SalesDrive, LLC
- Company typePrivate
- Founded2005
- HeadquartersSaint John, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SalesDrive, LLC firmographics
Firmographics- Name
- SalesDrive, LLC
- Legal name
- SalesDrive, LLC
- Website
- https://salesdrive.info
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SalesDrive, LLC industry classification
Industry- Product category
- Sales Assessment & Talent Assessment Software
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
Keywords
Where SalesDrive, LLC is headquartered
LocationHeadquarters
- HQ city
- Saint John
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SalesDrive, LLC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Assessment Test Sales: SalesDrive generates revenue primarily through sales of its DriveTest® sales assessment. They offer three pricing tiers: per-test purchase (Starter at $320/test), package purchases (Growth at $2,800 for 10 tests), and monthly subscriptions (Scale at $1,800/month for unlimited tests). Additional revenue comes from behavioral interview services ($500 for Live Interview Oversight, $1,500 for Full Sales Assessment Interview) and book sales ('Never Hire a Bad Salesperson Again' at $19.95).
- Professional Services: Revenue from behavioral interview services conducted by Dr. Chris Croner, including Full Sales Assessment Interviews ($1,500) and Live Interview Oversight ($500). These services include role-aligned briefings, advanced Drive probing, structured behavioral interviews, and hiring recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starter - Pay-as-you-go per test for occasional hires |
| Unit Pricing | One time/ perpetual license | Growth - Package of tests for hiring pushes |
| Subscription | Monthly | Scale - Monthly subscription for consistent hiring |
| Unit Pricing | Pay-as-you-go | Full Sales Assessment Interview - Expert interview service |
| Unit Pricing | Pay-as-you-go | Live Interview Oversight - Observation during client interviews |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SalesDrive, LLC product offering
Product offeringCore offering
SalesDrive sells The DriveTest®, a patented online sales assessment that measures the non-teachable personality trait "Drive" (Need for Achievement, Competitiveness, and Optimism) to help companies identify and hire top-producing salespeople. The company complements the assessment with paid behavioral interview services conducted by its founder, packaged test pricing tiers, a monthly subscription plan, and a partner certification/reseller program.
Product overview
SalesDrive, LLC offers a suite of sales hiring assessment and development tools centered on The DriveTest®, a patented online sales assessment measuring the non-teachable personality trait 'Drive' (Need for Achievement, Competitiveness, Optimism). The core product delivers two reports per assessment: the DriveTest® Report for hiring decisions and the Production Builder™ Report for managing current staff. The company supplements its assessment with paid behavioral interview services ($500-$1,500) conducted by Dr. Chris Croner, a book ('Never Hire a Bad Salesperson Again', $19.95), a podcast (Sales Psyched!), and a Partner Program offering Referral and Reseller tracks with a 3-hour certification course. Pricing includes Starter (per-test at $320), Growth (packages of 10-50 tests), and Scale (subscription) plans.
Differentiator
Problem solved
Functional benefit
Brands
- The DriveTest®: Patented sales assessment test that measures Drive, the critical personality trait for sales success, consisting of Need for Achievement, Competitiveness, and Optimism.
- Production Builder™
Products and services
- The DriveTest® A patented, 20-minute online sales assessment that measures Drive—the three non-teachable personality traits (Need for Achievement, Competitiveness, Optimism) that predict sales success. Uses forced-choice questions and a Consistency Scale to prevent faking, delivering color-coded scores from 1-5. Sold to companies hiring salespeople.
- Production Builder™ Report A personalized coaching and development report for evaluating and managing current salespeople, included with every DriveTest® assessment purchase at no additional charge. Used by sales managers to coach existing sales staff.
- Full Sales Assessment Interview A $1,500 in-depth behavioral interview service conducted by Dr. Christopher Croner for companies making a key sales hire. Includes role-aligned briefing, DriveTest review, advanced Drive and resilience probing, one-hour structured behavioral interview, clear hiring recommendation, and motivation guidance.
- Live Interview Oversight A $500 service in which Dr. Croner silently observes the client's own sales interview, providing live Drive scoring and feedback, a post-interview debrief, and probe guidance. For companies that prefer to conduct the interview themselves.
- Partner Certification Course A 3-hour self-guided certification program that trains sales coaches, recruiters, consultants, and business advisors to deliver the DriveTest® directly to their own clients as certified Reseller Partners.
- Never Hire a Bad Salesperson Again (2nd Edition)
- Sales Psyched! Podcast
Quantifiable outcome
- High-Drive salespeople outproduce low-Drive salespeople by 10-20x
- +4 more outcomes
Companies that use SalesDrive, LLC
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
SalesDrive, LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SalesDrive, LLC partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
SalesDrive, LLC competitors and assessment
Company assessmentDirect peers
- The Predictive Index: Provides behavioral and cognitive assessments widely used by sales organizations for hiring and team design; comparable to SalesDrive as a behavioral assessment tool deployed at the top of the sales hiring funnel.
- Objective Management Group: Specializes in sales-specific evaluations of candidates and sales forces, measuring traits that predict sales success — directly comparable to SalesDrive's DriveTest® in both offering and target customer (sales leaders hiring reps).
- PGI (Pacific Group International): Offers sales-specific psychometric assessments and sales hiring tools; competes head-on with SalesDrive in the sales candidate evaluation category with similar predictive-trait frameworks.
- Caliper: Personality-based assessments used for sales hiring and talent development; comparable to SalesDrive as a personality-trait assessment provider targeting sales leader buyers.
Broad incumbents
- HireRight: Enterprise background screening and workforce solutions provider; adjacent in pre-employment verification rather than psychometric sales assessment, but often part of the same HR-tech RFP shortlists.
- Eightfold AI: AI-powered talent intelligence platform used for hiring, development, and retention across roles including sales; competes for the same enterprise HR-tech budget as SalesDrive, though at much greater scale and breadth.
- SHL: Large, established psychometric assessment provider serving enterprise hiring across functions including sales; overlaps with SalesDrive but operates at much greater scale with broader assessment portfolios.
Emerging players
- HireVue: AI-driven assessment and structured interviewing platform used in enterprise hiring; overlaps with SalesDrive in pre-hire evaluation but uses video/AI signals rather than psychometric traits.
- Humantic AI: Personality-based sales enablement and assessment tool (Buyer Intelligence / Crystal); competes in sales-specific personality analytics, with stronger modern product UX but smaller installed base.
- Traitify: Visual, mobile-first personality assessment used for hiring; partially comparable to SalesDrive as a personality-assessment provider, though not sales-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SalesDrive, LLC social profiles
Digital presenceSalesDrive, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesDrive, LLC leadership team
Management profileNumber of profiles
Profiles1 record
SalesDrive, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesDrive, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesDrive, LLC
What does SalesDrive, LLC do?
SalesDrive sells The DriveTest®, a patented online sales assessment that measures the non-teachable personality trait "Drive" (Need for Achievement, Competitiveness, and Optimism) to help companies identify and hire top-producing salespeople. The company complements the assessment with paid behavioral interview services conducted by its founder, packaged test pricing tiers, a monthly subscription plan, and a partner certification/reseller program.
Is SalesDrive, LLC a public or private company?
SalesDrive, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesDrive, LLC founded?
SalesDrive, LLC was founded in 2005. It employs 11 to 50 people.
Where is SalesDrive, LLC based?
SalesDrive, LLC is headquartered in Saint John, United States, in the North America region.
How does SalesDrive, LLC make money?
Two revenue lines are on record. Assessment Test Sales are the primary driver. The others are professional Services.
Who are SalesDrive, LLC's main competitors?
Direct peers on record are The Predictive Index, Objective Management Group, PGI (Pacific Group International) and Caliper. Broad incumbents are HireRight, Eightfold AI and SHL. Emerging players are HireVue, Humantic AI and Traitify.
Does SalesDrive, LLC have an API?
No public API is recorded for SalesDrive, LLC.
What industry is SalesDrive, LLC in?
SalesDrive, LLC's product category is Sales Assessment & Talent Assessment Software. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery.