MNI

What MNI does

Manufacturers' News, Inc. (MNI), founded in 1912 and headquartered in Evanston, Illinois, is a privately held B2B industrial data compiler and publisher that builds and maintains human-verified company and executive databases for the U.S. manufacturing market. The company operates two core digital products: IndustrySelect, a subscription database covering nearly 350,000 U.S. manufacturers, suppliers, and industrial service providers with more than 850,000 executive contacts and up to 40 data points per profile, and IndustryNet, a freemium industrial marketplace listing 400,000+ companies across 10,000+ parts and services categories. Data quality is anchored by an 80-person research team that conducts direct phone verification of company profiles, and the database compilation is protected by eight U.S. Copyright Office registrations and four federal trademarks. Supporting capabilities include corporate hierarchy and parent-company mapping, buyer intent signals, CRM and workflow integrations, and an AI Customer Match function that generates prospect lists modeled on a customer's best accounts.

MNI monetizes primarily through annual, non-auto-renewing subscriptions priced per single user in tiered Basic, Basic+, Pro, and Pro+ packages, with individual database products ranging from approximately $100/year to $7,540/year depending on scope and tier. Distribution is hybrid: self-service online subscription via IndustrySelect.com, MNI.net, and IndustryNet.com supplemented by a dedicated account sales team for larger customers, weekly live demonstration webinars, and traditional printed state directories. The company serves seven defined customer segments, with sales/marketing and procurement professionals as primary buyers, and also addresses researchers, recruiters, investors/M&A advisors, government and economic development organizations, and academic institutions.

The customer base spans over 50,000 sales professionals, business leaders, and entrepreneurs, including Fortune 500 enterprises (Komatsu, BASF, Siemens, GE Vernova, Shell, International Paper, Waste Management, Sherwin-Williams, CBRE, Ecolab, Republic Services), mid-market industrial firms, and SMBs. Geographic focus is exclusively U.S. domestic across all 50 states. The platform maintains a 99.85% rolling 12-month uptime and is marketed via a content-led strategy across LinkedIn (26.4K followers), X/Twitter, Facebook, YouTube, customer testimonials, and weekly webinars. No public funding rounds, acquisitions, or leadership transitions are disclosed in the available data.

Name

MNI

Legal name

Manufacturers' News, Inc.

Website

https://mni.net

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

101–250 employees

Short description

Manufacturers' News, Inc. (MNI) is a privately held B2B industrial data compiler that publishes human-verified company profiles and executive contacts for nearly 350,000 U.S. manufacturers through its IndustrySelect database and IndustryNet marketplace, serving sales, marketing, and procurement professionals.

Ownership category

akta.pro rank

Product category

B2B Industrial Data and Directories

NAICS

Directory and Mailing List Publishers (51314), Directory and Mailing List Publishers (513140)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAKAF

Marketing Database & Contact Data Providers (B2B/B2C Lists)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYCRAFAHAA

Industrial Supplies & MRO Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Wholesale/B2B E-commerce Marketplaces

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Industrial database services
• B2B sales leads
• Manufacturers directories
• Supplier sourcing platform
• Industrial contact data

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. IndustrySelect Subscriptions: Annual subscription access to the IndustrySelect database platform with tiered pricing (Basic, Basic+, Pro, Pro+) providing varying levels of data access, export capabilities, and feature sets for sales, marketing, and procurement teams.
2. State and Regional Directories: Traditional print and digital directories organized by U.S. state, region, metro area, and industry, available for purchase individually or as comprehensive packages for industrial prospecting and procurement.
3. IndustryNet Access: Industrial marketplace subscription for procurement, sourcing, quoting, and purchasing with free search capabilities and premium marketing/publishing opportunities for suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MNI compiles, verifies, and publishes B2B industrial databases and manufacturers directories focused on the U.S. industrial market. It monetizes this database through two subscription platforms: IndustrySelect, a B2B company and executive contact database of nearly 350,000 U.S. manufacturers, suppliers, and industrial service providers with 850,000+ executive contacts; and IndustryNet, an industrial marketplace connecting industrial buyers with suppliers across 10,000+ parts and services categories.

Product overview

MNI provides a dual-platform industrial data offering centered on two digital products: IndustrySelect, a B2B company and contact database serving sales, marketing, recruiting, and research teams with AI-assisted prospecting capabilities including customer matching and intent data; and IndustryNet, an industrial marketplace connecting buyers with suppliers for procurement, sourcing, and quoting. Both platforms are built on MNI's proprietary database of verified U.S. manufacturer profiles, with IndustrySelect emphasizing individual company intelligence and lead generation while IndustryNet focuses on transaction-ready supplier discovery and marketplace engagement.

Differentiator

Problem solved

Functional benefit

Brands

• IndustrySelect: The industrial B2B company database for sales, marketing, and go-to-market teams, providing detailed company profiles for nearly 350,000 U.S. manufacturers, suppliers, and industrial service providers and 850,000 executive contacts.
• IndustryNet

Products and services

• IndustrySelect B2B company and contact database providing detailed profiles on nearly 350,000 U.S. manufacturers, suppliers, and industrial service providers and 850,000+ executive contacts, with up to 40 data points per company, corporate hierarchy/family-tree relationships, buyer intent signals, AI Customer Match prospecting, and CRM/workflow integrations. Sold via annual subscription tiers (Basic, Basic+, Pro, Pro+) to sales, marketing, recruiting, and research teams.
• IndustryNet Industrial marketplace providing detailed listings of 400,000+ U.S. manufacturers and suppliers across more than 10,000 parts and services categories. Supports free search, sourcing, quoting, and purchasing for buyers, with premium marketing and publishing opportunities for suppliers.
• State and Regional Manufacturers Directories Traditional print and digital directories organized by U.S. state, region, metro area, and industry, with national directories filtered by employee count (10+, 20+, 50+, 100+, 250+, 500+). Available for individual state purchase or as comprehensive packages, serving industrial prospecting and procurement use cases.

Quantifiable outcome

• 99.85% uptime maintained for services (rolling 12-month average)
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Salesgenie: Salesgenie is a subscription B2B sales lead database covering U.S. businesses, including manufacturer categories. It competes head-on with MNI IndustrySelect for sales reps who need verified company and contact data.
• Thomas Publishing (Thomasnet): Thomas Publishing operates Thomasnet.com, the largest U.S. industrial buyer/supplier directory and marketplace. It is the closest direct competitor to MNI's IndustrySelect and IndustryNet, serving the same industrial sales, marketing, and procurement personas with a comparable verified-manufacturer data set.

Broad incumbents

• ZoomInfo: ZoomInfo is the leading broad-coverage B2B sales intelligence platform, with company profiles, executive contacts, and intent data. It competes with MNI on the contact-data and sales-prospecting use cases, but with much larger scale and an AI-driven product roadmap.
• Kompass: Kompass is a global B2B company directory and marketplace operating across many countries. It is comparable to MNI as a long-standing compiled B2B directory, but with an international rather than U.S.-only footprint.
• DataAxle (formerly Infogroup): DataAxle (formerly Infogroup / Data.com) compiles large B2B company and contact databases used for direct marketing and sales. It is a broad incumbent comp to MNI's compiled-database business, with similar subscription delivery to enterprise marketing teams.
• Dun & Bradstreet (Hoovers): Dun & Bradstreet operates Hoovers and the D&B database, the broad incumbent for B2B company and contact intelligence. It competes with MNI for sales-and-marketing data buyers across all sectors, but with much broader (non-industrial) coverage.

Regional players

• Global Sources: Global Sources is an Asia-based B2B marketplace connecting international buyers with Asian manufacturers/suppliers. It is comparable to MNI's IndustryNet as an industrial sourcing marketplace, but geographically distinct from MNI's U.S. focus.

Emerging players

• Bombora: Bombora provides B2B buyer-intent data that is increasingly bundled with company-contact intelligence. It overlaps with MNI's IndustrySelect intent-data offering as an emerging AI-era challenger in the sales-intelligence stack.
• Apollo.io: Apollo.io is a fast-growing B2B sales intelligence and engagement platform with large contact databases. It targets SMB sales teams with PLG pricing, overlapping with MNI's IndustrySelect self-serve motion while bringing stronger automation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MfrsNews
• YouTubeyoutube.com/@manufacturersnews/playlists
• Facebookfacebook.com/manufacturersnews
• LinkedInlinkedin.com/company/manufacturersnews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MNI