LSA Courtage
LSA Courtage is a French insurance brokerage operating the Assurpeople.com digital platform, distributing auto, home, and specialty insurance from major carrier partners. It specializes in serving 200,000+ customers, particularly high-risk drivers rejected by traditional insurers.
- Company typePrivate
- Founded1984
- HeadquartersBoulogne, France
- Headcount101–250
- GTM typeB2C
- OfferingServices
What LSA Courtage does
LSA Courtage is a French insurance brokerage firm (courtier en assurance) operating primarily through its consumer-facing brand Assurpeople.com. Founded in 1984 and headquartered in Rueil-Malmaison, France, the company serves individual consumers in the French insurance market, with particular specialization in placing coverage for high-risk drivers — including policy-terminated (résiliés), elevated bonus-malus (up to 3.50), and young drivers — who frequently face rejection or punitive pricing from traditional insurers. The firm is registered as a SAS with share capital of EUR 224,888.50, is listed with ORIAS (n° 07 001 857), and operates under ACPR supervision.
The firm runs a digital insurance brokerage platform that enables customers to receive personalized quotes in approximately five minutes and purchase coverage immediately online; the platform is supported by 150+ phone-based customer advisors for more complex cases. It distributes policies underwritten by multiple major insurer partners — AXA, Allianz, L'Equité-GENERALI, Covéa Risks, Suravenir, SwissLife, and Hiscox for high-end habitation — spanning products across auto, habitation, pet, two-wheeler, health mutual, school, and licence-exempt vehicle coverage. Two-wheeler and licence-exempt products are placed via co-brokerage with APRIL Moto and Misterassur. Technology is limited to the online brokerage front end, the LSA Gestion online payment and contract-management platform, and an eKomi-verified customer satisfaction loop; no AI/ML, APIs, or proprietary models are disclosed.
LSA Courtage earns revenue through brokerage commissions from partner carriers on policies it places. Go-to-market is direct-to-consumer and 100% online for self-service flows, complemented by inside-sales phone advisors and TV advertising, with a structured referral (EUR 20–25 referrer / EUR 15–20 referee) and loyalty program (up to EUR 100 renewal discount). The firm reports 200,000+ customers, 150+ client advisors, and a 4.3/5 eKomi rating, operating exclusively in France through sub-brands Assurauto and RVA Assurances alongside the flagship Assurpeople.com.
LSA Courtage firmographics
Firmographics- Name
- LSA Courtage
- Legal name
- LSA Courtage SAS
- Website
- https://assurpeople.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LSA Courtage is a French insurance brokerage operating the Assurpeople.com digital platform, distributing auto, home, and specialty insurance from major carrier partners. It specializes in serving 200,000+ customers, particularly high-risk drivers rejected by traditional insurers.
- Ownership category
- akta.pro rank
LSA Courtage industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where LSA Courtage is headquartered
LocationHeadquarters
- HQ city
- Boulogne
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
LSA Courtage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Insurance Brokerage Commissions: LSA Courtage operates as an insurance broker earning commissions from insurance provider partners. The company searches among partner insurers to find optimal coverage and pricing for customer profiles, earning brokerage fees from the insurance companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Auto insurance with personalized pricing based on driver profile |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LSA Courtage product offering
Product offeringCore offering
LSA Courtage is a French insurance brokerage firm operating primarily through its consumer brand Assurpeople.com, distributing auto, home, pet, two-wheeler, health, and school insurance products from partner insurers such as AXA, Allianz, Generali, and Covéa. Customers receive personalized online quotes in approximately 5 minutes and can purchase coverage immediately. The broker specializes in serving drivers who have difficulty obtaining insurance from traditional providers, including résiliés, malussés, and young drivers.
Product overview
LSA Courtage operates primarily through its consumer brand Assurpeople.com, offering a comprehensive portfolio of insurance products. The core offerings include auto insurance (the flagship product with specialized variants for résiliés, malus, and young drivers), home insurance, pet insurance, two-wheeler insurance, health insurance, and school insurance. The company acts as an insurance broker (courtier), presenting coverage from partner insurers including AXA, Allianz, L'Équité-GENERALI, Covéa, Hiscox, Suravenir, and SwissLife. Additional services include online policy management through LSA Gestion and specialized brands like Assurauto and RVA Assurances.
Differentiator
Problem solved
Functional benefit
Products and services
- Assurance Auto
- Assurance Habitation
- Assurance Animaux
- Assurance 2 Roues
- Mutuelle Santé
- Assurance Scolaire
- Assurance Voiture Sans Permis
- Other Insurance Lines
Quantifiable outcome
- 90% of clients very satisfied with service
- +1 more outcomes
Companies that use LSA Courtage
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
LSA Courtage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LSA Courtage partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AXAcore1st French insurance group. Leader in 2-wheeler insurance with CLUB 14. Partner for auto, habitation, and other insurance products.
- Allianzcore1st European insurance group. Partner for auto, habitation, and school insurance products.
- L'Equité - Groupe GENERALIcore2nd French insurance group specialized in auto groups and fleets. Partner for auto insurance products.
- Covéa RiskscorePart of COVEA Group (MAAF - MMA - GMF - AZUR). Partner for auto insurance products.
- SURAVENIRminorInsurance company specialized in auto, habitation and health insurance.
- SWISSLIFEminorReferent player in insurance and wealth management with recognized insurer positioning.
- HISCOXminorEnglish Lloyd's insurance company specialized in high-end home insurance.
- MutuaideminorAssistance partner providing roadside assistance and support services.
- Europ AssistanceminorAssistance partner providing travel and roadside assistance services.
- Allianz Global AssistanceminorAssistance partner providing global assistance services.
- APRIL MotominorCo-broker for motorcycle insurance products. Enterprise of insurance brokerage located in Tours, registered with ORIAS under n 07 008 730.
- MisterassurminorCo-broker for vehicle without permit insurance. SASU of insurance brokerage with capital of 301,000 EUR, registered in Paris.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
LSA Courtage competitors and assessment
Company assessmentDirect peers
- LeLynx: Leading French insurance aggregator that compares personal lines policies (auto, home, health) from multiple carriers and routes customers to insurers. Directly comparable to LSA Courtage as a multi-carrier distribution intermediary in the same French consumer market.
- Assurland: Established French insurance comparison platform offering auto, home, and health quotes from multiple insurers. Competes head-to-head with Assurpeople.com for the same broker-mediated personal lines customers.
- LesFurets.com: French insurance comparator (now part of Covéa) serving consumers looking for auto, home, and health coverage. Direct competitor in the multi-carrier brokerage and comparison category.
- Hyperassur: French online insurance broker for personal lines including auto and home. Comparable mid-sized brokerage operating in the same French retail insurance market with multi-carrier distribution.
- Reassurez-moi: French online insurance brokerage offering multi-product comparison and policy placement. Comparable digital-first broker to LSA Courtage across French personal lines including previously uninsured drivers.
Emerging players
- Acheel: French insurtech offering online broker services across auto, home, and life with embedded AI-driven underwriting. Comparable newer-generation digital broker serving French consumers with similar product breadth.
- Luko: French insurtech that started in home insurance and expanded into energy and protection. Comparable French consumer-facing insurtech targeting similar digitally-native customers for personal lines.
Broad incumbents
- Matmut: Large French mutual insurer offering auto, home, and health coverage. Overlaps with LSA Courtage's product categories in the French market but operates as an underwriter/insurer rather than a broker-only intermediary.
- Groupama: Major French mutual insurer with broad personal lines offerings including auto and home. Comparable to LSA's product focus but serves customers directly through its own network and agents rather than as an external broker.
Regional players
- APRIL Moto: French motorcycle insurance broker that LSA Courtage already partners with for two-wheeler coverage. Comparable specialty broker serving similar French retail insurance customers in a focused segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LSA Courtage social profiles
Digital presenceLSA Courtage compliance and trust
Trust signalCompliance3 records
LSA Courtage financial estimates
Financial estimateRevenue estimate
Valuation estimate
LSA Courtage leadership team
Management profileNumber of profiles
Profiles1 record
LSA Courtage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LSA Courtage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LSA Courtage
What does LSA Courtage do?
LSA Courtage is a French insurance brokerage firm operating primarily through its consumer brand Assurpeople.com, distributing auto, home, pet, two-wheeler, health, and school insurance products from partner insurers such as AXA, Allianz, Generali, and Covéa. Customers receive personalized online quotes in approximately 5 minutes and can purchase coverage immediately. The broker specializes in serving drivers who have difficulty obtaining insurance from traditional providers, including résiliés, malussés, and young drivers.
Is LSA Courtage a public or private company?
LSA Courtage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LSA Courtage founded?
LSA Courtage was founded in 1984. It employs 101 to 250 people.
Where is LSA Courtage based?
LSA Courtage is headquartered in Boulogne, France, in the Europe region.
How does LSA Courtage make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are LSA Courtage's main competitors?
Direct peers on record are LeLynx, Assurland, LesFurets.com, Hyperassur and Reassurez-moi. Emerging players are Acheel and Luko. Broad incumbents are Matmut and Groupama. APRIL Moto is listed as a regional player.
Does LSA Courtage have an API?
No public API is recorded for LSA Courtage.
What industry is LSA Courtage in?
LSA Courtage's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAN, Insurtech-Enabled Brokerage (Digital Brokers & Aggregators). Its NAICS code is 52421 and its SIC code is 6411.