KeyMedia Solutions

What KeyMedia Solutions does

KeyMedia Solutions is a privately held, founder-owned digital media agency founded in 2011 by Korena Keys and headquartered in Sioux Falls, South Dakota. The firm designs and executes integrated marketing strategies across paid search, organic search, programmatic display and audio, Connected TV, social media, and AI-enabled workflows, serving enterprise and mid-market clients in manufacturing, financial services, advertising, education, travel and tourism, and government/non-profit verticals. Its core technology stack centers on two proprietary platforms: SmartSearch, which unifies SEM and SEO into a single dynamically-balanced strategy with embedded AI for keyword modeling, content scoring, and optimization across classic and AI-powered search experiences (ChatGPT, Claude, Perplexity); and a Data Driven Programmatic platform that uses AI for real-time omnichannel performance analysis across display, streaming audio, Connected TV, and Digital Out-of-Home inventory, backed by premium publisher partnerships with NBC Universal, Netflix, Fox, CBS, Hulu, DirecTV, and sports properties.

The company monetizes through four streams: ongoing managed digital advertising subscriptions, project or retainer-based digital marketing strategy and consulting, white-label services sold to advertising agencies as a 'second set of hands,' and one-time AI consulting packages (Introductory and Premium). GTM is sales-led and enterprise-oriented, anchored by a complimentary Digital Revenue Gap Assessment booking flow and a weekly 10at10 live stream used as top-of-funnel thought leadership. KeyMedia holds Certified Google Partner status, IAB Digital Media Sales Certificate #00259, and Women-Owned Small Business certification, and was recognized on the Inc. 5000 list of fastest-growing US businesses in the 2017-2019 period. The team of approximately 10-11 visible professionals includes a COO, Client Services Director, Senior Account Managers, and Digital Strategists, indicating a tightly-run boutique operation rather than a scaled platform business.

Name

KeyMedia Solutions

Legal name

KeyMedia Solutions

Website

https://keymediasolutions.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

KeyMedia Solutions is a Sioux Falls-based digital media agency that delivers integrated marketing — including unified SmartSearch (SEM/SEO), AI-powered programmatic advertising, Connected TV, and AI consulting — to enterprise and mid-market clients across manufacturing, financial services, agencies, and government.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Digital media strategy
• Programmatic advertising
• Search engine marketing
• Connected TV advertising
• Integrated media services

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Strategy and Consulting: Core revenue stream from providing integrated media strategy, planning, and consulting services. Includes Digital Revenue Gap Assessments, strategic planning, and ongoing strategic oversight. Revenue appears to be project-based or retainer-based for ongoing strategy engagements.
2. Managed Digital Advertising Services: Ongoing management of paid media campaigns including SmartSearch, programmatic advertising, connected TV, and social media advertising. Services include campaign execution, optimization, and performance reporting tied to business outcomes.
3. White-Label Agency Services: B2B services provided to advertising agencies as a second set of hands for strategy development, digital execution, optimization, and reporting. Allows agencies to offer digital services to their clients without maintaining full in-house teams.
4. AI Consulting Packages: One-time consulting engagements for AI strategy implementation including Introductory AI Consulting Package (branded knowledge base, prompt library, content automation, testing support) and Premium AI Consulting Package (GEO audit, agentic workflows, competitive monitoring, RAG planning). Client owns all deliverables after handoff.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

KeyMedia Solutions is a digital media agency that helps brands grow visibility, conversions, and revenue through data-backed media strategy, SmartSearch (unified SEM/SEO), Data Driven Programmatic Advertising, Connected TV, integrated traditional and digital media services, and AI consulting packages. Its flagship proprietary platforms include the SmartSearch strategy that dynamically balances paid search and SEO, and an AI-powered programmatic platform delivering ads across display, streaming audio, Connected TV, native, and DOOH channels.

Product overview

KeyMedia Solutions offers a portfolio of integrated digital marketing products centered on SmartSearch (unified SEM/SEO), Integrated Media Services (traditional and digital channel coordination), and Data Driven Programmatic Advertising (AI-powered omnichannel ad buying). Additional offerings include Connected TV streaming ads, Search Engine Optimization, Social Media advertising, and AI Services (consulting packages for marketing AI workflow implementation). The product architecture is organized as a platform of coordinated services rather than a single unified product, where SmartSearch and Data Driven Programmatic serve as the core digital advertising platforms, supplemented by specialized modules for CTV, SEO, social media, and AI consulting. The company positions itself as a media strategy partner connecting traditional media reach with digital intelligence and measurable outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• 10@10: Weekly live stream digital marketing event held every Wednesday at 10am CST featuring 10 minutes of focused insights on digital marketing trends and strategies.
• KeyNotes

Products and services

• SmartSearch A unified search marketing strategy that integrates Search Engine Marketing (SEM) and Search Engine Optimization (SEO) into a single coordinated approach, dynamically balancing paid and organic efforts based on real-time performance. Designed for brands seeking to be found across classic search results and AI-powered discovery tools such as ChatGPT, Claude, and Perplexity.
• Integrated Media Services Strategic planning, negotiation, execution, and reporting across traditional and digital media channels connected through audience intelligence. Combines television, radio, print, out-of-home, search, social, streaming, and display advertising into unified customer journey strategies for enterprise and mid-market brands.
• Data Driven Programmatic Advertising Automated, data-driven digital advertising platform using AI and machine learning across display, streaming audio, Connected TV, native advertising, and Digital Out-of-Home (DOOH). Features real-time campaign optimization, fraud protection, retargeting, and publisher monitoring against premium brand-safe inventory.
• Connected TV Premium streaming video advertising across smart TVs and OTT devices delivering 15, 30, or 60-second commercial-style ads, including live sports packages on ESPN, NBC Sports, Peacock, NFL Network, and Golf Channel. Reaches 150+ million households streaming premium content worldwide.
• AI Services Strategy-led AI implementation consulting delivered as one-time Introductory or Premium packages, including branded knowledge base development, prompt library creation, content automation, A/B testing support, GEO audits, agentic workflows, competitive landscape monitoring, and RAG planning. Client owns all deliverables after handoff.
• Social Media Advertising and Management Social media advertising and management services spanning Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, LinkedIn, and Pinterest, including campaign strategy, paid social advertising, and platform-specific content optimization.

Quantifiable outcome

• +48% revenue growth in next reporting period for B2B ecommerce manufacturer client
• +14 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner with certified specialists in Google Ads. Manages Google Ads campaigns and Google Grants for nonprofits. Maintains high optimization scores and has access to Google specialist support for account issues and beta features. Google Partner badge displayed on website.
• Interactive Advertising Bureau (IAB)coreTechnology or IntegrationIAB certification and training provider. Links to IAB Interactive Glossary and Ad Standards & Creative Guidelines for client resources. Holds Digital Media Sales Certificate #00259.
• NBC UniversalcoreTechnology or IntegrationPremium publisher partner for programmatic advertising campaigns. Access to NBC Universal's digital advertising inventory and streaming content.
• NetflixcoreTechnology or IntegrationPremium publisher partner for programmatic and Connected TV advertising campaigns. Access to Netflix advertising inventory.
• Hulu / DisplaycoreTechnology or IntegrationPremium streaming publisher partner for programmatic advertising. Access to Hulu's advertising inventory.
• Fox NetworkscoreTechnology or IntegrationPremium publisher partner including Fox, Fox News, and Fox Sports for advertising campaigns. Access to broadcast and digital inventory.
• CBScoreTechnology or IntegrationPremium publisher partner including CBS and CBS Sports for programmatic and Connected TV advertising.
• DirecTVcoreTechnology or IntegrationPremium publisher partner for Connected TV and streaming advertising campaigns.
• ESPNcoreTechnology or IntegrationPremium sports publisher for Connected TV Live Sports advertising packages. Access to sports enthusiast audience.
• NBC SportscoreTechnology or IntegrationPremium sports publisher for Connected TV Live Sports packages. Access to sports programming inventory.
• PeacockcoreTechnology or IntegrationPremium streaming platform for Connected TV advertising campaigns with access to NBCUniversal streaming content.
• NFL NetworkcoreTechnology or IntegrationPremium sports publisher for NFL-focused Connected TV advertising packages.
• Golf ChannelcoreTechnology or IntegrationPremium sports publisher for golf-focused Connected TV advertising packages.
• Sling TVcoreTechnology or IntegrationStreaming platform for Connected TV advertising campaigns.
• Apple TVcoreTechnology or IntegrationConnected TV streaming platform accessible through Apple TV devices for advertising campaigns.
• Amazon Fire TVcoreTechnology or IntegrationConnected TV streaming platform for advertising campaigns accessible through Amazon Fire TV devices.
• ExperiancoreTechnology or IntegrationData Management Provider (DMP) partner for programmatic advertising data collection and audience targeting.
• MasterCardcoreTechnology or IntegrationData Management Provider (DMP) partner for programmatic advertising data insights.
• ActiveCampaigncoreTechnology or IntegrationCertified partner in ActiveCampaign for marketing automation platform. Used for client form integrations and own marketing operations. ActiveCampaign badge displayed as marketing platform powering their forms.
• National Women-Owned Small Business CorporationminorOthersCertified women-owned business membership organization. DUNS: 07-021-4644, WOSB: 11687, CMP: 11688, NAISC: 541850, 541830, 541890, 82101603. Provides access to government contracting opportunities.
• Small Business Administration (SBA)minorOthersSBA Members program participant. Government small business support and contracting programs.
• Audience AuditminorStrategic or Co-development PartnerResearch partnership for customer data and audience insights research. CEO Korena Keys co-presented research findings with Audience Audit CEO Susan Baier.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Adtaxi: Data-driven digital marketing agency specializing in programmatic, paid search, and Connected TV. Highly comparable in programmatic platform orientation and premium publisher inventory access strategy.
• Power Digital Marketing: Full-service digital marketing agency combining paid media, SEO, social, and analytics with proprietary technology (nova intelligence). Comparable integrated media approach and mid-market to enterprise client focus, though significantly larger and PE-backed.
• Directive Consulting: B2B-focused digital marketing agency specializing in SEO, PPC, and content marketing for SaaS and enterprise clients. Comparable in performance marketing orientation and emphasis on measurable business outcomes tied to revenue.
• Ignite Visibility: Full-service digital marketing agency providing SEO, paid media, social media, and email marketing. Directly comparable in integrated digital services portfolio, mid-market to enterprise client base, and proprietary methodology approach.
• KlientBoost: Performance marketing agency focused on PPC, CRO, and landing page optimization. Comparable in paid media execution focus, data-driven optimization approach, and mid-market client targeting.
• Seer Interactive: Digital marketing agency specializing in SEO, paid media, and analytics with proprietary data visualization tools. Comparable in audience-first methodology, SEO depth, and emphasis on connecting marketing activity to business outcomes.
• WebFX: Large full-service digital marketing agency offering SEO, PPC, social media, and web design with proprietary technology platform (MarketingCloudFX). Comparable in service breadth and proprietary tech stack, though significantly larger scale.
• SmartBug Media: B2B-focused inbound and digital marketing agency offering content, SEO, paid media, and marketing automation. Comparable in integrated digital services and B2B client focus, with similar mid-market positioning.
• Disruptive Advertising: Mid-market digital marketing agency offering PPC, SEO, and CRO services with a focus on data-driven paid media execution. Highly comparable to KeyMedia in service mix (SEM, SEO, programmatic) and mid-market client focus.

Broad incumbents

• Tinuiti: Largest independent performance marketing agency in the US, offering paid media, SEO, CTV, and programmatic across all major platforms. Comparable in service breadth and CTV focus, but operates at much larger scale with broader omnichannel capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEjkcu0tG6dx7URqHtl3QNg
• Facebookfacebook.com/KeyMediaSolutions
• LinkedInlinkedin.com/company/key-media-solutions
• Instagraminstagram.com/_keymediasolutions_
• Xx.com/KeyMediaCEO

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeyMedia Solutions