SafetiPin

What SafetiPin does

SafetiPin, legally registered as Active Learning Solutions Private Limited and headquartered in Gurugram, India, is a social impact organization that builds mobile and web tools for crowdsourced urban safety auditing with a focus on women's safety in public spaces. Since receiving its founding seed grant from DFID India in 2014, the company has developed a portfolio of interconnected applications — My Safetipin (a free consumer personal-safety app), Safetipin Nite (a nighttime photographic data collection app distributed as an APK to partner drivers), and Safetipin Site (a web-based audit questionnaire tool) — all built around a proprietary 9-parameter Safety Audit methodology covering lighting, walkability, visibility, openness, crowd density, gender diversity, security presence, public transport proximity, and a subjective 'feeling' parameter.

The underlying technology relies on GPS-enabled mobile applications, structured questionnaires, and increasingly computer-vision-assisted image analysis to aggregate safety data. As of the most recent reporting, SafetiPin has conducted 613,088 safety audits across 79 cities in 16 countries and added an AI-powered audit feature in 2025 that automates image-based safety assessment to extend coverage beyond trained enumerators. Audit scores have been integrated into the India Urban Data Exchange (IUDX), embedding the dataset in India's national smart-city infrastructure.

The company runs a hybrid B2G and B2B-with-development-organizations revenue model. The consumer app is free; revenue is generated through technical-assistance consulting, evidence-building and data-analytics services delivered to city governments (Delhi, NDMC, Haryana, Bogota, eThekwini/Durban, Jakarta), and project-based grants from international development institutions including the World Bank, UN Women, UNDP, UNICEF, CAF, and the FIA Foundation. Ownership remains with co-founders Dr. Kalpana Viswanath (CEO) and Ashish Basu, with no disclosed institutional investment beyond the 2014 DFID India seed grant.

Name

SafetiPin

Legal name

Active Learning Solutions Private Limited

Website

https://safetipin.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SafetiPin is a Gurugram-based social impact organization that builds mobile and web tools for crowdsourced urban safety auditing, using a proprietary 9-parameter methodology to collect and analyze data on women's safety in public spaces across 79 cities in 16 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Technical Assistance & Consulting to Governments: SafetiPin provides technical expertise to municipal corporations, state governments, and urban development authorities for conducting safety audits, analyzing urban infrastructure, and advising on gender-inclusive urban planning policies. This includes capacity development programs and evidence building.
2. Data & Research Services: The organization generates revenue through evidence building, data analysis, and research reports on urban safety. Data from safety audits is provided to city authorities for infrastructure improvements, and research findings are shared with development partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SafetiPin builds a portfolio of mobile and web applications that crowdsource urban safety data using a 9-parameter Safety Audit methodology, then packages the data as evidence, technical assistance, and policy advice for governments. The consumer-facing My Safetipin app offers safety scores and routing for individuals, while Safetipin Nite and Safetipin Site collect field and nighttime data that feed an Open Data Platform for municipalities and development partners.

Product overview

SafetiPin is a social impact organization that operates a portfolio of interconnected mobile and web applications for urban safety auditing and analysis, with a focus on women's safety in public spaces. The core offering consists of three main technology products: the My Safetipin consumer app (a crowd-sourced safety auditing and navigation tool for individuals), Safetipin Nite (a specialized nighttime photographic data collection app for partner drivers), and Safetipin Site (a web-based questionnaire tool for detailed public space audits). These feed into an Open Data Platform that shares audit data with government stakeholders and platforms like IUDX. The SheRISES framework underpins SafetiPin's methodology, while the Cities for Youth program extends the platform's reach through community engagement. All products are built around SafetiPin's 9-parameter Safety Audit methodology (lighting, walk path, visibility, crowd, gender diversity, security, public transport, openness, and feeling).

Differentiator

Problem solved

Functional benefit

Brands

• My Safetipin: A personal safety app that helps users make safer decisions about mobility based on safety scores of areas. Uses crowd-sourcing to collect data with a Safety Audit tool to analyse areas based on physical and social infrastructure parameters.
• Safetipin Nite
• Safetipin SITE
• SheRISES
• Cities for Youth

Products and services

• My Safetipin App Free personal-safety mobile app for individuals that helps users make safer mobility decisions based on area-level safety scores. Uses crowdsourced data with a built-in Safety Audit tool to analyze areas on physical and social infrastructure parameters, includes a Stay with Me GPS tracker, AI-based audits, safest route planning integrated with Google Maps, and emergency helpline access.
• Safetipin Nite Specialized mobile app used to collect nighttime photographs by mounting the phone on a moving vehicle. The app automatically clicks photos every 30 meters along the route for later team analysis against the 8 audit parameters and various sub-parameters. Distributed as APK to partner drivers; not available on the Play Store or App Store.
• Safetipin Site Web application designed to collect information on selected public places and public services through detailed questionnaires, pictures, and spatial data. Used for audits of public toilets, bus terminals, in-bus safety, last-mile connectivity around metro or train stations, and other infrastructure assessments.
• Open Data Platform Platform that makes SafetiPin's urban safety audit data accessible to government authorities, urban planners, and the public. Integrated with the India Urban Data Exchange (IUDX) to support evidence-based urban planning and policy decisions across the smart-city ecosystem.
• SheRISES Framework Framework for Building Responsive, Inclusive, Safe and Equitable Urban Systems, expanding city-level guidance beyond physical safety into health, equity, resilience, inclusion, sustainability and empowerment. Provided as a deployable consulting and program framework for government and development partners.
• Cities for Youth Fellowship Fellowship program for young people, with focus on young women, that helps them explore urban wellbeing, design and execute community Social Action Projects, and develop leadership skills for safer and more inclusive cities.

Quantifiable outcome

• 2,768 dark spots identified in Delhi; 4,670 reduced in two years through infrastructure improvements
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature9 records

Partnerships

18 partnerships are on record, tiered core.

• NDTVcoreGTM or Marketing Partner · 8 March 2019NDTV partnered with Uber and SafetiPin as data partner for the 'Roshan Dilli' campaign launched on International Women's Day 2019 to improve lighting in public spaces across Delhi. SafetiPin provided data analysis and dark spot identification.
• UbercoreStrategic or Co-development Partner · 8 March 2019Uber partnered with NDTV and SafetiPin for the Roshan Dilli campaign, using Safetipin Nite app mounted on Uber vehicles to collect night-time photography data for safety audits in Delhi.
• Jakarta GovernmentcoreImplementation/ SI/ Consulting Partner · 14 October 2014DKI Jakarta Vice Governor Basuki Tjahaja Purnama (Ahok) encouraged citizens to download the Safetipin app and asked district and village heads to use it for rapid response to safety reports.
• World BankcoreStrategic or Co-development PartnerThe World Bank uses SafetiPin technology to assess safety levels in areas where transport projects and infrastructure will be constructed. Karla Dominguez Gonzalez, Senior Gender Specialist at World Bank, has publicly endorsed SafetiPin's contribution to enhancing urban design from a gender perspective and adding to participatory processes.
• CAF - Development Bank of Latin America and the CaribbeancoreStrategic or Co-development PartnerCAF has partnered with SafetiPin on evidence-based urban mobility policies with a gender lens. Angie Palacios, Principal Urban Development Specialist, notes that SafetiPin has the knowledge and capacity to turn data into insight for policy decisions.
• eThekwini Municipality, DurbancoreImplementation/ SI/ Consulting PartnerThe municipality partnered with SafetiPin to understand its role in making women safer, recognizing this as central to mandates for creating safe public spaces where women can move freely and participate in economic opportunities.
• Womanity FoundationcoreStrategic or Co-development PartnerWomanity has partnered with SafetiPin for many years. Laura Somoggi, Co-CEO, served as mentor during SafetiPin's application for the Womanity Award which focuses on prevention of violence against women. SafetiPin was selected as finalist for adapting their program to new geographies.
• Bogota City GovernmentcoreImplementation/ SI/ Consulting PartnerDiana Rodriguez Franco, Secretary for Women's Affairs, used SafetiPin reports to shape urban lighting initiatives targeting areas perceived as dangerous for women. Christina Valez Valencia, Secretary of Woman, noted the alliance was essential to the project.
• UN WomencoreStrategic or Co-development PartnerSafetiPin serves as knowledge partner to UN Women's Safe Cities and Safe Public Spaces Global Program. The organization has worked with UN Women on projects in multiple cities including Port Moresby.
• UNDPcoreStrategic or Co-development PartnerUNDP has supported SafetiPin initiatives as part of broader urban safety and gender equality programs.
• UNICEFcoreStrategic or Co-development PartnerCo-founder Ashish Basu serves as Senior Advisor at UNICEF Yuwaah and is engaged in programs providing skills and livelihood to young adults with focus on marginalized women.
• Delhi GovernmentcoreImplementation/ SI/ Consulting PartnerDelhi Government partnered with SafetiPin for city-wide safety audits. Chief Minister Arvind Kejriwal highlighted that 2,768 dark spots identified were reduced by 4,670 within two years.
• India Urban Data Exchange (IUDX)coreTechnology or IntegrationSafetiPin audit scores are now accessible on IUDX, making the data available for integration with other urban data systems and broader smart city initiatives.
• JagoricoreStrategic or Co-development PartnerCo-founder Kalpana Viswanath serves as Chairperson of Jagori, a well-established women's NGO. Organizations have worked together since 2005 on safety audits and women's safety advocacy.
• Haryana GovernmentcoreImplementation/ SI/ Consulting PartnerHaryana state government and Haryana Police have partnered with SafetiPin for urban safety assessments within the state.
• New Delhi Municipal Corporation (NDMC)coreImplementation/ SI/ Consulting PartnerNDMC has partnered with SafetiPin for safety audits within its jurisdiction.
• TAF (The Asia Foundation)coreStrategic or Co-development PartnerThe Asia Foundation has collaborated with SafetiPin on urban safety programs.
• North East Network (NEN)coreStrategic or Co-development PartnerNEN from Guwahati adopted the SafetiPin model after a national workshop, planning to use the app to understand factors contributing to women's safety in public spaces in northeast India.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Waze: Waze operates crowdsourced, location-based community data on road safety and hazards at very large scale. While Waze focuses on driving, its crowdsourced location-data architecture parallels how Safetipin crowdsources public-space safety.
• Sidewalk Labs / UrbanFootprint: UrbanFootprint provides urban-planning and data analytics SaaS for cities, including safety and equity indicators. It overlaps with Safetipin's evidence-based urban planning and gender-inclusive data layer at a broader planning-analytics scale.

Emerging players

• StreetLight Data: StreetLight Data sells urban-mobility and transportation analytics using location data for city planning. It overlaps with Safetipin's urban-data-for-evidence-based-planning value proposition at the analytics layer.
• Mapunity: Mapunity builds location-based crowdsourced platforms used for civic and urban-data applications, particularly in India. It is comparable in its use of GIS and community data for urban planning in India.
• UrSafe: UrSafe is a hands-free personal-safety app using voice activation and location sharing, addressing personal safety on the move. It is a comparable emerging personal-safety app for women and vulnerable users.
• Hollie Guard: Hollie Guard is a personal-safety app with location sharing, shake-to-alert, and emergency triggers. It is an emerging niche player addressing the same individual women's-safety-in-public-spaces use case as My Safetipin.

Direct peers

• bSafe: bSafe is a personal-safety mobile app providing GPS tracking, SOS, and live guardian features. It mirrors Safetipin's consumer personal-safety app functionality at the individual user level.
• Noonlight: Noonlight is a personal-safety platform offering a mobile app with location sharing, emergency response, and SOS features. It is directly comparable to Safetipin's 'Stay with Me' GPS tracking and safety score-driven mobility guidance.
• Rave Mobile Safety: Rave provides mass-notification, 911 communications, and personal-safety apps used by municipalities and enterprises. It overlaps in the public-safety communication and app-based alerting layer that Safetipin also serves.
• Citizen: Citizen provides real-time public-safety alerts and neighborhood-level crime/safety awareness via a mobile app. It overlaps with Safetipin's consumer-facing mission of surfacing location-based safety information for personal decision-making.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/safetipindotcom
• Facebookfacebook.com/safetipin
• LinkedInlinkedin.com/company/safetipin

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetiPin