What Leveros does

Leveros is a Brazilian air-conditioning specialty retailer operated by REFRIGELO CLIMATIZACAO DE AMBIENTES S.A. (founded 1975), selling split, inverter, cassette, floor-ceiling, multi-split, VRF, window, and portable air-conditioning units across 16+ international brands including Midea, LG, Daikin, Gree, Fujitsu, Hitachi, Elgin, and Carrier, with prices ranging from R$1,604.55 for entry-level 9,000 BTU units to R$6,725+ and above for high-BTU commercial models. The company serves both residential consumers (B2C) and small-to-medium businesses (B2B / Pessoa Jurídica) across Brazil through 8 physical retail showrooms in major metropolitan areas, 5 commercial offices for last-mile B2B coverage, and a nationwide e-commerce platform (leveros.com.br) supported by telephone sales (Televendas) and WhatsApp sales channels.

The business is built around an omnichannel retail model in which unit sales are paired with installation, maintenance, and financing attach services. The Profiz partner network provides certified technicians with a 6-month installation warranty; BNDES partnership enables up to 48-installment financing; and the proprietary Leveros Integra B2B platform (vendas.leveros.com.br) and Seja Parceiro program formalize a partner-driven channel for installers and corporate resellers. Supporting products include air curtains, gas water heaters, and water purifiers, allowing Leveros to address adjacent home-climate and utility categories.

Commercial and operational mechanics include credit card installments of up to 12x (8x without interest on most products), PIX and boleto payment discounts of 5%, BNDES financing up to 48 installments, and an online BTU calculator to support product selection. The company employs 251–500 staff, operates distribution centers for nationwide delivery, and reports 48 years of continuous market presence with recognition including Great Place to Work, GPMH, and Reclame Aqui customer-service excellence. No AI/ML capabilities, patents, or proprietary technology platforms are disclosed beyond a standard Uappi-powered e-commerce stack and LGPD compliance posture.

Name

Leveros

Legal name

REFRIGELO CLIMATIZACAO DE AMBIENTES S.A.

Website

https://leveros.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

251–500 employees

Short description

Leveros is a Brazilian air-conditioning specialty retailer, operating since 1975 as Refrigelo, selling split, inverter, VRF, and multi-split units across 16+ brands to residential consumers and SMBs through 8 retail showrooms, 5 commercial offices, nationwide e-commerce, and partner-led installation and BNDES financing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Assis

HQ country

Brazil

HQ region

Latin America

Offices15 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Air Conditioning Product Sales: Retail sales of air conditioning units across multiple types (split, inverter, cassette, floor-ceiling, multi-split, VRF, portable, window) and brands. Primary revenue stream with products ranging from R$1,600 to R$27,000+.
2. Installation Services: Professional installation services offered through Profiz partner platform, with 6-month service guarantee and certified technicians.
3. Maintenance and Cleaning Services: Preventive maintenance and air conditioner cleaning services offered as add-on revenue stream.
4. BNDES Financing: Partnership with BNDES allows customers to finance purchases in up to 48 installments, facilitating higher-value sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Leveros is a Brazilian omnichannel retailer of air conditioning and climate control equipment, selling split, inverter, cassette, multi-split, VRF, ducted, window, and portable units from 16+ international brands alongside air curtains, gas water heaters, and water purifiers. The company complements hardware sales with installation and maintenance services delivered through the Profiz partner platform of certified technicians. Revenue is generated nationwide through 8 physical stores, an e-commerce site, telephone and WhatsApp sales, and a B2B partner/reseller network under the Leveros Integra sub-brand.

Product overview

Leveros is Brazil's leading air conditioning retailer offering a comprehensive portfolio of climate control solutions. The core offering centers on split air conditioning systems available in conventional and inverter technologies, with capacities ranging from 9,000 to 60,000+ BTUs to suit environments from small residential rooms to large commercial spaces. The product lineup includes wall-mounted Split units (conventional and inverter), Multi-Split systems connecting up to 6 indoor units to one outdoor unit, ceiling Cassette units, floor-ceiling Piso Teto units, commercial Splitão units (5-20 TR), VRF (Variable Refrigerant Flow) systems, ducted Dutado units, window units, and portable units. Supporting products include air curtains, gas water heaters, and water purifiers. The portfolio is complemented by installation and maintenance services through the Profiz partner platform, providing certified technicians nationwide. Leveros operates both online and through physical stores across Brazil, offering payment options including installment plans, PIX discounts, and BNDES financing.

Differentiator

Problem solved

Functional benefit

Brands

• Leveros Integra: B2B platform for business partners and resellers
• Profiz

Products and services

• Ar-Condicionado Split Convencional Wall-mounted split air conditioning units with separate indoor and outdoor components, sold across BTU capacities for residential and commercial use in Brazil.
• Ar-Condicionado Split Inverter Energy-efficient split units with variable-speed compressor technology that adjusts power automatically, reducing energy consumption by up to 60% versus conventional models, available from brands such as Midea, LG, Daikin, Gree, and Fujitsu.
• Ar-Condicionado Multi Split Climate control system connecting multiple indoor units (up to 6 environments) to a single outdoor condensing unit, enabling independent temperature control in each room for homes and small commercial spaces.
• Ar-Condicionado Cassete Ceiling-installed air conditioning units with multi-directional air distribution, designed for commercial spaces requiring uniform cooling.
• Ar-Condicionado Piso Teto Floor-to-ceiling mounted units suitable for large areas such as stores, banquet halls, and commercial centers, offering versatile installation options.
• Ar-Condicionado Splitão (Commercial Split) High-capacity commercial air conditioning units ranging from 5 TR to 20 TR designed for large-scale cooling applications.
• Sistema VRF (Variable Refrigerant Flow) Commercial HVAC system providing precise temperature control for multiple zones using variable refrigerant flow technology.
• Ar-Condicionado Dutado (Ducted) Concealed duct air conditioning systems with air outlets through ducts, suited to offices, clinics, hospitals, and hotels requiring discrete installation.
• Ar-Condicionado Janela (Window Unit) Self-contained window-mounted air conditioning units offering simple installation in residential and small commercial spaces.
• Ar-Condicionado Portátil (Portable) Mobile air conditioning units that can be moved between rooms without permanent installation.
• Cortina de Ar (Air Curtain) Air curtain units installed above doors to separate interior climate from exterior conditions while allowing passage.
• Aquecedor de Água a Gás (Gas Water Heater) Gas-powered water heating systems for residential and commercial hot water needs.
• Purificador de Água (Water Purifier) Water purification systems for drinking water treatment.
• Serviço de Instalação Profiz Professional air conditioner installation service delivered via the Profiz partner platform with certified technicians across Brazil, including a 6-month service guarantee and factory warranty preservation.
• Serviço de Limpeza de Ar-Condicionado Preventive maintenance and cleaning service for air conditioning units to ensure optimal performance and air quality.

Quantifiable outcome

• 40+ years of industry experience
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ProfizcoreImplementation/ SI/ Consulting PartnerProfiz is Leveros's recommended installation partner, providing certified technicians for air conditioning installation across Brazil. The partnership offers customers 6-month installation guarantees, factory warranty preservation, and payment facilitation through the Profiz platform (profiz.com.br).
• Multi-Ar Ar CondicionadominorOthersThe Reclame Aqui company profile identifies Multi-Ar Ar Condicionado as the parent company or related entity behind the Leveros brand, with CNPJ 61.502.324/0001-12 registered as Refrigelo Climatização de Ambientes S.A.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Fast Shop: Brazilian specialty electronics and home-appliance retailer with strong presence in premium AC brands. Targets a similar upper-middle-class Brazilian consumer with installation and financing.
• Magazine Luiza (Magalu): Brazilian multi-category retailer with significant appliance and HVAC assortment and nationwide logistics. Overlaps with Leveros on split AC, inverter, and window units but across a much broader general-merchandise portfolio.
• Mercado Livre: Dominant Latin American e-commerce marketplace hosting third-party and brand-direct AC sellers in Brazil. Compresses price discovery and competes on logistics and assortment.
• Pontofrio: Major Brazilian home-appliance and electronics retailer (part of Via). Sells the same international AC brands as Leveros with national delivery and installment financing.
• Casas Bahia (Via): Large Brazilian retail chain with appliance and air conditioning categories and aggressive consumer financing. Competes head-to-head on price and installment plans for residential AC.

Direct peers

• Frigelar: One of Brazil's largest dedicated HVAC and refrigeration retailers, operating physical stores plus a national e-commerce platform. Closely mirrors Leveros's product mix, multi-brand model, and Brazilian geographic footprint.
• Dufrio Refrigeração: Brazilian HVAC and refrigeration distributor serving residential and commercial customers nationwide. Comparable in category focus, B2B/B2C mix, and reliance on international brand partnerships.

Emerging players

• Elgin: Brazilian appliance and HVAC manufacturer that distributes through Leveros and competing retailers. Relevant peer as both a brand Leveros carries and as a competitor in lower-mid-tier AC.

Regional players

• Daikin Brasil: Japanese premium HVAC manufacturer with growing direct presence in Brazil. A flagship Leveros supplier but increasingly building own channels that could disintermediate multi-brand retailers.
• Midea Carrier (Springer): Leading Brazil-based HVAC manufacturer (joint venture between Midea and Carrier). Both a key Leveros supplier and an emerging direct competitor via own-brand retail and B2B channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCn_BBxqK-BTixt8dIZNPMNQ
• Facebookfacebook.com/LeverosOficial
• LinkedInlinkedin.com/company/grupoleveros
• Instagraminstagram.com/leveros.com.br

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leveros