Boberdoo
Boberdoo is a Chicago-based SaaS provider of lead distribution, ping/post auction, and call routing software for performance marketing firms, enabling lead buyers and sellers across verticals such as insurance, mortgage, and financial services to route, bill, and optimize transactions on a unified cloud platform.
- Company typePrivate
- Founded2001
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Boberdoo does
Boberdoo (boberdoo.com LLC) is a privately-held SaaS provider of lead and call distribution software for the performance marketing industry, founded in 2000/2001 and headquartered in Chicago, IL. The company sells a unified cloud platform—hosted on AWS and integrated with Twilio for telephony—that combines three core services: lead distribution, ping/post (parallel ping tree) auctions, and call routing. The platform is augmented by a long-tail of add-on modules including a no-code form builder, automation/webhooks, leadQC validation, bid experiments, AI domain scrub, a customizable AI Model, dynamic consent, block lists, secure mode with sensitive field encryption, and 2FA, plus AWS S3 data export with KMS encryption.
Monetization is through custom monthly SaaS subscriptions with annual 5% escalators after an initial 12-month period, one-time non-refundable setup fees, paid add-on modules (inbound phone routing, SMS, LeadQC, forms, bid experiments, web campaigns, BI/custom AI, AI Saving Model), and hourly consulting. Go-to-market is sales-led via phone (800-776-5646) and customized live demos, with no free trial and no public pricing. The customer base spans lead sellers, lead buyers, and call routing participants across verticals including mortgage, insurance (health, life, auto, final expense), home improvement, debt, legal, student loan, B2B, MLM, and solar. Boberdoo reports 36.5B+ pings processed cumulatively, $12M+ in client lead transactions daily, 50–250,000 leads/day throughput, and a 99.99% uptime guarantee, while holding SOC 2 Type II, GDPR, CCPA/CPRA, and TCPA-aligned compliance certifications.
Boberdoo firmographics
Firmographics- Name
- Boberdoo
- Legal name
- boberdoo.com LLC
- Website
- https://boberdoo.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boberdoo is a Chicago-based SaaS provider of lead distribution, ping/post auction, and call routing software for performance marketing firms, enabling lead buyers and sellers across verticals such as insurance, mortgage, and financial services to route, bill, and optimize transactions on a unified cloud platform.
- Ownership category
- akta.pro rank
Boberdoo industry classification
Industry- Product category
- Lead Distribution Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where Boberdoo is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Boberdoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly subscription fees for access to the lead distribution platform. Fees are defined in client-specific Exhibit B agreements and vary from client-to-client based on services utilized. Inbound actions (pings, calls, clicks, leads, API entries) are tracked. After initial 12-month period, monthly fees increase 5% annually.
- Optional Add-on Modules: Additional fees for optional services including Inbound Phone Routing, SMS Messaging, LeadQC, Forms Manager, Bid Experiments, Web Campaigns, Consulting Work, Business Intelligence/Custom AI models, and AI Saving Model.
- Setup Fees: One-time setup fees are charged but are non-refundable after delivery of services.
- Hourly Consulting Fees: Custom development and consulting work billed at hourly rates, which are subject to 5% annual increases after initial 12-month period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Enterprise Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Boberdoo product offering
Product offeringCore offering
Boberdoo is a SaaS lead distribution platform that enables lead buyers, lead sellers, and call routing companies to track, route, and bill for web leads, phone calls, and clicks in real time. Its core offering unifies Lead Distribution, Ping Post dynamic auctions, and Call Routing into a single platform, with optional modules for no-code form building, automation, compliance, and AI-driven bid optimization. The platform processes over $12 million worth of sales leads daily for clients across verticals such as mortgage, insurance, legal, and home improvement.
Product overview
Boberdoo is a unified SaaS lead distribution platform offering an integrated suite of products for the digital marketing and lead generation industry. The core platform combines Lead Distribution, Ping Post/Ping Tree auctions, and Call Routing as foundational services, supplemented by add-on modules including No-Code Form Builder, Automation, Compliance Tab, Secure Data Retention, Lead Field Security, leadQC, Bid Experiments, Live Transfers, Web Campaigns, AI Domain Scrub, AI Model, IVR Manager, Dynamic Consent, Buyer System, and Distribution Logic. The platform processes over $12 million worth of sales leads daily across 36.5B+ pings processed since 2000. Support infrastructure includes boberdoo U training, Video Library, Support Articles, and API Keys Management. The architecture adapts to buyer and seller operations with customization options and third-party integrations including Twilio, Amazon S3, and various outside services.
Differentiator
Problem solved
Functional benefit
Products and services
- Lead Distribution Platform Central SaaS platform for tracking, routing, and billing web leads, calls, and clicks. Serves lead buyers and lead sellers with real-time distribution, AI optimization, and multi-channel management.
- Ping Post / Ping Tree Dynamic auction system that optimizes lead distribution through parallel pinging, automatically recalculating best pricing scenarios after post rejects and demand changes. Enables performance-based bidding and revenue maximization for lead sellers and buyers.
- Call Routing Smart call distribution system integrating with Twilio for cost-effective routing, using the Earnings-Per-Lead algorithm to route calls to converting buyers and supporting custom IVR flows, live transfers, and unified budget management across calls, leads, and clicks.
- No-Code Form Builder No-code form building tool enabling teams to create, modify, and deploy professional forms in minutes without developer dependency, supporting instant updates across all landing pages.
- Automation Intelligent automation suite handling revenue optimization, buyer account management, and performance analysis with trigger-based webhooks, timed reports, and AI-powered bid adjustments every 10 minutes.
- Compliance Tab Centralized compliance management including data retention policies, lead search/delete, block list management, and security settings, consolidating compliance workflows into a single interface for the lead distribution platform.
Quantifiable outcome
- 99.99% uptime
- +2 more outcomes
Companies that use Boberdoo
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Boberdoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature13 records
Boberdoo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreAWS S3 integration for automated or manual lead data exports. Data is encrypted using AWS KMS feature and accessible with customer-controlled permissions. AWS is the primary cloud infrastructure provider for hosting the boberdoo platform and processing personal data. CloudFormation is used to install required components in customer AWS accounts.
- TwiliocoreTwilio integration for call routing functionality. Clients integrate through their own Twilio account, offering significant cost savings compared to per-minute pricing models. Call recordings are accessible through client Twilio accounts.
- Server CentralcoreCloud server provider mentioned alongside Amazon and Rackspace as infrastructure options for hosting client lead systems with industry-accepted security measures.
- RackspacecoreCloud server provider mentioned alongside Server Central and Amazon as infrastructure options for hosting client lead systems with industry-accepted security measures.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Boberdoo competitors and assessment
Company assessmentOthers
- Jornaya (Verisk): Jornaya provides lead verification and TCPA compliance tools and is integrated as an Outside Service in Boberdoo's platform. While not a direct competitor, it is part of the lead generation compliance ecosystem and an adjacent/complementary technology.
- Anura: Anura is a fraud detection platform integrated with Boberdoo as an Outside Service for lead quality validation. It addresses fraud detection, which overlaps with Boberdoo's AI Domain Scrub and LeadQC offerings, making it a thematic competitor for lead quality assurance.
Direct peers
- LeadByte: LeadByte is a UK-based lead distribution platform serving lead generators, buyers, and affiliate networks with ping/post, real-time routing, and reporting. It is a direct functional peer in the lead routing market with comparable feature parity.
- ClickPoint Software: ClickPoint Software provides lead distribution, sales pipeline management, and call routing software aimed at sales-driven organizations. It competes directly with Boberdoo's lead routing and distribution capabilities, particularly for B2B and consumer lead flows.
- Phonexa: Phonexa is an all-in-one marketing platform for lead generation and call tracking, offering call routing, lead distribution, ping/post, and analytics. It directly competes with Boberdoo in performance marketing and call routing, particularly for buyers and sellers in verticals like insurance, finance, and home services.
- LeadProsper: LeadProsper is a direct competitor offering lead distribution, ping/post, and call routing software for the lead generation industry. It serves the same buyer and seller segments (affiliates, publishers, lead buyers) with comparable feature sets including real-time routing and CRM integrations.
Broad incumbents
- HubSpot: HubSpot offers a broad CRM and marketing automation platform with lead management, routing, and form building capabilities that overlap Boberdoo's offering. As a broad incumbent, it does not specialize in the performance marketing/lead gen niche but represents a competitive threat for mid-market customers seeking all-in-one platforms.
- Invoca: Invoca is a larger, well-funded conversation intelligence platform offering call tracking, call routing, and AI-powered analytics. While it overlaps Boberdoo's call routing functionality, it focuses more broadly on enterprise marketing analytics with a wider feature portfolio.
- Salesforce (Marketing Cloud / Pardot): Salesforce offers lead management, distribution rules, and routing within its CRM and Marketing Cloud platforms. As a broad incumbent with massive enterprise reach, it represents an indirect competitive threat to specialized lead routing tools like Boberdoo.
Emerging players
- ActiveProspect: ActiveProspect offers lead compliance, consent management, and TrustedForm certification for the lead generation industry. It overlaps with Boberdoo's Compliance Tab functionality and is a partial competitor for clients seeking best-in-class consent/compliance solutions.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Boberdoo social profiles
Digital presenceBoberdoo compliance and trust
Trust signalCompliance4 records
Boberdoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boberdoo leadership team
Management profileNumber of profiles
Profiles1 record
Boberdoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boberdoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boberdoo
What does Boberdoo do?
Boberdoo is a SaaS lead distribution platform that enables lead buyers, lead sellers, and call routing companies to track, route, and bill for web leads, phone calls, and clicks in real time. Its core offering unifies Lead Distribution, Ping Post dynamic auctions, and Call Routing into a single platform, with optional modules for no-code form building, automation, compliance, and AI-driven bid optimization. The platform processes over $12 million worth of sales leads daily for clients across verticals such as mortgage, insurance, legal, and home improvement.
Is Boberdoo a public or private company?
Boberdoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boberdoo founded?
Boberdoo was founded in 2001. It employs 11 to 50 people.
Where is Boberdoo based?
Boberdoo is headquartered in Chicago, United States, in the North America region.
How does Boberdoo make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are optional Add-on Modules, setup Fees and hourly Consulting Fees.
Who are Boberdoo's main competitors?
Others on record are Jornaya (Verisk) and Anura. Direct peers are LeadByte, ClickPoint Software, Phonexa and LeadProsper. Broad incumbents are HubSpot, Invoca and Salesforce (Marketing Cloud / Pardot). ActiveProspect is listed as an emerging player.
Does Boberdoo have an API?
Yes. Boberdoo provides a REST API for lead distribution, call routing, and system integration. API keys are decoupled from individual users and support granular permissions, IP restrictions, and geographic access controls. The system supports 50+ webhook events for real-time notifications. Restricted APIs (getLeadDetails, getPartnerList, getPartnerInfo, getVendorsAndSources) require IP whitelisting. The platform offers server-side conversion tracking via APIs for advertising platforms. Developer documentation is at www.boberdoo.com/api-keys.
What industry is Boberdoo in?
Boberdoo's product category is Lead Distribution Software. Its primary akta.pro industry code is BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its NAICS code is 5182.