Justtrack
Justtrack is a Hamburg-based B2B SaaS platform that unifies mobile-game attribution, marketing analytics, and revenue tracking, serving mobile game studios and app publishers worldwide as part of the applike group with Bertelsmann backing.
- Company typePrivate
- Founded2022
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Justtrack does
Justtrack is a B2B SaaS platform that combines in-app and marketing analytics for mobile game studios and app publishers, unifying user-acquisition attribution, campaign management, revenue analytics, and player-behavior measurement in a single product. Founded in 2022 in Hamburg as part of the applike group with financial backing from media conglomerate Bertelsmann, the company serves game studios ranging from SMB through enterprise. The platform is organized into five core modules — User Growth (attribution and tracking), ROAS (campaign management, A/B testing, automated bidding with LTV visibility), Revenue (ad revenue and in-app purchase analytics with cohort/LTV), Game Metrics (funnels, custom app events, churn patterns, level-completion timing), and Data Vault (Reporting API, raw S3 export, CSV export) — with pricing offered as a free tier (up to 30k monthly installs) and a Pro tier at $200/month plus usage-based overages of $1 per 1k installs and $1 per 1k in-app events.
Under the hood, Justtrack runs an event-driven backend primarily written in Golang, TypeScript, and Scala, deployed via GitLab CI to Kubernetes (~200 services, ~1000 tasks, ~200 EC2 nodes) on AWS. The data plane ingests over 1 billion events per day through SNS/SQS, streams into Kinesis at ~2 TB daily, lands in 300 TB of S3 deep storage, and is served through Apache Druid for sub-second analytics, with Apache Flink used for ETL and anomaly detection, Apache Spark for ad-hoc transformations, and Redis and DynamoDB powering millions of queries and reads/writes per minute. Justtrack maintains native integrations with the major mobile ad networks — AppLovin, Unity Ads, Google Ads, Meta Ads, IronSource, TikTok, and FLANT — and holds ISO/IEC 27001:2022 certification.
Justtrack firmographics
Firmographics- Name
- Justtrack
- Legal name
- justtrack GmbH
- Website
- https://justtrack.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Justtrack is a Hamburg-based B2B SaaS platform that unifies mobile-game attribution, marketing analytics, and revenue tracking, serving mobile game studios and app publishers worldwide as part of the applike group with Bertelsmann backing.
- Ownership category
- akta.pro rank
Justtrack industry classification
Industry- Product category
- Mobile Marketing Analytics & Attribution
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops) (MPAFAKAK)
- akta.pro secondary industries
- Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Monetization Operations (Pricing, Offers, Storefront Ops, Ad Ops) (MPAFAKAI), In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
Keywords
Where Justtrack is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Justtrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Pro Tier: Monthly subscription at $200/month for Pro tier, with usage-based overage charges of $1 per 1k installs after exceeding 30k monthly installs. Includes dedicated account manager, campaign automations, and raw data export capabilities.
- Freemium - Free Tier: Free tier offering up to 30k monthly installs with basic analytics features including revenue tracking, funnels, and cohort analysis. Serves as acquisition layer for paid conversions.
- Usage-based Overage: After exceeding 30k installs on Pro tier, customers pay $1 for every 1k additional installs, plus $1 per 1k in-app events after the 50 event per user limit
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams with basic analytics up to 30k installs |
| Hybrid | Monthly | Pro tier for medium-to-large teams with advanced automation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Justtrack product offering
Product offeringCore offering
Justtrack is a unified mobile measurement and marketing automation platform built specifically for mobile game publishers. It combines in-app analytics with marketing analytics across five modules—User Growth (attribution and tracking across 100+ dimensions), ROAS (campaign management, A/B testing, automated bidding), Revenue (ad revenue, in-app purchases, cohort CLV), Game Metrics (funnels, custom app events, churn analysis), and Data Vault (Reporting API, raw S3 export, CSV export)—delivered as a self-serve SaaS with native integrations to AppLovin, Unity Ads, Google Ads, Meta Ads, IronSource, TikTok, and FLNT.
Product overview
justtrack is a unified mobile measurement and automation platform that combines in-app analytics with marketing analytics for mobile game publishers. The core platform consists of five integrated modules: User Growth (attribution and tracking), ROAS (campaign management and bidding optimization), Revenue (ad revenue and in-app purchase analytics), Game Metrics (funnels, app events, and cohort analysis), and Data Vault (API access, raw data export to S3, and CSV export). The platform is offered in two tiers: Free for small teams (up to 30k installs) and Pro for medium-to-large teams requiring advanced features, custom integrations, and API access. Justtrack is part of the applike group and processes over one billion events daily on a global scale.
Differentiator
Problem solved
Functional benefit
Products and services
- User Growth Attribution and tracking module that provides accurate tracking and attribution of mobile ad campaign installs to the correct ad partner and campaign, with statistics across 100+ dimensions and metrics, for mobile game studios optimizing user acquisition costs.
- ROAS Return on Ad Spend optimization module offering campaign management, A/B testing for ad creatives, and automated bidding with lifetime value visibility, designed to maximize advertising budget effectiveness across mobile ad networks.
- Revenue Revenue analytics module offering highly-customizable data views for analyzing ad revenue, in-app purchases, subscriptions, and cohort-based revenue insights including customer lifetime value, for mobile game publishers.
- Game Metrics Game-specific analytics module providing funnels for analyzing player retention and churn, predefined and custom app events for tracking gameplay, session length, level completion, and cohort analysis for understanding user behavior patterns in mobile games.
- Data Vault Data export and access module providing the Reporting API for aggregated data requests, raw data export to the customer's S3 bucket for granular event and attribution data, and CSV export for sharing data with stakeholders and feeding into in-house reporting systems.
Quantifiable outcome
- Handles over 1 billion requests/events daily
- +2 more outcomes
Companies that use Justtrack
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Justtrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Justtrack partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Applike GroupcoreParent company of justtrack, founded in 2022 as part of the applike group. Provides deep-rooted passion for data, technology, and innovation along with shared resources and infrastructure.
- AppLovincoreAd network integration partner displayed in logo section. Provides mobile advertising platform for campaign attribution and tracking.
- Unity AdscoreAd network integration partner displayed in logo section. Gaming-focused ad platform for user acquisition campaigns.
- Google AdscoreMajor ad network integration partner. Accurate attribution of user installs from Google Ads campaigns.
- Meta AdscoreFacebook/Instagram advertising platform integration for cross-network campaign tracking and attribution.
- IronSourcecoreMobile game growth platform integration displayed in logo section. Part of Unity Technologies ecosystem.
- TikTok AdscoreShort-form video advertising platform integration for mobile user acquisition campaigns.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Justtrack competitors and assessment
Company assessmentEmerging players
- Sensor Tower: Sensor Tower is a mobile intelligence platform offering app analytics, ad intelligence, and market research. While broader than Justtrack, its gaming-focused store intelligence and attribution features create meaningful overlap in the mobile gaming analytics market.
Direct peers
- Adjust: Adjust is a global MMP providing mobile attribution, analytics, and cybersecurity solutions for app marketers. It directly competes with Justtrack's attribution, campaign management, and analytics modules for mobile gaming customers.
- AppsFlyer: AppsFlyer is the leading mobile measurement partner (MMP), offering attribution, analytics, and marketing intelligence for app marketers. It is the most direct competitor to Justtrack, serving mobile game studios with multi-network attribution, fraud prevention, and aggregated measurement.
- Branch: Branch provides attribution, deep linking, and measurement solutions for mobile apps. It competes with Justtrack's attribution and campaign management modules, particularly for studios with deep-linking-heavy onboarding flows.
- Singular: Singular is a unified marketing analytics and attribution platform combining MMP capabilities with cost aggregation, ETL, and creative analytics. It competes with Justtrack's all-in-one analytics and ROAS positioning for mobile gaming studios.
- Tenjin: Tenjin is an MMP specifically focused on mobile gaming studios, offering attribution, analytics, and monetization tools. It is one of the closest direct competitors to Justtrack given its exclusive mobile gaming vertical focus.
- Kochava: Kochava is a mobile attribution and analytics platform serving advertisers and networks with omni-channel measurement. It competes directly with Justtrack on attribution, fraud prevention, and unified marketing analytics.
Broad incumbents
- Amplitude: Amplitude is a leading product analytics platform serving digital businesses including gaming studios. It competes with Justtrack on in-app event tracking, funnels, cohort analysis, and LTV analytics, though it lacks Justtrack's marketing attribution depth.
- Mixpanel: Mixpanel is a broad product analytics platform offering event tracking, funnels, and cohort analysis. It overlaps with Justtrack's Game Metrics module but does not provide marketing attribution or ad network integration depth.
- Unity Gaming Services (Unity Analytics / LevelPlay): Unity offers analytics and monetization services (including LevelPlay, formerly ironSource) tightly integrated with the Unity game engine. As both an analytics provider and an ad network that Justtrack integrates with, Unity represents both a partner and competitive incumbent for mobile game studios.
Market position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Justtrack social profiles
Digital presenceJusttrack compliance and trust
Trust signalCompliance1 record
Justtrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Justtrack leadership team
Management profileNumber of profiles
Profiles2 records
Justtrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Justtrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Justtrack
What does Justtrack do?
Justtrack is a unified mobile measurement and marketing automation platform built specifically for mobile game publishers. It combines in-app analytics with marketing analytics across five modules—User Growth (attribution and tracking across 100+ dimensions), ROAS (campaign management, A/B testing, automated bidding), Revenue (ad revenue, in-app purchases, cohort CLV), Game Metrics (funnels, custom app events, churn analysis), and Data Vault (Reporting API, raw S3 export, CSV export)—delivered as a self-serve SaaS with native integrations to AppLovin, Unity Ads, Google Ads, Meta Ads, IronSource, TikTok, and FLNT.
Is Justtrack a public or private company?
Justtrack is a private company. It is classified as corporate owned and is currently operating.
When was Justtrack founded?
Justtrack was founded in 2022. It employs 11 to 50 people.
Where is Justtrack based?
Justtrack is headquartered in Hamburg, Germany, in the Europe region.
How does Justtrack make money?
Three revenue lines are on record. Subscription - Pro Tier is the primary driver. The others are freemium - Free Tier and usage-based Overage.
Who are Justtrack's main competitors?
Sensor Tower is listed as an emerging player. Direct peers are Adjust, AppsFlyer, Branch, Singular, Tenjin and Kochava. Broad incumbents are Amplitude, Mixpanel and Unity Gaming Services (Unity Analytics / LevelPlay).
Does Justtrack have an API?
Yes. justtrack offers multiple APIs for data access and platform management: (1) Reporting API - allows customers to request aggregated data directly from the API and feed it into in-house reporting systems; (2) Management API - enables managing justtrack resources programmatically. Both APIs are available on the Pro tier. Additionally, a server-to-server API is available for sending app events. Developer documentation is at docs.justtrack.io/reporting-api.
What industry is Justtrack in?
Justtrack's product category is Mobile Marketing Analytics & Attribution. Its primary akta.pro industry code is MPAFAKAK, Player Acquisition & Growth Operations (UA Ops, ASO, Creative Ops), with a secondary code of MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution). Its SIC code is 7372.