What Datatelligence Online does

Datatelligence Online is a US-based consumer market research panel operator and a wholly-owned subsidiary of CRG Global, Inc. The company recruits general consumer panelists (US residents only) through free website registration and invites members to participate in 1-2 surveys per month via email. Members can also participate in home product evaluations, focus groups, and in-person studies conducted at the company's network of 20 satellite offices across the United States. Rewards consist of a points-based system (redeemable at 1,000 points for gift codes and prizes), cash compensation for individual studies, and automatic entry into monthly sweepstakes offering electronics and cash prizes with an estimated pool of approximately $2,500 per month.

The underlying technology is a conventional online survey platform comprising an email invitation system, a member self-service portal for profile and points management, and a points/reward accounting backend. The platform does not expose an API or SDK, has no mobile application, and the FAQ recommends legacy desktop browsers rather than mobile devices — indicating a low-tech, stable infrastructure posture rather than a modern cloud-native architecture. New member sign-ups have been migrated to the Test America Online portal, suggesting operational consolidation across sister CRG Global properties.

The business model is B2B: Datatelligence generates revenue by selling market research data and insights to corporate clients (brands and agencies), while panelists access the platform free of charge. Membership is freemium (no signup fees, no purchase required), and the company derives revenue exclusively from the client side of its two-sided marketplace. The company competes on credibility via memberships in five industry associations (AMA, MRA, ESOMAR, AIMRI, PDMA) and on physical reach via its 20-office satellite footprint, which enables qualitative and in-person research capabilities that purely online panels lack. Geographic reach is restricted to the United States.

Name

Datatelligence Online

Legal name

Datatelligence ONLINE, Inc.

Website

https://datatelligence.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Datatelligence Online operates a US-only consumer market research panel, recruiting free members via website registration to complete online surveys, focus groups, and product evaluations at 20 satellite offices. Revenue is generated by selling aggregated consumer insights to corporate clients.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Online market research
• Consumer survey panels
• Focus group services
• Product evaluation research
• Market research data

Headquarters

HQ city

Ormond Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Panel Services: Operates a consumer panel that collects opinions on products and services. Members participate in online surveys, home product evaluations, focus groups, and studies conducted at satellite offices. The company generates revenue by providing market research data to clients (brands and companies seeking consumer insights).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Datatelligence Online operates an online market research panel that connects US-resident consumer panelists with brands and companies seeking consumer feedback. Members participate in online studies, home product evaluations, focus group invitations, and studies conducted at one of the company's 20 satellite offices, and are rewarded through cash, entries into monthly sweepstakes, or Datatelligence Points redeemable at 1,000 points for prizes. The company generates revenue by delivering market research data and consumer insights to corporate clients rather than charging panel members.

Product overview

Datatelligence Online operates as a unified market research platform consisting of its core online survey panel, a points-based rewards system, monthly sweepstakes, and in-person research capabilities at 20 satellite offices. The platform connects consumer panelists with brands seeking feedback through online studies, product evaluations, and focus groups. Members earn Datatelligence points for participation and are automatically entered into monthly sweepstakes featuring cash and electronic prizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Datatelligence Online Panel An online consumer market research panel that connects US-resident members with brands and companies seeking feedback on products and services. Members participate in online studies, home product evaluations, focus group invitations, and studies at the company's satellite offices, and are rewarded with cash, Datatelligence Points, or entries into monthly sweepstakes. The company monetizes the panel by delivering consumer insights data to corporate research clients.
• In-Person Research Studies Face-to-face data collection services conducted at 20 satellite offices across the United States, including focus groups and home product evaluations. Available to panel members invited to participate and used to collect qualitative consumer feedback for corporate clients.

Quantifiable outcome

• Members typically receive 1-2 survey invitations per month

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered parent and core.

• CRG Global, Inc.parentOthersParent company of Datatelligence Online. CRG Global is a market research company that owns subsidiary research operations including Datatelligence Online. The company is committed to research integrity and ethical practices.
• AMA (American Marketing Association)coreOthersIndustry association membership ensuring adherence to standards of conduct and guidelines for good and ethical research practice.
• MRA (Marketing Research Association)coreOthersIndustry association membership ensuring adherence to standards of conduct and guidelines for good and ethical research practice.
• ESOMARcoreOthersGlobal industry association for market research, ensuring adherence to ethical standards and guidelines.
• AIMRIcoreOthersInternational association for marketing research institutes, ensuring adherence to ethical standards.
• PDMA (Product Development and Management Association)coreOthersAssociation focused on product development and management, supporting innovation research practices.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prodege: Parent company of Swagbucks and Survey Junkie, operating a large US consumer rewards panel and market research business with a similar free-membership, points-for-surveys model.
• Cint: Global consumer insights exchange that connects researchers with panel providers, operating a marketplace of panels that directly competes with Datatelligence's panel-based research offering.
• Pinecone Research (NielsenIQ): Invitation-only consumer panel owned by NielsenIQ, paying cash rewards for completed surveys — a closely analogous online panel business model with stronger brand backing.
• Toluna: Global online survey panel provider that connects consumers with brands for market research, operating a similar panel + rewards model to Datatelligence but at significantly larger international scale.
• Ipsos i-Say: Consumer panel operated by Ipsos, a global market research leader, offering points-based rewards for survey participation — directly comparable business model to Datatelligence with broader geographic reach.
• Survey Junkie (Prodege): US-focused consumer rewards panel offering points in exchange for survey completion, with a similar free-membership, points-based reward program model to Datatelligence.
• Sago (formerly Schlesinger Group): Market research fieldwork provider running focus groups, in-person studies, and online panels — directly comparable to Datatelligence's mixed online + satellite office research delivery model.

Emerging players

• Respondent.io: Online platform connecting researchers with panelists for paid research studies, including surveys and interviews — an emerging digital-native alternative to traditional panels like Datatelligence.

Broad incumbents

• Dynata: One of the largest first-party data and insights platforms, operating a global consumer panel used for survey-based market research — overlapping with Datatelligence in panel services but at massively greater scale.
• Kantar: Global market research and insights company operating panels and consumer research programs — a broad incumbent with overlapping panel-based research capabilities and far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Datatelligence
• LinkedInlinkedin.com/company/datatelligence-online

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datatelligence Online