What CRG Global does

CRG Global, Inc. is a privately held US market research company, headquartered at 3 Signal Avenue in Ormond Beach, Florida, founded in the early 1980s and operating with a 251-500 employee base. The company supplies quantitative and qualitative data collection services — primarily online sample — to research firms, agencies and corporate research departments. Its principal asset is the Datatelligence division, launched in 2004, which provides actively managed general population and hard-to-reach sub-panels built around 250+ profiling variables (covering gamers, car owners, illness sufferers, alcohol drinkers, cell phone users/providers and other hard-to-reach groups) and approximately 70% profile-data completion across the panel.

Underlying operations rest on an in-house built quality control platform with live monitoring, red herring questions, answer consistency checks, timing metrics, grid straight-lining detection, IP recognition and a three-color grading rubric (green/yellow/red) for respondent quality. Recruitment is conducted face-to-face at mall office locations, which the company cites as producing higher retention than purely online panel acquisition. Multiple additional branded divisions operate under the corporate parent — CSS Datatelligence, ECI Research, CRG Test America, QualTopics and the Survey Passport mobile app — each addressing different sample or testing use cases.

CRG Global monetizes through usage-based pricing per survey completion, with quote-based fees driven by general population incidence rate, survey length, target difficulty and whether home-use testing is involved. Free incidence rate checks are offered for feasibility. International sample reach is delivered through long-tenured affiliate partners that run their own panels, with quality controls layered on top. The company self-attests to ESOMAR 28 best practices and maintains compliance with GDPR (including EU Model Clauses for cross-border transfer), CCPA and COPPA. No public revenue, no funding rounds, and no M&A or leadership changes are disclosed in the available data.

Name

CRG Global

Legal name

CRG Global, Inc.

Website

https://crgglobalinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

CRG Global is a privately held US market research company founded in the early 1980s that supplies online sample and consumer insights — through its Datatelligence panel and mall-based face-to-face recruitment — to market research firms, agencies and corporate research departments.

Ownership category

akta.pro rank

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Sample Services: Providing online sample for market research surveys. Revenue generated through survey completions with pricing based on sample type, targeting difficulty, and incidence rates.
2. Panel Recruitment Services: Face-to-face panel recruitment at mall locations for general population panel building. Part of core data collection infrastructure.
3. Subsidiary Panel Networks: Various divisions operate under CRG Global including CSS Datatelligence, ECI Research, CRG Test America, Test America Online, and QualTopics, each serving different market research sample needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CRG Global provides market research data collection services to research firms, agencies, and corporate research departments. Its core deliverables include online sample from a proprietary consumer panel (Datatelligence), targeted sub-panel recruitment across 250+ profiling variables, and face-to-face mall-based respondent recruitment, all governed by an in-house Quality Control system with sample targeting, quota management, and respondent security controls.

Product overview

CRG Global is a data collection and consumer insights company offering market research services through a combination of its proprietary online panel platform (Datatelligence), a mobile survey application (Survey Passport), incentive management tools (CRG Gift Code Activator), and offline recruitment methods including face-to-face mall-based interviewing. The company operates actively managed general population and targeted sub-panels for survey sampling and has been in the industry since the early 1980s.

Differentiator

Problem solved

Functional benefit

Products and services

• Datatelligence (Online Sample) Online sample and market research panel product providing market research firms and brand research departments with project-ready consumer respondents drawn from CRG Global's proprietary panel.
• Face-to-Face Mall Recruitment In-person, mall-based respondent recruitment service used to build and replenish CRG Global's consumer panel with higher-engagement, verified panelists for market research studies.
• Sub-Panels Targeted respondent subgroups drawn from the main consumer panel using 250+ profiling variables, enabling research buyers to reach niche and hard-to-reach consumer segments.
• Survey Passport Mobile App Mobile application through which panelists receive and complete survey invitations, giving research buyers a mobile-first survey-taking channel for their deployed studies.
• CRG Gift Code Activator Incentive redemption platform that enables panelists to activate gift code rewards earned for completing surveys, supporting panelist retention and compliance verification.

Quantifiable outcome

• Free incidence rate checks available to help gauge feasibility before project start
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DatatelligencecoreStrategic or Co-development PartnerDatatelligence is a subdivision of CRG Global, Inc. that provides online sample services. While technically an internal division, it operates as a distinct brand within the CRG ecosystem, providing online survey sample since 2004. The division has its own customer relationships while leveraging parent company's recruitment infrastructure and quality control systems.
• Affiliate Panel PartnersminorChannel Partner/ Reseller/ DistributorExternal affiliate partners manage their own specific panels for non-US projects. Partners are selected through experience and long-term relationships with documented quality check history. Datatelligence maintains quality control measures built into all panels including affiliate sources, and can filter out panels with repeatedly low QC ratings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toluna: Global online sample provider operating consumer panels across 70+ countries with a technology platform for survey programming and analytics. Directly comparable to CRG as a panel-based online sample company serving market research buyers.
• Dynata: One of the largest first-party data and online sample providers globally, formed from the merger of Research Now and SSI. Competes directly with CRG's Datatelligence division for research-grade sample and offers a broader programmatic/marketplace platform.
• Cint: Operates a global sample exchange/marketplace connecting buyers with third-party panel providers - a different model than CRG's proprietary panel, but directly competes for the same research sample budget. CRG's affiliate partner network parallels Cint's exchange concept.
• Schlesinger Group: Full-service data collection firm combining qualitative recruiting, online sample, and in-person research facilities in the US, UK, and Europe. Comparable to CRG's blended online + face-to-face (mall-based) collection model.
• Pure Spectrum: Online sample provider targeting B2B market research buyers with respondent panel access and data quality controls. Directly comparable mid-tier competitor to CRG's Datatelligence offering.

Emerging players

• Suzy: Tech-enabled consumer insights platform that combines proprietary panel access with self-serve survey tools and AI-driven analysis. Represents a newer, more digitized competitive model versus CRG's traditional panel-sample approach.
• Attest: Consumer research platform focused on brand and product insights from a managed panel across multiple countries. Overlaps with CRG in targeting consumer research buyers but emphasizes a fully self-serve, tech-led delivery model.
• Quantilope: Consumer intelligence software platform with automated research methodologies and an end-to-end survey infrastructure. Comparable as a modern, tech-led research provider targeting the same insights buyers that purchase sample from CRG.

Broad incumbents

• Ipsos: One of the world's largest market research companies, operating proprietary online panels (Ipsos i-Say) alongside full-service research capabilities. Broadly comparable as a competitor and potential buyer of CRG's services given overlap in panel and sample provision.
• Kantar: Global insights and consultancy division with proprietary panel infrastructure (including its Worldpanel operations) serving brand and consumer research needs. Adjacent incumbent competing for the same enterprise research budgets CRG serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crg-global

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRG Global