Miss Pompadour

Name

Miss Pompadour

Legal name

MissPompadour

Website

https://misspompadour.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Decorative Paints & Coatings

NAICS

Paint and Wallpaper Retailers (444120), Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Decorative paints
• Chalk paint
• DIY coatings
• Lacquer products
• Painting accessories

Headquarters

HQ city

Sinzing

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Paint & Coatings Sales: MissPompadour sells wall paints, chalk paints, lacquers, tile paints, wood paints, outdoor paints, primers, sealants, brushes, rollers, trays, and accessories directly to consumers through their website and mobile app. Revenue is generated through one-time product transactions across multiple price tiers (unit pricing). Products are sold in sizes ranging from 750ml to 2.5L, with accessories at various price points.
2. Loyalty Program (PompClub): Customers earn PompCoins on purchases and bonus points for uploading project photos. Points can be converted into discount vouchers, incentivizing repeat purchases and engagement. This creates a recurring engagement loop even in a primarily one-time purchase model.
3. Color Consultation Services: The company offers free color and customer consultation services, which drive product sales by helping customers select the right products for their projects. This service is offered at no direct charge to the customer and serves as a conversion tool.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Miss Pompadour designs and sells premium decorative paints and coatings—including all-surface lacquers, chalk paint, wall paint, tile/wood/furniture lacquers, outdoor lacquer, and child-safe paint—directly to DIY consumers via its own website, mobile app, and HORNBACH retail partners. Offerings also include physical color cards, painting accessories (brushes, rollers, sealants, primers), wallpapers, bundled project sets, and the PompClub loyalty program. Products are positioned for easy, no-sanding application, low VOC, and Made-in-Germany quality.

Product overview

MissPompadour is an online direct-to-consumer shop for paint and painting supplies, operating primarily in the German market. The company offers a unified portfolio centered on DIY-friendly paints including Der Alles Streichen Lack (all-purpose lacquer), Kreidefarbe (chalk paint), Wandfarbe (wall paint), and specialized lacquers for tiles, wood, furniture, and outdoor use. Product lines are organized into sub-brands: the core Einfach streichen Kollektion, CosyColours Kreide-Kollektion, LittlePomp Kinder-Kollektion, and the Landlust outdoor collaboration. The portfolio extends to complementary accessories (primers, sealants, brushes, paint trays), Farbkarten (color cards), Tapeten (wallpapers), and bundled Projektsets. A digital component includes the MissPompadour App for mobile shopping, community engagement, and the PompClub loyalty program. Products are manufactured in Germany and the Netherlands with emphasis on low VOC emissions, high coverage, and easy application without sanding.

Differentiator

Problem solved

Functional benefit

Brands

• CosyColours by MissPompadour: Chalk paint collection by MissPompadour
• LittlePomp by MissPompadour

Products and services

• Der Alles Streichen Lack (All-Paint Lacquer) A multi-surface lacquer that adheres to virtually any surface (wood, metal, plastic, tiles) without sanding or priming, sold in 1L and 2.5L sizes for DIY home users.
• Kreidefarbe (Chalk Paint) Chalk-based matte-finish paint collection for furniture and decorative projects, applicable without sanding.
• Wandfarbe (Wall Paint) Interior wall paint with high coverage and quick drying for residential DIY use.
• Balkon & Garten Lack (Balcony & Garden Lacquer) A satin-matte outdoor lacquer co-developed with the Landlust brand, featuring 12 weatherproof color tones with UV and weather resistance, scratch and impact resistance, designed for balconies, gardens and terraces.
• Fliesenlack (Tile Lacquer) Specialized lacquer for refinishing ceramic tiles in kitchens and bathrooms.
• Holzlack (Wood Lacquer) Lacquer formulated specifically for wood surfaces and woodwork.
• Möbellack (Furniture Lacquer) Lacquer designed for furniture restoration and upcycling projects.
• Outdoor Farbe (Outdoor Paint) Paint collection for outdoor surfaces and exterior applications, including weatherproof options.
• Abwaschbare Wandfarbe (Washable Wall Paint) Washable wall paint formulated for easy cleaning and maintenance of painted walls.
• Kinderzimmerfarbe (Children's Room Paint) Paint specifically designed for children's rooms, part of the LittlePomp by MissPompadour sub-brand offering child-friendly chalk paints.
• Lasuren (Wood Stains and Finishes) Wood stains and finishes for decorative wood treatment and protection.
• Tafelfarbe & Magnetfarbe (Chalkboard and Magnetic Paint) Specialty paints for creating chalkboard and magnetic functional surfaces in the home.
• Tapeten (Wallpapers) High-quality non-woven wallpapers including designer collaborations such as the villa_karole wallpaper collection.
• Grundierungen & Zubehör (Primers, Sealants & Accessories) Primers, sealants, brushes, paint trays, Washi tape, paint roller sets, and other painting tools and accessories sold alongside paints.
• Farbkarten (Color Cards / Swatches) Physical peel-and-stick color sample cards that allow customers to preview color tones in their own home lighting before purchase.
• Projektsets (Project Bundles) Pre-configured project bundles that include all paints, accessories and tools needed for specific home painting projects.
• CosyColours by MissPompadour Kreide-Kollektion Sub-brand chalk paint collection offering soft, cozy color tones for furniture and decorative painting, from €39.00 per 750ml.
• LittlePomp by MissPompadour Kinder-Kollektion Children-focused chalk paint sub-brand with kid-friendly colors and child-safe properties, from €39.00 per 750ml.
• MissPompadour Mobile App Native iOS and Android shopping app with virtual color-picking and comparison tools, 30,000+ community before/after photos, integrated PompCoin loyalty, and an app-exclusive 11% discount.
• PompClub Loyalty Program Loyalty program where customers earn PompCoins on purchases and bonus points for uploading project photos, redeemable for discount vouchers, with exclusive PompClub Academy content.

Quantifiable outcome

• 4.91 out of 5 average customer rating based on 21,273 reviews
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, secondary and minor.

• Landlust (Deutsche Medien-Manufaktur GmbH & Co. KG)coreStrategic or Co-development PartnerMissPompadour co-developed the 'Balkon & Garten Lack' (Balcony & Garden Lacquer) with the Landlust brand. This outdoor paint product features 12 weatherproof color tones, UV and weather resistance, and is licensed under the Landlust brand (®License by Deutsche Medien-Manufaktur GmbH & Co. KG). The partnership combines MissPompadour's paint expertise with Landlust's brand identity for a jointly marketed product line.
• villa_karolesecondaryGTM or Marketing PartnerInfluencer/creator @villa_karole collaborated with MissPompadour on a wallpaper collection (Tapetenkollektion), bringing her interior design aesthetic into a curated product line sold through MissPompadour. She also features in Homestories content on the MissPompadour platform.
• DONKEYminorGTM or Marketing PartnerDONKEY collaborated with MissPompadour to create the 'Lucky Cat Avara' pillow collection in colors matching MissPompadour's trend color 'Blau mit Seifenblasen'. The collection extends MissPompadour's color ecosystem into home textiles.
• textilwerkminorGTM or Marketing Partnertextilwerk, a pillow and home textile brand, partnered with MissPompadour to create a pillow collection in MissPompadour's trend color 'Blau mit Seifenblasen' (2026 Trend Color), cross-promoting both brands to their respective audiences.
• HORNBACHsecondaryChannel Partner/ Reseller/ DistributorMissPompadour products are distributed through HORNBACH, a major German DIY retailer with physical store locations across Germany. The partnership extends MissPompadour's reach beyond its own e-commerce platform into brick-and-mortar retail. The MissPompadour website includes a HORNBACH store finder.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Farrow & Ball: Premium paint brand selling high-end decorative paints, wallpapers, and finishes primarily DTC and through selected retailers. Comparable to MissPompadour in premium positioning, color-card-driven purchase experience, and design-led marketing targeting DIY and design-conscious consumers.
• Annie Sloan: Founder of the modern chalk paint category, selling decorative chalk paints and accessories globally through DTC and stockists. Highly comparable to MissPompadour on product (chalk paint, multi-surface easy application), target audience (DIY upcyclers), and content-led community marketing.
• Backdrop: Premium DTC paint brand offering curated designer paint collections and wallpapers direct to consumers. Closely comparable to MissPompadour in DTC-first model, premium positioning, trend color marketing, and focus on DIY-friendly application.
• Clare: DTC premium paint brand selling designer-curated paints directly to consumers with an emphasis on ease-of-use and curated color palettes. Directly comparable to MissPompadour in DTC business model, designer-led marketing, and DIY target audience.
• Little Greene: Premium British paint and wallpaper brand with eco-friendly positioning, selling through DTC and selected retailers. Comparable to MissPompadour in premium quality, low-VOC positioning, and DIY/design-conscious consumer targeting.
• Painting the Past: Premium decorative paint brand offering curated color palettes inspired by period and modern interiors. Comparable to MissPompadour in premium positioning, curated color collections, and design-led brand marketing.

Broad incumbents

• Schöner Wohnen-Farbe: Major German consumer paint brand under the DAW SE group, sold through DIY retail and trade channels. Comparable to MissPompadour as a Germany-focused decorative paint brand targeting DIY consumers, but at broader scale and mass-market positioning.
• Alpina Farben: Largest German paint brand by volume, owned by DAW SE, covering interior, exterior, and specialty paints across mass retail. Comparable to MissPompadour in German DIY paint market but competing with broader portfolio, deeper trade presence, and lower price points.

Regional players

• Flamant: Belgian-based premium paint, wallpaper, and home furnishings brand focused on European markets. Comparable to MissPompadour in premium decorative paint positioning and lifestyle-led marketing, but with broader home furnishings portfolio and different geographic focus.

Others

• HORNBACH: Major German DIY retail chain and current MissPompadour distribution partner. Listed as an ecosystem participant because it both resells MissPompadour products and operates its own private-label paint brands, representing both a channel partner and a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/misspompadour
• Instagraminstagram.com/misspompadour_de
• LinkedInlinkedin.com/company/misspompadour

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miss Pompadour