What Gamer Guides does

Gamer Guides is an independent, female-led gaming media company founded in 2011 and headquartered in Manchester, United Kingdom. The company operates a freemium web platform (gamerguides.com) that publishes human-authored video game walkthroughs, interactive maps, item databases, reviews, and previews. As of mid-2026 the content library comprises 303 strategy guides, 347 interactive maps (with over 15,000 markers across games such as Elden Ring, Crimson Desert, Hollow Knight: Silksong, and Xenoblade Chronicles 3), 60 game databases, 186 reviews, and 47 previews, covering major titles across multiple platforms and consoles.

The underlying platform is a web-based product featuring layered interactive maps with screenshot overlays, account-synced live progress tracking, community-submitted marker contributions (introduced in January 2026), and a comprehensive item database architecture organized by weapon, armor, enemy, boss, location, and collectible categories. Distribution extends beyond the owned site to a dedicated YouTube channel (@GamerGuidesOfficial), a Discord community, email newsletters, and Amazon Kindle for downloadable EPUB/PDF guide content. Marketing and acquisition rely almost entirely on SEO-driven organic search and content marketing rather than paid channels.

The company monetizes through a tiered subscription model: an Ad-Free tier at $2.99/month, a Map Explorer tier at $3.99/month, a Premium tier at $9.99/month or $24.99/year, and a Legend Lifetime tier at $199.99 one-time, supplemented by ebook sales on Amazon Kindle. The freemium layer caps free users at 50 map markers per map. Gamer Guides Ltd. is a privately held UK entity with no disclosed parent company, no institutional capital beyond early SOSV accelerator participation in 2012-2014, and 11-50 employees. The company is led by founder and CEO Sophia Hayes, with art direction by Prince Siflah, and continues to actively publish and update content through 2026.

Name

Gamer Guides

Legal name

Gamer Guides Ltd.

Website

https://gamerguides.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Gamer Guides is an independent, female-led UK gaming media company operating a freemium web platform of human-authored game walkthroughs, interactive maps, databases, and reviews, monetized via tiered subscriptions and Kindle ebook sales.

Ownership category

akta.pro rank

Product category

Gaming Media & Digital Guides

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Strategy Guides, Walkthroughs & How-To Content (MPAFAMAD)

akta.pro secondary industry

Game Subscription & Membership Services (BPAMAKAD)

Keywords

• Video game guides
• Interactive game maps
• Game walkthroughs
• Gaming media content
• Gaming subscription platform

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Subscriptions: Tiered subscription model with monthly and annual billing options. Higher tiers unlock ad-free experience, unlimited map markers, downloadable ebooks (EPUB and PDF formats), and guide themes.
2. Legend Lifetime Access: One-time purchase option for lifetime access to all premium features at $199.99.
3. E-book Sales: Downloadable ebooks available on Amazon Kindle platform, providing additional revenue from premium content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Gamer Guides operates a freemium web platform delivering human-authored video game walkthroughs, interactive maps with layered markers, item/enemy databases, reviews, and previews. Content is consumed directly via gamerguides.com and supplemented by Amazon Kindle ebook editions, with a premium subscription unlocking unlimited map markers, ad-free browsing, guide themes, and downloadable EPUB/PDF formats.

Product overview

Gamer Guides is a comprehensive gaming knowledge platform offering a unified portfolio of human-written video game resources. The core offerings consist of Strategy Guides & Walkthroughs (291 guides), Interactive Maps (345 maps with location markers), Game Databases (60 databases of items and content), Game Reviews, and Game Previews. The platform operates on a freemium model with a Premium subscription service ($2.99-$199.99) that removes ads, enables unlimited map markers, and provides downloadable ebooks. All content is explicitly human-written with no AI generation, established in 2011 as an entirely female-led independent gaming media company.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Guides & Walkthroughs Comprehensive, human-written walkthroughs and strategy guides for video games covering full game progression, collectibles, side quests, bosses, and secrets; intended for individual gamers seeking 100% completion assistance.
• Interactive Maps Detailed interactive maps with switchable layers, markers showing item locations and collectibles, screenshot overlays, live progress tracking, and community-submitted markers; for individual gamers tracking completion across devices.
• Game Databases Searchable databases cataloging weapons, armor, enemies, bosses, NPCs, locations, and collectibles for individual games; for individual gamers researching item stats, locations, and game mechanics.
• Game Reviews In-depth analytical game reviews with scores and the 'Outstanding' (95-100) tier added in February 2026; for individual gamers evaluating purchases.
• Game Previews Preview articles and first impressions of upcoming game titles; for individual gamers researching purchases before release.
• Premium Subscription Paid membership unlocking ad-free browsing, unlimited map markers, guide themes, premium badge, and downloadable EPUB/PDF ebooks; for individual gamers who want full access to the platform's content and tools.
• Legend Lifetime Access One-time perpetual license at $199.99 granting lifetime access to all premium features; for individual gamers preferring a single payment over recurring subscription.
• Downloadable Guide E-books Premium game guide content repackaged as downloadable ebooks on Amazon Kindle; for individual gamers wanting offline access to guides.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• YouTube (@GamerGuidesOfficial)minorGTM or Marketing PartnerOfficial YouTube channel for video content including game walkthroughs and guides. Serves as distribution channel for video content and drives traffic to main platform.
• Discord CommunityminorGTM or Marketing PartnerOfficial Discord server for community engagement, discussion, and user community building.
• Amazon KindleminorChannel Partner/ Reseller/ DistributorE-books available on Amazon Kindle platform for distribution of downloadable guide content.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GameFAQs: One of the longest-running user and editor-submitted walkthrough/FAQ databases in gaming. Closely comparable to Gamer Guides in core offering (human-written guides, FAQs, and maps) and target audience.
• Fextralife: Specialist walkthrough and interactive map site focused heavily on FromSoftware titles and other action RPGs. Directly comparable in walkthrough + map product and community-driven depth.
• PowerPyx: Solo-operated walkthrough and trophy/achievement guide site. Comparable in SEO-driven long-form guide content, depth of collectible coverage, and direct-to-consumer monetization.
• Prima Games: Historic strategy guide publisher (print and digital) now operating as a digital guides and wiki property. Closely comparable in strategy guide DNA and monetization via premium digital content.
• Pro Game Guides: Walkthrough and how-to guides site covering multiple platforms and live-service titles. Closely comparable in SEO-driven walkthrough format and breadth of title coverage.

Broad incumbents

• IGN: Largest global gaming media brand with guides, reviews, video, and wikis. Overlaps directly with Gamer Guides' reviews, walkthroughs, and previews but at much larger scale and broader scope.
• GameSpot: Major gaming media outlet with guides, reviews, news, and video content. Competes directly for audience attention across all of Gamer Guides' core content categories.
• Polygon: Vox Media-owned gaming publication covering guides, reviews, and features. Overlaps with Gamer Guides on reviews, previews, and feature-style walkthroughs.
• Eurogamer: Long-running UK- and Europe-focused gaming media outlet with reviews, guides, and video. Geographic peer (also UK-rooted) and overlaps in editorial coverage and tone.
• Kotaku: Gaming-focused digital publisher covering news, guides, and opinion. Overlaps with Gamer Guides' audience and guides-adjacent content, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GamerGuidesOfficial
• Xx.com/GamerGuides
• LinkedInlinkedin.com/company/gamer-guides-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gamer Guides