Ag-Pro Companies

What Ag-Pro Companies does

Ag-Pro Companies is a privately-held authorized John Deere dealership network and one of the largest agricultural equipment dealers in North America, operating 83+ dealership locations across seven U.S. states (Georgia, Florida, South Carolina, North Carolina, Tennessee, Ohio, and Kentucky). Founded in 1957 and headquartered in Boston, Georgia, the company serves four primary customer segments — large-scale agriculture, small-scale agriculture, compact construction contractors, and turf/residential property owners — through a direct-to-consumer model centered on physical dealership locations. It is ranked the second-largest ag equipment dealer in North America by Farm Equipment Magazine.

The company's product portfolio is anchored by the full John Deere line — tractors, combines, harvesters, hay and forage equipment, tillage implements, planting and seeding, application equipment, Gator utility vehicles, compact utility tractors, commercial and zero-turn mowers, and compact construction machinery — augmented by 13+ additional equipment brand authorizations (Stihl, Western Plows, JLG, Honda, Great Plains, Frontier, Ashland, Anderson/Ariens, Unverferth, Wacker Neuson, Rayco, Morbark, and LINX). Ag-Pro supports these sales with 800,000 parts on hand across the network, 496 service technicians, and digital infrastructure including the Ag-Pro Portal, Shop.Deere.com integration, online auctions via Merit Auctions, and Precision Ag support services. The proprietary Parts Cabinet Program places parts inventory on customer premises to reduce downtime.

Ag-Pro generates revenue across four streams: new equipment sales, pre-owned equipment sales, parts sales, and service and repair. Pricing is quote-based and not publicly disclosed; promotional financing includes 0% offers for qualifying compact construction and compact utility tractor purchases. In March 2022, Ag-Pro acquired Findlay Implement Company, adding eight John Deere dealership locations in Northwest Ohio. The company is privately held, with no parent company, no public listing, and no disclosed institutional ownership, and operates an active digital marketing presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.

Name

Ag-Pro Companies

Legal name

Ag-Pro Companies

Website

https://agprocompanies.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

Ag-Pro Companies is a privately-held authorized John Deere dealership network operating 83+ locations across seven U.S. states, serving large and small farmers, compact construction contractors, and turf/residential customers with equipment, parts, and service.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Farm Machinery & Equipment (3523)

akta.pro industry

PRIMARYAFABAJAA

Farm Supply Retail (Independent Dealers)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Agrochemical Distribution & Retail (Farm Supply, Co-ops)

SECONDARYEDAOAEAI

Agricultural Equipment (Agri-Mechanics) Service & Repair

Education/Vocational, Technical & Trade Education/Automotive, Diesel & Heavy Equipment Trades

SECONDARYCRAIAIAA

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Agricultural equipment sales
• John Deere dealership
• Compact construction equipment
• Turf and residential equipment
• Equipment parts service

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices84 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. New Equipment Sales: Sales of new agricultural equipment including tractors, combines, harvesters, and compact construction equipment through authorized dealership network
2. Pre-Owned Equipment Sales: Sales of used and pre-owned equipment through dealership inventory and online auctions
3. Parts Sales: Sales of replacement parts and accessories for all equipment brands, with online ordering through Shop.Deere.com and dealer locations. Features 800,000 parts on hand inventory.
4. Service and Repair: Service and repair services for all equipment types, supported by 496 service technicians across the network

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Ag-Pro Companies is an authorized John Deere dealership network operating 83+ locations across seven U.S. states (Georgia, Florida, South Carolina, Ohio, Tennessee, North Carolina, and Kentucky). The company sells new and pre-owned agricultural, residential, and compact construction equipment, supported by a parts inventory of 800,000 items and 496 service technicians. Additional brand lines include Stihl, Western Plows, JLG, Honda, Wacker Neuson, Great Plains, Frontier, and others.

Product overview

Ag-Pro Companies operates as a large John Deere dealership network offering a comprehensive equipment portfolio across agriculture, residential, and compact construction segments. The core offering centers on John Deere agriculture equipment including tractors, combines, harvest equipment, hay & forage machinery, tillage implements, planting & seeding equipment, application equipment (sprayers/spreaders), cutters & shredders, scraper systems, and precision ag technologies. The residential segment includes compact utility tractors (1-4 Series), commercial mowers, zero-turn mowers, riding mowers, and Gator utility vehicles. The compact construction division offers wheel loaders, skid steers, compact track loaders, and excavators. Additional product lines include STIHL outdoor power equipment, Western Plows, JLG telehandlers, Wacker Neuson, Great Plains, Frontier Implements, Morbark, and Hagie sprayers. Ag-Pro supports its equipment sales with parts ordering, service maintenance, precision ag support, and online auctions through MerIT Auctions. The company operates 83+ dealership locations across seven states (Georgia, Florida, South Carolina, Ohio, Tennessee, North Carolina, and Kentucky).

Differentiator

Problem solved

Functional benefit

Brands

• Ag-Pro Fuel: Fuel operations division located in Thomasville, GA
• Ag-Pro Portal

Products and services

• John Deere Agriculture Equipment Full line of John Deere agriculture equipment including tractors, combines, harvesters, hay and forage equipment, tillage implements, planters, sprayers, spreaders, cutters, shredders, and scraper systems for large-scale farming operations.
• Compact Utility Tractors Sub-compact and compact tractors (1 Series through 4 Series) for residential, small farm, and property maintenance use.
• Commercial Mowers Commercial-grade mowing equipment for professional landscapers and property maintenance contractors.
• Zero-Turn Mowers Zero-turn radius mowers including Z500 and Z900 series for efficient residential and commercial lawn mowing.
• Riding Mowers Riding lawn mowers for residential property owners with various deck sizes and features.
• Gator Utility Vehicles Utility vehicles including Work Series, Mid-Size Crossover, and Full-Size Crossover Gators in gas and diesel configurations.
• Compact Construction Equipment Compact construction equipment including wheel loaders, skid steers, compact track loaders, compact excavators, and attachments for landscaping and light construction applications.
• Pre-Owned Equipment Certified pre-owned agriculture, residential, and construction equipment inventory available for purchase through dealership locations and online auctions.
• Parts and Service Parts ordering through Shop.Deere.com, online parts catalog, Parts Cabinet Program, and service maintenance for all equipment brands sold, supported by 800,000 parts on hand and 496 service technicians.
• Precision Ag Support and Services Technical support and services for precision agriculture technologies including GPS guidance, mapping, section control, and data management.
• Ag-Pro Online Auctions Online auction platform for pre-owned equipment sales through partnership with Merit Auctions.
• Additional Brand Equipment Authorized dealer for Stihl outdoor power equipment, Western Plows, JLG aerial work platforms, Honda equipment, Wacker Neuson, Great Plains, Frontier Implements, Morbark, Rayco, Ashland, Anderson, and Unverferth products distributed through Ag-Pro dealership locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Findlay Implement CompanycoreStrategic or Co-development Partner · 16 March 2022Acquired Findlay Implement Company, expanding into Northwest Ohio with access to eight John Deere dealership locations. The acquisition enhanced Ag-Pro's service support across Ohio.
• John DeerecoreChannel Partner/ Reseller/ DistributorAg-Pro Companies is an authorized John Deere dealer, offering the full line of John Deere agricultural, residential, and compact construction equipment through all 83 dealership locations.
• StihlcoreChannel Partner/ Reseller/ DistributorAuthorized Stihl dealer offering Stihl outdoor power equipment including chainsaws, trimmers, and blowers through dealership network.
• Western PlowsminorChannel Partner/ Reseller/ DistributorAuthorized Western Plows dealer for snow removal equipment distributed through Ag-Pro locations.
• JLG EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized JLG dealer for telehandlers and aerial work platforms distributed through Ag-Pro locations.
• Honda EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized Honda dealer for outdoor power equipment distributed through Ag-Pro locations.
• Wacker NeusonminorChannel Partner/ Reseller/ DistributorAuthorized Wacker Neuson dealer for compaction and concrete equipment distributed through Ag-Pro locations.
• Great Plains EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized Great Plains dealer for agricultural implements and planting equipment.
• Frontier ImplementsminorChannel Partner/ Reseller/ DistributorAuthorized Frontier Implements dealer for tractor attachments and implements.
• MorbarkminorChannel Partner/ Reseller/ DistributorAuthorized Morbark dealer for wood chippers and grinding equipment.
• Rayco EquipmentminorChannel Partner/ Reseller/ DistributorAuthorized Rayco dealer for environmental and forestry equipment.
• Anderson (Ariens)minorChannel Partner/ Reseller/ DistributorAuthorized Anderson (Ariens) dealer for outdoor power equipment.
• AshlandminorChannel Partner/ Reseller/ DistributorAuthorized Ashland dealer for specialty equipment.
• UnverferthminorChannel Partner/ Reseller/ DistributorAuthorized Unverferth dealer for agricultural equipment and grain handling products.
• LINXminorChannel Partner/ Reseller/ DistributorAuthorized LINX dealer for specialty equipment.
• Merit AuctionsminorChannel Partner/ Reseller/ DistributorPartnership with Merit Auctions provides online auction platform for Ag-Pro pre-owned equipment sales.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• United Ag and Turf: Largest John Deere ag and turf equipment dealer in North America with 97 locations. Directly comparable to Ag-Pro on OEM, product mix, dealership network model, and customer base, and the only peer operating at greater scale.
• Cervus Equipment (Brandt Tractor): John Deere ag, construction, and commercial and residential equipment dealer (originally Cervus, now part of Brandt) with multi-province/state dealership networks. Closely comparable dealership model, though primarily Canada-focused.
• Stotz Equipment: Family-owned John Deere ag and turf dealer operating multiple locations across the Western US. Same OEM and product categories as Ag-Pro, with comparable new-equipment, parts, and service revenue streams.
• Greenway Equipment: John Deere ag, turf, and compact construction dealer operating across multiple locations in the US South and Midwest. Overlaps with Ag-Pro on geography, OEM, and customer segments.
• Messick's Farm Equipment: Multi-location New Holland and Kubota ag equipment dealer in the Mid-Atlantic. Comparable dealership model but competing on alternative OEM brands; serves a similar farmer and contractor customer base.
• PrairieLand Partners: John Deere ag and turf dealer with multiple locations across Kansas. Same OEM, similar mix of new equipment, parts, and service, comparable customer base of row-crop and livestock producers.
• 21st Century Equipment: Multi-location John Deere ag and turf dealer serving Western US farming communities. Directly comparable on product mix (full-line John Deere), customer base, and dealership economics.
• RDO Equipment Co. Large multi-state John Deere construction and ag equipment dealer with a comparable network of stores and a similar mix of new equipment, parts, service, and rental. Directly competes with Ag-Pro in overlapping ag and compact construction segments.
• PlainsAg: Multi-location John Deere ag and turf dealer in the US Plains states offering the full-line of new and used equipment, parts, and service. Directly comparable business model and product offering to Ag-Pro.

Broad incumbents

• Deere & Company (John Deere): The OEM and exclusive principal supplier to Ag-Pro. Operates broadly across ag, construction, and forestry equipment globally; its dealer-agreement terms, digital strategy, and capital allocation decisions are the single most important upstream variable for Ag-Pro's economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AgProco
• YouTubeyoutube.com/user/AgProCompaniesVideos
• Facebookfacebook.com/AgProCompanies
• LinkedInlinkedin.com/company/ag-pro-companies
• Instagraminstagram.com/agproco
• TikToktiktok.com/@agproco?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ag-Pro Companies