Marketing 360

What Marketing 360 does

Marketing 360, operated by Madwire LLC, is a Fort Collins, Colorado-based technology company that provides an integrated marketing and business management platform for small and mid-sized businesses and franchise operators. Founded in 2009 by Joe and JB Kellogg, the platform consolidates more than a dozen modules — websites, e-commerce, payments, CRM, forms, email and SMS marketing, listings management, reputation monitoring, social media management, content marketing, multi-channel advertising, reporting, and a mobile app — under a single login with a unified monthly price. The product is augmented by dedicated marketing experts who execute on behalf of clients in a done-for-you model, and by MADi AI, an AI-driven recommendation engine trained on 15 years of proprietary marketing data.

The company serves SMBs across more than 40 verticals including local home services, professional services, health and wellness, retail and e-commerce, and multi-location franchises. Customers can sign up via a self-serve free trial or be onboarded through a direct sales team with free strategy consultations, and the platform also supports a partner program and integrations marketplace. Revenue is generated through monthly SaaS subscriptions and managed-services engagements, with quote-based tiered pricing (no public price list) and a $100/month military discount tier. The company has scaled to 501-1,000 employees, served 40,000+ businesses since inception, manages $124.1M+ in client ad spend, and reports a 4.6 rating across 3,500+ reviews; it has appeared on the Inc. 5000 for eight consecutive years.

Strategically, Marketing 360 has expanded the platform through two acquisitions (Silveredge for payments in 2018 and Spacecraft for website building in 2019), successive major platform versions (2016, 2020, 2022), AI integration across content and recommendations in 2024, and a managed hybrid human-and-AI content offering launched in November 2025. The company holds original Google PSP, Meta Business, and Bing Advertising Partner designations, and has remained privately held and bootstrapped under its founding owners without disclosed external funding.

Name

Marketing 360

Legal name

Madwire LLC

Website

https://marketing360.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Marketing 360, operated by Madwire LLC, provides an all-in-one marketing and business management platform combining CRM, websites, e-commerce, payments, ads, AI, and dedicated marketing experts for SMBs and franchises across 40+ verticals, sold via monthly SaaS subscriptions and managed services.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Custom Computer Programming Services (541511), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Small business marketing
• Marketing automation software
• Digital marketing platform
• Local SEO services
• CRM for SMBs

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SaaS Platform Subscription: Monthly subscription model providing access to the Marketing 360 platform with integrated marketing tools including CRM, websites, e-commerce, payments, email, social, content, reputation, listings, ads, and AI features. Plans are designed to fit any budget or reach any goal with options to add dedicated marketing team support.
2. Managed Marketing Services: Done-for-you marketing services with dedicated marketing experts who act as an extension of the customer's team. Includes ongoing strategy development, campaign management, and optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Marketing 360 operates an all-in-one SaaS marketing platform for small businesses, integrating CRM, website building, e-commerce, payments, email and SMS marketing, social media management, content marketing, reputation management, listings, advertising, and AI-driven analytics into a single dashboard. The platform is bundled with done-for-you managed marketing services in which dedicated marketing experts act as an extension of the customer's team, executing campaigns and strategy across channels.

Product overview

Marketing 360® is a unified all-in-one marketing platform for small businesses that combines a comprehensive suite of integrated modules with dedicated human talent and AI automation. The platform architecture centers on the core Marketing 360® Platform which connects multiple marketing tools including Websites, Ecommerce, Payments, CRM, Forms, Email Marketing, Listings, Reputation, Social Media Management, Content, Ads, Intelligence, Mobile App, Marketing Team services, and AI Automation powered by MADi™ AI technology. Additional offerings include Creative Services for branding/design and the Content Marketing Pro Plan for managed content marketing. The platform also includes Local Services Ads for home services businesses. Users get access to all tools plus dedicated marketing experts from a single login and monthly price.

Differentiator

Problem solved

Functional benefit

Brands

• MADi™ AI: AI-driven recommendation system backed by 15 years of data to identify gaps and maximize ROI.

Products and services

• Marketing 360 Platform All-in-one integrated marketing platform combining CRM, websites, e-commerce, payments, email marketing, social media management, content, reputation, listings, ads, AI automation, and reporting under a single login with a monthly subscription.
• Content Marketing Pro Plan Fully managed content marketing service combining AI tools with a dedicated success manager to create, optimize, and schedule blog articles, social posts, and Google Business Profile updates.
• Creative Services On-demand creative services offering logo design, branding, photography, video production, animation, 3D rendering, and custom swag for small business customers.
• Marketing Team Service Done-for-you managed marketing service in which a dedicated marketing expert acts as an extension of the customer's team, functioning as a virtual Chief Marketing Director for strategy, campaign execution, and optimization.
• Local Services Ads Google Local Service Ads management offering with Google Guaranteed verification, providing pay-per-lead advertising for home services industries.
• Marketing 360 Mobile App iOS and Android mobile application enabling on-the-go management of leads, customers, CRM, payments via card reader or tap-to-pay, instant payouts, and push notifications.

Quantifiable outcome

• 40,000+ businesses served since 2009
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• SpacecraftcoreTechnology or Integration · 1 January 2019Acquired in 2019, Spacecraft added a powerful and easy-to-use website builder to the platform, enhancing the website design and creation capabilities available to Marketing 360 users.
• SilveredgecoreTechnology or Integration · 1 January 2018Acquired in 2018, Silveredge added small business payment solutions to the Marketing 360 platform, expanding the platform's capabilities in payment processing and financial management.
• GooglecoreTechnology or IntegrationGoogle Partner status with original 25 PSP Partners designation. Marketing 360 delivers results and optimizes campaigns on the Google Ads platform, including Local Service Ads with Google Guaranteed badge. Partnership enables integration with Google's advertising ecosystem.
• MetacoreTechnology or IntegrationMeta Business Partner for building campaigns that deliver measurable results on the Meta platform (Facebook, Instagram). Enables advertising integration and optimization capabilities within the Marketing 360 platform.
• Microsoft BingcoreTechnology or IntegrationOriginal Bing Advertising Partner (1 of 13) upon program launch. Enables search advertising capabilities on Bing search engine within the platform's multi-channel advertising offerings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wix: Website builder with integrated CRM, email marketing, bookings, and ecommerce for SMBs. Acquired Spaceship and other marketing tools; broader consumer/SMB focus with less emphasis on done-for-you services.
• Square (Block): Payments, ecommerce, and CRM/marketing tools for SMBs. Overlaps with Marketing 360's payments, CRM, and ecommerce modules, but is anchored in the payments ecosystem rather than marketing services.
• Mailchimp: Email marketing and marketing automation platform owned by Intuit. Targets the same SMB audience with comparable email, audience, and automation capabilities but lacks Marketing 360's done-for-you service layer and broader module set.

Direct peers

• Vendasta: White-label SMB marketing platform sold through agency and reseller partners. Overlaps on CRM, listings, reputation, social, and advertising — comparable in product scope but differentiated by its partner-led distribution model.
• GoHighLevel: All-in-one marketing platform for SMBs and agencies offering CRM, websites, email, SMS, reputation, and payments in a single platform. Closely comparable product surface area and SMB/agency target customer.
• Constant Contact: SMB-focused digital marketing platform centered on email marketing, social, ecommerce, and websites. Comparable target market and pricing tier, though narrower in product breadth than Marketing 360.
• Birdeye: Reputation, social media, listings, and customer experience platform for SMB and multi-location businesses. Directly overlaps Marketing 360's reputation, listings, and social modules for the same SMB customer base.
• HubSpot: All-in-one CRM and marketing automation platform serving SMBs and mid-market with a similar module-based architecture (CRM, email, social, ads, content). HubSpot is the most direct comparable in product scope, though it skews more self-serve than Marketing 360's done-for-you model.
• Thryv: Small business marketing and business management platform with CRM, listings, reputation, email marketing, and websites. Targets the same SMB verticals (home services, professional services) with a comparable integrated-platform proposition.

Others

• Yelp: Local listings and advertising platform widely used by the same SMB customer base Marketing 360 serves. Provides native advertising and reputation tools that overlap with the Listings and Reputation modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=dkiZuMZ0-wo
• Xx.com/marketing360

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing 360