What Trendtours Touristik does

Trendtours Touristik International GmbH is a privately held German direct travel organizer (Direktreiseveranstalter) founded in 1988 and headquartered in Eschborn (Frankfurt metropolitan area). The company specializes in organized group package tours — including bus, flight, cruise, spa, active, city break, and themed holiday products — sold primarily to the German "Best Ager" demographic of travelers aged 55-75. Across more than 20 years of operation Trendtours claims over 3 million satisfied guests served and works with more than 2,000 German-speaking tour guides and dedicated local hosts worldwide.

The core product is a pre-packaged tour consisting of transportation, 4-5 star accommodation, half-board meals, and an itinerary of included excursions, with prices spanning roughly €333 for short European bus tours to €8,599 for long-haul destinations such as Australia. The technology stack centers on a proprietary web-based CRM booking tool at crm.trendtours.de used by both direct customers and partner travel agencies, supplemented by a dedicated agency support portal at partner.trendtours.de and integrations into the dominant German agency reservation platforms TOMA, traffics/TBM, and myJACK under operator code TRND. Supporting assets include a digital Reiseführer (travel guide) library covering dozens of countries and a customer Reiseberichte (travel report) content section.

Trendtours operates a hybrid B2B/B2C go-to-market model. Its primary distribution channel is a nationwide network of German travel agencies (Reisebüros), which earn commission from the first booking with no minimum sales threshold. Direct sales are layered on top via the company website, a daily 7am-9pm phone service, and email channels. Revenue streams consist of one-time package tour sales, transaction-fee commissions on agency bookings, gift voucher (Wertgutschein) sales, and a customer referral program offering €50 vouchers for successful referrals. The company is led by Managing Directors David Firle and Christian Holz and has been recognized with the Service-Champions Nr. 1 GOLD 2025 award.

Name

Trendtours Touristik

Legal name

trendtours Touristik International GmbH

Website

https://trendtours.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Trendtours Touristik is a privately held German direct travel organizer specializing in organized group package tours (bus, flight, cruise, spa, active, city breaks) sold primarily to the German Best Ager demographic aged 55-75, distributed through a nationwide network of partner travel agencies plus direct online and phone channels.

Ownership category

akta.pro rank

Product category

Group Tour Operator / Package Travel

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

akta.pro secondary industries

Escorted Coach & Bus Package Tour Operators (THAKADAA), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Group tour packages
• Bus tour operator
• Flight package holidays
• Cruise travel packages
• Travel agency distribution

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pauschalreisen (Package Tours): Sale of organized group travel packages including bus tours, flights, cruises, and combination trips. Customers pay for complete tour packages with accommodation, transportation, and included excursions.
2. Travel Agency Distribution: Commission-based sales through a network of partner travel agencies in Germany. Agencies earn commission starting from first booking with no minimum sales threshold.
3. Travel Vouchers: Sale of trendtours value vouchers (Wertgutscheine) in various designs that can be redeemed against future bookings.
4. Customer Referral Program: €50 travel voucher awarded to existing customers who refer new customers to trendtours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

trendtours designs and sells organized group travel packages (Pauschalreisen) for German-speaking customers, including bus tours, flight tours, long-distance tours, cruises, health spa vacations, small-group tours, city breaks, active tours, and seasonal Advent and New Year's tours. Packages bundle transportation, accommodation, meals and excursions with German-speaking tour guides and are delivered through a nationwide network of partner travel agencies plus direct phone, email and online sales channels.

Product overview

Trendtours Touristik is a German group tour operator specializing in package holidays for the Best Ager demographic (55+). The portfolio consists of multiple core tour products organized by travel type: Busreisen (coach tours), Flugreisen (flight packages), Fernreisen (long-haul), Schiffsreisen (cruises), (K)urlaube (spa/health vacations), Klein- und Minigruppen (small group tours), Städtereisen (city breaks), Aktivreisen (active/hiking tours), Adventsreisen (Christmas market tours), and Silvesterreisen (New Year's tours). Supporting services include Reise-Wertgutscheine (gift vouchers), the Kunden werben Kunden referral program, a comprehensive Reiseführer (digital travel guide library), customer Reiseberichte (travel reports), and an Agentur-Betreuungsportal for travel agency partners. The company operates its own CRM booking tool and distributes via TOMA, traffics/TBM, and myJACK platforms for agency partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreisen (Bus Tours) Coach-based group tours to destinations across Europe, offering relaxed and convenient group travel to popular European destinations and combining transportation, accommodation and included excursions.
• Flugreisen (Flight Tours) Flight-based package tours to European and worldwide destinations, combining flights, accommodation, meals and excursions into one packaged itinerary for individual and group travelers.
• Fernreisen (Long-Distance Tours) Long-haul package tours to intercontinental destinations across Asia, Africa, the Americas and Oceania, marketed as premium and "Faszination" round trips with comprehensive inclusions.
• Schiffsreisen (Cruises) River and sea cruise packages including Flusskreuzfahrten (river cruises) and mail-ship (postschiff) experiences, bundled with excursions and accommodation aboard.
• (K)urlaube (Health Spa Vacations) Curative spa and wellness vacation packages to spa destinations such as Bad Flinsberg, Riesengebirge and Karlsbad, including 4-star Kurhotel accommodation, half-board, treatment packages and cultural evening activities.
• Klein- und Minigruppen (Small & Mini Groups) Exclusive group tours with limited participant numbers, designed for a more intimate travel experience and closer cultural immersion than standard group tours.
• Städtereisen (City Breaks) Short city-break packages to major European and international cities, bundling transportation, hotel accommodation and city sightseeing elements.
• Aktivreisen (Active Tours) Active travel packages including hiking, cycling and e-bike tours to destinations like Mallorca, Costa Brava, Scotland and Madeira, targeted at travelers who want guided outdoor activity.
• Adventsreisen (Advent / Christmas Tours) Seasonal pre-Christmas tour packages featuring Christmas markets in German-speaking regions and Central Europe (e.g., Nürnberger Christkindlesmarkt).
• Silvesterreisen (New Year's Eve Tours) Special New Year's Eve holiday packages to destinations such as Silvester in Böhmen and other New Year's celebration locations, typically bundled with gala dinners and excursions.
• Reise-Wertgutscheine (Travel Gift Vouchers) Trendtours value gift vouchers (Wertgutscheine) sold in multiple designs (Standard, Nelken/Carnation, Winter, Spring, Birthday) and redeemable against any future tour booking with the company.

Quantifiable outcome

• Over 3 million satisfied guests have traveled with trendtours
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• TOMA (Travel Operation Management)coreTechnology or IntegrationBooking system integration allowing travel agencies to book trendtours packages. Part of the core booking infrastructure for agency sales.
• traffics/TBMcoreTechnology or IntegrationTravel agency booking platform integration for trendtours package bookings. Enables efficient agency sales workflow.
• myJACKcoreTechnology or IntegrationTravel agency booking system with full functionality for trendtours packages. Part of the integrated booking ecosystem.
• DRV (Deutscher Reiseverband)minorOthersGerman Travel Association membership demonstrating industry standing and adherence to professional standards.
• RDA (Reisebüro-Direktvertriebs-Allianz)minorOthersAlliance membership supporting travel agency direct sales and distribution partnerships.
• TrustpilotminorGTM or Marketing PartnerCustomer review platform where trendtours maintains a presence for customer feedback and reviews.
• German Travel Agencies (Reisebüros)coreChannel Partner/ Reseller/ DistributorNetwork of partner travel agencies across Germany selling trendtours package tours. Agencies receive commission from first booking with no minimum sales requirement. Support includes free booking tools, weekly newsletters, webinars, FAM trips, and promotional materials.
• Service-ChampionsminorGTM or Marketing PartnerService quality certification body that awarded trendtours Service-Champions Nr. 1 GOLD 2025 recognition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ITS Reisen: German package-tour brand (part of REWE/DER Touristik) competing in the same mid-market, agency-distributed Best Ager package segment.
• TUI Deutschland: Germany's largest integrated tourism group; offers package, cruise, and agency services that directly overlap with trendtours but at much larger scale and with own hotel/airline assets.
• FTI Group: Munich-based tour-operator group (BIG XTRA, 5vorFlug, FTI) with significant German package-tour volume; historical competitor of trendtours in the mid-market package segment.
• DER Touristik: Large German tour-operator group (REWE-owned) operating multiple brands across package, specialist, and retail travel; broader portfolio than trendtours but overlaps on package tours for German-speaking customers.

Direct peers

• Phoenix Reisen: German tour operator and cruise specialist focused on mature travelers; overlaps with trendtours on river/sea cruises and escorted group tours for the over-50 demographic.
• Alltours: Duisburg-based German tour operator with comparable package-tour portfolio (own hotel brands, flight packages, family and Best Ager segments), competing in agency and direct channels.
• Schauinsland-Reisen: German direct tour operator offering package holidays (bus, flight, cruise) to a similar Best Ager demographic; competes head-to-head with trendtours on price-value and agency distribution across Germany.
• LTUR: German last-minute and package-tour specialist serving value-conscious German travelers; comparable product range and agency/online distribution overlap with trendtours.

Emerging players

• Bentour Reisen: Frankfurt-based tour operator specializing in Turkey and Mediterranean packages with strong agency distribution; relevant emerging competitor in trendtours' core long-haul/Mediterranean niche.
• Vtours: Digital-first German tour operator and OTA-adjacent platform offering competitively priced package tours to similar destinations; competes with trendtours on price and on younger demographics shifting online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@trendtoursofficial
• Facebookfacebook.com/trendtoursTouristik/?locale=de_DE
• Instagraminstagram.com/trendtours.de/?hl=de
• LinkedInlinkedin.com/company/trendtours-touristik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trendtours Touristik