ProPet Software

What ProPet Software does

ProPet Software Inc. is a privately held, 100% founder-owned Canadian SaaS company headquartered in Ottawa, Ontario, founded in 2014 by Debbie Moffat, an active kennel operator. The company builds a cloud-based kennel and pet care business management platform that unifies boarding, daycare, grooming, training, retail, and ancillary scheduled services (dog walks, water therapy, pet taxi) into a single operator workflow with a customer-facing booking portal and mobile companion app. The platform is domain-specialized rather than adapted from generic business software, with modules covering reservation management, kennel assignment and capacity, vaccination and medication tracking, smart seasonal pricing, report cards, and integrated payments, supported by native integrations with QuickBooks, Stripe, Square, Mailchimp, Twilio, Zapier, and Chosen Payments, GDPR-compliant geo-redundant hosting, and 2FA, with an Open API slated for general release.

The company monetizes through a transparent, usage-based monthly subscription SaaS model sold primarily to small and mid-sized pet care operators across multiple countries, with no publicly disclosed price tiers. Its go-to-market is product-led and inside-sales hybrid: prospects can request a free demo account configured for their service type, book a live demo via Calendly, or engage through Facebook Messenger or phone, then move through a five-step onboarding flow (demo account, confirmation, setup call, team training, go-live) that includes free data migration from prior platforms. Distribution relies on SEO, content marketing via an active blog, organic social (Facebook, Instagram), Mailchimp-driven email, and a referral partnership with CMO Erika Godwin's adjacent agency Barketing Solutions.

ProPet has never taken outside equity, has no board of directors, and operates with a 1-10 person team that includes the founder/CEO, CTO, CMO, Director of Client Success, Lead Developer, and Lead Sales Manager. The only external capital signal is a 2015 Ontario Centres of Excellence grant (reported with $0 equity value). Revenue is not publicly disclosed; customer evidence consists of SMB testimonials, including a 9-year user. The company's competitive positioning emphasizes founder independence, vertical specialization, and bundled workflow coverage over scale or AI-driven differentiation.

Name

ProPet Software

Legal name

ProPet Software Inc.

Website

https://propetware.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ProPet Software is a bootstrapped, founder-owned Ottawa-based SaaS platform that unifies boarding, daycare, grooming, training, and retail workflows for small and mid-sized pet care businesses worldwide, monetized via monthly subscription and sold through a product-led demo and inside-sales motion.

Ownership category

akta.pro rank

Product category

Pet Care Business Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Kennel management software
• Pet care business software
• Dog daycare software
• Pet grooming software
• Pet boarding software

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Cloud-based SaaS subscription for pet care business management software covering boarding, daycare, grooming, training, and retail operations. Pricing is transparent and usage-based with no bloated tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProPet Software is a cloud-based SaaS platform that streamlines the day-to-day operations of pet care businesses. It unifies boarding kennel, dog daycare, pet grooming, dog training, retail, and scheduled addon services management with features such as online booking, SMS reminders, vaccination tracking, smart pricing, integrated payments, and reporting. The platform is sold as a monthly usage-based subscription with free setup and data migration included.

Product overview

ProPet Software is a cloud-based kennel management platform designed specifically for pet care businesses including boarding kennels, dog daycares, groomers, and trainers. The platform operates as a unified system with a core Pet and Client Manager module that forms the foundation, supplemented by specialized service modules for Boarding Kennel, Dog Daycare, Pet Grooming, Dog Training, Retail, and Scheduled Addon Services. Key features include Online Booking, Text Messaging (SMS), Report Cards, Credit Card Processing, Availability Calendar, Smart Pricing Engine, Email Marketing, Reports and Accounting, Pet Photography, Kennel View, Vaccination Manager, and a ProPet Companion Mobile App. The platform integrates natively with QuickBooks, Stripe, Square, Mailchimp, Twilio, and Zapier, with an Open API coming soon to expand connectivity options.

Differentiator

Problem solved

Functional benefit

Products and services

• ProPet Platform Cloud-based SaaS subscription platform that manages all operations of pet care businesses (boarding kennels, dog daycares, groomers, trainers, and pet retailers) in one unified system, with online booking, automated SMS, vaccination tracking, smart pricing, integrated payments, and reports.
• Setup and Data Migration Onboarding service that imports data from a customer's previous software platform and trains staff to ensure smooth transition to the ProPet Platform.
• World Class Support Ongoing customer support service delivered by product specialists, with detailed responses provided within 24 business hours.

Quantifiable outcome

• Automated reminders significantly reduce no-show rates for appointments
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature25 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• QuickBookscoreTechnology or IntegrationAccounting software integration allowing pet businesses to sync financial data between ProPet and QuickBooks Online for streamlined bookkeeping and financial reporting.
• StripecoreTechnology or IntegrationPayment processing integration enabling secure credit card transactions directly within the ProPet platform.
• SquarecoreTechnology or IntegrationAlternative payment processing integration providing pet businesses with flexible payment options.
• MailchimpcoreTechnology or IntegrationEmail marketing integration for customer newsletters, automated campaigns, and marketing communications.
• ZapiercoreTechnology or IntegrationAutomation platform integration connecting ProPet with hundreds of third-party applications for workflow automation.
• TwiliocoreTechnology or IntegrationSMS/text messaging infrastructure powering automated booking confirmations, appointment reminders, and thank-you texts to reduce no-shows.
• Digital OceancoreTechnology or IntegrationCloud hosting provider with data centers in the USA. ProPet uses Digital Ocean for geo-redundant data storage and infrastructure.
• Chosen PaymentscoreTechnology or IntegrationPayment processor integration for credit/debit card processing with PCI DSS compliance for secure payment handling.
• Barketing SolutionsminorGTM or Marketing PartnerDigital marketing and web design agency founded by Erika Godwin (ProPet's CMO). Provides marketing services and referral channel to ProPet.
• Canadian Pet Care ProfessionalsminorStrategic or Co-development PartnerProfessional association co-founded by Erika Godwin (ProPet's CMO) for pet care industry networking and standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pawfinity: Cloud-based management software for pet boarding, daycare, grooming, and training businesses. Direct competitor with similar SMB vertical focus.
• Time To Pet: Cloud-based pet care business management software serving pet sitters, dog walkers, daycare, and boarding operators. Competes head-to-head with ProPet in the same SMB vertical with similar module coverage.
• PetExec: Purpose-built software for pet care facilities including boarding, daycare, grooming, and training. Direct overlap with ProPet's customer base and module offering.
• Kennel Connection: Established kennel and pet care management software covering boarding, daycare, grooming, and training. Direct competitor to ProPet in the vertical pet care SaaS category.
• PetSuite: Cloud-based pet care management software targeting boarding, daycare, grooming, and training facilities. Direct competitor with overlapping module coverage.
• Gingr (by DaySmart): Leading direct competitor in pet care business management software, offering boarding, daycare, grooming, training, and retail modules. Closely comparable to ProPet across core functionality, target SMB customer base, and vertical specialization.
• ePetRecords: Veterinary and pet care management software platform providing client, pet, and appointment management. Comparable vertical SaaS in the adjacent pet/animal health software market.
• Revelation Pets: Veterinary and pet care management software providing boarding, grooming, training, and daycare functionality. Comparable vertical SaaS play targeting the same SMB pet care operators.

Broad incumbents

• PetPoint (by Pethealth Inc.): Animal welfare and pet care management software used by shelters and care facilities. Adjacent vertical SaaS in the broader pet care software market with comparable client/pet record management features.
• DaySmart Pet (formerly 123Pet): Broader software suite from DaySmart that includes pet care business management alongside other service-business verticals. Larger, more capitalized incumbent that competes with ProPet via bundled offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProPetware
• Instagraminstagram.com/propetware
• Xx.com/ProPetware
• LinkedInlinkedin.com/company/5368067

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProPet Software