Hiip

What Hiip does

Hiip is a Singapore-headquartered (Vietnam-founded, 2016) SaaS and services company that operates an influencer marketing and e-commerce platform across six Southeast Asian markets: Singapore, Malaysia, Vietnam, Indonesia, the Philippines, and Thailand. The company serves enterprise and mid-market brands in verticals including Beauty & Personal Care, FMCG, Retail & eCommerce, Healthcare, and Banking & Finance, with named customers such as Heineken, Lazada, Nivea, Oreo, Senka, AIS, Schneider Electric, and Manulife. Hiip reports 1,000+ brand clients served and a network of 3M+ global influencers, with a 120+ person team spanning client service, creative and strategic planning, campaign operations, influencer relations, PR/events, and e-commerce functions. The business combines a sales-led GTM motion (direct enterprise sales in each market with self-serve onboarding for mid-market brands on a freemium/free-trial basis) with three revenue streams: subscription/recurring platform services, professional services for integrated marketing communications, and transaction-based influencer commerce (live selling and affiliate marketing) tied to GMV tracking.

Hiip's platform is built on proprietary in-house technology combining machine learning, image recognition, and natural language processing, organized into four core product modules: MarketWatch (AI- and Big-Data-powered social listening and brand-conversation analytics), Influencer Intelligence (discovery, authenticity detection, and influencer portraits across TikTok, YouTube, and Instagram), Influencer Marketing Campaign Management (end-to-end campaign workflow, quotation, content collaboration, and ROI reporting), and Influencer Commerce Campaign Management (live-selling and affiliate campaign management with GMV reporting). Pricing is quote-based; a free trial is available for initial platform access. The product surface is multimodal — text, image, and structured data — through NLP for sentiment and discovery, computer vision for visual content analysis, and recommendation/ predictive analytics for influencer selection and campaign performance.

The company is privately held and venture-backed, with disclosed investors including Cocoon Capital, 500 Startups (500 Global), Japan Strategic Capital, Rentracks, Vnet Capital, Vulpes Ventures/Vulpes Investment Management, and Expara IDM Ventures. Cumulative disclosed funding is modest (a 2019 '7-digit' round led by Cocoon Capital and 500 Startups, plus earlier 2017 seed and a 2020 Vulpes-led round). In April 2019, Hiip acquired BP Network to extend its influencer marketing capabilities. Leadership includes CEO and Founder Phi Nguyen, Chairman Eric Rosenkranz, and CTO Elon Nguyen, with regional CEOs/COOs in Singapore, Indonesia, Philippines, and Thailand.

Name

Hiip

Legal name

Hiip

Website

https://hiip.asia

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hiip is a Singapore-headquartered SaaS and services company that runs an AI-powered influencer marketing and e-commerce platform serving 1,000+ enterprise and mid-market brands across six Southeast Asian markets, with a network of 3M+ global influencers and a 120+ person team.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Meta-Search & Search Aggregators (BPAMAAAC)

Keywords

• Influencer marketing platform
• Social commerce campaigns
• Marketing analytics software
• Creator discovery tools
• KOL campaign management

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Influencer Marketing Platform Services: Platform-based services including influencer discovery, campaign management, and analytics. The company connects brands with influencers from its network of 3M+ global influencers to drive marketing campaigns.
2. Influencer-led Integrated Marketing Communications (IMC): Integrated marketing communications service combining influencer partnerships with multiple touchpoints to drive brands' total campaign success. Includes data-driven strategy and creative services.
3. Influencer Commerce: Social commerce through live selling and affiliate marketing. Provides sales-driven influencers with proven track records backed by GMV data, and campaign management including seller selection, affiliate link creation, and campaign creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Hiip provides an AI-powered influencer marketing and e-commerce platform that helps brands discover influencers, plan and execute influencer campaigns, run live-selling and social commerce initiatives, and measure campaign performance. The platform combines proprietary machine learning, image recognition, and natural language processing technology with a network of 3M+ global influencers to deliver end-to-end campaign services to enterprise brands across Southeast Asia.

Product overview

Hiip offers a unified SaaS platform combining four core product modules for influencer marketing and e-commerce: MarketWatch (market intelligence and social listening), Influencer Intelligence (discovery and analytics), Influencer Marketing Campaign Management (campaign workflow), and Influencer Commerce Campaign Management (social commerce and live selling). The platform is powered by proprietary AI technology combining machine learning, image recognition, and NLP to serve over 1,000 brands across Southeast Asia with access to 3M+ global influencers.

Differentiator

Problem solved

Functional benefit

Brands

• MarketWatch: AI & Big Data powered platform providing brands and agencies with always-on actionable insights, tracking influencers, social media users, and brand conversations across social networks in real time.
• Influencer Intelligence

Products and services

• MarketWatch AI and Big Data-powered market intelligence platform providing brands and agencies with always-on actionable insights. Tracks influencers, social media users, and brand conversations and sentiment across social networks in real time, enabling monitoring of influencer performance and auditing of campaign impact.
• Influencer Intelligence AI-powered influencer discovery and analytics platform providing access to 3M+ global influencers. Helps brands search, filter, and select the right influencers with complete portraits including branded content performance, live-selling ability, and follower authenticity detection.
• Influencer Marketing Campaign Management End-to-end campaign management platform that consolidates influencer activation, quotation proposal, content collaboration, and campaign performance reporting, including ROI and AI-powered consumer perception and sentiment analysis.
• Influencer Commerce Campaign Management Social commerce and live-selling campaign platform enabling scalable and transparent influencer commerce campaign creation, management, and reporting. Provides GMV data tracking for sales-driven influencers with proven track records.
• Top Influencer Listing Curated directory of top influencers organized by category and country, allowing brands to discover and access influencer lists across TikTok, YouTube, and Instagram.

Quantifiable outcome

• 1,000+ brands served successfully
• +3 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HypeAuditor: Influencer analytics and fraud detection platform covering Instagram, TikTok, and YouTube. Comparable AI-driven authenticity and audience quality analysis that overlaps with Hiip's Influencer Intelligence module.
• Traackr: Influencer marketing platform with creator discovery, relationship management, and performance analytics. Comparable SaaS + services model serving enterprise brands, with overlap in beauty and FMCG verticals that are Hiip's core.
• Aspire (formerly AspireIQ): Creator marketplace and influencer marketing platform combining discovery, workflow, and commerce tools. Directly comparable end-to-end functionality including influencer commerce and live selling capabilities relevant to Hiip's stack.
• Upfluence: Influencer marketing platform with creator search, affiliate/commission tools, and e-commerce integrations. Closely mirrors Hiip's blend of SaaS platform plus influencer commerce transactions.
• AnyMind Group: Asia-headquartered marketing, e-commerce, and creator economy platform operating across SEA, Japan, and Greater China. Closest regional peer with overlapping influencer marketing, live commerce, and D2C enablement.
• Affable: Singapore-based influencer marketing platform with AI-driven discovery, campaign management, and analytics. Direct regional peer with overlapping SEA customer base and similar mid-market to enterprise positioning.
• Klear (Meltwater): AI-powered influencer discovery and analytics platform, now part of Meltwater. Comparable AI-driven discovery, audience analytics, and campaign tracking workflow that Hiip's Influencer Intelligence module mirrors.
• CreatorIQ: Enterprise influencer marketing platform offering creator discovery, campaign management, analytics, and e-commerce optimization. Closest direct competitor in functionality, though CreatorIQ targets global enterprise versus Hiip's SEA regional focus.

Emerging players

• Partnar: Southeast Asian influencer marketing platform with creator marketplace and campaign management. Regional emerging player with overlapping target verticals and geography though smaller scale than Hiip.

Broad incumbents

• Emplifi (formerly Socialbakers): Broader social media marketing and CX platform with influencer marketing capabilities as part of a wider portfolio. Larger incumbent offering overlapping influencer analytics and content workflows alongside broader social media tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hiip.asia
• LinkedInlinkedin.com/company/hiip-asia
• Instagraminstagram.com/hiip_regional
• Xx.com/asiahiip

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiip