AudienceAudit
- Company typePrivate
- Founded2009
- HeadquartersChandler, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
AudienceAudit firmographics
Firmographics- Name
- AudienceAudit
- Legal name
- Audience Audit Inc.
- Website
- http://audienceaudit.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AudienceAudit industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer & Audience Segmentation / Persona Strategy (MPAAAFAC)
- akta.pro secondary industries
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where AudienceAudit is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AudienceAudit business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Custom Research Projects: Flat project fees for research development, execution, analysis, visualization, and post-research content elements. Per-respodent fees for panel-sourced respondents. Additional fees for Research Activation programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom research projects with flat pricing plus variable costs |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels8 records
AudienceAudit product offering
Product offeringCore offering
AudienceAudit delivers custom quantitative attitudinal audience segmentation studies and brand equity research exclusively for small to mid-sized marketing agencies. Each engagement includes kickoff workshops, custom survey design, panel-sourced fielding, multivariate statistical analysis, interactive data visualization, and results workshops designed to help agencies differentiate in pitches and build thought leadership with their end clients.
Product overview
AudienceAudit is a research services company that provides custom attitudinal segmentation studies exclusively for small- to mid-sized marketing agencies and their clients. The core offerings consist of Attitudinal Audience Segmentation Studies and Brand Equity Studies, complemented by Agency Thought Leadership Services and Agency Client Research Services. The company also publishes two recurring research series: the Agency Edge Research Series (in partnership with Agency Management Institute, since 2014) and the Agency Core Research Series (in partnership with White Label IQ). Educational content includes the Fun with Research video series. All research is custom-built, quantitative, and delivered through a structured process including kickoff workshops, survey development, fielding, analysis, visualization, and results workshops.
Differentiator
Problem solved
Functional benefit
Products and services
- Attitudinal Audience Segmentation Studies Custom quantitative segmentation studies that identify audience groups based on attitudes, motivations, and behaviors rather than demographics, revealing why audiences make purchasing decisions to inform marketing strategy.
- Brand Equity Studies Research services that measure and analyze brand perception, awareness, and value among target audiences.
- Agency Thought Leadership Services Custom research designed to help marketing agencies build thought leadership reputations, differentiate from competitors, and attract ideal clients through unique industry insights.
- Agency Client Research Services Research services for agencies to conduct audience studies for their clients, helping clients understand their target audiences' needs, motivations, and purchasing behaviors.
- Agency Edge Research Series Annual research series (since 2014) conducted in partnership with Agency Management Institute, exploring agency clients' attitudes, behaviors, and expectations. Topics include AI adoption, hiring decisions, and client retention.
- Agency Core Research Series Research series focused on internal agency challenges, leadership perspectives, and operational insights. Conducted in partnership with White Label IQ, providing free research for agency leaders.
- Fun with Research Weekly video series for agency leaders covering research methodology, survey best practices, and thought leadership development.
Quantifiable outcome
- 40-60% of survey respondents typically volunteer for additional research participation
- +1 more outcomes
Companies that use AudienceAudit
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
AudienceAudit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AudienceAudit partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Hummingbird Creative GroupcoreBoutique branding agency founded July 1995 serving admired brands nationwide. Worked with Audience Audit on survey exploring how business owners and marketing directors perceive the value of branding and marketing. Contact: Wendy Coulter in Cary, NC.
- Willow MarketingcoreThird-year collaboration conducting industry-wide attitudinal survey of professional and trade association members. Custom quantitative studies presented at national, regional, and state conferences. Research positioned Willow as thought leader. Contact: Brad Gillum in Indianapolis, IN.
- LAVIDGEcoreFull-service advertising agency in Phoenix, AZ tackling brand, business and innovation challenges. Offers clients disciplined exploration and creativity focusing on insights, integration and innovation. Contact: Tim Trull.
- Casual AstronautcoreContent and digital marketing agency helping brands attract and retain customers. Uses Audience Audit research to understand target audiences and create road maps for editorial strategy and digital marketing. Contact: Paul Peterson.
- Echo DeltacoreHigher education marketing agency. Used Audience Audit research for persona development informing email communications, website content, paid advertising, and campus visit experiences. Contact: Alex Nikdel in Winter Haven, FL.
- Ghidotti CommunicationscorePR and content marketing agency for B2B brands. Conducted research on attitudes of legal marketing professionals, leveraging results across organization to improve marketing strategy and service offerings. Contact: Bethany Siems in Little Rock, AR.
- Commit AgencycoreBrand definition, consumer experience and marketing amplification agency in Chandler, AZ. Creative agency pushing beyond expectations to achieve meaningful results. Contact: Janelle Brannock.
- FancyminorStrategically-minded, creatively driven advertising agency dedicated to elevating what's important to women. Special expertise in women 40+. Based in New York, NY. Contact: Katie Keating.
- OverskiesminorBranding, video, digital and experiential agency for retail and DTC brands. Uses Audience Audit research to inform brand positioning, messaging platform, video strategies, and content marketing. Contact: Rich Cannava in Montvale, NJ.
- Break The Ice MediacoreStrategic PR and digital marketing experts in travel, tourism and hospitality. Uses Audience Audit research to help clients create demand, inspire visitation, and drive conversions. Contact: Nicole Mahoney in Canandaigua, NY.
- KeyMedia SolutionscoreDigital media advertising and data analysis agency. Proprietary research helped firm move from Red Ocean to Blue Ocean strategy, differentiating them in crowded marketplace. Contact: Korena Keys in Sioux Falls, ND.
- Avocet CommunicationsminorMarketing and advertising agency passionate about growing brands, from startups to established organizations. Strategy-first mindset and agile execution. Contact: Tess Touve in Longmont, CO.
- Sutherland WestoncoreMaine-based fully integrated agency committed to making Maine businesses thrive. Partnership to understand Maine residents gives edge in shaping consumer behavior. Contact: Elizabeth Sutherland in Bangor, ME.
- Agency Management Institute (AMI)coreLong-standing partnership for Agency Edge research series since 2014. AMI is an agency consultant, trainer, and coach. Drew McLellan leads both organizations. Annual research shared publicly each fall.
- ISSIMO Story AgencyminorImpact storytelling agency for mission-driven organizations. Partnered to create cornerstone content around storytelling amplification in fundraising research. Contact: Jacob Hoehne in Lehi, UT.
- AORminorReal estate development and hospitality branding agency. Grows brands, creates impact, and champions people. Contact: Elena Lippincott.
- WestcommminorFull-service marketing and employee communications agency focused on crafting perfect message. Specializes in employee and benefits HR communications, video storytelling, social media. Contact: Jen Hiatt.
- designRoomminorAward-winning national branding and design firm helping clients build and promote healthy, sustainable brands. Contact: Rachel.
- White Label IQcoreJoint initiative with White Label IQ to launch Agency Core research series. Brian Gerstner co-founded non-profit research organization providing free research for agency leaders with fresh insights, resources, and actionable advice.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AudienceAudit competitors and assessment
Company assessmentBroad incumbents
- Ipsos: A global market research leader offering brand, advertising, segmentation, and customer experience research across industries. Comparable to AudienceAudit through its segmentation and brand-equity research practices, but at a vastly larger scale and with self-serve technology offerings.
- Kantar Millward Brown: The brand and communications research arm of Kantar, offering brand tracking, ad pre-testing, and segmentation studies for large brands and agencies. Comparable to AudienceAudit in the brand-equity and segmentation research category, but operating globally with much broader client portfolios.
- LRW Group (Lightspeed Research): A full-service market research company spanning brand, communications, product, and segmentation research. Comparable to AudienceAudit on the segmentation and brand-equity research side, but offers a much broader portfolio including operational, healthcare, and political research.
Direct peers
- Hall & Partners: A brand and communications research agency specializing in brand health, segmentation, and campaign effectiveness for agencies and brand marketers. Comparable to AudienceAudit in offering custom attitudinal segmentation as a professional service, though it operates at a larger global scale and serves enterprise clients.
- C Space (formerly Communispace): A customer-insights and community research firm that builds bespoke research programs (segmentation, brand, innovation) for brands and their agency partners. Comparable to AudienceAudit because both deliver custom, methodology-led research for marketing decision-making, although C Space is materially larger and uses ongoing customer communities.
- Sparks Research: A custom qualitative and quantitative research firm that builds research programs for agencies and brands, including segmentation, brand, and messaging research. Highly comparable to AudienceAudit in that both deliver bespoke attitudinal/segmentation research through an agency-channel model rather than as a self-serve platform.
- Galvanized Research: A boutique brand and audience research firm serving agencies and mid-market brands on positioning, segmentation, and messaging research. Highly comparable to AudienceAudit in mission, client size, and the agency-channel GTM.
Emerging players
- Zappi: A tech-enabled consumer insights platform that automates concept testing, advertising research, and brand tracking for agencies and brands. Comparable to AudienceAudit on the segmentation and ad-research side; represents the platform-based disruption that could erode the bespoke, white-glove service model.
- Suzy: A self-serve consumer research platform that lets brands and agencies run quantitative and qualitative research on demand. Comparable to AudienceAudit as an alternative path to consumer insight and segmentation, but built around a software/SaaS model rather than bespoke projects.
- Quantilope: An automated consumer insights platform that runs advanced methodologies (incl. segmentation, concept testing, brand tracking) through a guided SaaS interface. Comparable to AudienceAudit in the segmentation methodology domain and represents the technology-driven alternative to bespoke research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AudienceAudit social profiles
Digital presenceAudienceAudit financial estimates
Financial estimateRevenue estimate
Valuation estimate
AudienceAudit leadership team
Management profileNumber of profiles
Profiles5 records
AudienceAudit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AudienceAudit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AudienceAudit
What does AudienceAudit do?
AudienceAudit delivers custom quantitative attitudinal audience segmentation studies and brand equity research exclusively for small to mid-sized marketing agencies. Each engagement includes kickoff workshops, custom survey design, panel-sourced fielding, multivariate statistical analysis, interactive data visualization, and results workshops designed to help agencies differentiate in pitches and build thought leadership with their end clients.
Is AudienceAudit a public or private company?
AudienceAudit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AudienceAudit founded?
AudienceAudit was founded in 2009. It employs 11 to 50 people.
Where is AudienceAudit based?
AudienceAudit is headquartered in Chandler, United States, in the North America region.
How does AudienceAudit make money?
One revenue line is on record: custom Research Projects.
Who are AudienceAudit's main competitors?
Broad incumbents on record are Ipsos, Kantar Millward Brown and LRW Group (Lightspeed Research). Direct peers are Hall & Partners, C Space (formerly Communispace), Sparks Research and Galvanized Research. Emerging players are Zappi, Suzy and Quantilope.
Does AudienceAudit have an API?
No public API is recorded for AudienceAudit.
What industry is AudienceAudit in?
AudienceAudit's product category is Market Research Services. Its primary akta.pro industry code is MPAAAFAC, Customer & Audience Segmentation / Persona Strategy, with a secondary code of MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research). Its NAICS code is 541910 and its SIC code is 7310.