SeniorHousingNet.com

What SeniorHousingNet.com does

SeniorHousingNet.com is a privately held, U.S.-based senior living directory and search platform founded in 1999 and operated out of Charlotte, NC with 51–100 employees. The platform catalogs 49,000+ senior living communities across all 50 U.S. states and serves as a discovery and comparison resource for seniors and their families evaluating options across care types including assisted living, independent living, memory care/Alzheimer's care, 55+ communities, home care, continuing care retirement communities (CCRCs), respite care, and low-income affordable housing. Underlying technology is a web-based directory with location-based search, care-type filtering, state- and city-level landing pages, an interactive care-type evaluation tool, community checklists, a senior housing glossary, and an educational content library under an Advice & Planning vertical. Distribution is achieved primarily through SEO-optimized location pages and content marketing, supplemented by a toll-free local-advisor phone line (844-674-3762) staffed by human advisors.

The business model is a two-sided marketplace monetized via lead generation and referral fees paid by listed senior living communities; the service is free for end-consumer searchers (seniors and family caregivers). The platform's customer base on the supply side spans a fragmented long tail of 49,000+ senior living operators, with featured-listing commercial partnerships (e.g., Brookdale Living Communities) representing a higher tier of monetization. Corporate/legal pages route to the Silver Assist domain, indicating an operational parent or affiliate relationship within a broader senior-care brand portfolio. No external funding, M&A activity, or management team details are disclosed in available source material, which is a notable data gap for assessing ownership, capital structure, and growth signals.

Name

SeniorHousingNet.com

Legal name

SeniorHousingNet.com

Website

https://seniorhousingnet.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

SeniorHousingNet.com is a privately held U.S. senior living directory listing 49,000+ communities across all 50 states, monetized via referral fees from operators while serving seniors and family caregivers through free search and a local-advisor phone line.

Ownership category

akta.pro rank

Product category

Senior Living Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living directory
• Assisted living search
• Memory care listings
• Senior care referral
• Senior housing platform

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Lead Generation / Referral Fees: SeniorHousingNet.com generates revenue by referring prospective residents to senior living communities. The platform lists properties and connects interested families with senior living facilities, earning referral fees or commissions from partner communities. This is a classic marketplace/lead gen model where the service is free for consumers searching for housing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SeniorHousingNet.com operates a free, web-based national directory of 49,000+ senior living communities across the United States, searchable by location and care type (assisted living, independent living, memory care, 55+, home care, CCRCs, respite care). The platform connects seniors and their families with partner senior living communities and earns referral fees when prospective residents are referred to listed facilities. A toll-free advisor line (844-674-3762) staffed by local advisors supplements the self-service directory with personalized consultation.

Product overview

SeniorHousingNet.com is a senior living directory and search platform that provides a searchable database of 49,000+ senior living options across the United States. The platform offers location-based search, care type filtering, and various senior care resources including assessment tools and community checklists. The core product is the senior living directory with multiple search interfaces organized by care type (Assisted Living, Independent Living, Memory Care, 55+ Communities, Home Care, Continuing Care, Respite Care) and geographic location (state and city directories).

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Living Search Directory A searchable online directory of 49,000+ senior living communities across the United States, allowing seniors and their families to search by location and care type. Free for consumers; monetized via referral fees from listed communities.
• Free Local Advisor Phone Service

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Brookdale Living Communities, Inc.coreOthersBrookdale Living Communities is a major senior living operator that lists its properties on the SeniorHousingNet.com platform. Brookdale Reno is presented as 'Presented By' Brookdale Living Communities, indicating a commercial listing partnership where Brookdale properties are prominently featured on the platform.
• Silver AssistminorOthersSilver Assist appears to be the parent or affiliated company behind SeniorHousingNet.com. Corporate links on the website (About Us, Privacy Policy, Contact) point to silverassist.com domain.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SeniorAdvisor.com: Online directory with reviews for assisted living, memory care, and in-home care providers, paired with a live advisor service. Operates an analogous referral-fee revenue model targeting the same family decision-maker.
• A Place for Mom: Largest U.S. senior living referral and advisory network, connecting families with assisted living, memory care, and independent living communities via a free advisor service. Directly comparable marketplace/commission model serving the same consumer segments.
• Caring.com: Senior care directory and referral platform offering listings across assisted living, home care, memory care, and hospice. Corporate/email overlap (caringinc.zendesk.com, Silver Assist) suggests affiliation, making it the closest comparable and likely sister property.
• SeniorLiving.org: Senior living directory and review site providing listings, resources, and guides for assisted living, independent living, and memory care facilities. Competes for the same organic SEO traffic and lead-generation revenue.
• Where You Live Matters: Senior living search and referral resource providing care-type directories and educational content for families evaluating housing options. Directly comparable directory-plus-content monetization approach.
• AssistedLiving.org: Senior care information and directory site focused on assisted living with detailed facility listings and resources. Competes head-to-head for SEO-driven family search traffic and referral partnerships with operators.

Broad incumbents

• AARP: Large membership organization for adults 50+ offering housing/care resources, toolkits, and listings as part of a broader portfolio of member services. Provides overlapping informational content but is not a referral-fee-driven marketplace.
• Healthgrades: Broad healthcare provider directory and ratings platform with a senior care/nursing home search vertical. Operates a comparable directory-plus-monetization model but across the full healthcare ecosystem rather than specializing in senior housing.

Others

• WellSky: Healthcare and senior care technology provider offering referral management and CRM software for post-acute and senior living operators. Adjacent as a software partner serving the same operator customers on the supply side.

Emerging players

• Zillow Senior Living (division): Zillow has expanded into senior living search with a marketplace for 55+, independent, and assisted living communities. Comparable as a digital real estate marketplace entering senior housing search, leveraging Zillow's brand and traffic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeniorHousingNet
• LinkedInlinkedin.com/company/pine-arbor-health-care-ctr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeniorHousingNet.com