What FleetGO does

FleetGO is a European telematics and transport management software provider headquartered in Hattem, Netherlands, founded in 2003 and backed by private equity firm Main Capital Partners. The company delivers a modular platform spanning Transport Management (TMS), Fleet Management (FMS), and Warehouse Management (WMS), supported by proprietary CubiQ hardware devices that capture GPS, CAN-bus, FMS, and EBS data from vehicles and trailers. The platform serves more than 6,500 companies across Europe (with public statements citing 10,000+ customers) ranging from sole traders and SMEs to large enterprise fleets, including named logos such as DHL, Stobart Europe, Remondis, Coop.ch, Austrian Post, Transgourmet, Koopman, Heijmans, and Northern Energy. FleetGO operates regional offices across the Netherlands, United Kingdom, Ireland, Germany, France, and Belgium, and has executed an active rollup strategy with acquisitions of Wanko Informationslogistik (2022), ScoreTrace (2025), and DreamTec Systems (2026).

The company monetizes primarily through per-vehicle monthly subscriptions for its TMS Software, fleet tracking, remote tachograph download/analysis, and vehicle inspection modules, plus enterprise quote-based TMS Enterprise contracts, professional services, and proprietary hardware sales (CubiQ telematics units and sensors). Pricing follows a "pay for what you use" model with low entry cost and scales from a £2/month per vehicle inspection tier up to multi-module enterprise deployments. Distribution combines direct enterprise field sales across European offices, a 450+ partner integration ecosystem via FleetGO Connect (linking SAP, Oracle, PTV, Shippeo, Project44, CEVA, and others), and self-serve mobile app stores for SMB adoption. Recent product additions include FleetGO Atlas AI (an AI assistant for logistics operations) and FleetGO TMS Fuel (specialized for fuel and energy distribution), alongside industry-specific compliance, cold-chain, and tipper transport capabilities. The platform holds ISO/IEC 27001:2022 certification, Fraunhofer IML validation for TMS functionality, and the RRS quality mark for trip logging.

Name

FleetGO

Legal name

FleetGO

Website

https://fleetgo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

FleetGO is a Netherlands-based European telematics and transport management software provider, serving 6,500-10,000+ transport and logistics customers across six countries with modular TMS, FMS, and WMS products powered by its proprietary CubiQ hardware and a 450+ partner integration ecosystem.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Driver Programs & Workforce Management (Onboarding, Scheduling, Retention) (TLABAIAD)

Keywords

• Fleet management software
• Telematics solutions
• Transport management system
• Vehicle tracking
• Logistics compliance software

Headquarters

HQ city

Hattem

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TMS Software Subscriptions: Cloud-based Transport Management System (TMS) sold on a per-vehicle or subscription basis. Pricing model 'pay for what you use' where customers only pay for vehicles deployed during a month, with low initial investment and no astronomical license costs.
2. Fleet Tracking and Telematics: Real-time GPS fleet tracking and telematics services with monthly subscription fees per vehicle. Includes trip logging, geofencing, driver behavior analysis, and temperature monitoring capabilities.
3. Remote Tacho Download and Analysis: Automated remote download of tachograph and driver card data with integrated analysis software. Sold as monthly subscription with optional add-ons for advanced tachograph analysis services.
4. Vehicle Inspection App: Mobile vehicle inspection application priced at £2 per month per vehicle with no sign-up fees or additional charges.
5. Hardware Sales: Sale of proprietary CubiQ telematics hardware devices and related sensors including temperature monitoring kits, TPMS, EBS integration modules, and asset tracking devices with battery replacement kits.
6. Professional Services: Implementation, training, and managed tachograph analysis services for customers without in-house expertise. Includes TMS Enterprise custom workflow design and third-party integration support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

FleetGO provides a modular cloud-based platform integrating Transport Management (TMS), Fleet Management (FMS), and Warehouse Management (WMS) capabilities, supported by its proprietary CubiQ telematics hardware. The platform delivers real-time vehicle tracking, tachograph compliance, driver behavior analysis, route optimization, and invoicing for logistics operators. It serves 6,500+ European companies ranging from sole traders to large enterprises with vertical-specific solutions for tipper transport and fuel/energy distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Wanko Suite: Integrated logistics and fleet management software suite for enterprise operations
• FleetGO TMS
• FleetGO TMS Enterprise
• FleetGO TMS Fuel
• FleetGO Connect
• FleetGO Atlas AI
• FleetGO Tipper TMS
• FleetGO Temperature Monitoring
• FleetGO Drivers App
• FleetGO AGR Cockpit
• FormKlub

Products and services

• FleetGO TMS Enterprise

Quantifiable outcome

• 10% fuel and CO2 savings from eco-friendly driving
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• DreamTec SystemscoreStrategic or Co-development Partner · 1 January 2026Ireland-based telematics company founded in 2009, specializing in fuel and food-market-specific solutions including flow meter tracking, in-cab applications, and real-time dashboards for transport operators. Now rebranded as FleetGO, the capabilities form FleetGO TMS Fuel product line for UK and Ireland expansion.
• ScoreTraceminorStrategic or Co-development Partner · 1 January 2026Acquisition adding ScoreTrace capabilities to FleetGO Group's portfolio, strengthening position in fleet and logistics software market.
• SAPmajorTechnology or IntegrationEnterprise integration partnership. FleetGO TMS Enterprise is SAP-compatible with SAP-IDOC and SAP-RFC interfaces enabling seamless data exchange with SAP ERP environments.
• OraclemajorTechnology or IntegrationEnterprise integration partnership with Oracle ERP systems. FleetGO TMS Fuel integrates with Oracle for fuel distribution workflow management.
• PTV GroupmajorTechnology or IntegrationIntegration of complete PTV map suite for route optimization and visualization of vehicles, orders, and routes. Powers intelligent routing considering distance, traffic, and fuel consumption.
• nextdriver.nlminorChannel Partner/ Reseller/ DistributorDriving style coaching partner providing professional driver training services that extend FleetGO's driver behavior analysis and eco-driving recommendations to achieve 15-20% fuel savings.
• Harrewijn FuelminorChannel Partner/ Reseller/ DistributorDriving style coaching partner specializing in fuel efficiency training, working with FleetGO to deliver driver coaching reports and green driving programs.

Scale indicators7 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• ABAX: ABAX is a European fleet and asset telematics provider with strong presence in the Nordics, UK, and Netherlands. Offers GPS tracking, electronic trip logs, and equipment tracking that directly overlap FleetGO's core fleet management and trip-logging products for SMB and mid-market fleets.
• Webfleet (Bridgestone): Webfleet, formerly TomTom Telematics, is a leading European fleet telematics SaaS platform serving SMB and enterprise fleets with GPS tracking, tachograph download, and vehicle data. Directly competes with FleetGO across continental Europe with overlapping customer segments in logistics and field service.
• Quartix: Quartix is a UK-based fleet telematics provider focused on vehicle tracking, driver behavior, and compliance for SMB and mid-market fleets. Comparable to FleetGO in customer profile, pricing model, and product scope, particularly in the UK market.
• Masternaut (Webfleet): Masternaut is a UK- and France-focused fleet telematics provider (now part of Webfleet/Bridgestone) offering GPS tracking, vehicle cameras, and compliance tools. Direct overlap with FleetGO's UK/France operations and enterprise customer base.

Broad incumbents

• Geotab: Geotab is a global fleet telematics platform with deep penetration in Europe, offering GPS tracking, vehicle data analytics, and an extensive partner ecosystem (MyGeotab). Overlaps with FleetGO on real-time location, driver behavior, and compliance use cases but serves a far broader geographic and customer footprint.
• Descartes Systems Group: Descartes is a global logistics technology vendor with TMS, routing, customs, and visibility products serving large logistics service providers. Comparable to FleetGO's TMS Enterprise offering and partner visibility integrations at the enterprise tier.
• Verizon Connect: Verizon Connect provides global fleet management software, hardware, and telematics services including GPS tracking, route planning, and compliance. Overlaps with FleetGO's tracking, dispatch, and compliance offerings while leveraging telecom-scale resources.
• Samsara: Samsara is a US-headquartered Connected Operations platform expanding rapidly across Europe with fleet telematics, video-based safety, and asset tracking. Competes with FleetGO in transport/logistics verticals with a newer-generation cloud-native architecture and large sales force.
• Trimble Transportation: Trimble Transportation provides TMS, fleet mobility, and visibility solutions to enterprise logistics customers globally. Overlaps with FleetGO's TMS Enterprise offering for large shippers and 3PLs and represents a potential partner or acquirer profile.

Regional players

• AddSecure: AddSecure is a Nordic-headquartered IoT connectivity and fleet telematics provider serving transport, construction, and emergency fleets across Northern Europe. Comparable in offering (telematics, tachograph, asset tracking) but with primary geographic concentration different from FleetGO's Western European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FleetGO_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FleetGO