Bakken & Baeck

What Bakken & Baeck does

Bakken & Bæck is a Norwegian-headquartered design and technology studio founded in 2011 that builds digital products from concept to launch. The firm employs 60+ people distributed across five European offices—Oslo (headquarters), Amsterdam, Bonn, London, and Barcelona—and operates under co-founder-led independent ownership with no disclosed institutional investment. The legal entity is BAKKEN & BÆCK AS, a Norwegian private limited company. Revenue is generated primarily through project-based professional services engagements, priced on a quote basis and not publicly disclosed, with no public storefront or subscription product.

The studio's core offering spans the full digital product lifecycle—from strategy, brand, and product design through full-stack engineering—using a modern technology stack that includes React, TypeScript, Python, Rust, Node.js, and Kubernetes. Notable technical capabilities include AI/ML integration (spaCy, TensorFlow, GPT-4), natural language processing with custom-trained Norwegian language models, computer vision (ARKit, LiDAR, Volumetric Regression Networks for 3D facial reconstruction), blockchain development (TON indexers, PostgreSQL-based explorers), and AR/VR experience design. Representative client deliverables include Marble (AI-powered 3D world generation with World Labs), CoinTracker Enterprise (B2B crypto accounting), the unified Ruter public transport app, Pio (warehouse automation with AutoStore), and multiple SPACE10/IKEA collaborations including Bee Home and IKEA Studio.

The firm sells primarily through direct client engagement via its website and strategic partnerships, with go-to-market motion described as sales-led. The client portfolio spans two segments: large technology enterprises (Google DeepMind, Sierra, Snap Inc, Bloomberg, IKEA, reMarkable, Foursquare, Sanity, Ruter as public-sector client) and emerging startups in Web3, fintech, and AI (Phantom, Ramp, CoinTracker, World Labs, Carbo Culture). Distribution is global in principle but operationally concentrated in Europe, with no disclosed app-store products and minimal recurring-revenue contracts, leaving revenue dependent on ongoing project-based engagement renewal.

Name

Bakken & Baeck

Legal name

BAKKEN & BÆCK AS

Website

https://bakkenbaeck.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Bakken & Bæck is a Norwegian-headquartered design and technology studio employing 60+ people across five European offices (Oslo, Amsterdam, Bonn, London, Barcelona). Founded in 2011, it builds end-to-end digital products spanning web, mobile, AI/ML, blockchain, and AR/VR for enterprise clients and startups.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design and Development Services: Project-based design and development services for enterprise and startup clients. Build digital products from zero to launch.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bakken & Baeck is a design and technology studio that builds digital products from zero to launch. It provides end-to-end product development services spanning strategy, brand identity, product design, and full-stack engineering across web, mobile, AR/VR, AI, and blockchain platforms. The studio engages on a project basis to deliver bespoke digital products for enterprise companies and emerging startups.

Product overview

Bakken & Baeck is a design and technology studio that builds digital products from zero to launch. Their core offering is full-service product development spanning strategy, brand identity, product design, and full-stack development. The studio works across multiple product categories including AI-powered applications (Marble for 3D world generation, Skrible for educational NLP, Impactulator for sustainability analysis), blockchain explorers (Tonscan for TON), e-commerce platforms (Pio warehouse automation, På(fyll) circular retail, CoinTracker Enterprise), AR/VR experiences (IKEA Studio, Circle/Nornorm), consumer apps (Ruter transport, Trall music education, Bee Home), and climate tech solutions (Carbo Culture, AION). They maintain a tech blog documenting their technical work and have built design systems for clients like Ramp.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakken & Baeck Studio Services Full-service design and technology studio providing end-to-end digital product development from strategy through launch. Services include design systems, brand development, product design, and full-stack development across web, mobile, AR/VR, and AI applications for enterprise and startup clients.
• Marble Spatial intelligence product developed with World Labs that enables users to generate and explore 3D worlds from a single image, video, or text prompt using AI-powered 3D reconstruction.
• Pio Compact warehouse management system that simplifies storage and retrieval through custom robots and an intuitive app, making warehouse automation accessible to small and medium-sized businesses.
• Tonscan User-friendly blockchain explorer for the TON blockchain with indexed database of all transactions, supporting wallet lookups, NFT tracking, and Jeton (fungible token) analysis.
• IKEA Studio Augmented reality toolkit within the IKEA app that enables users to reimagine their home through AR, measuring spaces, creating floor plans, and previewing 3D furniture using ARKit and LiDAR sensors.
• Ruter App Unified public transport app combining ticketing and journey planning with support for walking, city bikes, and e-scooters, featuring a new design system and flexible brand platform.
• Bee Home Open-source beehive design platform allowing customization, 3D visualization, and AR viewing of bee homes for local manufacturing at makerspaces, developed with SPACE10.
• På(fyll) Circular refill service platform delivering household products in refillable containers with smart logistics, sustainability tracking for plastic and CO2 savings, integrated with MailChimp, Helthjem, and Carrot.
• Everyday Experiments Digital experimentation platform with over 40 experiments exploring how emerging technologies like AR, spatial audio, IoT, and blockchain can enhance daily home life, developed with SPACE10 and IKEA.
• Skrible AI-powered writing tool for students and teachers that provides automated feedback on spelling (Norwegian Bokmål and Nynorsk), grammar, text structure, and writing criteria using NLP and custom spaCy models.
• CoinTracker Enterprise Industry-leading B2B digital asset accounting product providing crypto accounting in perfect flow. Includes new visual identity, design system, and UI across all surfaces.

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability20 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SPACE10coreStrategic or Co-development PartnerStrategic partnership with IKEA through SPACE10 innovation lab. Collaboration on future living and design projects.
• AutoStorecoreStrategic or Co-development PartnerPartnership for Pio project - warehouse automation technology integration.
• ÆraminorStrategic or Co-development PartnerStrategic partner for På(fyll) sustainability initiative.
• OrklaminorStrategic or Co-development PartnerPartnership for På(fyll) sustainability initiative focused on refill systems.
• Form Us With LoveminorStrategic or Co-development PartnerPhysical product design partner for industrial design and physical product development.
• R/GAminorStrategic or Co-development PartnerBrand identity collaboration for Pio project.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Netlight: Nordic-origin management and technology consultancy with offices across Europe, known for premium consulting engagements. Comparable as a multi-office Northern European professional services firm, though more strategy-led than product-design-led.
• Futurice: Nordic-based digital engineering and design consultancy with offices across Europe serving enterprise and public-sector clients. Comparable as a Northern European design+tech studio with similar cross-disciplinary capabilities, though with a stronger engineering heritage.

Direct peers

• Frog Design: Global design and engineering firm (part of Capgemini Invent) that designs digital products, brands, and experiences for enterprise clients. Comparable as a large-scale design+engineering studio with similar zero-to-launch engagement model.
• IDEO: Pioneering global design and innovation consultancy offering end-to-end product, brand, and digital strategy services to enterprise clients. Directly comparable as a premium, cross-disciplinary design+tech studio serving Fortune 500 brands.
• R/GA: Global innovation, design, and technology agency operating across brand, product, and communications. Directly comparable as a multi-office creative+tech studio; also a named strategic partner of Bakken & Bæck on the Pio project.
• Thoughtbot: Design and development consultancy offering product strategy, design, and engineering services to startups and enterprises. Comparable on cross-disciplinary design+eng model, though smaller and more US-focused.
• Huge: Global digital experience agency providing strategy, design, marketing, and technology services to enterprise brands. Comparable as a multi-office digital agency serving enterprise clients with integrated design and engineering capabilities.
• Work & Co: Digital product studio specializing in design and engineering for brands such as Google, Apple, and Nike. Closely comparable on end-to-end product build model, premium client roster, and combined design+tech delivery.
• Method (GlobalLogic): Design and engineering consultancy (now part of GlobalLogic) that builds digital products and platforms for enterprise and technology clients. Comparable on combined design+tech engagement model and enterprise client focus.
• ustwo: Independent digital product studio building apps, games, and products with design and engineering under one roof. Comparable as a multi-office boutique studio with similar cross-disciplinary model and premium tech client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bakkenbaeck
• GitHubgithub.com/bakkenbaeck
• LinkedInlinkedin.com/company/bakken-&-b%C3%A6ck-as
• Instagraminstagram.com/bakkenbaeck

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakken & Baeck