Maids.cc

What Maids.cc does

Maids.cc is a Dubai-based direct-to-consumer platform operating in the United Arab Emirates domestic worker market since 2009. The company facilitates the legal hiring of full-time maids and nannies by UAE households and provides maid visa sponsorship services, operating through authorized service centers in compliance with UAE federal laws governing domestic worker recruitment and employment. The platform serves two primary customer segments: UAE households seeking to legally hire domestic workers through documented channels, and domestic workers seeking visa sponsorship through licensed recruitment centers or household/company sponsorship models.

The company generates revenue through two professional services streams: domestic helper placement and recruitment services connecting households with workers, and visa sponsorship services handling legal documentation and sponsorship processing. Service costs vary based on the sponsorship model chosen (licensed recruitment center versus household/company sponsorship) and specific regulatory requirements, though pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer, with the company website serving as the primary customer touchpoint. Marketing channels, partnerships, and detailed distribution infrastructure are not disclosed in available sources.

Maids.cc maintains a single-country geographic footprint focused exclusively on the UAE, with no disclosed international expansion. The platform's core technology stack is not publicly documented, and there are no indications of proprietary technology, AI/ML capabilities, API offerings, or mobile applications. The company emphasizes regulatory compliance, worker protection, and documented employment relationships as its primary value proposition, positioning itself as a legally compliant alternative to informal recruitment channels. No funding rounds, investor information, leadership team details, or financial performance metrics were disclosed in the available data.

Name

Maids.cc

Website

https://maids.cc

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Maids.cc is a UAE-based direct-to-consumer platform founded in 2009 that facilitates legal hiring of domestic workers and maid visa sponsorship for households through authorized service centers compliant with UAE federal regulations.

Ownership category

akta.pro rank

Product category

Domestic Staffing Services

NAICS

Private Households (8141)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Travel / Vacation Nanny Services (HSAAABAG)

Keywords

• Domestic helper recruitment
• Maid visa sponsorship
• Nanny placement services
• Household staffing agency
• UAE maid hiring

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Domestic Helper Placement Services: The company generates revenue through placement and recruitment services connecting households with domestic workers in the UAE, including legal documentation and sponsorship processing.
2. Visa Sponsorship Services: Revenue generated from providing maid visa sponsorship services for domestic workers in the UAE, handling legal pathways through licensed recruitment centers or household/company sponsorship.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Maids.cc is a domestic staffing and visa sponsorship service operating in the UAE market. It connects households and families seeking to legally hire maids and nannies with domestic workers, while also providing maid visa sponsorship services through authorized recruitment centers. The service handles the legal documentation, sponsorship processing, and regulatory compliance required under UAE federal law for domestic helper employment.

Product overview

Maids.cc operates as a single-service platform offering maid hiring and visa sponsorship services in the UAE market. The platform facilitates legal domestic worker recruitment through authorized channels, providing households with access to both worker placement and associated visa services.

Differentiator

Problem solved

Functional benefit

Products and services

• Maids.cc Platform A platform providing domestic helper recruitment and maid visa sponsorship services in the UAE, connecting households with domestic workers (maids and nannies) through a legally compliant framework operating via authorized service centers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• ServiceMarket: UAE-based online marketplace connecting customers with home and personal service providers, including maids and domestic helpers. Most directly comparable to Maids.cc because it operates in the same UAE market with a similar household-services matchmaking focus.

Regional players

• Justmop: UAE-based on-demand home cleaning platform offering recurring maid and cleaning subscriptions in Dubai and Abu Dhabi. Comparable to Maids.cc as a regional player targeting the same UAE households for domestic-help services, though JustMop delivers cleaning labor directly rather than placing sponsored workers.
• TidyChoice: UK-based platform connecting households with vetted domestic cleaners and helpers. Comparable to Maids.cc as a regional player serving households seeking trusted, recurring domestic help, though operating in a different geography.

Broad incumbents

• Urban Company: India-headquartered platform for home and personal services including maids, nannies, and cleaning, with expansion into the UAE and other Gulf markets. Comparable to Maids.cc as a broad incumbent scaling a marketplace model for domestic help across multiple geographies.
• Molly Maid: Established U.S. and global residential cleaning franchise network offering recurring maid services to households. Comparable to Maids.cc as a broad incumbent in the residential maid services category with a multi-country footprint.
• The Maids International: U.S.-based residential cleaning franchise providing recurring maid services to households across North America. Comparable to Maids.cc as an incumbent in the household maid services space, with a franchise-led, multi-region operating model.
• Handy: New York–based platform (now part of Angi) for booking home cleaning, help, and handyman services. Comparable to Maids.cc as a broad incumbent using a digital marketplace model to connect households with domestic help.
• Care.com: Global online marketplace for household care services including nannies, housekeepers, and senior care. Comparable to Maids.cc as a broad incumbent in the household help and care matching category with a two-sided marketplace model.
• Thumbtack: U.S.-based online marketplace connecting consumers with local professionals across more than 1,000 categories including house cleaning and maid services. Comparable to Maids.cc as a broad incumbent in the home-services matching category.

Emerging players

• Helpling: Originally Rocket Internet–backed global platform for booking home cleaning services across Europe, the Middle East, and Asia. Comparable to Maids.cc as an emerging digital-first player in the home-helper category, though Helpling focuses on transactional cleaning bookings rather than long-term placements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/maidscc
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/maids-cc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maids.cc