Canvas

What Canvas does

CANVAS United is a full-service digital and creative agency headquartered in New York with a secondary office in Huntington Beach, California. Founded in 2005 and operating as part of the United Collective agency network, the firm delivers strategy, user experience design, creative development, social media management, and engineering services to enterprise consumer brand clients. Its work spans digital brand experiences, social media franchises, interactive campaigns, and advertising creative across categories including footwear (HOKA), food and beverage (gotmilk?), telecommunications (Comcast/Xfinity), hospitality (Parker Palm Springs), and building materials (Real American Hardwood).

The agency's service portfolio is organized around a "Social Brand Framework" methodology, delivered as a professional services practice rather than a software platform. Notable engagements include HOKA's social agency of record work on Clifton 9 and Transport launches (generating 10M+ video plays and near 25K new followers within three-week windows), gotmilk?'s 30th anniversary Milk Mustache campaign and 'Never Doubt What You Love' campaign (1B+ earned media impressions in first week), and Comcast/Xfinity's 'Fabric of America' digital flag for Hispanic Heritage Month built in partnership with GALLEGOS United. The agency employs 11-50 people, speaks across at least 8 languages, and was recognized with a 2025 Webby Award for 'Latinos Monumentales'.

CANVAS United generates revenue through project-based and retainer creative engagements negotiated per client. New business is acquired through direct enterprise inquiries, organic referrals, and portfolio-driven showcases at canvasunited.com. The firm is privately held with no disclosed funding, and operates without disclosed pricing or contract value information. Its forward-looking optionality includes a pilot with Mediaocean's NIVO AI platform for AI-assisted campaign setup, representing an early exploration of AI tooling within the agency's creative workflow.

Name

Canvas

Legal name

CANVAS United

Website

https://canvasunited.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

CANVAS United is a New York-based full-service digital agency delivering creative strategy, social media, UX design, and campaign execution for enterprise consumer brands including HOKA, gotmilk?, and Comcast/Xfinity, operating within the United Collective network.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Digital marketing services
• Brand experience design
• Social media management
• Creative agency services
• Campaign strategy development

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency professional services: CANVAS United generates revenue through project-based creative and digital marketing engagements with brand clients. Services include strategy, user experience, design, engineering, social media management, and campaign creation. Work is delivered across client accounts (HOKA as agency of record) and individual project engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CANVAS United is a full-service digital agency that delivers strategy, user experience design, creative development, social media content franchises, and engineering for consumer brand clients. Work is delivered as project-based engagements covering campaign concept through execution, including social media management, interactive digital experiences, branded content, and advertising creative for clients such as HOKA, gotmilk?, Comcast/Xfinity, Parker Palm Springs, and Real American Hardwood.

Product overview

CANVAS United is a full-service digital marketing and brand experience agency operating as part of the United Collective network. The company offers a unified suite of marketing services — strategy, user experience (UX) design, creative production, social media content franchises, and engineering — organized around the core "Social Brand Framework" methodology. Rather than a modular software platform, the offering is delivered as a service practice, with work structured around client case studies (e.g., Hoka Clifton 9 launch, gotmilk? Milk Mustache 30th anniversary, Comcast Fabric of America, Parker Palm Springs website redesign, Real American Hardwood brand campaign) that showcase the agency's creative and strategic capabilities across social, digital, and experiential channels.

Differentiator

Problem solved

Functional benefit

Products and services

• CANVAS United Services Full-service digital marketing and brand experience agency offering strategy, user experience design, creative development, social media management, and engineering services for enterprise consumer brand clients. Deliverables include branded content campaigns, social media franchises, interactive digital experiences, and advertising creative delivered as project-based engagements.

Quantifiable outcome

• Campaign setup work reduced by up to 90% in pilot programs using NIVO AI platform (Canvas participated as pilot partner)
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GALLEGOS UnitedcoreStrategic or Co-development PartnerCollaborative partnership for the 'Fabric of America' campaign with Comcast/Xfinity. GALLEGOS United, a Hispanic-focused creative agency, partnered with CANVAS United to create a digital American flag celebrating Hispanic Heritage Month. Voices from over 20 countries were submitted through this initiative.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Huge: Full-service digital experience agency offering strategy, design, engineering, and marketing for major consumer and enterprise brands. Direct comparable to CANVAS United in scale, services (UX, digital brand experience, social), and enterprise client mix.
• GALE: Independent agency offering brand strategy, creative, media, and digital experience for enterprise consumer clients. Comparable to CANVAS United in integrated creative-and-media model and enterprise brand focus.
• JOAN Creative: Independent, boutique creative agency building brand platforms, social campaigns, and integrated work for enterprise clients. Closely comparable to CANVAS United in size, services, and brand-led creative positioning.
• Mekanism: Boutique creative agency producing integrated campaigns, social content, and brand storytelling for consumer brands. Closely comparable to CANVAS United in size, positioning, and enterprise social/content franchise model.
• GALLEGOS United: Hispanic-focused creative agency and United Collective sister agency. Already a partner on the Comcast 'Fabric of America' campaign; directly comparable to CANVAS United in network affiliation, cultural-marketing focus, and enterprise brand work.
• Mother NY: Independent creative agency known for culturally resonant, award-winning work for major consumer brands. Comparable to CANVAS United in boutique positioning and emphasis on culture-driven creative for enterprise clients.

Broad incumbents

• Wongdoody: Multicultural and digital creative agency serving enterprise brands across strategy, experience design, and campaign execution. Comparable to CANVAS United in DEI/multicultural positioning, with greater scale via network affiliation.
• 72andSunny: Large independent creative agency producing brand campaigns, social content, and cultural marketing for major consumer brands. Comparable to CANVAS United in cultural-marketing orientation, but at greater scale.
• R/GA: Globally recognized digital agency and innovation consultancy serving enterprise brands across strategy, design, and technology. Comparable in digital creative and social scope to CANVAS United, but significantly larger in headcount and resources.

Emerging players

• Mojo Supermarket: Independent creative shop producing social-first campaigns and branded content for consumer brands. Comparable to CANVAS United in social-franchise orientation, though smaller and more emerging-stage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/canvas_united
• Facebookfacebook.com/canvasunited
• Instagraminstagram.com/canvas_united
• LinkedInlinkedin.com/company/canvas-united

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canvas