Your Golf Travel
Your Golf Travel is a UK-based direct-to-consumer golf travel agency arranging golf holiday packages to over 3,500 destinations across 24 countries for individual golfers, societies, and groups, distributed via website, mobile app, and phone-based golf travel experts.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Your Golf Travel does
Your Golf Travel is a London-headquartered direct-to-consumer golf travel agency founded in 2005 by club golfers, operating as Your Golf Travel Limited under UK law. The company acts as an intermediary arranging golf holiday packages—including accommodation, rounds, and often flights—to more than 3,500 golf destinations across 24 countries, serving individual golfers, golf societies, and larger group bookings in the UK & Ireland, continental Europe, the Middle East, Africa, and North America. Its product portfolio spans entry-level UK breaks (from £49 per person) through mid-market package holidays to a Signature Collection of luxury 5-star properties and tournament breaks tied to the Masters, Ryder Cup, The Open, US Open, Solheim Cup, Players Championship, and Race to Dubai.
The business operates a transaction-fee model, earning margin on the sale of bundled packages to end consumers. Distribution is multi-channel: a proprietary e-commerce website (yourgolftravel.com), a mobile app, a phone-based sales and concierge desk (0800 043 6644), and a dedicated group bookings team. Compliance-driven trust is provided via ATOL (Air Travel Organiser's Licence) and ABTOT financial protection, alongside a Price Match Promise, YGT Key membership with Clubhouse Points, bespoke golf insurance, and 24/7 concierge support. Demand generation is supported by a global ambassador program featuring professional tour players Simon Holmes, Anna Nordqvist, Suzann Pettersen, and Darren Clarke, plus content marketing through a dedicated blog ("19th Hole"), podcast, and broad social media presence.
The company self-describes as the world's largest golf travel company, reports booking over 45,000 groups annually and protecting approximately 2.5 million travelers per year, and operates alongside a sister company, Premier Golf. The company is privately held with no disclosed external funding, has no disclosed proprietary technology or AI capability, and has 101-250 employees. In June 2026, Your Golf Travel and Premier Golf extended their footprint with a strategic partnership at Cabot Cape Breton in Nova Scotia, signaling continued international expansion into premium North American inventory.
Your Golf Travel firmographics
Firmographics- Name
- Your Golf Travel
- Legal name
- Your Golf Travel Limited
- Website
- https://yourgolftravel.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Your Golf Travel is a UK-based direct-to-consumer golf travel agency arranging golf holiday packages to over 3,500 destinations across 24 countries for individual golfers, societies, and groups, distributed via website, mobile app, and phone-based golf travel experts.
- Ownership category
- akta.pro rank
Your Golf Travel industry classification
Industry- Product category
- Golf Travel Services
- NAICS
- Travel Agencies (561510), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Luxury Golf Resorts (THAGACAH)
- akta.pro secondary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
Keywords
Where Your Golf Travel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Your Golf Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Golf Holiday Package Bookings: Your Golf Travel generates revenue by arranging and selling golf holiday packages that include accommodation, golf rounds, and sometimes flights. The company acts as an intermediary between golf travelers and resorts/courses, earning a margin on bookings. Revenue is transaction-based with customers paying for complete holiday packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | UK Golf Breaks from £49 per person |
| Unit Pricing | Pay-as-you-go | International Golf Holidays with Flights |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Your Golf Travel product offering
Product offeringCore offering
Your Golf Travel is a direct-to-consumer golf travel agency that arranges and sells bookable golf holiday packages combining accommodation, golf rounds, and often flights to more than 3,500 destinations across 24 countries. Offerings span UK and Ireland breaks, European and worldwide holidays, multi-destination golf tours, group/society deals, all-inclusive options, a luxury Signature Collection, and tournament breaks to majors such as the Masters, Ryder Cup and The Open, supported by ATOL/ABTOT protection, a Price Match Promise, and 24/7 concierge support.
Product overview
Your Golf Travel operates as a golf travel booking platform and agency offering a comprehensive portfolio of golf holiday products and services. The core offering centers on customizable golf breaks and holidays to over 3,500 destinations across 24 countries, accessible through their website platform, mobile app, and team of golf travel experts. The product suite includes packaged golf holidays, bespoke golf tours, tournament experiences (Masters, Ryder Cup, The Open, etc.), the Signature Collection of luxury properties, group deals with complimentary benefits, and All Inclusive options. Supplementary services encompass the YGT Key/Clubhouse points loyalty program, YGT Price Match Promise, bespoke golf insurance, 24/7 concierge support, gift vouchers, and downloadable brochure resources. The company positions itself as the world's largest golf travel specialist with ATOL/ABTOT financial protection and markets exclusive offers through their online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Holiday Packages Customizable bookable golf holidays and breaks combining accommodation, tee times and often flights to over 3,500 destinations across 24 countries worldwide. Targeted at individual golfers and groups seeking packaged golf trips.
- Golf Tours Curated multi-destination golf tours enabling golfers to visit multiple premier courses across regions, with expert planning and logistics coordinated by the company.
- Tournament Breaks Travel packages to major golf championships and professional tournaments including The Masters, Ryder Cup, The Open, US Open, Solheim Cup, Players Championship, and Race to Dubai, bundling accommodation, tickets and on-the-ground logistics.
- Signature Collection Handpicked 5-star hotel and golf resort offerings across UK, Europe and worldwide featuring fine dining, premium course access, upgraded rooms, and high service standards.
- All Inclusive Golf Holidays Comprehensive golf vacation packages bundling accommodation, dining, golf rounds and often flights into a single all-inclusive holiday product.
- Group Deals Special packages and pricing for group golf bookings, often including complimentary places, free upgrades, and tailored itineraries for golf societies and larger parties.
- Gift Vouchers Digital and physical gift vouchers available for purchase through the company's dedicated shop, redeemable against golf holiday experiences.
Quantifiable outcome
- 2.5 million golf travelers protected annually
- +2 more outcomes
Companies that use Your Golf Travel
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles4 records
Your Golf Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Your Golf Travel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cabot Cape BretonflagshipYour Golf Travel and its sister company Premier Golf announced a new partnership with Cabot Cape Breton to provide curated golf travel experiences at the acclaimed Nova Scotia resort. The resort features 47 holes including the award-winning Cabot Links and Cabot Cliffs courses. The partnership offers guests customizable itineraries combining world-class golf, luxury accommodations, and access to The Nest's illuminated night golf experience. The collaboration aims to expand Cabot Cape Breton's international reach while advancing YGT/Premier Golf's mission to connect golfers with premier global destinations.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Your Golf Travel competitors and assessment
Company assessmentOthers
- TourRadar: Multi-day tour marketplace that aggregates and sells guided tours and travel packages from operators worldwide. Not golf-specialist, but comparable as a digital tour operator intermediary with a marketplace model and a similar reliance on supplier inventory and trust signals.
- Booking.com: Global online travel agency dominating accommodation and increasingly packaging experiences. Not a golf specialist, but a structural threat as it expands into experiences and could commoditise the package-holiday intermediary layer that YGT operates in.
- Expedia Group: Major global online travel platform with broad package, flight, and lodging offerings. A broad incumbent whose scale, supplier contracts, and AI investment set the competitive bar for specialist intermediaries like YGT in the long run.
Direct peers
- Golfbreaks: UK-based golf-specialist travel company offering golf breaks and holidays across Europe, the US, and beyond. Closest like-for-like competitor to YGT, serving the same UK/European golfer audience with a comparable package-based model.
- Premier Golf: Sister company of Your Golf Travel (referenced in the 2026 Cabot Cape Breton partnership) and US-focused golf travel specialist offering premium golf vacation packages. Same operating group, same product economics, and a key cross-sell channel for YGT's international expansion.
- Golfasian: Asia-based golf tour operator running golf holidays, custom tours, and tournament packages across Thailand, Vietnam, and broader Asia. Directly comparable business model — golf-specialist intermediary selling package holidays to golfers — but in a different geography.
- Golf Tours Worldwide: US-headquartered golf travel agency offering pre-built and custom golf vacation packages to premier US and international destinations. Closest US analog to YGT's package-and-itinerary model, including tournament packages.
Emerging players
- Leadingcourses.com: European golf course directory and tee-time booking platform that helps golfers discover and book rounds across thousands of courses. Partial overlap with YGT — both surface golf inventory to consumers — but Leadingcourses is tee-time-led, not package-led.
- BRS Golf: UK-based golf club management and online tee-time booking software provider, deeply embedded across UK and Irish golf clubs. An enabling/adjacent player in the same UK golf ecosystem, and a potential channel partner or competitor for the booking layer of the journey.
Broad incumbents
- GolfNow: US golf tee-time booking platform owned by NBC Sports, serving millions of rounds annually across a large course network. A much larger, broader-incumbent competitor focused on tee-time inventory and rounds rather than multi-component holiday packages, but operating in the same golf-consumer funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Your Golf Travel social profiles
Digital presenceYour Golf Travel compliance and trust
Trust signalCompliance2 records
Your Golf Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Golf Travel leadership team
Management profileNumber of profiles
Profiles4 records
Your Golf Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Golf Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Golf Travel
What does Your Golf Travel do?
Your Golf Travel is a direct-to-consumer golf travel agency that arranges and sells bookable golf holiday packages combining accommodation, golf rounds, and often flights to more than 3,500 destinations across 24 countries. Offerings span UK and Ireland breaks, European and worldwide holidays, multi-destination golf tours, group/society deals, all-inclusive options, a luxury Signature Collection, and tournament breaks to majors such as the Masters, Ryder Cup and The Open, supported by ATOL/ABTOT protection, a Price Match Promise, and 24/7 concierge support.
Is Your Golf Travel a public or private company?
Your Golf Travel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Your Golf Travel founded?
Your Golf Travel was founded in 2005. It employs 101 to 250 people.
Where is Your Golf Travel based?
Your Golf Travel is headquartered in London, United Kingdom, in the Europe region.
How does Your Golf Travel make money?
One revenue line is on record: golf Holiday Package Bookings.
Who are Your Golf Travel's main competitors?
Others on record are TourRadar, Booking.com and Expedia Group. Direct peers are Golfbreaks, Premier Golf, Golfasian and Golf Tours Worldwide. Emerging players are Leadingcourses.com and BRS Golf. GolfNow is listed as a broad incumbent.
Does Your Golf Travel have an API?
No public API is recorded for Your Golf Travel.
What industry is Your Golf Travel in?
Your Golf Travel's product category is Golf Travel Services. Its primary akta.pro industry code is THAGACAH, Luxury Golf Resorts, with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 561510 and its SIC code is 7900.