ReputationUP.com

What ReputationUP.com does

ReputationUP.com is a privately held online reputation management firm operating as Reputation UP S.L., a Spanish Sociedad Limitada headquartered in Castellón de la Plana with an Americas regional headquarters in Miami. The firm serves businesses, professionals, VIPs, political campaigns, and government administrations across EMEA, the Americas, Asia Pacific, the Middle East, and Africa, structured around four service phases: Cleaning (harmful content removal), Monitoring (real-time tracking), Protecting (24/7 alert systems), and Improving (SEO and positive content strategy). Adjacent offerings include sextortion protection, cyber threat intelligence, financial reputation, World Check risk screening, and a Control Room crisis management facility. The company is led by co-founders Andrea Baggio (CEO EMEA) and Juan Ricardo Palacio (CEO Americas).

The proprietary core of the platform is the RepUP Monitoring Tool, a patented real-time scanning system that monitors keywords, hashtags, social networks, competitors, and influencers across the Surface Web, Deep Web, and Dark Web, paired with a Reputation Score metric on a -100% to +100% scale. The firm has reported 875,000+ pieces of harmful content removed and 10M+ keywords monitored, and holds ISO 9001:2015 and ISO 27001:2013 certifications. The technology stack is supported by a multicultural team drawn from 26 countries with stated 20+ years of experience in reputation management.

Revenue is generated primarily through quote-based professional services engagements, supplemented by recurring monitoring subscriptions. Pricing is custom and undisclosed, with multi-year contract cadences, and the company operates a consultative direct-sales go-to-market with regional CEO engagement for key accounts. Distribution is supplemented by content-led demand generation including a founder-authored book on Amazon, podcast presence, multilingual websites in six languages (ES, IT, FR, PT, DE, ZH), and earned-media features in Forbes, Fortune, and Entrepreneur.

Name

ReputationUP.com

Legal name

Reputation UP S.L.

Website

https://reputationup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

ReputationUP.com is a privately held Spanish-founded online reputation management firm serving businesses, VIPs, politicians, and governments worldwide with content removal, real-time monitoring, and brand protection services, supported by its proprietary RepUP Monitoring Tool.

Ownership category

akta.pro rank

Product category

Online Reputation Management Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC), Reputation Measurement, Auditing & Sentiment Analytics (MPAAAOAO), Executive & Leadership Reputation Management (MPAAAOAE), Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Social Media & Online Reputation Screening (BPACALAL), Reputation Management & Executive Thought Leadership (MPAAADAK)

Keywords

• Online reputation management
• Harmful content removal
• Brand monitoring services
• Digital crisis management
• Search engine reputation repair

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Reputation Management Services: Professional services for reputation cleaning, monitoring, protecting, and improving. Services include harmful link removal, content removal, fake news removal, and sextortion protection. Pricing is quote-based as costs vary per link and case complexity.
2. Reputation Monitoring Subscriptions: Ongoing monitoring services using the RepUP Monitoring Tool to track brand mentions, competitors, and sentiment analysis across the web.
3. Content Removal Services: Removal of negative, outdated, or defamatory content from search engines, social networks, forums, newspapers, and other platforms. Includes Right to be Forgotten exercises.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ReputationUP.com provides professional online reputation management services that remove harmful, defamatory, or outdated content from search engines, social networks, and the deep/dark web; continuously monitor brand mentions and sentiment via its proprietary RepUP Monitoring Tool; protect clients through 24/7 real-time alerts; and improve digital presence through SEO, content marketing, and brand-building. Services are sold on a custom quote basis to businesses, professionals/VIPs, governments, and political campaigns, with a 24-48 hour removal SLA.

Product overview

ReputationUP.com is an online reputation management firm offering a comprehensive suite of services organized around four core phases: Cleaning (removal of harmful content), Monitoring (real-time tracking via proprietary RepUP Monitoring Tool), Protecting (24/7 alert systems), and Improving (positive content strategy). The flagship RepUP Monitoring Tool is a proprietary real-time platform that scans the entire internet to analyze digital reputation and calculate Reputation Score metrics. The company serves individuals, businesses, professionals, VIPs, and administrations with services including reputation repair, sextortion protection, political campaigns, financial reputation, risk analysis, and cyber intelligence. The ecosystem also includes complementary tools like the Reputation Score feature for measuring brand sentiment on a -100% to +100% scale.

Differentiator

Problem solved

Functional benefit

Brands

• RepUP Monitoring Tool: Proprietary real-time web monitoring platform that scans the entire internet to analyze digital reputation of personal or corporate brands, measures user feedback, and provides crisis management support.
• Reputation Score
• P4K Foundation (Protection4Kids Foundation)

Products and services

• RepUP Monitoring Tool Proprietary real-time monitoring platform that scans the Surface Web, Deep Web, and Dark Web to analyze the digital reputation of corporate or personal brands, tracking keywords, hashtags, social networks, competitors, and influencers worldwide.
• Reputation Cleaning Service to remove harmful content including links, photos, videos, and comments from search engines, social networks, forums, and the deep/dark web within a 24-48 hour SLA.
• Reputation Monitoring Continuous tracking and analysis of online brand presence across keywords, hashtags, social networks, competitors, and influencers in real time worldwide.
• Reputation Protecting 24/7 protection system that intercepts negative content (articles, comments, reviews, videos, photos, podcasts) on the Surface Web, Deep Web, and Dark Web and issues real-time email alerts.
• Reputation Improving Certified reputation improvement system using lead generation, UX/UI optimization, content marketing, SEO management, social media management, and brand outreach to build positive presence.
• Reputation Management Integrated management of online reputation combining the Cleaning, Monitoring, Protecting, and Improving phases under a single engagement.
• Political Campaign Services Specialized reputation management services for political campaigns and election operations.
• Stop Sextortion Assistance service for victims of online blackmail to stop the spread of private content and remove compromising material from the internet.
• Risk Analysis Reputational risk analysis service that predicts reactions of users, consumers, customers, or voters toward products, services, or messages.
• World Check Risk intelligence screening service that identifies potential risks associated with business partners, employees, and individuals.
• Financial Reputation AI-powered strategy service that gathers intelligence about current and future business partners and key employees and identifies individuals speaking negatively about the brand.
• Cyber Intelligence Intelligence service that identifies and addresses cyber threats affecting a client's online reputation.
• Control Room Crisis management facility providing real-time response and coordination during reputation emergencies.
• Reputation Repair Services Comprehensive service suite for removing negative online content, cleaning up personal and financial data, and repairing damaged online reputations for individuals and businesses.

Quantifiable outcome

• 22% revenue risk if potential customers find single negative content on Google's first page
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reputation.com: One of the largest dedicated online reputation management platforms, offering review management, listing management, social media monitoring, and request-a-review workflows. Closely comparable to ReputationUP across Cleaning, Monitoring, and Improving services.
• NetReputation: U.S.-based ORM agency providing content removal, suppression, review management, and personal-brand services for individuals and businesses. Direct competitor with similar service taxonomy to ReputationUP.
• WebiMax: Digital marketing and ORM agency offering reputation management, SEO, content removal, and crisis response. Comparable full-service ORM positioning and B2B/B2C mix.
• Igniyte: UK-headquartered ORM firm serving executives, businesses, and public figures across EMEA. Comparable service set including content suppression, review management, and crisis response.
• Brand24: AI-powered media monitoring and social listening SaaS tracking brand mentions, sentiment, and reach across the web. Closely comparable to the RepUP Monitoring Tool at the monitoring layer, but delivered as self-serve SaaS.
• Mention: Real-time media monitoring and social listening platform for brands and agencies, with alerts, sentiment analysis, and competitive benchmarking. Comparable monitoring functionality to RepUP's tool on a global scale.

Broad incumbents

• Birdeye: Well-funded customer experience platform combining review management, listings, social media, and messaging across multi-location enterprises. Overlaps with ReputationUP's monitoring and review/ratings management capabilities at greater scale.
• Talkwalker: Enterprise consumer intelligence platform combining social listening, sentiment analysis, and trend detection. Broader and more enterprise-oriented than ReputationUP but overlapping on monitoring and sentiment analytics.
• Podium: Lead-conversion and customer interaction platform with reviews, messaging, and payments for local businesses. Overlaps with ReputationUP's review-management and local-listings capabilities from a different angle.

Emerging players

• ReviewTrackers: Review management and customer feedback platform serving multi-location businesses, focused on review generation, monitoring, and analytics. Comparable to ReputationUP's ratings/review-management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ReputationUP1
• YouTubeyoutube.com/channel/UCdnkvu0krRQrYoC5YjvM3aA
• Facebookfacebook.com/ReputationUpEN
• LinkedInlinkedin.com/company/reputationup
• Instagraminstagram.com/reputation_up
• TikToktiktok.com/@reputationup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReputationUP.com