Divr Labs
DIVR Labs is a Prague-based location-based VR entertainment company that designs, develops, and operates free-roam VR arenas featuring proprietary wireless headset and haptic technology, serving families, groups, corporate teambuilding clients, and franchise operators across multiple European and international markets.
- Company typePrivate
- Founded2017
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Divr Labs does
DIVR Labs s.r.o. is a Prague-based, privately held location-based virtual reality entertainment company founded in 2016-2017. The company designs, develops, and operates free-roam VR arenas where players move physically through space wearing wireless headsets (4K visors with spatial audio and haptic gear) while game content mirrors the physical arena layout. Its core product is a proprietary VR experiences platform hosting four current titles (Last Stand, Meet the Dinosaurs, The Lost Lab, Extreme Mission) plus earlier releases (Golem VR, Arachnoid, Blue Effect VR). Sessions accommodate 1-4 players per team, lasting 20-30 minutes, and are accessible to non-gamers aged 7 and up.
DIVR Labs monetizes through a multi-channel model: direct-to-consumer ticket bookings via an online reservation system (roller.app) at owned arenas in Prague (Czech Republic) and London (UK, Westfield shopping centre); corporate teambuilding and private event hire for groups up to 80 players; gift voucher sales; and franchise/licensing royalties from InstaVR Arena operators. Pricing is unit-based per team per time slot and varies by game and slot. The company has expanded internationally through both company-owned venues (Dubai, Stockholm, Yokohama, Bratislava) and a franchise model via the InstaVR Arena and Pop-up Arena concepts, the latter being a deployable LBVR arena introduced in 2023.
The company has raised investment from Reflex Capital and Nextech Ventures (2017-2019), an investor group led by Honza Galgonek (2021, pandemic survival), and most significantly EC Investments (2022, millions of Euros, led by Daniel Křetínský and Patrik Tkáč) to fund venue expansion and content development. Management is led by CEO Jakub Imrich with co-founders Ondřej Bach (Executive Producer), Jakub Kučera (Creative Director), and Martin Tichota (CTO), supported by CFO Tomáš Leitner and Head of Operations Tomáš Neubauer. The company has earned industry recognition including Czech Game of 2018 (Golem VR) and VR Awards finalist nominations in 2019, 2021, and 2022 for Best Location-Based Entertainment.
Divr Labs firmographics
Firmographics- Name
- Divr Labs
- Legal name
- DIVR Labs s.r.o
- Website
- https://divrlabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DIVR Labs is a Prague-based location-based VR entertainment company that designs, develops, and operates free-roam VR arenas featuring proprietary wireless headset and haptic technology, serving families, groups, corporate teambuilding clients, and franchise operators across multiple European and international markets.
- Ownership category
- akta.pro rank
Divr Labs industry classification
Industry- Product category
- Location-Based VR Entertainment
- NAICS
- Amusement Arcades (713120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
- akta.pro secondary industries
- VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where Divr Labs is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
Divr Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- VR Experience Tickets: Direct-to-consumer ticket sales for VR experiences at owned venues. Customers book time slots through online reservation system. Pricing varies by game and time slot.
- Franchise Revenue: Franchising model where franchisees operate their own DIVR Labs or InstaVR Arena venues using the company's proprietary content and systems.
- Corporate Events & Teambuilding: Private venue hire and group bookings for corporate teambuilding events, with additional services like catering.
- Private Parties & Celebrations: Birthday party and private event bookings with customizable experiences.
- Gift Vouchers: Sale of gift vouchers valid for 12 months, redeemable through the reservation system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard VR Experience |
| Unit Pricing | Pay-as-you-go | Teambuilding/Private Hire |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Divr Labs product offering
Product offeringCore offering
Divr Labs operates location-based free-roam VR entertainment arenas where visitors physically move through space while wearing wireless VR headsets with haptic gear and 3D sound. The company develops proprietary VR games (e.g., Last Stand, Meet the Dinosaurs, The Lost Lab, Extreme Mission) that can only be played at its branded venues, and sells tickets per session through an online reservation system. It also operates a franchise model (InstaVR Arena) and offers corporate teambuilding and private event bookings.
Product overview
DIVR Labs is a location-based free-roam VR entertainment company operating a platform-plus-experiences model. The core platform consists of proprietary VR arena technology with wireless gear, 4K VR visors, 3D sound speakers, and haptic equipment. The product portfolio includes four primary VR experiences: Last Stand (zombie shooter), Meet the Dinosaurs (family-friendly prehistoric adventure), The Lost Lab (scary mining expedition), and Extreme Mission (tactical action). The company also offers teambuilding and birthday party services, operates physical venues in London and Prague, and provides franchise opportunities through InstaVR Arena for deploying self-service VR boxes. Historical titles include Golem VR (2018, Czech Game of the Year), Arachnoid (2019), and Blue Effect VR (2017, debut title).
Differentiator
Problem solved
Functional benefit
Brands
- InstaVR Arena: A self-service VR box concept and franchise opportunity for deploying DIVR Labs' immersive VR experiences at various locations.
Products and services
- DIVR Labs Free-Roam VR Experiences Platform Location-based free-roam VR entertainment platform combining proprietary wireless VR arena technology (4K visors, 3D sound speakers, haptic gear, synchronized physical-virtual environment mapping) with a portfolio of in-house games available to visitors at company-owned and franchised arenas.
- Last Stand Action-packed cooperative zombie shooter VR experience for 1-4 players featuring fully haptic striker VR guns with realistic recoil and haptic vests that let players feel when hit.
- Meet the Dinosaurs Family-friendly prehistoric VR experience for 1-4 players in which visitors discover dinosaurs, fly with Pteranodons, take selfies with a T-Rex, and collect research data.
- The Lost Lab Scary, dark and intense cooperative VR expedition for 1-4 players to an underground mining facility where they must locate a lost laboratory and restore contact.
- Extreme Mission High-stakes tactical cooperative VR action game for 1-4 players in which teams infiltrate a skyscraper, battle enemy forces, protect civilians, and stop a terrorist mastermind.
- Corporate Teambuilding Events Private venue hire and group booking service for corporate teambuilding, accommodating up to 80 players split into teams of 4, with optional catering and additional services designed around cooperation and shared fun.
- Birthday Parties and Private Hires Birthday party and private event booking service combining multiple VR games with a chill-out space and cake time for family or group celebrations.
- InstaVR Arena Franchise Franchise opportunity enabling third-party operators to deploy self-service VR boxes and pop-up arenas using Divr Labs' proprietary content, arena concept, and brand.
Quantifiable outcome
- Over 200,000 players have experienced DIVR Labs VR attractions
- +1 more outcomes
Companies that use Divr Labs
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Divr Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Divr Labs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- InstaVR Arena FranchiseescoreFranchise partners operate their own VR arena venues using DIVR Labs' proprietary content, technology, and brand. The InstaVR Arena concept enables partners to deploy self-service VR experiences with simplified setup requirements.
- Westfield London (Shopping Centre)coreRetail partnership providing physical venue space at Westfield London shopping centre. DIVR Labs operates their London arena location at Ariel Way, W12 7GF, ground floor next to Dr. Martens and Five Guys.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Divr Labs competitors and assessment
Company assessmentDirect peers
- Sandbox VR: Sandbox VR operates the largest global network of free-roam, full-body VR venues with proprietary multiplayer content and haptic systems, directly competing with Divr Labs in location-based VR entertainment for consumers and corporate groups.
- Zero Latency: Zero Latency is a pioneer in free-roam multiplayer VR with a global licensee/operator network across dozens of countries, offering warehouse-scale VR experiences that compete head-to-head with Divr Labs' arena model.
- Hologate: Hologate provides location-based VR systems and content for entertainment venues and family entertainment centers worldwide, with turnkey arena products that overlap with Divr Labs' franchise offering.
- SPREE Interactive: SPREE Interactive develops and licenses location-based VR attractions and free-roam multiplayer games for FECs and theme parks, positioning it as a comparable competitor in the B2B LBVR content and systems space.
- Immotion Group: Immotion Group designs, manufactures, and operates out-of-home VR entertainment experiences in partnership with aquariums, zoos, and family entertainment centers, sharing the LBVR out-of-home venue business model with Divr Labs.
Emerging players
- Two Bit Circus: Two Bit Circus is a micro-amusement park operator combining VR, AR, and physical games in a single venue experience, representing an emerging competitor in the broader immersive out-of-home entertainment category.
- Vertigo Games: Vertigo Games is a VR-native publisher and developer (Arizona Sunshine, After the Fall) with both premium and free-roam titles, comparable to Divr Labs' proprietary VR content development capability.
- Survios: Survios develops premium VR games (Creed, Sprint Vector) and has operated location-based VR experiences, making it a relevant emerging player in VR content that intersects with Divr Labs' LBVR content library.
Others
- SpringboardVR: SpringboardVR provides VR arcade management and content distribution software for location-based VR operators, serving as a complementary ecosystem partner adjacent to Divr Labs' franchise operations.
Broad incumbents
- Meta Quest (Meta Platforms): Meta Quest dominates the consumer standalone VR headset market, providing the home VR alternative that competes for the same consumer entertainment wallet and corporate training budgets that Divr Labs addresses with its LBVR venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Divr Labs social profiles
Digital presenceDivr Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Divr Labs leadership team
Management profileNumber of profiles
Profiles7 records
Divr Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Divr Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Divr Labs
What does Divr Labs do?
Divr Labs operates location-based free-roam VR entertainment arenas where visitors physically move through space while wearing wireless VR headsets with haptic gear and 3D sound. The company develops proprietary VR games (e.g., Last Stand, Meet the Dinosaurs, The Lost Lab, Extreme Mission) that can only be played at its branded venues, and sells tickets per session through an online reservation system. It also operates a franchise model (InstaVR Arena) and offers corporate teambuilding and private event bookings.
Is Divr Labs a public or private company?
Divr Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Divr Labs founded?
Divr Labs was founded in 2017. It employs 11 to 50 people.
Where is Divr Labs based?
Divr Labs is headquartered in Prague, Czechia, in the Europe region.
How does Divr Labs make money?
Five revenue lines are on record. VR Experience Tickets are the primary driver. The others are franchise Revenue, corporate Events & Teambuilding, private Parties & Celebrations and gift Vouchers.
Who are Divr Labs's main competitors?
Direct peers on record are Sandbox VR, Zero Latency, Hologate, SPREE Interactive and Immotion Group. Emerging players are Two Bit Circus, Vertigo Games and Survios. SpringboardVR is listed as an others. Meta Quest (Meta Platforms) is listed as a broad incumbent.
Does Divr Labs have an API?
No public API is recorded for Divr Labs.
What industry is Divr Labs in?
Divr Labs's product category is Location-Based VR Entertainment. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods), with a secondary code of MPAFAAAE, VR/AR/XR Game Studios. Its NAICS code is 713120 and its SIC code is 7990.