Fund Raising

What Fund Raising does

Fundraising.com is a privately held fundraising products and programs company that has been operating continuously since 1999, serving schools, sports teams, churches, youth groups, and community organizations across the United States and Canada. The company offers three core program types — Direct Sale (sell products directly for instant profit), Order-Taker (collect orders then deliver), and Quick Start (online-only with zero upfront costs) — supported by a catalog of more than 160 products spanning chocolate bars (Katydids, America's Variety Dollar Bars), popcorn (Sweet Chaos, Heritage Kettle Corn), cookie dough, scented pencils (Smencils & Smens), candles (Earth Candles), lollipops, beef jerky (including MrBeast/Jack Link's co-branded varieties), pretzel rods, cotton candy, custom eye black, stainless steel tumblers, custom sports apparel, LEGO-licensed stationery, eco-friendly bamboo goods (Ola Bamboo), sensory products, and restaurant gift cards. The platform is built on a web-based e-commerce architecture with online storefronts, order tracking, and account management features; in 2026 the company launched my.Fundraising.com, an integrated digital campaign management platform with online storefronts, real-time tracking, payments, and social sharing to extend beyond physical product fulfillment.

The business model is wholesale-to-retail product distribution: organizations purchase fundraising products at wholesale prices, sell to their communities at suggested retail, and retain 40-60% of proceeds as profit, with Fundraising.com capturing the wholesale-to-retail margin. Pricing is unit-based with volume discounts and free shipping on qualifying orders; no upfront investment is required from organizers, and unsold inventory can be returned, eliminating organizer risk. Go-to-market is primarily direct-to-consumer through fundraising.com and a 1-800 phone order line, supplemented by content marketing (blog, free fundraising guide), organic social (Facebook, Pinterest, X, Instagram, YouTube), email newsletters, an affiliate program, and a growing independent sales representative channel. Customer segments are organized vertically across schools (elementary, middle, high school, Catholic/private), sports (baseball, basketball, football, hockey, soccer), church & youth, and clubs (bands, scouts, PTA/PTO, daycare), with over 10,000 cumulative organizations served across 25+ years.

Name

Fund Raising

Legal name

Fundraising.com

Website

https://fundraising.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Fundraising.com provides fundraising products and digital campaign tools to schools, sports teams, churches, and community groups across the US and Canada, offering 160+ products with 40-60% profit margins and no upfront costs.

Ownership category

akta.pro rank

Product category

Fundraising Products and Programs

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industry

Fundraising & Annual Giving (EDALAOAB)

Keywords

• Fundraising programs
• School fundraising
• Candy fundraisers
• Online fundraising platform
• Youth group fundraising

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Organizations purchase fundraising products (candy, snacks, merchandise) at wholesale prices and sell at retail to generate profits. The company earns revenue through the margin between wholesale and retail pricing.
2. Transaction-Based Sales: Revenue generated through product sales to end consumers via fundraiser participant accounts, with volume-based pricing structures.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fund Raising (Fundraising.com) sells curated physical fundraising products and turnkey fundraising programs to schools, sports teams, churches, youth groups, and community organizations. Organizations run Direct Sale or Order-Taker programs, or use Easy Start online options, keeping 40-60% of sale proceeds while Fund Raising ships products directly and provides marketing materials, tracking, and support. The my.Fundraising.com platform extends this offering with online storefronts, digital campaigns, real-time tracking, and social sharing.

Product overview

Fundraising.com is a comprehensive fundraising platform offering three core program types: Direct Sale Programs (selling products directly for instant profit), Order-Taker Programs (collecting orders then delivering), and Easy Start Options (online-only with zero upfront costs). The platform provides a diverse portfolio of over 160 fundraising products including chocolate products (Katydids, America's Variety Dollar Bars, Chocolatiers), cookie dough, gourmet popcorn (Sweet Chaos, Heritage Kettle Corn, Poppin Popcorn), scented candles (Earth Candles), scented pencils (Smencils & Smens in various themes), lollipops (Yummy Lix, Yummy Lips, Yummy Hearts, Tessa's Kitchen), beef jerky (Mr. Beast by Jack Links, original varieties), pretzel rods, custom eye black, stainless steel tumblers, custom sports apparel (t-shirts, hoodies), LEGO-licensed stationery products, cotton candy varieties, coffee (3-19 Coffee, Ultimate Coffee Collection), restaurant gift cards, frozen pizza, eco-friendly products (Ola Bamboo), sensory products (Geladough, Smelly Ballz, Backpack Buddies), and interactive tools like Fund Duel. The platform recently launched my.Fundraising.com, an integrated online platform for managing digital campaigns. Groups keep 40-60% profit margins with no money required upfront and free shipping on most orders.

Differentiator

Problem solved

Functional benefit

Brands

• my.Fundraising.com: Online fundraising platform for creating and managing online fundraising campaigns

Products and services

• Direct Sale Programs Turnkey direct-sale fundraising programs in which participating groups sell products directly to supporters for immediate profit; designed for schools, sports teams, churches, and youth groups.
• Order-Taker Programs Order-taker style fundraising programs where groups collect orders from supporters first and products are delivered afterward, eliminating inventory risk; offerings include cookie dough, popcorn, candles, catalog items, and sauces.
• Easy Start / Quick Start Online Fundraising No-money-upfront online fundraising options that let groups launch a fundraiser quickly with an online store, digital campaign, or best-seller selection; includes Canadian-specific programs.
• my.Fundraising.com Online Fundraising Platform Online platform that lets groups create a campaign in minutes, invite their community, and start raising funds from one place, with online storefronts, digital campaigns, real-time tracking, easy payments, and social sharing.
• Katydids Chocolate Bars Premium chocolate fundraising product featuring soft buttery caramel, whole fancy pecans, and melt-in-your-mouth chocolate, produced by Kathryn Beich since 1854.
• America's Variety Dollar Bars $1 chocolate variety bars in a case assortment of caramel, milk chocolate almond, crispy rice, milk chocolate, and dark chocolate almond bars; produced in a peanut-free facility.
• Sweet & Salty Pretzel Rods $1 pretzel rods dipped in milk chocolate and rolled in assorted candy chunks, available in flavors such as Candy Coated Chocolate Chunks, Crunchy Toffee, Salted Caramel, and Rainbow Sprinkles.
• Sweet Chaos Popcorn Fundraiser Non-GMO gourmet popcorn popped in coconut oil with sweet and salty drizzles, in 9 flavors including Kettle Corn, Sea Salt, Movie Theatre, Black and White Drizzle, and White Cheddar.
• Sweet & Savory Snack Fundraiser Brochure-style fundraiser featuring 11 treats priced between $12 and $18, with no money upfront and no inventory risk.
• Yummy Lix Lollipops Assorted gourmet lollipops in multiple colors, sold by case with 640 pops and up to 60% profit on larger orders.
• Custom Eye Black Customizable eye black stickers for team spirit, available in Home Run (classic insert card) and Grand Slam (fully custom insert card with team logo) packages.
• ModBalls Clean Energy Healthy energy balls for athletes delivering 100 calories of clean energy from macro nutrients, retailing at $35 per 20-count bag in Almond Coconut Chocolate and Peanut Butter Chocolate flavors.
• Smencils & Smens Scented Pencils Scented pencils made from recycled newspaper with gourmet liquid scents, each enclosed in a corn-based biodegradable Freshness Tube with a two-year scent guarantee; available in seasonal and themed scent varieties.
• Earth Candles Scented candles in scents including Vanilla Bean, Salted Caramel, Gardenia, Cinnamon Apple, Rain Forest, and Pomegranate, priced $10-$20 per candle with 45% profit.
• 3-19 Coffee Socially-driven gourmet coffee from an ethical sourcing partner, with a portion of every sale going to community projects; available in 11oz bags and single-serve pods for Keurig brewers.
• LEGO Stationery Products Official LEGO licensed stationery including Gel Pens, Pen Pals, Lightsaber Gel Pen Sets, Stationery Creativity Sets, Bag Tags, Flashlights, and Keychain Lights; retail prices from $13-$42.
• Stainless Steel Tumblers 100% stainless steel tumblers customizable with team logos, offering 40-50% profit margins for fundraising groups.
• Custom Sports Apparel Custom t-shirts, hoodies, tank tops, windshirts, and crewnecks with a 6-item minimum order, 7-10 business day delivery, and free design services.
• Mr. Beast Beef Jerky Jack Link's Mr. Beast branded beef jerky products in Original, Teriyaki, and Peppered varieties, plus 6oz variety packs with Original, Teriyaki, Zero Sugar Beef, and Savory Herb Turkey options.
• Albanese Gummi Bears Gummi bears in 12 fresh fruity flavors packaged in easy-to-carry drawstring bags, with 60 pouches per bag and 4 carry bags per case; gluten-free and low sodium.
• Ultimate Coffee Collection Gourmet coffee brochure fundraiser with 11oz bags yielding up to 70 cups and single-serve Keurig pods; all items sell for $16 with up to 45% profit.
• Heritage Kettle Corn Popcorn Small-batch traditional popcorn made from organic ingredients, gluten-free and allergen-free, in Heritage Blue Raspberry, Caramel, and Kettle Corn flavors; retail $8-$9 with 40% profit.
• Geladough Soft, stretchy sensory dough with two scented flavors per container and fun mix-ins, available in 6 styles and 12 scent combinations including Cinnamon Roll, Mint, Chocolate, and Strawberry.
• Restaurant.com Gift Cards Restaurant gift cards available in $25, $50, and $100 denominations, offering 50% profit and redeemable online for dining experiences nationwide.
• Real Pizza Quality frozen, microwavable pizza ready in 4 minutes at a $25 retail price, in flavors such as St. Louis Style Pepperoni, Baked Potato Pizza, Breakfast Pizza, and Walking Taco.
• Cotton Candy Assorted cotton candy flavors including Grape, Creamsicle, Unicorn, War Heads Black Cherry, Sour Blue Raspberry, Pink & Blue, Strawberry Banana, and War Heads Watermelon.
• Ola Bamboo Eco-Friendly Products Eco-friendly bamboo products including toothbrushes, electric toothbrush heads, all-purpose cleaner tabs, cooking utensils, cutting boards, dish brushes, cotton swabs, and rechargeable toothbrushes.
• Smelly Ballz Gourmet scented squishy foam stress balls with expressive faces, available in Sporty and Cake Pops varieties; collectors can collect all six scents.
• Backpack Buddies Scented stuffed plush toys with durable backpack clips, in Bubble Gum, Chocolate Chip, Rootbeer, and Fruit Punch scents; 1 case contains 108 backpack clips (18 of each scent).
• Pepper Palace Sauces Hot sauces, garlic salsa, and maple chipotle seasoning from Pepper Palace offered as a fundraising option for groups.
• Fund Duel Gamified, competitive fundraising platform that drives excitement and participation through team-based competitions.

Quantifiable outcome

• 40-60% profit margins for participating organizations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Kathryn Beich (Katydids Chocolates)minorOthersKathryn Beich is the creator of Katydids premium chocolates, which are featured as fundraising products in Fund Raising's catalog. This provides an exclusive/quality product option for fundraisers.
• 3-19 CoffeeminorOthers3-19 Coffee is described as an ethical sourcing partner, providing coffee products for Fund Raising's fundraising catalog. Supports organizations looking for ethically-sourced fundraising options.
• Snickers, Twix, Dove (Mars Brands)minorOthersMajor confectionery brands including Snickers, Twix, and Dove are featured in Fund Raising's product catalog, providing recognized name-brand products for fundraisers.
• Jack Link's / MrBeast Partnership ProductsminorOthersProducts from the Jack Link's / MrBeast collaboration are available through Fund Raising, leveraging the influencer's brand recognition to attract younger demographics to fundraising programs.
• LEGOminorOEM/ Whitelabel/ Licensing PartnerLEGO licensing agreement allows Fund Raising to offer LEGO-themed products and merchandise, appealing to families with children and leveraging the iconic brand's appeal.
• Restaurant.comminorOthersRestaurant.com partnership provides dining gift cards as part of the fundraising product offering, giving fundraisers an additional option beyond physical products.
• CinnabonminorOthersCinnabon brand products are featured in the fundraising catalog, providing another recognized brand name option for organizations to sell.
• Ben's Soft PretzelsminorOthersBen's Soft Pretzels brand products are included in the fundraising offerings, expanding the food product options available to fundraisers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World's Finest Chocolate: Iconic chocolate-bar fundraiser company selling to schools, sports teams, and nonprofits. Closest direct competitor on product-based fundraising model and customer base.
• Booster (Boosterthon): K-12 school fundraising programs including fitness-based and product-based fundraisers. Directly competes for the same school PTO/athletic customers as Fund Raising.
• Cherrydale Fundraising: Product-based fundraising distributor serving schools, sports teams, and community organizations with catalogs of snacks, candy, and gift items. Overlapping catalog and customer model.
• Grizzlist: Online fundraising platform offering product-based fundraisers for schools and youth groups. Competes directly in catalog fundraiser selection and pricing.
• EZFund: Fundraising product catalog for schools and community organizations. Listed as a peer brand on Fund Raising's own site; competing catalog of snacks and merchandise.
• ScratchCard: Scratch-card based fundraising product for schools and nonprofits. Listed as a peer on Fund Raising's site; competing product-format fundraiser for the same audience.
• Snap! Raise: Digital-first fundraising platform built specifically for schools, teams, and clubs. Targets the same organizer personas with a no-inventory alternative to Fund Raising's catalog.
• 99Pledges: Pledge-based online fundraising platform for schools, sports teams, and booster clubs. Competes for the same athletic and school fundraising dollars without physical product.

Emerging players

• Givebutter: Modern digital fundraising and donor CRM platform serving nonprofits, schools, and community organizations. Represents the digital-native shift that pressures product-based fundraisers.
• RallyUp: Online fundraising platform offering auctions, events, and peer-to-peer campaigns for nonprofits and schools. Adjacent competitor for the same organizer decision-maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fundraising_com
• YouTubeyoutube.com/channel/UC8P_Ji-EqVGToFTbGIaPDXA
• Facebookfacebook.com/fundraisingdotcom
• Instagraminstagram.com/fundraising_com
• Pinterestpinterest.com/frdotcom
• LinkedInlinkedin.com/company/fundraising-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fund Raising