LainaHealth
LainaHealth provides an AI-powered virtual physical therapy platform that pairs licensed physical therapists with its web AI assistant Laina to deliver browser-based, hardware-free MSK care. It serves commercial health plans, employers, health systems, orthopedic groups, and government payors including the US Air Force.
- Company typePrivate
- Founded2006
- HeadquartersDublin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LainaHealth does
LainaHealth operates an AI-powered virtual physical therapy platform that pairs licensed physical therapists with a voice-enabled web AI assistant called Laina to deliver real-time, browser-based rehabilitation care on any device without downloads or specialized hardware. The platform uses computer vision, pose estimation models co-developed with Google (TensorFlow.js and MoveNet since 2020), and an exclusively licensed augmented neuromuscular training (aNMT) technology from Cincinnati Children's Hospital Medical Center to track patient movement, provide corrective feedback, and measure range of motion, balance, and strength. Core products include Virtual Physical Therapy (priced at $150-$250/month with episodes averaging $300), an automated Outcomes Collection module (priced at $5 per collection versus $128 manual cost), and the aNMT injury prevention module.
The company serves commercial health plans, self-funded employers, government payors (including Medicare via the CMS ACCESS Model), health systems, orthopedic groups, and the US Air Force. Distribution operates as a B2B2C model, with channel partnerships covering OrthoForum Value Network (150 orthopedic groups, 5,000 physicians across 45 states), ProMedica Health System (28 states), and government contracts, alongside physician and care navigator referral pathways. Revenue is generated through recurring subscription pricing for PT services and usage-based pricing for outcomes data capture, with reported cost savings of 50-78% per episode versus traditional therapy and 90%+ versus manual outcomes collection.
LainaHealth is a privately held company headquartered in Dublin, Ohio, founded in 2006-2007 as IncludeHealth and rebranded to LainaHealth in 2025 to reflect its evolution into a virtual care provider. The company has raised more than $30 million in disclosed funding across multiple rounds, with the most recent being a $25 million investment from The O.H.I.O. Fund in Q1 2026 and a $5 million SEC-exempt equity offering in February 2026. It operates an FDA Class 2 registered, HIPAA-compliant platform and is an APTA Digital Transparency pledge signatory.
LainaHealth firmographics
Firmographics- Name
- LainaHealth
- Legal name
- LainaHealth Inc.
- Website
- https://lainahealth.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LainaHealth provides an AI-powered virtual physical therapy platform that pairs licensed physical therapists with its web AI assistant Laina to deliver browser-based, hardware-free MSK care. It serves commercial health plans, employers, health systems, orthopedic groups, and government payors including the US Air Force.
- Ownership category
- akta.pro rank
LainaHealth industry classification
Industry- Product category
- Virtual Physical Therapy
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)
- akta.pro secondary industries
- Digital Rehabilitation & Physical Therapy Therapeutics (HLACANAJ), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
Keywords
Where LainaHealth is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LainaHealth business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Physical Therapy Services: Subscription-based virtual physical therapy services delivered through licensed PTs paired with AI assistant Laina. Episodes average $300 (50-78% less than traditional therapy), with pricing of $150-$250/month. Serves commercial, employer, and government payor markets with integrated billing through payor networks.
- Outcomes Collection Platform: Utilization-based pricing model for outcomes data collection services. Priced at $5 per collection, offering 90%+ cost savings compared to manual institutional costs ($128 per collection). Used by orthopedic networks, provider groups, and ambulatory surgery centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Virtual Physical Therapy: $150-$250/month with 50%+ savings per episode |
| Usage-based | Pay-as-you-go | Outcomes Collection: $5/collection with 90%+ savings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
LainaHealth product offering
Product offeringCore offering
LainaHealth operates an AI-powered virtual physical therapy platform that pairs licensed physical therapists with Laina, a voice-enabled web AI assistant, to deliver personalized rehabilitation exercises through any device with a browser and camera, without downloads or hardware. The platform combines real-time computer vision motion tracking, automated patient-reported outcomes collection via SMS, and API-based data sharing to serve health systems, payors, employers, and patients with musculoskeletal conditions.
Product overview
LainaHealth operates as a unified virtual MSK care platform combining a core Virtual Physical Therapy product with add-on Outcomes Collection and aNMT technology modules. The core Virtual Physical Therapy product pairs licensed physical therapists with the Laina AI assistant for real-time guided care delivery on any device. The Outcomes Collection add-on provides automated patient-reported outcome capture and analytics. The aNMT (Augmented Neuromuscular Training) technology module adds camera-based movement analysis with corrective biomechanical feedback, licensed from Cincinnati Children's Hospital. These products share a common cloud infrastructure, HIPAA-compliant data platform, and integration with provider and payer networks to deliver an end-to-end virtual MSK care ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Laina: Proprietary voice-enabled web AI assistant that delivers personalized care guidance, real-time feedback, and continuous support to patients undergoing physical therapy.
Products and services
- Virtual Physical Therapy AI-powered virtual physical therapy service that pairs licensed physical therapists with Laina, a web AI assistant, to deliver personalized, real-time guided rehabilitation exercises to patients on any device without hardware or downloads. Includes 1:1 therapist support, interactive care plans, secure messaging, and continuous progress tracking at $150-$250/month, delivering 50%+ savings per episode versus traditional therapy.
- Outcomes Collection Automated patient outcomes collection platform that captures functional metrics, patient-reported outcome measures (PROMs), range of motion data, and clinical assessments via SMS text messages. Enables orthopedic networks and provider groups to track and benchmark performance across fragmented clinics with 90%+ cost savings compared to manual collection, priced at $5 per collection versus $128 per dataset traditionally. Achieves 46% response rate via SMS.
- aNMT (Augmented Neuromuscular Training) Camera-based, real-time movement analysis technology with corrective feedback that optimizes biomechanics for injury prevention and performance enhancement. Uses proprietary algorithms processing positional information in milliseconds to provide immediate feedback on movement correctness during therapeutic exercises. Exclusively licensed from Cincinnati Children's Hospital Medical Center.
Quantifiable outcome
- 2X patient engagement: 20 sessions per episode vs traditional PT models
- +8 more outcomes
Companies that use LainaHealth
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
LainaHealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature6 records
LainaHealth partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- GooglecoreGoogle partnered with LainaHealth to advance pose estimation models using TensorFlow.js and MoveNet for clinical accuracy in measuring balance, strength, and range of motion during physical therapy. Collaboration began in 2020. Technology was featured at Google I/O 2021. Google provided early releases of MoveNet and worked with LainaHealth to achieve ideal balance of speed and accuracy for PT treatments.
- ProMedica Health SystemflagshipProMedica Health System, an integrated healthcare system headquartered in Toledo, Ohio serving communities in 28 states, partnered with LainaHealth to launch a musculoskeletal operating system (MSK-OS). The platform enables integrated virtual physical care for MSK patients through any device - phones, tablets, or computers. Partnership addresses the $213 billion annual MSK care market.
- Cincinnati Children's Hospital Medical CentercoreExclusive licensing agreement with Cincinnati Children's Hospital Medical Center to commercialize aNMT (Augmented Neuromuscular Training) technology. aNMT offers camera-based, real-time movement analysis with corrective feedback for injury prevention and performance enhancement. Developed by Dr. Greg Myer's team in the Division of Sports Medicine in collaboration with University of Cincinnati researchers.
- OrthoForum Value NetworkflagshipLainaHealth designated as preferred partner for virtual physical therapy and data collection for OrthoForum Value Network, which combines the collective strength of OrthoForum and OrthoConnect. OVN encompasses 150 orthopedic groups and 5,000 physicians across 45 states, creating the nation's foremost musculoskeletal value-based delivery system.
Scale indicators10 records
Recent moves7 records
Expansion highlights7 records
LainaHealth competitors and assessment
Company assessmentDirect peers
- Hinge Health: Largest digital MSK platform pairing wearable sensors, app-based exercise, and human coaches/PTs for virtual physical therapy. Directly competes with LainaHealth for employer, health plan, and health system contracts in the same MSK category.
- RecoveryOne: Virtual physical therapy platform combining clinician-led care with digital exercise programs for MSK recovery. Targets similar employer and health plan buyers with a comparable PT-led virtual model.
- Kaia Health: Digital therapeutics company offering MSK and chronic pain virtual care via computer vision and self-guided exercises. Comparable target customer base (employers, payors) and overlapping MSK therapeutic focus.
- Sword Health: AI-powered virtual MSK care platform using computer vision, wearable sensors, and licensed PTs. Competes head-to-head with LainaHealth for self-funded employer and health plan customers with a similar clinician-plus-tech care model.
Broad incumbents
- DarioHealth: Digital chronic condition management platform with an MSK solution among its broader condition portfolio. Competes for the same employer-sponsored benefits dollars with a multi-condition platform.
- Omada Health: Established virtual chronic care platform covering diabetes, hypertension, and MSK. Overlaps with LainaHealth on employer-sponsored MSK benefits but serves a broader chronic condition portfolio.
Emerging players
- Vivante Health: Digital gut-health and chronic condition platform with employer-sponsored care model. Adjacent in digital therapeutics employer sales motion but focuses on GI rather than MSK.
- OneStep: Smartphone-based gait and motion analysis platform for physical therapy and rehabilitation. Comparable computer-vision-based PT technology and overlapping PT provider market.
- Limber Health: Digital musculoskeletal care platform offering app-based PT for employers and health plans. Smaller scale and narrower scope than LainaHealth but directly comparable on MSK virtual PT use case.
Others
- MedBridge: Education and patient engagement platform for physical therapists with outcomes collection capabilities. Comparable on the outcomes data infrastructure side and overlapping PT provider customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
LainaHealth social profiles
Digital presenceLainaHealth compliance and trust
Trust signalCompliance2 records
LainaHealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
LainaHealth leadership team
Management profileNumber of profiles
Profiles12 records
LainaHealth funding detail
Funding detailFunding overview
Funding rounds13 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LainaHealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LainaHealth
What does LainaHealth do?
LainaHealth operates an AI-powered virtual physical therapy platform that pairs licensed physical therapists with Laina, a voice-enabled web AI assistant, to deliver personalized rehabilitation exercises through any device with a browser and camera, without downloads or hardware. The platform combines real-time computer vision motion tracking, automated patient-reported outcomes collection via SMS, and API-based data sharing to serve health systems, payors, employers, and patients with musculoskeletal conditions.
Is LainaHealth a public or private company?
LainaHealth is a private company. It is classified as venture growth investor backed and is currently operating.
When was LainaHealth founded?
LainaHealth was founded in 2006. It employs 11 to 50 people.
Where is LainaHealth based?
LainaHealth is headquartered in Dublin, United States, in the North America region.
How does LainaHealth make money?
Two revenue lines are on record. Virtual Physical Therapy Services are the primary driver. The others are outcomes Collection Platform.
Who are LainaHealth's main competitors?
Direct peers on record are Hinge Health, RecoveryOne, Kaia Health and Sword Health. Broad incumbents are DarioHealth and Omada Health. Emerging players are Vivante Health, OneStep and Limber Health. MedBridge is listed as an others.
Does LainaHealth have an API?
Yes. LainaHealth offers API access for instant data and outcomes sharing. Adherence, satisfaction, functional assessments and clinical outcomes are tracked in real time and shared securely via API to providers, payors, and care teams. The platform also supports outcomes collection data exchange and integrates with organizational databases for automated deployment. Real-time outcome data is shared via API for weekly, monthly, or instant access.
What industry is LainaHealth in?
LainaHealth's product category is Virtual Physical Therapy. Its primary akta.pro industry code is HLALADAC, Musculoskeletal (MSK) & Physical Therapy Virtual Care, with a secondary code of HLACANAJ, Digital Rehabilitation & Physical Therapy Therapeutics. Its NAICS code is 62134 and its SIC code is 8090.