Ridemovi
Ridemovi is a Milan-based micromobility operator offering station-free shared bikes, eBikes, eScooters, and electric mopeds across Italy, Spain, Norway, Denmark, and Sweden. It serves urban commuters, tourists, and group users via a mobile app with QR-code vehicle unlocking, monetizing through usage fees and subscription passes.
- Company typePrivate
- Founded2018
- HeadquartersMilan, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Ridemovi does
Ridemovi S.p.A. is a Milan-headquartered micromobility operator providing free-flow, station-free shared bikes, eBikes, eScooters, and electric mopeds across European cities including locations in Italy, Spain, Norway, Denmark, and Sweden. The company serves urban commuters, tourists, group travelers, and minors (aged 14–17 with parental consent) via its mobile-first product. Its core technology stack is an IoT-enabled fleet with GPS tracking, QR-code-based smart locks, solar-powered on-board electronics, airless puncture-proof tyres on standard bikes, and free-flow geofencing software that allows pickup and parking anywhere within designated operating zones — eliminating the fixed-dock constraints of legacy bike-share systems.
The unified RideMovi mobile application (iOS/Android) is the sole consumer access point, enabling self-serve registration, identity verification, in-app payment, real-time vehicle discovery, and trip management. The company monetizes through four revenue streams: per-minute usage charges for all vehicle types, prepaid subscription passes (daily through biennial Bonos), refundable security deposits, and penalty fees for violations such as improper parking (€250) and theft (€500). Distribution is direct-to-consumer via app stores and app-led growth, with city and municipality partnerships enabling authorized operating zones and fleet deployment.
Founded in 2017–2018 by CEO Happy Alexander, Ridemovi operates as a portfolio company under Ocorian Fund Management (part of Italian insurance group Generali), which made a strategic investment in May 2021. The company is incorporated under Italian law with €124,913 fully paid-in capital and operates through country-level subsidiaries in Spain and Norway. The organization remains small (11–50 employees) relative to its fleet scale of 30,000 vehicles and registered user base of 6 million, indicating a capital-efficient operating model reliant on fleet utilization and city-level partnerships rather than a large central headcount.
Ridemovi firmographics
Firmographics- Name
- Ridemovi
- Legal name
- RIDEMOVI S.p.A.
- Website
- https://ridemovi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ridemovi is a Milan-based micromobility operator offering station-free shared bikes, eBikes, eScooters, and electric mopeds across Italy, Spain, Norway, Denmark, and Sweden. It serves urban commuters, tourists, and group users via a mobile app with QR-code vehicle unlocking, monetizing through usage fees and subscription passes.
- Ownership category
- akta.pro rank
Ridemovi industry classification
Industry- Product category
- Shared Micromobility Services
- NAICS
- Recreational Goods Rental (532284), Consumer Goods Rental (5322)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- E-Bike Rentals (THADAGAE)
- akta.pro secondary industry
- Station-Based Bike Rentals (Bikeshare) (THADAGAD)
Keywords
Where Ridemovi is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Ridemovi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Usage-Based Rental: Primary revenue stream from per-minute or per-trip charges for bike, eBike, eScooter, and moped rentals. Users are billed from vehicle unlock to lock, with rates visible in the app.
- Subscription Passes (Bonos): Prepaid passes available in daily, weekly, monthly, quarterly, annual, and biennial formats. Provides users with bundles of minutes or fixed-rate access. Auto-renewal available for monthly and longer passes.
- Security Deposits: Refundable deposits collected before vehicle unlock, charged to user's payment method. Protects against vehicle damage, loss, or theft.
- Penalty and Fine Revenue: Revenue from user penalties including improper parking (€250), driving without license (€150), vehicle damage (up to €500 deductible), theft penalties (€500), and administrative violations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-minute usage for bikes and eBikes |
| Subscription | Monthly | Subscription passes (daily, weekly, monthly, quarterly, annual, biennial) |
| Usage-based | Pay-as-you-go | eMoped per-minute or subscription rates |
| Other | Pay-as-you-go | Security deposit |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Ridemovi product offering
Product offeringCore offering
Ridemovi operates a free-flow, station-free shared micromobility platform across multiple European cities. Customers use the Ridemovi mobile app (iOS/Android) to locate, unlock via QR code, ride, and pay for a fleet of connected bikes, eBikes, eScooters, and electric mopeds. Service is offered on a per-minute usage basis with optional subscription passes (Bonos) in daily, weekly, monthly, quarterly, annual, and biennial formats.
Product overview
RideMovi is a micromobility company operating a bike-sharing and scooter-sharing platform. The unified product ecosystem consists of the RideMovi App as the core interface, supported by a fleet of vehicles including standard Bikes, eBikes, eScooters, and Mopeds. Additional services include the Group Ride feature for multi-vehicle group rentals, the Under 18 Service for minor users with parental consent, and RideMovi Passes (Bonos) for subscription-based access. Users access vehicles via QR code scanning through the mobile app, with vehicles featuring IoT technology, GPS geolocation, and smart locking systems.
Differentiator
Problem solved
Functional benefit
Brands
- RideMovi eBike: Electric bicycle with 80 km range and top speed of 25 km/h, equipped with secure phone holder
- RideMovi Bike
- RideMovi eScooter
- RideMovi Moped
- Group Ride
Products and services
- RideMovi Bike Standard shared bicycle equipped with an IoT smart lock, airless tyres, solar panel, and ergonomic seat for free-flow city riding.
- RideMovi eBike Shared electric bicycle with an 80 km range, 25 km/h top speed, secure phone holder, IoT smart lock, and GPS tracking.
- RideMovi eScooter Shared electric scooter for short urban trips, accessed via the Ridemovi mobile app through QR code scanning.
- RideMovi Moped
Quantifiable outcome
- 6 million registered users
- +2 more outcomes
Companies that use Ridemovi
Customer profileSegments4 records
Ideal customer profiles4 records
Ridemovi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Ridemovi partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- ForbesminorForbes is listed as a sustainability partner on Ridemovi's website, indicating media/branding collaboration for sustainability messaging.
- One Tree PlantedminorEnvironmental partnership where One Tree Planted plants trees for sustainability initiatives, aligning with Ridemovi's environmental mission.
- Salvatore FerragamominorListed as sustainability partner, indicating potential co-marketing or branding collaboration.
- City AngelsminorCharitable organization partnership for community and social initiatives.
- Croce Rossa (Red Cross)minorHumanitarian organization partnership for social responsibility and community support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ridemovi competitors and assessment
Company assessmentDirect peers
- nextbike: One of Europe's largest bike-sharing operators, predominantly docked/station-based, operating in 300+ cities including Italy and Scandinavia. Comparable to Ridemovi as a European bike-share peer, with a contrasting station-based model.
- Donkey Republic: Copenhagen-headquartered bike-share operator focused on Nordic and European markets with a mix of station-based and free-flow fleets. Comparable to Ridemovi in Scandinavian overlap and bike-share subscription model.
- Voi Technology: Swedish-headquartered free-floating e-scooter and e-bike operator with strong presence in Scandinavia and continental Europe. Comparable to Ridemovi in geographic overlap (Sweden, Italy) and shared-mobility model.
- Dott: Amsterdam-based free-floating e-scooter and e-bike operator serving dozens of European cities. Directly comparable to Ridemovi on product mix, free-flow model, and pan-European city-by-city operating strategy.
- Lime: Global shared e-scooter, e-bike, and bike operator with significant European presence. Comparable to Ridemovi on app-based free-float micromobility across urban markets, though materially larger in fleet and capital.
- Tier Mobility: One of Europe's largest free-floating shared e-scooter and e-bike operators, active across 100+ cities. Directly comparable to Ridemovi in business model (free-float, app-based, multi-city European footprint) and target market.
- Bolt (micromobility): Bolt operates shared e-scooters and e-bikes across 50+ European cities alongside its ride-hailing core. Comparable to Ridemovi as a free-float micromobility peer with multi-city European coverage and an integrated mobility super-app vision.
- Bird: US-origin shared e-scooter and bike operator with European operations. Comparable to Ridemovi on free-float micromobility model, though Bird's center of gravity is North America.
Emerging players
- Beryl (formerly Bixi/B-cycle partner): UK-based bike-share and scooter-share operator with municipal partnership model. Comparable to Ridemovi on app-based access and city-tender go-to-market, though smaller European footprint.
Broad incumbents
- Lyft: US rideshare incumbent that has historically operated shared bikes and scooters in multiple cities. Comparable to Ridemovi as an incumbent mobility platform operating shared micromobility alongside broader transit products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights1 record
Customer concentration
Ridemovi social profiles
Digital presenceRidemovi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ridemovi leadership team
Management profileNumber of profiles
Profiles1 record
Ridemovi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ridemovi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ridemovi
What does Ridemovi do?
Ridemovi operates a free-flow, station-free shared micromobility platform across multiple European cities. Customers use the Ridemovi mobile app (iOS/Android) to locate, unlock via QR code, ride, and pay for a fleet of connected bikes, eBikes, eScooters, and electric mopeds. Service is offered on a per-minute usage basis with optional subscription passes (Bonos) in daily, weekly, monthly, quarterly, annual, and biennial formats.
Is Ridemovi a public or private company?
Ridemovi is a private company. It is classified as corporate owned and is currently operating.
When was Ridemovi founded?
Ridemovi was founded in 2018. It employs 51 to 100 people.
Where is Ridemovi based?
Ridemovi is headquartered in Milan, Italy, in the Europe region.
How does Ridemovi make money?
Four revenue lines are on record. Usage-Based Rental is the primary driver. The others are subscription Passes (Bonos), security Deposits and penalty and Fine Revenue.
Who are Ridemovi's main competitors?
Direct peers on record are nextbike, Donkey Republic, Voi Technology, Dott, Lime, Tier Mobility, Bolt (micromobility) and Bird. Beryl (formerly Bixi/B-cycle partner) is listed as an emerging player. Lyft is listed as a broad incumbent.
Does Ridemovi have an API?
No public API is recorded for Ridemovi.
What industry is Ridemovi in?
Ridemovi's product category is Shared Micromobility Services. Its primary akta.pro industry code is THADAGAE, E-Bike Rentals, with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 532284 and its SIC code is 7510.