Yo!Kart

What Yo!Kart does

Yo!Kart is a self-hosted, white-label multi-vendor eCommerce marketplace software platform developed and operated by FATbit Technologies, an India-headquartered eCommerce engineering firm founded in 2004. The platform enables entrepreneurs, startups, and enterprises to launch B2C, B2B, C2C, and hybrid marketplace websites without building from scratch, providing separate dashboards for admins, sellers, and buyers, pre-integrated payment, shipping, tax, analytics, SMS, and marketing APIs (40+ integrations including Stripe Connect, PayPal, ShipStation, AfterShip, TaxJar, Avalara, Twilio, Mailchimp, and Google Analytics), multi-language support across 70+ languages, and customizable source code. A dedicated B2B variant adds RFQ, hide-pricing, minimum-order-quantity, bulk-discount, and part-payment modules for manufacturer-distributor marketplaces.

Yo!Kart monetizes primarily through one-time, perpetual software licenses ranging from $499 (no-code marketplace builder) to $1,999 (GoQuick package) up to $50,000+ for fully customized enterprise deployments, supplemented by professional services for custom development, integrations, and digital marketing from the in-house FATbit team. Go-to-market combines product-led growth (free demos, documentation, no-code tooling) with consultative enterprise sales and white-label/reseller partner channels. Distribution is global, with 5000+ lifetime projects delivered across 100+ countries and a customer base spanning B2B diamond trading (UNI Diamonds), travel (VOYIJ), water procurement (Watersorted), retail (Tajer), automotive aftermarket (Customize Your Truck), handmade goods (4GoodVibes), Albania eCommerce (Tana), B2B liquor distribution, and healthcare (Procurenet).

Recent strategic moves include the 2025 Yo!Kart V10 platform release, DeepSeek generative AI integration for automated product descriptions and images, expansion of vertical-specific offerings (fashion, furniture, electronics, healthcare, liquor, digital products), and the introduction of lower-priced entry tiers alongside the historical enterprise focus. The company is privately held by FATbit Technologies with Manish Bhalla as Founder & CEO, has not disclosed external institutional funding, and operates from Mohali, India with a 51–100 person product team embedded within FATbit's 200+ engineer organization.

Name

Yo!Kart

Legal name

FATbit Technologies

Website

https://yo-kart.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Yo!Kart is a self-hosted, white-label multi-vendor eCommerce marketplace platform built by FATbit Technologies, selling one-time perpetual licenses to entrepreneurs and enterprises globally. It supports B2C, B2B, and C2C marketplaces with 40+ pre-integrated payment, shipping, tax, and AI APIs.

Ownership category

akta.pro rank

Product category

Multi-Vendor eCommerce Marketplace Software

NAICS

Software Publishers (5132), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

akta.pro secondary industry

Live Shopping Platforms (CRAFANAD)

Keywords

• Multi-vendor marketplace software
• Ecommerce platform builder
• B2B marketplace software
• White-label marketplace
• Online marketplace solutions

Headquarters

HQ city

Mohali

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. One-Time Software License: Yo!Kart follows a one-time pricing model where customers pay a single license fee for lifetime use. No recurring or subscription charges. Optional payment splitting available. Additional customization services can be purchased separately from the in-house team.
2. Professional Services: Revenue generated from customization services, custom feature development, third-party API integrations, and digital marketing services provided by the in-house FATbit Technologies team.
3. Partnership Programs: White-label and reseller programs where partners resell Yo!Kart under their brand name, generating revenue through lead conversion and referral commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yo!Kart sells a self-hosted multi-vendor eCommerce marketplace software platform (one-time perpetual license) that enables entrepreneurs and enterprises to launch B2C, B2B, C2C, P2P, B2B2C, and on-demand marketplaces without coding. The platform includes separate dashboards for admin, sellers, and buyers, 40+ pre-integrated APIs for payments, shipping, and tax, and optional paid professional services for customization and integrations.

Product overview

Yo!Kart is a multi-vendor eCommerce marketplace software platform developed by FATbit Technologies since 2004. The core offering is the Yo!Kart platform supporting B2C, B2B, C2C, and hybrid marketplace models with separate dashboards for admin, sellers, and buyers. The product portfolio includes Yo!Kart B2B (dedicated B2B solution with RFQ, bulk ordering, and minimum order features), Yo!Kart Mobile Apps (Android/iOS buyer applications), and various pricing tiers including the GoQuick package. The platform is white-label ready and self-hosted with customizable source code. Yo!Kart offers partner programs including white label reselling and referral programs. The platform integrates 40+ third-party APIs for payments, shipping, tax, and marketing, and has recently added DeepSeek AI capabilities for generative product content.

Differentiator

Problem solved

Functional benefit

Products and services

• Yo!Kart Multi-Vendor Marketplace Platform A self-hosted, white-label multi-vendor eCommerce marketplace software platform designed for startups and enterprises, enabling faster time-to-market with optimized marketplace operations. It supports B2C, B2B, C2C, P2P, B2B2C, and hybrid business models with separate dashboards for admin, sellers, and buyers, and includes 40+ pre-integrated APIs for payments, shipping, tax, analytics, and marketing.
• Yo!Kart B2B A dedicated B2B multi-vendor eCommerce platform enabling manufacturers, distributors, service providers, and customers to trade on a single platform. Features include RFQ module, hide pricing, part payment options, minimum order quantities, bulk order discounts, and direct buyer-seller communication.
• Yo!Kart Mobile Apps Feature-rich eCommerce marketplace mobile applications for Android and iOS platforms, offering an intuitive interface, logical workflows, interactive functionality, and robust performance for buyers to complement the Yo!Kart web platform.

Quantifiable outcome

• Launch marketplace in 5-7 working days
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Stripe ConnectcoreTechnology or IntegrationPre-integrated payment gateway enabling split payments for marketplace transactions. Allows buyers to pay and funds to be automatically distributed to multiple sellers.
• PayPalcoreTechnology or IntegrationOne of 25+ pre-integrated payment gateways providing buyers with trusted payment options and enabling PayPal payouts for sellers.
• ShipStationcoreTechnology or IntegrationPre-integrated shipping API enabling real-time shipping rates, label creation, and shipment tracking for marketplace orders.
• AfterShipcoreTechnology or IntegrationPre-integrated tracking API enabling buyers and sellers to track shipments across multiple carriers within the marketplace.
• TaxJarcoreTechnology or IntegrationPre-integrated tax automation API for automated tax management, supporting single vs combined tax structures.
• AvalaracoreTechnology or IntegrationPre-integrated tax calculation API for real-time tax compliance and automated tax management.
• ElasticSearchcoreTechnology or IntegrationAdvanced search integration providing fast and relevant search results across marketplace product catalogs.
• DeepSeekcoreTechnology or IntegrationAI integration enabling sellers to generate product descriptions and images using generative AI, minimizing manual effort during product listing.
• MSN Language TranslatorcoreTechnology or IntegrationMultilingual functionality supporting 70+ languages including RTL languages for global market reach and localized shopping experiences.
• Google AnalyticscoreTechnology or IntegrationPre-integrated analytics platform for tracking website traffic, user behavior, and marketplace performance metrics.
• Malca AmitcoreTechnology or IntegrationLogistics and shipment tracking API used in UNI Diamonds case for diamond trading marketplace logistics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Shopify is the dominant cloud-based commerce platform and a broad incumbent in the same overall market as Yo!Kart. While not specializing in multi-vendor marketplace software, it overlaps through Shopify Plus and multi-channel/marketplace management features.
• BigCommerce: BigCommerce is a SaaS commerce platform serving B2B and B2C merchants with headless and marketplace-ready features. It competes with Yo!Kart for multi-vendor marketplace use cases at the mid-market and enterprise tiers.
• WooCommerce: WooCommerce is the leading open-source WordPress eCommerce plugin with a rich marketplace of multi-vendor extensions. It is a broad incumbent that competes for budget-conscious marketplace entrepreneurs and overlaps with Yo!Kart's self-hosted customization story.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is a major enterprise commerce platform with marketplace extensions. It is a broad incumbent that competes with Yo!Kart for mid-market and enterprise marketplace builds, particularly in B2B.

Direct peers

• Sharetribe: Sharetribe is a SaaS marketplace-building platform that lets entrepreneurs launch peer-to-peer and B2C marketplaces without coding. It directly overlaps with Yo!Kart on the multi-vendor marketplace builder thesis, with a contrasting subscription-based revenue model.
• CS-Cart: CS-Cart offers a multi-vendor marketplace platform with both self-hosted and cloud editions, and a large marketplace of add-ons. It competes head-to-head with Yo!Kart on self-hosted multi-vendor eCommerce, customizable source code, and lifetime/perpetual licensing options.
• Arcadier: Arcadier provides a SaaS marketplace builder for B2B, B2C, and P2P use cases with a focus on rapid launch and integrations. It targets a similar entrepreneur-led customer base as Yo!Kart with a cloud-delivered model.
• Marketplacer: Marketplacer is a marketplace platform that enables retailers, brands, and distributors to launch and scale online marketplaces. It is a comparable peer in the multi-vendor marketplace space, with strong enterprise credentials.
• Mirakl: Mirakl is a leading enterprise marketplace platform powering B2B and B2C marketplaces for large retailers and brands. It is a comparable peer for Yo!Kart B2B's enterprise ambitions, with much deeper enterprise traction and operator tooling.

Emerging players

• Dokan (by weDevs): Dokan is a WordPress-based multi-vendor marketplace plugin popular with SMBs and developers. It targets a similar entrepreneur customer base as Yo!Kart's no-code / low-code entry tiers, with a different delivery model (plugin vs. standalone platform).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Yo_Kart
• YouTubeyoutube.com/yokart
• Facebookfacebook.com/YoKartSoftware
• LinkedInlinkedin.com/company/yokart
• Instagraminstagram.com/yokart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yo!Kart