Dufrio
- Company typePrivate
- Founded1995
- HeadquartersPorto Alegre, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
Dufrio firmographics
Firmographics- Name
- Dufrio
- Legal name
- Refrigeração Dufrio Comércio e Importação S.A.
- Website
- https://dufrio.com.br
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Dufrio is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Dufrio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Air Conditioning: One-time sale of air conditioning units including split inverter, window, cassette, floor-ceiling, portable, and AI-equipped models. Products range from residential 9000 BTU units to commercial high-capacity systems.
- Product Sales - Commercial Refrigeration: Sale of commercial refrigeration equipment including evaporators, cold chambers, display refrigerators, freezers, beer coolers, and industrial equipment for food service and retail.
- Product Sales - Appliances: Sale of household appliances including refrigerators, washing machines, microwaves, wine coolers, range hoods, water purifiers, and coolers.
- Installation Materials and Tools: Sale of installation materials including refrigerant gases, copper tubing, valves, adapters, mounting kits, and professional tools for HVAC technicians.
- Spare Parts: Sale of replacement parts for air conditioners, washing machines, refrigeration equipment, and appliances including compressors, valves, and lighting.
- Partner Installer Program: Dufrio operates a partner installer platform (Dufrio Parceiros) where registered HVAC/refrigeration technicians can purchase products at special rates and earn resale credits (RTs) based on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Air Conditioner Units - Residential |
| Unit Pricing | Pay-as-you-go | Commercial Refrigeration Equipment |
| Unit Pricing | Pay-as-you-go | Appliances and Household Products |
| Unit Pricing | Pay-as-you-go | Installation Materials and Tools |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Dufrio product offering
Product offeringCore offering
Dufrio is a Brazilian specialty retailer and distributor that sells air conditioning systems (residential split, window, cassette, VRF, AI-equipped units), commercial refrigeration equipment (evaporators, cold rooms, freezers, display cases), home appliances, HVAC installation materials, tools, and spare parts. The company operates an omnichannel model combining 32 physical stores across 18 states with e-commerce, phone, and WhatsApp sales, plus an installer partner program. Its customer base spans individual residential buyers, commercial and industrial businesses, and HVAC/R installation professionals.
Product overview
Dufrio is a Brazilian specialty retailer offering a comprehensive portfolio of air conditioning and refrigeration products and services. The offering spans multiple product categories including residential and commercial air conditioning systems (split, window, cassette, floor-ceiling, multi-split, fan coil, ducted, mini VRF, and AI-powered units), commercial refrigeration equipment (beverage coolers, display cases, freezers, cold rooms), residential appliances (refrigerators, washing machines, microwaves, wine coolers), and installation materials and tools. The company also provides value-added services including solar energy solutions, VRF system installations, and a partner program for installation professionals. With 32 physical stores across 18 Brazilian states and 29 years of industry experience, Dufrio serves both end consumers and professional installers through omnichannel distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential and commercial air conditioning systems
- Commercial refrigeration equipment
- Residential home appliances
- HVAC installation materials
- Professional tools and measurement instruments
- Replacement parts and components
- VRF central air conditioning systems
- Dufrio Energia Solar
- Dufrio Parceiros installer partner program
Companies that use Dufrio
Customer profileSegments3 records
Ideal customer profiles3 records
Dufrio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dufrio partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- HultercoreHulter is a brand partner whose products are prominently featured in Dufrio's commercial refrigeration offerings, including cold storage doors (Porta Giratória para Câmara Fria), evaporators, and industrial equipment.
- LG ElectronicscoreLG is a major air conditioner brand partner, with LG Dual Inverter Voice+AI air conditioning units prominently featured in Dufrio's product catalog across multiple BTU capacities.
- Midea (including Springer Midea)coreMidea is a key brand partner offering a wide range of air conditioning products including AI Airvolution, Inverter Lite, Xtreme Save Connect, and Mini VRF systems. Special promotional campaigns and exclusive product launches are conducted with Midea.
- Samsung ElectronicscoreSamsung is a featured air conditioner brand partner in Dufrio's product lineup.
- ElectroluxcoreElectrolux is a brand partner offering household appliances including refrigerators, freezers, beer coolers, and portable pressure washers in Dufrio's catalog.
- GREE ElectriccoreGREE is a brand partner for air conditioning products in Dufrio's portfolio.
- HisensecoreHisense is a brand partner offering Eco Plus and other air conditioning models in Dufrio's product catalog.
- Elgincore
- TCLcoreTCL is a brand partner offering air conditioning products in Dufrio's catalog.
- CONSUL (Whirlpool subsidiary)coreCONSUL is a household appliance brand partner in Dufrio's catalog, part of the Whirlpool group.
- TrinevacoreTrineva provides evaporator products for commercial refrigeration including forced-air and low-profile models.
- MetalfriocoreMetalfrio is a commercial refrigeration brand partner offering display refrigerators and freezer units.
- VenaxcoreVenax is a brand partner offering beer coolers (Cervejeira) and wine coolers (Adega para Vinhos) in Dufrio's catalog.
- FriconcoreFricon is a commercial refrigeration brand partner offering frozen food islands (Ilha para Congelados) for retail applications.
- AgrattocoreAgratto is an air conditioning brand partner in Dufrio's product lineup.
- HITACHIcoreHITACHI is a brand partner for air conditioning products in Dufrio's catalog.
- HVAC/R Installation Partners (Dufrio Parceiros)coreDufrio operates an installer partner program where registered HVAC and refrigeration technicians can register on the platform, access special pricing, earn resale credits (RTs) based on their sales referrals, and redeem benefits for products. Partners can use resale credits at Dufrio stores or website.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Dufrio competitors and assessment
Company assessmentBroad incumbents
- Mercado Livre (MercadoLibre Brazil): Latin America's largest e-commerce marketplace, listing air conditioners, refrigerators, and HVAC equipment from multiple sellers including direct manufacturers. Represents a structural price-discovery and competitive threat to specialist HVAC retailers like Dufrio in Brazil.
- Magazine Luiza (Magalu): One of Brazil's largest omnichannel retailers, carrying air conditioners, refrigerators, and appliances alongside a much broader assortment. Competes with Dufrio on HVAC SKUs but lacks Dufrio's specialist depth in commercial refrigeration and installer support.
- Via (Casas Bahia / Ponto): Large Brazilian mass-market retailer selling consumer durables including AC units and refrigerators under the Casas Bahia and Ponto brands. Overlaps with Dufrio in residential HVAC and appliance categories but operates a generalized model rather than HVAC specialization.
- Electrolux Brasil: Brazilian appliance manufacturer whose refrigerators, freezers, beer coolers, and portable pressure washers Dufrio retails. Operates a strong direct distribution network in Brazil and represents both a brand partner and a potential channel conflict for Dufrio.
- Midea Carrier (Springer Midea): Brazilian HVAC manufacturer and brand partner of Dufrio, offering split, cassette, VRF and AI-equipped air conditioning systems under the Springer, Midea and Carrier brands. Competes with Dufrio through its own authorized dealer network and direct commercial-project sales.
- Samsung Brasil: Brazilian operation of Samsung, a major AC and appliance brand sold through Dufrio. Samsung's growing direct online channel and Wind-Free AC line position it as both supplier and structural competitor to specialty retailers like Dufrio.
- LG Electronics Brasil: Brazilian arm of LG, a major air conditioner and appliance brand whose products Dufrio retails. LG operates its own e-commerce channel in Brazil and represents both a key supplier and a structural competitor as it expands direct-to-consumer distribution.
Direct peers
- Fast Shop: Brazilian specialty electronics and home appliance retailer with strong focus on premium brands, financing, and after-sales service. Closest direct competitor to Dufrio among Brazilian retailers in terms of curated HVAC/appliance catalog and brand-led positioning.
- Ricardo Eletro: Brazilian electronics and home appliance retailer historically focused on price-led promotion across AC, refrigeration, and white goods. Competes head-on with Dufrio in residential HVAC and small appliances via e-commerce and physical stores.
Emerging players
- Elgin: Brazilian manufacturer of air conditioners, refrigeration equipment, and appliances whose products Dufrio retails. Elgin operates a national distribution network and competes in mid-market HVAC segments where Dufrio also sells, making it a partial competitor and supplier.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dufrio social profiles
Digital presenceDufrio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dufrio leadership team
Management profileNumber of profiles
Dufrio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dufrio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dufrio
What does Dufrio do?
Dufrio is a Brazilian specialty retailer and distributor that sells air conditioning systems (residential split, window, cassette, VRF, AI-equipped units), commercial refrigeration equipment (evaporators, cold rooms, freezers, display cases), home appliances, HVAC installation materials, tools, and spare parts. The company operates an omnichannel model combining 32 physical stores across 18 states with e-commerce, phone, and WhatsApp sales, plus an installer partner program. Its customer base spans individual residential buyers, commercial and industrial businesses, and HVAC/R installation professionals.
Is Dufrio a public or private company?
Dufrio is a private company. It is classified as family owned and is currently operating.
When was Dufrio founded?
Dufrio was founded in 1995. It employs 1,001 to 5,000 people.
Where is Dufrio based?
Dufrio is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Dufrio make money?
Six revenue lines are on record. Product Sales - Air Conditioning is the primary driver. The others are product Sales - Commercial Refrigeration, product Sales - Appliances, installation Materials and Tools, spare Parts and partner Installer Program.
Who are Dufrio's main competitors?
Broad incumbents on record are Mercado Livre (MercadoLibre Brazil), Magazine Luiza (Magalu), Via (Casas Bahia / Ponto), Electrolux Brasil, Midea Carrier (Springer Midea), Samsung Brasil and LG Electronics Brasil. Direct peers are Fast Shop and Ricardo Eletro. Elgin is listed as an emerging player.
Does Dufrio have an API?
No public API is recorded for Dufrio.