosk assessment system for personalized product recommendations. In May 2026, Scholl's expanded into performance footwear through the acquisition of VKTRY, a carbon fiber insole brand.
Differentiator
Problem solved
Functional benefit
Brands
- Custom FiT: Custom orthotic inserts available in 3/4 length and full length options, with online assessment tools
- Freeze Away
- Odor-X
- 24-Hour Energy
Products and services
- Custom Fit Pain Relief Orthotic Inserts 3/4 Length
Quantifiable outcome
- First over-the-counter, FDA-cleared skin tag remover on the market
- +1 more outcomes
Companies that use Scholl's Wellness
Customer profileSegments3 records
Ideal customer profiles3 records
Scholl's Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature2 records
Scholl's Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VKTRYcorePerformance insole and footwear innovation company known for patented carbon fiber technology. Acquired by Scholl's Wellness to expand beyond traditional foot care into performance, recovery, and wellness solutions. VKTRY will continue operating under its existing brand identity and leadership team.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Scholl's Wellness competitors and assessment
Company assessmentDirect peers
- Superfeet Worldwide: Superfeet is a leading direct competitor in premium, semi-custom insoles and orthotics for athletic, work, and casual use. Highly comparable to Dr. Scholl's Custom Fit line in product, channel, and consumer target.
- Powerstep: Powerstep manufactures orthotic insoles for pain relief, sports, and everyday use, sold through DTC and retail channels. Competes directly with Dr. Scholl's across comfort, support, and recovery insole categories.
- Spenco Medical: Spenco produces foot care products including insoles, blister prevention, and skincare for feet, with strong retail pharmacy presence. Directly comparable to Dr. Scholl's OTC foot care and skincare portfolio.
- Aetrex: Aetrex designs orthotics and comfort footwear with a focus on foot scanning technology and arch support. Closely comparable to Dr. Scholl's Custom Fit assessment-driven orthotic positioning.
- ProFoot: ProFoot makes foot care products including insoles, cushions, and treatments sold through mass retail and drugstores. A direct competitor in the OTC foot care category alongside Dr. Scholl's.
- Currex (formerly CurrexSole): Currex produces performance and sport-specific insoles with a proprietary fitting profile system, similar in concept to VKTRY and Dr. Scholl's Custom Fit. Direct competitor in athletic and DTC insole markets.
- Compeed (HRA Pharma / Perrigo): Compeed is a leading OTC foot care brand specializing in blister and skin treatment hydrocolloid patches, directly comparable to Dr. Scholl's bunion, blister, and callus treatment portfolio.
- Foot Petals: Foot Petals offers foot comfort products including cushions, inserts, and skincare sold through DTC and retail. Comparable to Dr. Scholl's comfort insoles and foot treatment SKUs.
Broad incumbents
- Bauerfeind AG: Bauerfeind is a global orthopedic brand offering foot orthotics, compression, and supports through medical and retail channels. Overlaps with Dr. Scholl's orthotic and foot support offerings but at higher medical-grade positioning.
- Birkenstock: Birkenstock is a global footwear brand built around contoured footbeds and orthotic-grade insoles, recently IPO'd. While primarily a footwear maker, its footbed technology competes conceptually with Dr. Scholl's orthotic insoles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Scholl's Wellness social profiles
Digital presenceScholl's Wellness compliance and trust
Trust signalCompliance1 record
Scholl's Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scholl's Wellness leadership team
Management profileNumber of profiles
Profiles1 record
Scholl's Wellness subsidiaries and ownership
Company hierarchySubsidiaries1 record
Scholl's Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scholl's Wellness M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scholl's Wellness
What does Scholl's Wellness do?
Scholl's Wellness Company, operating under the Dr. Scholl's brand, manufactures and sells over-the-counter foot care products including custom-fit orthotic inserts, insoles, foot pain relief treatments, and foot skincare products. The company also distributes performance carbon fiber insoles through its acquired VKTRY brand. Products are sold direct-to-consumer through drscholls.com, Amazon, and physical retail stores equipped with Custom Fit assessment kiosks.
Is Scholl's Wellness a public or private company?
Scholl's Wellness is a private company. It is classified as private equity controlled and is currently operating.
When was Scholl's Wellness founded?
Scholl's Wellness was founded in 1906. It employs 101 to 250 people.
Where is Scholl's Wellness based?
Scholl's Wellness is headquartered in Solon, United States, in the North America region.
How does Scholl's Wellness make money?
Two revenue lines are on record. Consumer Foot Care Products are the primary driver. The others are business Volume Orders.
Who are Scholl's Wellness's main competitors?
Direct peers on record are Superfeet Worldwide, Powerstep, Spenco Medical, Aetrex, ProFoot, Currex (formerly CurrexSole), Compeed (HRA Pharma / Perrigo) and Foot Petals. Broad incumbents are Bauerfeind AG and Birkenstock.
Does Scholl's Wellness have an API?
No public API is recorded for Scholl's Wellness.
What industry is Scholl's Wellness in?
Scholl's Wellness's product category is Foot Care Products. Its primary akta.pro industry code is CRADANAK, Foot Care (Deodorizing, Anti-chafe, Callus Care), with a secondary code of CRABAAAE, Hand & Foot Care. Its NAICS code is 45821 and its SIC code is 3842.