Medical Nutrition Network

What Medical Nutrition Network does

Medical Nutrition Network, LLC is a private nutrition therapy practice founded approximately 1998 and headquartered in Tarzana, California, operating under founder Alicia Calvo (MPH, RDN, CDCES, CEDRD). The practice delivers individualized medical nutrition therapy through Registered Dietitian Nutritionists holding advanced specialty credentials (CDCES for diabetes care, CEDRD for eating disorders), serving individual consumers across a broad clinical footprint that includes weight management, diabetes, eating disorders, cardiovascular disease, cancer nutrition, gastrointestinal disorders, pediatrics, prenatal care, sports nutrition, and food allergies.

The business operates on a professional services, fee-for-session model with services delivered both in-person at the Tarzana office and via HIPAA-compliant telehealth. The underlying technology stack is minimal: the public-facing site is built on Squarespace, and no proprietary platform, electronic health record vendor, or clinical decision-support system is disclosed. The practice accepts a wide range of insurance plans (subject to physician prescription for medical nutrition therapy), which lowers out-of-pocket friction for patients and ties revenue to insurer billing cycles.

The go-to-market motion combines physician referral relationships, insurance network participation, and direct-to-consumer content marketing through a blog, recipe library, and Instagram presence. Active blog topics through 2024-2026 include GLP-1 medications and menopause nutrition, suggesting responsiveness to emerging consumer demand signals. The practice does not disclose headcount beyond a small named clinical team, has no disclosed funding rounds, no patents, and no industry awards on record.

Name

Medical Nutrition Network

Legal name

Medical Nutrition Network, LLC

Website

https://nutritionist4you.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Medical Nutrition Network is a Tarzana, California-based private nutrition therapy practice founded in 1998 by Alicia Calvo, delivering individualized medical nutrition counseling via Registered Dietitians with CDCES and CEDRD credentials to individual consumers across weight management, diabetes, eating disorders, and related conditions, both in-person and via HIPAA-compliant telehealth.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Health Care and Social Assistance (62), Diet and Weight Reducing Centers (812191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHSADAFAE

Medical Nutrition Therapy (Registered Dietitian)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAM

Eating Disorder Recovery Nutrition Support

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

SECONDARYHSADAFAL

Pediatric & Family Nutrition

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Medical nutrition therapy
• Registered dietitian services
• Weight management counseling
• Diabetes care education
• Eating disorder nutrition

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Nutrition Counseling Services: Individualized medical nutrition therapy sessions provided by Registered Dietitian Nutritionists. Services address weight management, diabetes, cardiovascular disease, eating disorders, gastrointestinal disorders, allergies, cancer, pediatrics, prenatal care, and sports nutrition. Revenue is generated through consultation fees, likely billed per session or through subscription/membership models typical of nutrition practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Medical Nutrition Network is a private nutrition therapy practice that sells individualized medical nutrition counseling sessions delivered by Registered Dietitian Nutritionists. Services are provided in-person at its Tarzana, CA office and via HIPAA-compliant Telehealth, spanning weight management, diabetes care, eating disorder therapy, cardiovascular, gastrointestinal, cancer, pediatric, prenatal, sports, and allergy nutrition.

Product overview

Medical Nutrition Network, LLC is a healthcare practice providing individualized Medical Nutrition Therapy services through a team of Registered Dietitian Nutritionists, Certified Diabetes Care and Education Specialists, and Certified Eating Disorder Registered Dietitians. The company operates a core Telehealth platform delivering virtual nutrition consultations via HIPAA-compliant technology, supported by specialty service lines including Weight Management, Diabetes Care, Eating Disorder Nutrition Therapy, Cardiovascular Disease Management, Cancer Nutrition Support, Gastrointestinal Disorders Treatment, Pediatrics, Prenatal Care, Sports Nutrition, and Allergy Treatment. The practice supplements its clinical services with content resources including a Recipe Library (Desserts, Holiday Recipes, Fish & Seafood, Pasta Dishes, Poultry, Salads, Red Meat, Soups, Starches, Vegetarian, and Vegetables categories) and an educational Blog covering nutrition topics. The entire web presence is built on the Squarespace platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Nutrition Therapy Services Individualized nutrition counseling and therapy provided by Registered Dietitian Nutritionists to address weight management, medical conditions, and lifestyle changes for individual patients.
• Telehealth Nutrition Therapy Virtual medical nutrition therapy delivered via HIPAA-compliant technology for remote consultations and nutrition education for individual patients.
• Weight Management Program Comprehensive, individualized nutrition counseling addressing psychological and social issues, eating habits, and activity levels to help maintain biologically appropriate body weight for individual patients.
• Diabetes Care Services Dietary management, exercise guidance, and medical attention services delivered by Certified Diabetes Care and Education Specialists to help normalize blood sugar levels for diabetes patients.
• Eating Disorder Nutrition Therapy Nutrition therapy as an integral part of treatment process for recovery and management of eating disorders, delivered by Certified Eating Disorder Registered Dietitians for patients in recovery.
• Cardiovascular Disease Management Dietary management services to reduce major risk factors for heart attack through healthy food habits for cardiovascular patients.
• Cancer Nutrition Support Individualized meal plans, menus, possible supplements, and nutritional support to make cancer treatment easier and more successful for cancer patients.
• Gastrointestinal Disorders Treatment Balanced meal plans tailored to gastrointestinal conditions to control symptoms and avoid long-term complications for GI disorder patients.
• Pediatrics Nutrition Services Nutrition services addressing the special physical and psychological needs of children with focus on appropriate eating and behaviors for pediatric patients and families.
• Prenatal Care Nutrition Nutritional education and meal planning essential for prenatal through post-delivery phases of pregnancy for expecting and postpartum women.
• Sports Nutrition Counseling Diet and athletic activity analysis to assist with proper diet and supplementation for optimal balance during training for athletes and active individuals.
• Allergy and Food Intolerance Treatment Assessment and treatment of food allergies and intolerances to determine if nutritional needs are being met for patients with allergies/intolerances.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Physicians and Healthcare ProviderscoreChannel Partner/ Reseller/ DistributorMedical Nutrition Network works with patients' physicians when requested. With a signed release form, they review medical reports and laboratory results and coordinate care with the patient's physician. This referral relationship is essential to their model, as insurance often covers services with physician prescription.
• Insurance CompaniescoreChannel Partner/ Reseller/ DistributorMany insurance companies cover medical-related nutrition therapy with a physician's recommendation (prescription). Some insurance companies cover 'wellness' or 'preventive medicine' services. This partnership enables patient access to services through insurance reimbursement.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nourish: Telehealth platform connecting patients with Registered Dietitians for medical nutrition therapy across weight management, diabetes, eating disorders, and chronic conditions. Directly comparable in clinical RD delivery model and use case coverage, but operates nationally with venture funding and proprietary technology.
• Fay Nutrition: Online platform matching patients with registered dietitians for insurance-covered medical nutrition therapy, including diabetes and weight management. Comparable in RD-led clinical delivery and insurance reimbursement model, but tech-enabled and operating across multiple states.

Broad incumbents

• Noom: Subscription weight management program combining behavior change content with one-on-one coaching from health coaches (not all RDs). Overlaps with Medical Nutrition Network's weight management focus but is a tech-led, scaled platform rather than an RD-staffed clinical practice.
• Teladoc Health: Large virtual care provider offering telehealth visits including nutrition counseling as part of broader service portfolio. Comparable in telehealth distribution of nutrition services, but operates at vastly larger scale and offers nutrition as one capability among many.
• Virta Health: Tech-enabled virtual care company focused on type 2 diabetes reversal and metabolic health using nutrition as a primary intervention. Comparable in telehealth diabetes nutrition management but with proprietary technology, employer/payer contracts, and venture-scale funding.
• LifeSum: Digital nutrition and meal planning app offering personalized guidance, with some coaching integrations. Adjacent in consumer nutrition guidance but focused on self-serve digital tools rather than RD-delivered medical nutrition therapy.
• MyFitnessPal: Widely-used calorie and nutrition tracking app with limited human coaching offerings. Comparable as a consumer nutrition engagement tool but lacks the clinical, RD-led medical nutrition therapy model.
• Cleveland Clinic Wellness Institute: Major health system providing outpatient medical nutrition therapy across diabetes, cardiovascular, oncology, and weight management. Comparable in RD-led clinical nutrition services, but operates as a hospital-affiliated department within a much larger integrated delivery network.

Emerging players

• Eating Recovery Center: Specialty provider of eating disorder treatment including medical nutrition therapy delivered by registered dietitians. Comparable in the CEDRD-driven eating disorder treatment niche, but operates as a higher-acuity, multi-site facility network rather than a private outpatient practice.

Others

• Healthie: Software platform providing EHR, scheduling, and telehealth infrastructure for nutrition and wellness practices including private dietitians. Functionally comparable as enabling infrastructure a small practice like Medical Nutrition Network could adopt to scale operations and add proprietary workflow tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aliciacalvord

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Nutrition Network