Guarde Aqui
Guarde Aqui operates Brazil's largest self-storage network, renting private, secure boxes (1m² to over 1,000m²) on flexible month-to-month contracts to individuals storing personal belongings during moves or renovations, and to SMBs needing inventory, document, equipment, or logistics storage.
- Company typePrivate
- Founded2005
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Guarde Aqui does
Guarde Aqui is a Brazilian self-storage (autoarmazenamento) company that rents private, secure storage boxes to individuals and businesses on flexible month-to-month contracts. Founded in 2005 in São Paulo through a Miami-based real estate investment fund and acquired by Equity Internacional in 2011, the company operates 24+ units across at least four Brazilian states — São Paulo, Rio de Janeiro, Minas Gerais, and the Federal District — and is self-described as the largest self-storage operator in Brazil. The underlying technology is physical and operational rather than software-led: each rented box is accessed via an individual electronic password that controls its alarm system, supplemented by 24-hour CCTV surveillance, individual padlocks held by the customer, and at select units drive-thru lanes, container docks, climate-controlled environments, coworking areas, and wine storage facilities. Box sizes scale from 1m² (personal items) to over 1,000m² (enterprise logistics), with adjustments possible at monthly renewal.
The business model is recurring-revenue driven: customers pay a monthly fee (R$90-R$110 per m²/month) for their box, with no long-term commitment (cancellation by the 18th of the month carries no penalty). Secondary revenue streams include the sale of packing materials (padlocks, boxes, tape) at on-site stores and the GoodFriends referral program offering up to R$200 discounts to both referrer and referee. Customers acquire service through three direct channels: an online CEP-based quote tool on the website, a phone/WhatsApp sales team (11 2222-1220), and walk-in access at any unit. Two primary segments are served — Pessoas Físicas (residential customers storing furniture during moves/renovations, seasonal items, and personal documents) and Pessoas Jurídicas (SMB and mid-market businesses using storage for inventory, equipment, document archiving, and last-mile logistics distribution), with growth in the B2B segment explicitly accelerating post-COVID.
Customer concentration is diversified across long-tail individuals and SMBs with no reliance on named enterprise anchors; seven specific B2B verticals are marketed (retail/e-commerce, small business, professional services, architecture/engineering, marketing/events, logistics, and dental/healthcare), implying portfolio risk is low. Operationally the company is vertically integrated, owning real estate at flagship sites (3,200 m² BH, 5,800 m² Ribeirão Preto) and running no resellers or third-party marketplace channels. Brand visibility is supported by content marketing (blog.guardeaqui.com), active social profiles (Instagram, Facebook, LinkedIn, YouTube), and earned media coverage in O Globo, Valor Econômico, Forbes Brasil, Folha de S.Paulo, and EXAME.
Guarde Aqui firmographics
Firmographics- Name
- Guarde Aqui
- Legal name
- GoodStorage
- Website
- https://www.guardeaqui.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Guarde Aqui operates Brazil's largest self-storage network, renting private, secure boxes (1m² to over 1,000m²) on flexible month-to-month contracts to individuals storing personal belongings during moves or renovations, and to SMBs needing inventory, document, equipment, or logistics storage.
- Ownership category
- akta.pro rank
Guarde Aqui industry classification
Industry- Product category
- Self Storage
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where Guarde Aqui is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices9 records
Markets served
Guarde Aqui business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Box Rental (Self Storage): Core revenue is generated from the monthly rental of private storage boxes. Customers sign flexible monthly contracts with automatic renewal, paying a recurring monthly fee based on box size and unit location. Contracts can be cancelled with notice by the 18th of the month with no penalty; otherwise one additional month's rent is charged. Box sizes range from 1m² to over 1,000m².
- Ancillary Services and Materials: Revenue is also generated from the sale of ancillary products at unit stores, including padlocks, boxes, tape, and plastic wrapping materials to assist customers in packing and securing their stored items.
- GoodFriends Referral Program: The company operates a referral program (GoodFriends) where existing customers can refer friends. Both referrer and referee receive up to R$200 discount on their next invoice, driving customer acquisition at low cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Box P (1m²–3m²) — Small personal storage for boxes, documents, minor personal items |
| Unit Pricing | Monthly | Box M (4m²–10m²) — Medium storage for apartment moves, equipment, or small business inventory |
| Unit Pricing | Monthly | Box G (10m²–20m²) — Large storage for full home contents or large business inventories |
| Unit Pricing | Monthly | Box GG (>20m²) — Extra-large storage for major enterprise logistics needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Guarde Aqui product offering
Product offeringCore offering
Guarde Aqui rents private, individual self-storage boxes (1m² to 1,000m²) to both individuals and businesses on flexible month-to-month contracts. Units feature 24-hour electronic surveillance, individual password-controlled electronic gates with per-box alarms, and complementary infrastructure such as drive-thru lanes, container docks, climate-controlled rooms, wine storage, and coworking spaces at select locations. Customers contract online, by phone/WhatsApp, or by walking into any of the company's storage facilities across major Brazilian cities.
Product overview
Guarde Aqui operates as a self-storage (autoarmazenamento) platform offering private rental boxes for both individuals and businesses across Brazil. The core product is the self-storage unit rental service with flexible monthly contracts ranging from 1m² to 1,000m². The portfolio includes tiered box sizes (P, M, G, GG) as the primary offering, supplemented by specialty services like Wine Storage for collectors, and business-focused solutions for inventory, documents, and logistics. Infrastructure features including Container Docks, Drive-Thru Access, Climate-Controlled Boxes, and Coworking Spaces are available at select units. A referral program (GoodFriends) and space calculator tool support customer acquisition. The company positions itself as a modern, technology-enabled alternative to traditional guarda-móveis, featuring 24-hour security monitoring, individual password access, and flexible cancellation policies.
Differentiator
Problem solved
Functional benefit
Brands
- GoodFriends: Programa de indicação onde clientes ativos podem indicar amigos e ambos ganhar até R$ 200 de desconto
Products and services
- Self Storage Rental (Self Storage / Guarda Volumes)
- Personal Storage Solutions (Para Você)
- Business Storage Solutions (Para Empresas)
- Wine Storage (Armazenamento de Vinhos)
- Coworking and Meeting Rooms (Coworking / Salas de Reunião)
Quantifiable outcome
- 87% occupancy at Santo Amaro unit during COVID-19 pandemic (August 2020)
- +1 more outcomes
Companies that use Guarde Aqui
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Guarde Aqui technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Guarde Aqui partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered notable and minor.
- SelfStock / Selfstok (Brasília)notableIn May 2018, Guarde Aqui acquired SelfStock (also referred to as Selfstok) in Brasília, marking the company's third acquisition of a competitor. This brought the total to 24 units nationally and solidified presence in the Federal District.
- Kipit (including Interlagos and Vila Leopoldina/MiniDocks)notableIn January 2017, Guarde Aqui completed a fusion with Kipit, bringing the Interlagos and Vila Leopoldina (formerly MiniDocks) stores into the Guarde Aqui unit portfolio. This further expanded the São Paulo metro footprint.
- CanguboxnotableGuarde Aqui acquired Cangubox in June 2015, integrating its Alphaville/SP and Santos/SP units into the Guarde Aqui portfolio. This acquisition expanded the company's footprint in the São Paulo metropolitan area and the coast.
- Associação Brasileira de Self Storage (ABRASS)minorGuarde Aqui is affiliated with the Brazilian Self Storage Association (ABRASS), aligning the company with industry standards and best practices for the self-storage sector in Brazil.
- ACE (Associação Comercial Empresarial)minorACE (Business Commercial Association) is listed as one of Guarde Ai's institutional partnerships, suggesting a local business community affiliation.
- Instituto Olga KosminorInstituto Olga Kos is listed as a Guarde Aqui institutional partnership, indicating involvement in social responsibility or community initiatives.
- CabelegriaminorCabelegria is listed as a Guarde Aqui institutional partnership, suggesting a community or social cause collaboration.
- GoodStoragenotableGuarde Aqui appears to be part of the GoodStorage ecosystem — customers access their accounts through meuespaco.goodstorage.com.br, and the DPO contact email is [email protected]. The GoodFriends referral program is operated under the GoodStorage umbrella, suggesting a shared customer platform and brand architecture.
Scale indicators6 records
Recent moves27 records
Expansion highlights6 records
Guarde Aqui competitors and assessment
Company assessmentDirect peers
- Self Storage Brasil: Brazilian self-storage chain offering individual boxes with security monitoring. Targets the same residential and B2B demand drivers (moves, renovations, business inventory) as Guarde Aqui.
- Locker Self Storage: Brazilian self-storage company operating private boxes with monthly contracts and 24-hour access. Directly comparable in product, target customer (PF and PJ), and business model.
- Locked Self Storage: Brazilian self-storage operator with multiple units in São Paulo and other metros. Competes head-to-head with Guarde Aqui for the same individual and SMB customers using similar monthly box rental model.
- Localiza Self Storage: Brazilian self-storage operator backed by Localiza, one of the largest mobility companies in Latin America. Competes directly with Guarde Aqui in major Brazilian metros, leveraging Localiza's brand and distribution footprint.
Broad incumbents
- CubeSmart: US-listed self-storage REIT operating over 1,000 facilities. Compares on operating model (third-party managed, customer-direct) and could expand to Brazil as the local category matures.
- Public Storage: The largest self-storage REIT in the United States with thousands of facilities. While not operating in Brazil today, it represents the global category leader and a potential competitor or acquirer entering Latin America.
- Shurgard Self Storage: European self-storage operator with hundreds of facilities across multiple countries. Closest international incumbent in business model (owned facilities, long-term recurring rents) and a potential entrant into Brazil.
- Big Yellow Self Storage: UK's largest self-storage brand with a focus on urban, high-density locations. Comparable in dense-urban site selection and digital customer journey, relevant as a benchmark for Brazilian metro strategy.
Regional players
- Guarda Móveis Brasil: Traditional guarda-móveis (moving and storage) operator in Brazil serving primarily the moving segment. Adjacent competitor that historically targets lower-end residential customers compared to Guarde Aqui's modern self-storage positioning.
Others
- ABRASS (Associação Brasileira de Self Storage): Brazilian self-storage industry association of which Guarde Aqui is an affiliated member. Provides industry benchmarking, standards, and category development — useful for tracking the broader competitive set and category growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Guarde Aqui social profiles
Digital presenceGuarde Aqui financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guarde Aqui leadership team
Management profileNumber of profiles
Profiles1 record
Guarde Aqui subsidiaries and ownership
Company hierarchySubsidiaries3 records
Guarde Aqui funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guarde Aqui M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guarde Aqui
What does Guarde Aqui do?
Guarde Aqui rents private, individual self-storage boxes (1m² to 1,000m²) to both individuals and businesses on flexible month-to-month contracts. Units feature 24-hour electronic surveillance, individual password-controlled electronic gates with per-box alarms, and complementary infrastructure such as drive-thru lanes, container docks, climate-controlled rooms, wine storage, and coworking spaces at select locations. Customers contract online, by phone/WhatsApp, or by walking into any of the company's storage facilities across major Brazilian cities.
Is Guarde Aqui a public or private company?
Guarde Aqui is a private company. It is classified as private equity controlled and is currently operating.
When was Guarde Aqui founded?
Guarde Aqui was founded in 2005. It employs 101 to 250 people.
Where is Guarde Aqui based?
Guarde Aqui is headquartered in São Paulo, Brazil, in the Latin America region.
How does Guarde Aqui make money?
Three revenue lines are on record. Monthly Box Rental (Self Storage) is the primary driver. The others are ancillary Services and Materials and goodFriends Referral Program.
Who are Guarde Aqui's main competitors?
Direct peers on record are Self Storage Brasil, Locker Self Storage, Locked Self Storage and Localiza Self Storage. Broad incumbents are CubeSmart, Public Storage, Shurgard Self Storage and Big Yellow Self Storage. Guarda Móveis Brasil is listed as a regional player. ABRASS (Associação Brasileira de Self Storage) is listed as an others.
Does Guarde Aqui have an API?
No public API is recorded for Guarde Aqui.
What industry is Guarde Aqui in?
Guarde Aqui's product category is Self Storage. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.