America's Floor Source

What America's Floor Source does

America's Floor Source is a privately held, full-service flooring retailer serving homeowners, trade professionals, builders, and commercial or property-management customers. It sells carpet, hardwood, luxury vinyl plank, laminate, tile and natural stone, area rugs, cork, rubber, sheet vinyl, decorative concrete, and window treatments, and it provides professional flooring installation. The company operates a regional showroom network across Ohio, Kentucky, Indiana, and Tennessee; the input does not identify a national or global operating footprint.

Distribution is sales-led and omnichannel. Customers can buy through showrooms, a Shopify-powered e-commerce storefront, and a Trade Pro program serving designers, remodelers, builders, and installers. Mobile Floor Source brings flooring samples into customers' homes for consultation under actual lighting and decor conditions. The disclosed technology stack is limited to Shopify storefront infrastructure, analytics, customer tracking, payment processing, and checkout; no public API, mobile app, or proprietary AI system is disclosed.

Revenue comes from one-time flooring-product sales and professional installation or project-management services, with pricing and financing details not publicly disclosed. The catalog contains more than 7,300 products from multiple brands and includes the proprietary HighBank in-stock collection. Acquisitions of The Flooring Gallery, Reliant Flooring Solutions, and Flooring Solutions of Memphis have added retail stores, design centers, builder-oriented operations, and commercial flooring capabilities.

Name

America's Floor Source

Legal name

America's Floor Source, LLC

Website

https://americasfloorsource.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

America's Floor Source is a privately held flooring retailer serving homeowners, builders, and commercial customers through regional showrooms, in-home consultations, e-commerce, professional installation, and Trade Pro services across four states.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Flooring retail
• Professional installation
• Flooring products
• Home improvement
• Floor covering

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Direct sales of flooring products including carpet, hardwood, luxury vinyl plank, laminate, tile, and other flooring materials through showrooms and e-commerce platform.
2. Professional Installation Services: Installation services offered alongside product sales, providing complete project management from selection through installation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

America's Floor Source is a full-service flooring retailer that sells carpet, hardwood, luxury vinyl plank, laminate, tile, natural stone, area rugs, cork, rubber, sheet vinyl, concrete, and window treatments, alongside professional installation services. Customers can shop through physical showrooms, the Mobile Floor Source in-home consultation service, or the company's Shopify-powered e-commerce platform. The company also offers proprietary product lines such as the HighBank Collection and serves both residential consumers and trade professionals.

Product overview

America's Floor Source is a full-service flooring retailer operating as a single unified retail platform with proprietary product lines and professional installation services. The company offers an extensive portfolio of over 7,000 flooring products across twelve categories: Carpet, Hardwood, Luxury Vinyl Plank (LVP), Laminate, Tile & Stone, Area Rugs, Cork, Rubber, Sheet Vinyl, Concrete, and Window Treatments. The core offering combines direct product sales with expert installation services, supplemented by a Mobile Floor Source in-home showroom service. Proprietary products include the HighBank Collection of in-stock flooring, while the company also carries partner brand products including Mohawk SmartCushion. Recent acquisitions have expanded commercial capabilities through Reliant Flooring Solutions (Cincinnati-based commercial flooring) and retail presence through The Flooring Gallery (Kentucky retail stores and design centers).

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet

Quantifiable outcome

• Over 1.5 million pounds of carpet recovered through Mohawk ReCover sustainability program

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Mohawk FlooringcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with Mohawk Flooring for Pink Ribbon Partner Award program supporting Susan G. Komen breast cancer research. AFS participates in Mohawk's ReCover sustainability program, becoming the first independent flooring retailer to recover more than 1.5 million pounds of carpet, converting waste into alternative fuel for cement production and recycled inputs for manufacturing.

Scale indicators3 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Floor & Decor: Specialty flooring retailer operating large-format stores with a wide assortment of hard surface and soft surface flooring plus installation services. Direct competitor in the multi-category flooring retail space, with broader national scale than AFS.
• Empire Today: Flooring retailer specializing in in-home shopping and same-day installation across carpet, hardwood, LVP, and tile. Closely comparable to AFS's Mobile Floor Source model, with the same one-stop-shop plus installation value proposition.
• LL Flooring: National specialty flooring retailer selling hardwood, vinyl, laminate, tile, and accessories online and through showrooms. Direct competitor across AFS's core product categories with a national e-commerce footprint.
• 50 Floor: In-home flooring retailer bringing samples to customers' homes with professional installation. Closely matches AFS's Mobile Floor Source approach and direct-to-consumer go-to-market motion.
• Carpet One: Cooperative flooring buying group whose member retailers operate showrooms offering carpet, hardwood, LVP, and tile with installation. Comparable regional flooring retail and trade service model.

Broad incumbents

• The Home Depot: National home improvement big-box retailer selling flooring products and installation services across all AFS categories. Overlaps as a broad incumbent rather than a flooring specialist.
• Lowe's: National home improvement big-box retailer with full flooring assortment plus installation. Competes broadly with AFS across residential and builder segments.

Others

• Mohawk Industries: Largest U.S. flooring manufacturer and AFS's strategic partner for the ReCover sustainability program and SmartCushion promotions. Comparable as an industry ecosystem participant and upstream supplier.
• Shaw Industries: Major U.S. carpet and hard surface flooring manufacturer supplying products to retailers like AFS. Comparable as an upstream supplier shaping the assortment and pricing environment.

Regional players

• Builder's Carpet & Flooring: Independent regional flooring retailers and installation outfits in the Midwest and Southeast. Comparable as sub-scale regional competitors AFS acquires or competes against for trade accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AmericasFloorSource1
• Facebookfacebook.com/americasfloorsource
• Instagraminstagram.com/amfloorsource
• Pinterestpinterest.com/amfloorsource

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about America's Floor Source